SKIN
SKIN (theskin.app), operated by UK-based Kindoor Limited, is a free mobile app that helps beauty consumers build a digital shelf, compare prices across nine UK retailers, receive price-drop alerts, and share product routines with peers.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What SKIN does
SKIN, operated by Kindoor Limited and trading as theskin.app, is a UK-incorporated mobile application that allows beauty and skincare consumers to build a digital twin of their personal product shelf, scan barcodes, compare prices across partnered retailers, receive personalised price-drop alerts, and share beauty routines with peers. The company was founded in 2020, is registered at Home Farm, Leckhampstead, Buckinghamshire, and operates with a team of 1–10 employees; it has no disclosed funding, no parent company, and no headquarters outside the UK.
The platform's core technology comprises a mobile app for iOS and Android with four integrated capabilities: digital shelf management, barcode-driven product lookup, daily-synchronised price aggregation across nine partnered UK beauty retailers, and notification-based price-drop alerts. Retailer integrations include Boots, Cult Beauty, SpaceNK, Look Fantastic, Beauty Bay, Fragrance Direct, Escentual, Face the Future, and Cosmetify. SKIN does not sell products directly; users discover, compare, and track products inside the app, then click through to retailer websites to complete purchases.
The company monetises exclusively through affiliate/referral commissions from partnered retailers and from advertising and promotions, with the app provided free of charge to users. Distribution is product-led: QR-code and earned-media-driven app downloads, app-store visibility, and a peer-sharing loop inside the app. SKIN has featured in Cosmetics Business, The Independent, Style Magazine, Grazia, Fabulous, Sheerluxe, Belando, and BBC Dragons' Den, and operates an email newsletter for price alerts as a supplementary engagement channel.
SKIN firmographics
Firmographics- Name
- SKIN
- Legal name
- Kindoor Limited
- Website
- https://theskin.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SKIN (theskin.app), operated by UK-based Kindoor Limited, is a free mobile app that helps beauty consumers build a digital shelf, compare prices across nine UK retailers, receive price-drop alerts, and share product routines with peers.
- Ownership category
- akta.pro rank
SKIN industry classification
Industry- Product category
- Beauty Price Comparison App
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industry
- Everyday Makeup Application (HSALAHAA)
Keywords
Where SKIN is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SKIN business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Affiliate/Referral Commission: SKIN acts as an intermediary connecting consumers with beauty retailers. When users click on retailer logos from product pages, they are redirected to retailer websites. SKIN earns commission or referral fees for driving sales to these retailers. The company explicitly states it is 'not a party to any transaction' but generates revenue through this traffic-referral model.
- Advertising and Promotions: The platform may feature advertising and promotions from beauty brands and retailers, generating additional revenue streams beyond affiliate commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for all users |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
SKIN product offering
Product offeringCore offering
SKIN (theskin.app) is a free mobile application that enables beauty consumers to create a digital twin of their bathroom shelf, scan product barcodes, compare prices across nine major UK beauty retailers, and receive personalized price-drop alerts. The app also offers peer-to-peer routine sharing and product recommendations, acting as an aggregator that drives purchase-intent traffic to partnered retailers without itself selling products.
Product overview
SKIN is a single mobile application designed for beauty consumers to manage their product collection and find the best prices. The core offering consists of the SKIN App which integrates shelf management, barcode scanning, price comparison across retailer partners, personalized price-drop alerts, and peer-to-peer routine sharing into one unified experience. The platform connects users with multiple beauty retailers but does not itself sell products—rather it serves as a comparison and tracking tool.
Differentiator
Problem solved
Functional benefit
Products and services
- SKIN App (theskin.app)
Companies that use SKIN
Customer profileSegments1 record
Ideal customer profiles1 record
SKIN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SKIN partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- EscentualcoreEscentual is a major UK online beauty retailer integrated into SKIN's platform. When users click on Escentual from the 'buy from' section, they are redirected to Escentual's website to complete purchases. SKIN receives affiliate commission for referred sales.
- BootscoreBoots, the well-known UK health and beauty retailer, is partnered with SKIN. Users can compare Boots prices alongside other retailers and click through to purchase products on Boots' website.
- Cult BeautycoreCult Beauty, a premium UK beauty retailer known for cult and niche brands, is integrated into SKIN's platform. Prices and product availability from Cult Beauty feed into the app daily.
- Look FantasticcoreLook Fantastic is one of the UK's largest online beauty retailers partnered with SKIN. SKIN aggregates product pricing data from Look Fantastic, which is updated automatically on a daily basis.
- CosmetifyminorCosmetify is a UK beauty price comparison site that has partnered with SKIN, providing additional pricing data and retail connections within the beauty ecosystem.
- SpaceNKcoreSpaceNK, a premium UK beauty retailer with both online and physical stores, is integrated into SKIN. The partnership allows SKIN users to compare SpaceNK pricing with other retailers.
- Beauty BaycoreBeauty Bay is a UK online beauty retailer integrated into SKIN's platform. Product pricing data is updated automatically by Beauty Bay and feeds into the SKIN app daily.
- Fragrance DirectcoreFragrance Direct, a UK retailer specializing in perfumes and fragrances, is partnered with SKIN to provide pricing data and drive sales referrals.
- Face the FutureminorFace the Future is a UK-based professional skincare and beauty retailer partnered with SKIN, providing product data and retail integration.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
SKIN competitors and assessment
Company assessmentOthers
- Glossier: Direct-to-consumer beauty brand with strong community and social-sharing mechanics. Thematically adjacent to SKIN's social proof and routine-sharing positioning, illustrating where peer-driven beauty discovery can scale.
Direct peers
- Beautylish: Beauty-focused retailer and community site combining product reviews, routines and curated discovery. Comparable to SKIN in merging social/community features with beauty product shopping behaviour.
- Influenster: Beauty and consumer-product review community with peer recommendations and product discovery features. Overlaps directly with SKIN's social proof and routine-sharing value proposition for beauty consumers.
- Cosmetify: UK-based beauty price comparison platform that aggregates pricing across major retailers. It is the closest direct competitor to SKIN on price-comparison functionality, and notably is also one of SKIN's listed integration partners.
Broad incumbents
- Ulta Beauty: Large US beauty retailer operating a mobile app with reviews, recommendations and loyalty features. Analogous to UK retailer Boots' owned-app strategy and a benchmark for retailer-led beauty discovery.
- Lookfantastic (THG): Major UK/European beauty retailer owned by THG with its own app and content properties. Both a SKIN integration partner and a competitor in driving direct beauty consumer discovery.
- Sephora (Beauty Insider app): Global beauty retailer with its own mobile app and Beauty Insider loyalty programme that drives discovery, reviews and personalised offers. Represents the retailer-owned app model that SKIN's affiliate business depends on.
Regional players
- Atida (formerly Mifarma): European online beauty, health and personal care retailer with multi-market presence. Comparable as a European beauty aggregator/retailer that competes for the same digitally-engaged beauty consumer SKIN targets.
- Nykaa: India-focused beauty and personal care platform combining retail, content, reviews and price comparison. Comparable operating model to SKIN but primarily serving a different geography.
Emerging players
- Treatwell: European beauty and wellness marketplace connecting consumers with salons and service providers. Similar two-sided marketplace/aggregator model to SKIN, focused on the beauty category in the UK and Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
SKIN social profiles
Digital presenceSKIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
SKIN leadership team
Management profileNumber of profiles
SKIN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SKIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SKIN
What does SKIN do?
SKIN (theskin.app) is a free mobile application that enables beauty consumers to create a digital twin of their bathroom shelf, scan product barcodes, compare prices across nine major UK beauty retailers, and receive personalized price-drop alerts. The app also offers peer-to-peer routine sharing and product recommendations, acting as an aggregator that drives purchase-intent traffic to partnered retailers without itself selling products.
Is SKIN a public or private company?
SKIN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SKIN founded?
SKIN was founded in 2020. It employs 1 to 10 people.
Where is SKIN based?
SKIN is headquartered in London, United Kingdom, in the Europe region.
How does SKIN make money?
Two revenue lines are on record. Affiliate/Referral Commission is the primary driver. The others are advertising and Promotions.
Who are SKIN's main competitors?
Glossier is listed as an others. Direct peers are Beautylish, Influenster and Cosmetify. Broad incumbents are Ulta Beauty, Lookfantastic (THG) and Sephora (Beauty Insider app). Regional players are Atida (formerly Mifarma) and Nykaa. Treatwell is listed as an emerging player.
Does SKIN have an API?
No public API is recorded for SKIN.
What industry is SKIN in?
SKIN's product category is Beauty Price Comparison App. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of HSALAHAA, Everyday Makeup Application. Its NAICS code is 456120 and its SIC code is 2844.