IVAR Studios

Name

IVAR Studios

Legal name

IVAR Studios AB

Website

https://ivar.studio

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Immersive Media Production Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)

Keywords

• Immersive storytelling services
• VR production studio
• 360-degree video production
• Photogrammetry capture
• WebXR experience development

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Production Services: Custom immersive production engagements with scientists, institutions, and organizations. Projects range from documentary films to VR experiences to 3D scanning deliverables. Funded through research grants (EU Horizon), institutional partnerships, museum commissions, co-production agreements, or combinations thereof.
2. Reality Capture Asset Delivery: 3D capture and reality scanning services for VFX and film productions. Delivers production-ready 3D assets, raw capture data, or on-set support. Pricing per project based on scope, with flexibility for day rates, asset-based pricing, or retainer models.
3. Agency Partnership Engagements: XR and interactive production partnership with agencies as embedded team extension. Handles immersive components of larger agency projects while agencies retain client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IVAR Studios is a Swedish immersive storytelling studio that partners with scientists, institutions, agencies, and VFX studios to produce VR, AR, WebXR, 360-video, fulldome, and documentary experiences that translate complex research and cultural heritage into engaging visual narratives. Its core deliverable is custom, project-based immersive production covering field capture (photogrammetry, LiDAR, drone scanning), post-production, and multi-platform distribution, complemented by the Exped.earth AI-driven interactive narrative framework that pairs conversational AI droids with 3D environments built from real field campaigns.

Product overview

IVAR Studios is a Swedish immersive storytelling studio that partners with scientists, institutions, and organizations to turn critical knowledge into films, interactive experiences, and digital narratives. The company's core offering is the Exped.earth framework — an AI-driven interactive field work storytelling platform combining immersive 3D environments built from real scientific field campaigns with conversational AI companions (droids) that guide exploration and answer questions in natural language. This platform is complemented by a portfolio of individual project-based productions including VR experiences (ICEVR, Expedition Everest VR, Victoriafortet, Qikiqtaruk), 360-video documentaries (Gibson the Lion, Plastic on the Ganges), photogrammetry and 3D capture projects (Stonehenge in 3D, Arctic Environments for Avatar), WebXR experiences (Memories of Mexico), spatial computing environments (Thingvellir for Apple Vision Pro), and fulldome productions (Nordic Glaciers, Dome Conductor). The company also provides professional services including reality capture (photogrammetry, LiDAR, drone scanning), VR/AR production, interactive WebXR development, and documentary film production. Formats served include VR headsets, phones, browsers, tablets, fulldome theaters, and physical museum installations.

Differentiator

Problem solved

Functional benefit

Brands

• Exped.earth: A framework for interactive fieldwork stories featuring AI-driven droids as guides, built from real field campaigns.

Products and services

• Reality Capture Services Field-based reality capture services including photogrammetry, LiDAR, drone scanning, and gigapixel photography delivered as production-ready 3D assets (for Unreal Engine, Twinmotion, Houdini, or proprietary pipelines). Crews flex from two-person single-site scans up to 20-person expedition teams in extreme or remote environments, with services used on Emmy-nominated VFX work for Netflix series and National Geographic AR experiences.
• VR and AR Production Services Full-spectrum immersive production services spanning 360-video to fully interactive VR experiences and AR filters, handling capture, development, and delivery across headsets, phones, and browsers for agency partners.
• Interactive Web and WebXR Services Design and development of browser-based interactive experiences that require no downloads, including 3D environments, guided narratives, and gamified content accessible on laptops, tablets, phones, and VR headsets.
• Documentary Film Services Documentary film production for scientists, institutions, agencies, and organizations, translating complex research subjects into visual stories that connect with audiences and drive impact.
• Exped.earth An AI-driven interactive field-work storytelling framework that combines interactive 3D worlds built from real scientific field campaigns with conversational AI droids (e.g., SAL-01, ASK-01, DRON-3, LAKE-01) trained solely on each expedition's peer-reviewed research. Each droid answers user questions in natural language with responses source-grounded and traceable to named field campaigns and peer-reviewed articles. Accessible via any browser, with four prototype expeditions (Baltic Sea, calving glacier in Arctic Sweden, limestone caves in Kyrgyzstan, marine lakes in Palau). Beta access is by invitation, with the intro open to all.

Quantifiable outcome

• ICEVR VR climate education experience showing large positive effects on cognition for climate-related learning
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• National Geographic SocietycoreStrategic or Co-development PartnerLong-term partnership for immersive documentary and VR content. Projects include Expedition Everest VR, Gibson the Lion VR, Stonehenge 3D, and multiple other productions. National Geographic provides editorial guidance, distribution channels, and co-production funding.
• Important Looking PiratescoreStrategic or Co-development PartnerVFX studio partnership for reality capture and photogrammetry. IVAR provided Arctic environment captures (glaciers, icebergs, frozen terrain) for Netflix's live-action Avatar: The Last Airbender. VFX work was Emmy-nominated.
• DisneymajorStrategic or Co-development PartnerPartnership for immersive Apple Vision Pro environments. Built Thingvellir National Park immersive experience for Disney/National Geographic for Apple's spatial computing platform.
• NetflixmajorStrategic or Co-development PartnerContent delivered to Netflix through partner productions including Avatar: The Last Airbender VFX work.
• The National Swedish Museums of Military HistorycoreStrategic or Co-development PartnerCollaboration on Victoriafortet VR experiences for Cold War-era military base. Created two complete VR experiences bringing heritage to life for new audiences.
• Museums of World Culture (Världskulturmuseerna)coreStrategic or Co-development PartnerBuilt Memories of Mexico gamified WebXR experience now integrated into hundreds of Swedish classrooms. Museum partnership bringing VR experiences to educational settings.
• XR4ED InitiativecoreStrategic or Co-development PartnerEU-funded education initiative connecting three major EU-funded Arctic research networks (CHARTER, ECOTIP, FACE-IT) with classrooms across Europe through ICEVR climate education VR.
• CHARTER, ECOTIP, FACE-ITcoreStrategic or Co-development PartnerEU-funded Arctic research networks whose climate data and research informed ICEVR climate education VR experience. Three major programs studying Arctic climate change, ecosystem changes, and biodiversity.
• Zambia Carnivore ProgrammecoreStrategic or Co-development PartnerLong-term research initiative studying lion behavior and conservation. Provided scientific guidance, safe access to lion pride, and field expertise for Gibson the Lion VR documentary.
• Sagarmatha NextmajorStrategic or Co-development PartnerSustainability organization near Mount Everest Base Camp. IVAR created film showcasing their mission and environmental conservation efforts at 3,775m altitude.
• National Geographic and Rolex Perpetual PlanetcoreStrategic or Co-development PartnerMajor expedition partnership for 2019 Mount Everest climate research expedition. IVAR captured 360-video of scientific work at altitudes over 8,200 meters.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Important Looking Pirates: Stockholm-based VFX studio that is both a close collaborator with IVAR (on Avatar: The Last Airbender) and a peer in reality capture for film/VFX pipelines. Strong overlap in photogrammetry-based environmental asset creation for major productions.
• Atlas V: Paris/New York immersive storytelling studio producing VR narratives (e.g., 'Gloomy Eyes', 'Spheres'). Comparable to IVAR in producing award-winning narrative VR experiences blending real-world documentary material with interactive storytelling.
• Felix & Paul Studios: Montreal-based immersive VR documentary studio behind works like 'The People\'s House' and space/ISS productions. Closest direct peer to IVAR — both produce cinematic immersive VR content in partnership with major broadcasters and for headsets, with similar storytelling-plus-3D-capture DNA.
• Magnopus: Los Angeles-based immersive experience studio delivering VR, AR, and spatial-computing content for major brands and entertainment IP. Comparable to IVAR in cross-format immersive delivery (VR/AR/WebXR) and brand-side production partnerships.
• Penrose Studios: Award-winning VR cinematic storytelling studio (e.g., 'Allumette', 'Arden\'s Wake'). Directly comparable to IVAR's narrative-driven interactive VR approach, though Penrose leans more into stylized animation while IVAR leans documentary/scientific.
• Here Be Dragons: Immersive content studio (formerly VRse Works) producing VR films, branded experiences, and interactive narratives. Comparable to IVAR's mix of documentary-style VR work and brand/agency partnerships.
• Within: VR content platform/producer (formerly VR Within) producing and distributing immersive stories. Adjacent peer to IVAR — overlap is in VR documentary and narrative content; Within adds distribution/platform infrastructure that IVAR lacks.

Emerging players

• Baobab Studios: Interactive VR animation studio behind Emmy-winning 'Invasion!' and 'Asteroids!'. Comparable in the immersive narrative category, though Baobab is animation-first whereas IVAR is documentary/reality-capture-first; potential overlap as both target IP-driven immersive franchises.

Others

• KTH Royal Institute of Technology (Visualization Studio): Academic partner on IVAR's 'Dome Conductor' fulldome experience. Comparable as an academic/scientific visualization lab producing fulldome and immersive scientific storytelling; relevant ecosystem peer in the scientific-visualization and education space where IVAR operates ICEVR.

Broad incumbents

• National Geographic Studios: In-house production arm of National Geographic Society — IVAR's largest client and a broader incumbent in scientific documentary production. Relevant as both a key buyer of IVAR's services and a potential competitive producer of immersive content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ivarstudio
• Facebookfacebook.com/ivarstudios
• LinkedInlinkedin.com/company/ivar-studios
• Instagraminstagram.com/ivarstudios
• Xx.com/ivarstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVAR Studios