Accounting Practice Exchange

What Accounting Practice Exchange does

Accounting Practice Exchange is a privately held, web-based classified advertising marketplace that connects buyers and sellers of US accounting practices. Founded in 2012 by Daniel Crowley (CGMA), the platform operates as an independent, broker-unaffiliated service, explicitly positioning itself as an advertising venue rather than a transaction intermediary. Its core product is a searchable national listings database where practice owners and brokers can advertise accounting, CPA, tax, and bookkeeping practices for sale (starting at $199 per month or $300 for six months), while prospective buyers can browse listings and place WANTED advertisements for $99. The platform generates revenue through these seller listing fees, buyer wanted-ad fees, and discounted multi-listing rates for broker partners.

The underlying technology is a self-serve online marketplace with filtering by geographic region, gross revenue, client mix, and practice type, supplemented by a weekly email alert service that distributes new listings to a registered buyer database. The company reports 40,000-50,000 unique visitors per year and maintains an active presence across Facebook, LinkedIn, X, paid Google/Facebook campaigns, and industry-specific sites. Beyond listings, the platform operates a broker directory (featuring ABA Advisors, Poe Group Advisors, Accounting Biz Brokers, New Clients Inc., and Accounting Broker Acquisition Group) and a content library covering valuation, due diligence, financing, and transition planning.

The business model is asset-light and transactional, with no participation in deal closings. The team behind the platform are qualified accountants, a credibility factor given the sensitive and confidential nature of practice sales. The company's broader portfolio also includes the Dental Practice Exchange, suggesting a horizontal extension of the marketplace model into adjacent professional-practice verticals. Headcount is reported at 1-10 employees, consistent with the absence of any disclosed funding rounds and a bootstrapped, lifestyle-scale operation.

Name

Accounting Practice Exchange

Legal name

Accounting Practice Exchange

Website

https://accountingpracticeexchange.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Accounting Practice Exchange is a privately held, web-based classified advertising marketplace connecting buyers and sellers of US accounting practices, CPA firms, and tax practices. Founded in 2012, it operates as an independent, broker-unaffiliated platform charging listing fees for sellers and wanted-ad fees for buyers.

Ownership category

akta.pro rank

Product category

Accounting Practice Marketplace

NAICS

Retail Trade (44-45)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)

Keywords

• Accounting practice marketplace
• Cpa firm listings
• Practice broker platform
• Business acquisitions classifieds
• Practice sale advertising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Seller Listing Fees: Fee-based listing service for practice owners and brokers to advertise sales listings. Sellers pay to place their practice on the national marketplace.
2. Buyer Wanted Advertisement Fees: Fees charged to buyers for placing WANTED advertisements seeking to acquire accounting practices.
3. Broker Multi-Listing Discounts: Discounted rates offered to brokers placing multiple listings on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Accounting Practice Exchange operates a classified advertising marketplace connecting buyers and sellers of accounting practices, CPA firms, tax practices, and bookkeeping businesses across the United States. Sellers (practice owners and brokers) post sales listings starting at $199 per month, while buyers place WANTED advertisements for $99 to indicate acquisition interest. The platform is explicitly not a business broker and serves both For Sale By Owner (FSBO) sellers and professional brokers at competitive rates compared to traditional brokerage commissions of 10-15% of sale price.

Product overview

Accounting Practice Exchange is a classified advertising marketplace platform serving the accounting practice sales market. The core product offers a two-sided marketplace where practice owners and brokers can list accounting firms, CPA practices, tax practices, and bookkeeping businesses for sale, while prospective buyers can search listings and place wanted advertisements. The platform targets both For Sale By Owner (FSBO) practices and business brokers, differentiating itself through competitive pricing (listings starting at $199/month) and independence from brokerage firms. Beyond listings, the platform provides educational resources covering buyer and seller guides, financing acquisition, broker selection, and practice valuation.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Practice Exchange Platform A two-sided online marketplace platform where practice owners and brokers list accounting, CPA, tax, and bookkeeping practices for sale, and prospective buyers can browse and search listings by geographic region, gross revenue, client mix, and practice type. The platform serves both For Sale By Owner (FSBO) sellers and professional brokers across the United States.
• Sales Listing Service Subscription-based listing service enabling practice owners and brokers to advertise their accounting, CPA, tax, or bookkeeping practices for sale to a national audience. Priced at $199 for one month or $300 for six months, with discounted rates for brokers placing multiple listings.
• Wanted Advertisement Service Service enabling prospective buyers to post WANTED advertisements to signal their interest in acquiring an accounting or tax practice to sellers and brokers on the platform. Priced at $99 as a one-time/perpetual license.

Quantifiable outcome

• 40,000-50,000 unique visitors per year to the platform
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• ABA Advisors, LLCminorChannel Partner/ Reseller/ DistributorNationwide consulting and brokerage firm specializing in accounting firm sales and acquisitions. Located in Indianapolis, Indiana. Represented by Chuck Hayes (President), Jeff Bell, and Joshua Dennis. Listed as a contact for virtual accounting practices for sale on the platform.
• Poe Group AdvisorsminorChannel Partner/ Reseller/ DistributorFounded by Brannon Poe, CPA (E&Y alumnus), specializing in accounting practice transitions since 2003. Based in Charleston, South Carolina. Represents practice owners, buyers, and those seeking financing nationwide. Also created the Accounting Practice Academy.
• Accounting Biz BrokersminorChannel Partner/ Reseller/ DistributorAccounting practice broker represented by Kathy Brents, CPA CBI, located in Conway, Arkansas. Listed as a broker contact for virtual accounting practices.
• New Clients, Inc.minorChannel Partner/ Reseller/ DistributorAccounting practice broker represented by Bruce Clark, located in Sewell, New Jersey. Listed as a broker contact for virtual accounting practices for sale on the platform.
• Accounting Broker Acquisition GroupminorChannel Partner/ Reseller/ DistributorAccounting practice broker represented by Harry L. Olson, CPA. Listed as a broker contact for virtual accounting practices.
• Accounting Practice AcademyminorStrategic or Co-development PartnerAn 8-week virtual workshop program aimed at assisting practice owners transform their accounting practices strategically, profitably, and quickly. Created by Brannon Poe (Poe Group Advisors). The Academy is featured as a resource on the Accounting Practice Exchange platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Murphy Business & Financial Corporation: US business brokerage franchise network with explicit focus on accounting practice sales and valuations. Direct competitor for accounting practice M&A listings and a natural channel alternative to APE.
• BizBuySell: The largest US online marketplace for buying and selling businesses, operating a similar classified-advertising model across all business types. Highly comparable to Accounting Practice Exchange as a horizontal business-for-sale marketplace that APE competes with for listing supply and buyer attention.
• BusinessesForSale.com: Global online business-for-sale marketplace with a US-heavy inventory. Comparable to APE in classifieds mechanic and in competing for the same niche of small professional-firm listings.
• BizQuest: Long-running US business-for-sale marketplace listing franchises, small businesses, and professional practices. Comparable to APE in business model (online classifieds with subscription listing fees) and overlapping inventory in professional practice categories.
• Dental Practice Exchange: Sister site operated by the same team, applying the same classifieds marketplace model to dental practices. Most directly comparable operational peer, demonstrating the vertical replication playbook.

Broad incumbents

• Sunbelt Business Brokers: One of the largest US business brokerage networks with accounting and professional practice representation. Comparable as a competing listing channel where brokers choose where to market accounting practices.
• Transworld Business Advisors: Large US business brokerage franchise that represents buyers and sellers of businesses including accounting and professional practices. Comparable as a competing channel for accounting practice listings, though operating as a full-service broker rather than a pure advertising platform.

Emerging players

• ABA Advisors: Nationwide consulting and brokerage firm specializing in accounting firm sales and acquisitions. Listed as broker contact on APE and a competing channel for the same transaction flow.
• Poe Group Advisors: Specialist accounting practice transition advisory and brokerage founded by Brannon Poe, CPA. Currently a content partner on APE but also a direct competitor for sellers seeking brokerage representation.
• Accounting Practice Sales (APS): Specialist broker and listing site focused specifically on accounting practice sales. Closest vertical-specialized competitor to APE and a primary alternative destination for accounting practice listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/acctpracticeex
• Facebookfacebook.com/accountingpracticeexchange
• LinkedInlinkedin.com/company/accounting-practice-exchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accounting Practice Exchange