Keogh's Farm
Keogh's Farm is an Irish family-owned, vertically integrated producer of hand-cooked artisan potato crisps, popcorn, and fresh potatoes, headquartered in Oldtown, Co. Dublin, and the only company globally marketing both potatoes and crisps under one brand.
- Company typePrivate
- Founded2011
- HeadquartersOldtown, Ireland
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Keogh's Farm does
Keogh's Farm is an Irish family-owned farming and food production business headquartered in Oldtown, Co. Dublin, with roots in North County Dublin stretching back over 200 years across three generations of the Keogh family. The company operates a vertically integrated 'crop to crisp' model, growing its own potatoes on 19 named fields across five Irish counties and producing hand-cooked artisan potato crisps, popcorn, and fresh potatoes on-site using three dedicated small-batch kettle fryers (named Eimear, Lyndsey and Patty) imported from Pennsylvania, USA. Keogh's is the only company in the world to market both potatoes and crisps under a single brand, and its portfolio spans more than 12 straight-cut crisp flavours, 8+ premium crinkle-cut flavours, 3 crispy bits variants, 4 popcorn flavours, 7 fresh potato varieties, and bundled multipacks, with flavour profiles built around co-developed partnerships with named Irish artisan producers (Teeling Whiskey, Cashel Blue, Carberry, Glenilen Farm, Dungarvan Brewing, Livingshamrock, O'Neill's Sea Salt, Llewellyn's, Gubbeen, and Taylor's of Lusk).
The business is structured through two Irish private limited companies — Keogh's Crisps Limited (the crisp business) and PKS Farms Unlimited (farming operations) — with Tom Keogh serving as founder and managing director. Revenue is generated primarily through one-time sales of artisan crisps, popcorn, and fresh potatoes, distributed via three channels: a direct-to-consumer online farm shop (shop.keoghs.ie), a B2B wholesale and corporate gifting portal (wholesale.keoghs.ie), and Irish retail and HoReCa distribution. The company also ships DTC to Northern Ireland, the UK, Belgium, France, Germany, and the USA.
Differentiation is built on a 200+ year heritage brand, the 'From Crop to Crisp' vertically integrated model, carbon-neutral certification achieved in 2018 through partnership with Vita, and a consumer-facing traceability tool called Spud Nav that lets buyers trace each bag back to the named potato field, the individual cook, and ingredient sources — generating a personalised certificate. The company holds multiple Irish food industry awards (Blas na hEireann Gold 2017, Free From Food Awards Gold 2016, Irish Quality Food Awards) and is engaged in innovation collaborations with Teagasc and the University of Galway's AgInnovation programme.
Keogh's Farm firmographics
Firmographics- Name
- Keogh's Farm
- Legal name
- Keogh's Crisps Limited
- Website
- https://keoghs.ie
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Keogh's Farm is an Irish family-owned, vertically integrated producer of hand-cooked artisan potato crisps, popcorn, and fresh potatoes, headquartered in Oldtown, Co. Dublin, and the only company globally marketing both potatoes and crisps under one brand.
- Ownership category
- akta.pro rank
Keogh's Farm industry classification
Industry- Product category
- Artisan Snack Foods
- NAICS
- Potato Farming (111211)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Starch Potato Farming (Industrial Potatoes) (AFAGAEAC)
Keywords
Where Keogh's Farm is headquartered
LocationHeadquarters
- HQ city
- Oldtown
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Keogh's Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Artisan Crisp Sales: Hand-cooked premium crisps sold through direct-to-consumer online shop and retail stores. Products include straight cut, crinkle cut, crispy bits, and multipacks.
- Popcorn Sales: Premium artisan popcorn sold in various flavors through the same distribution channels as crisps.
- Fresh Potato Sales: Fresh potatoes sold directly to consumers and through retail, including baby potatoes, easy cook range, and traditional varieties like Rooster, Maris Piper, Queens, Golden Wonder, and Kerrs Pink.
- B2B Gifting: Corporate gifting solutions for businesses looking to purchase Keogh's products in bulk for gifts or events.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Keogh's Farm product offering
Product offeringCore offering
Keogh's Farm is an Irish vertically integrated family farm that grows potatoes on 19 fields across North County Dublin, Meath, Wexford, Louth, and Kildare, and hand-cooks them in small batches on site into artisan potato crisps, popcorn, and fresh potatoes. The company markets both fresh potatoes and finished crisps under the Keogh's brand (the only company in the world to do so), selling through its own e-commerce farm shop, B2B wholesale portal, Irish retail distribution, and international shipping to the UK and EU.
Product overview
Keogh's Farm is an Irish family farming and food production business based in North County Dublin with over 200 years of farming heritage. The company operates as a vertically integrated 'crop to crisp' operation, growing its own potatoes and producing hand-cooked artisan crisps, popcorn, and fresh potatoes — the only company in the world to market both potatoes and crisps under one brand. The product portfolio is organized across six core ranges: the Straight Cut / Core Range crisps (12+ flavours including Mature Irish Cheese & Onion, Atlantic Sea Salt & Irish Cider Vinegar, Truffle & Real Irish Butter, Ghost Chilli & Sour Cream, and seasonal Roast Turkey & Secret Stuffing), the Crinkle Cut Range (Ireland's first premium luxury crinkle cut crisps with 8+ flavours including Guinness & Flame Grilled Steak and Guinness & Oyster), the Crispy Bits Range (crushed crisps with extra seasoning in 3 flavours), the Popcorn Range (4 artisan-flavoured popcorn varieties), a fresh Potato Range (7 varieties including Maris Piper, Kerr's Pink, and Queens), and Multipacks (bundled crisp packs). The company also operates two e-commerce channels — a consumer-facing Farm Shop and a B2B Wholesale portal. Unique brand differentiators include the 'Spud Nav' traceability tool enabling consumers to trace crisps to the exact field and cook, and collaborations with Teagasc and the University of Galway's AgInnovation programme for ongoing product and sustainability innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Range Straight Cut Crisps Hand-cooked potato crisps produced in small batches on the family farm in North County Dublin using Keogh's own potatoes and kettle fryers, seasoned with Irish-sourced ingredients. Includes flavors such as Mature Irish Cheese & Onion, Atlantic Sea Salt & Irish Cider Vinegar, Shamrock & Sour Cream, Ghost Chilli & Sour Cream, Irish Atlantic Sea Salt, Sweet Chilli, Truffle & Real Irish Butter, Cashel Blue & Caramelised Onion, Roast Turkey & Secret Stuffing, Smoked Barbeque & Irish Whiskey, and Chorizo & Cherry Tomato. Sold to individual consumers through retail and online channels.
- Crinkle Cut Range Premium luxury crinkle cut crisps with deep ridges designed to carry more flavor, introduced as Ireland's first premium luxury crinkle cut crisps. Flavors include Atlantic Sea Salt & Balsamic Vinegar, Cheddar & Red Onion, Sour Cream & Onion, Spicy Sweet Chilli, Guinness & Flame Grilled Steak, Guinness & Oyster, and Flame Grilled Irish Steak. Sold to individual consumers through retail and online channels.
- Crispy Bits Range Crushed potato chips with extra seasoning sold in 'Open & Pour' packs, designed as a one-handed snack or on-the-go treat, also suitable for sprinkling on salads or sandwiches. Flavors include Mature Irish Cheese & Onion, Sweet Chilli, and Atlantic Sea Salt & Irish Cider Vinegar. Sold to individual consumers.
- Popcorn Range Small-batch hand-popped popcorn made on the farm using larger, rounder, crunchier corn sourced from small farms and flavored with artisan Irish foods. Flavors include Sweet Cinnamon & Irish Honey, Irish Atlantic Sea Salt, Honey & Sea Salt, and Butter & Sea Salt. Sold to individual consumers through retail and online channels.
- Fresh Potato Range Fresh potatoes grown on the family's North County Dublin farm and sold under the Keogh's brand. Keogh's is the only company in the world to market both potatoes and crisps under one brand. Varieties include Baby Potatoes, Easy Cook Range, Golden Wonder, Kerr's Pink, Maris Piper, Queens, and Rooster. Sold to individual consumers through retail and online channels.
- Multipacks Pre-packaged bundles of gluten-free crisps. Farm Favourites Multipack combines six packs of popular flavors. Mature Irish Cheese & Onion Multipack contains six packs of the same flavor. Crinkle Cut Variety Pack mixes two flavors each of Irish Cheddar & Red Onion and Atlantic Sea Salt & Balsamic Vinegar. Sold to individual consumers.
- Online Farm Shop Direct-to-consumer e-commerce platform at shop.keoghs.ie selling all Keogh's crisps, popcorn, multipacks, and fresh potatoes to individual consumers in Ireland, Northern Ireland, UK, and select EU countries.
- Business Wholesale Shop B2B wholesale portal at wholesale.keoghs.ie for trade customers, retailers, and corporate buyers to purchase Keogh's products in bulk for resale, corporate gifting, and events.
- Family Cookbook A digital cookbook featuring recipes using Keogh's potatoes and crisps, including dishes like Baby Potato & Mixed Greens Salad with Lemon Dill Dressing, Traditional Irish Champ, Keogh's Roasties, Keogh's Perfect Steamed Potatoes, Easy Spicy Wedges, and Patatas Bravas.
Companies that use Keogh's Farm
Customer profileSegments3 records
Ideal customer profiles2 records
Keogh's Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Keogh's Farm partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Gubbeen SmokehousecoreCollaboration with Gubbeen Smokehouse in West County Cork to create the Chorizo & Cherry Tomato crisp flavor. The partnership brings together Gubbeen's expertise in Irish smoked products with Keogh's crisp-making tradition.
- Cashel Blue CheesemakerscorePartnership with Cashel Blue Cheesemakers in Fethard, Co. Tipperary to source blue cheese for the Cashel Blue and Caramelised Onion crisp flavor. Cashel Blue is known for its full character and rich flavor.
- CarberrycoreSourcing of mature Irish cheddar cheese from Carberry in Co. Cork, combining sharpness of mature cheddar, nuttiness of Swiss cheese, and bite of Parmesan for the Mature Irish Cheese & Onion crisps.
- Teeling WhiskeycorePartnership with Teeling Small Batch Whiskey in Dublin to incorporate Irish whiskey into the Smoked Barbeque and Irish Whiskey crisps flavor.
- Glenilen FarmcoreSourcing of real Irish butter from Glenilen Farm in Drimoleague, Co. Cork for the Truffle & Real Irish Butter crisps. Butter is carefully churned on the lush hills of West Cork.
- LivingshamrockcoreSourcing of real Irish shamrock grown in Ballinskelligs, Co. Kerry by Livingshamrock for the Shamrock & Sour Cream crisps. This area has produced fresh Shamrock for the American President for St Patrick's Day since 1952.
- O'Neill's Irish Atlantic Sea SaltcoreSourcing of handcrafted Irish Atlantic Sea Salt from the Beara Peninsula in West Cork for seasoning crisps. Pristine oceanic waters produce a pure sea salt flake full of natural flavor.
- Llewellyn's Irish Cider VinegarcoreSourcing of Irish cider vinegar from Llewellyn's in Lusk, Co. Dublin, produced from local Irish apples, naturally cleared with time to create rich amber color and excellent flavor for the Atlantic Sea Salt and Irish Cider Vinegar crisps.
- Taylor's of LuskcoreGrowing of Irish sweet chillies locally in Lusk, North County Dublin for the Sweet Chilli crisps, combining Thai spices with fresh Irish-grown chillies. Also grows Ghost Chilli crop specifically for Keogh's Ghost Chilli & Sour Cream flavor.
- Dungarvan Brewing CompanyminorSourcing of Dungarvan Black Rock Irish Stout for Roast Beef & Irish Stout flavored crisps. A full-flavored, smooth, dry stout brewed in Dungarvan, Co. Waterford.
- Vita - Irish Based International Development AgencycorePartnership with Vita to teach sustainable farming methods and share knowledge on potato cultivation. Keogh's has worked with Vita to assist farmers in Southern Ethiopia, providing knowledge on growing, harvesting, and storing potatoes. Also involved in providing fuel-saving stoves and installing wells.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Keogh's Farm competitors and assessment
Company assessmentDirect peers
- Pipers Crisps: UK premium artisan crisp maker using specific potato varieties and provenance-driven flavor stories. Highly comparable on small-batch kettle cooking, regional sourcing narrative, and premium supermarket placement.
- Burts Chips: Devon-based hand-cooked crisp brand positioned around authentic British/regional ingredients. Direct peer on small-batch kettle production, restaurant/hospitality channel, and craft provenance-led branding.
- Tyrrells: English premium hand-cooked crisp brand acquired by Investcore. Closely comparable in positioning, distribution channels (UK/Irish premium retail), and flavor-extension strategy targeting the better-for-you snacking occasion.
- Kettle Foods: US-based pioneer of hand-cooked kettle-style potato chips. Direct match on small-batch kettle-frying production method, premium positioning, and natural ingredient messaging that Keogh's has modeled its own artisan brand on.
- Tayto: Ireland's largest crisp brand and Keogh's primary domestic competitor. Both produce kettle-cooked potato crisps targeted at the Irish market with broad supermarket distribution; Tayto operates at significantly larger scale and owns the leading 'Tayto' brand.
Broad incumbents
- Walkers (PepsiCo): UK's dominant mass-market crisp brand owned by PepsiCo. Sets the price and shelf-space benchmark Keogh's competes against in Irish/UK grocery; broad incumbent with vastly larger marketing and distribution scale.
Emerging players
- O'Donnell's Mozzarella Sticks: Emerging premium snack brand with strong UK retailer presence. Comparable in positioning around Irish/premium provenance and gluten-free credentials, though product category (cheese snacks) differs from Keogh's core.
Regional players
- Mackie's of Scotland: Scottish family-owned producer of premium crisps and dairy snacks. Comparable as a UK/Irish regional family-run premium snack brand with similar scale and farm-to-bag authenticity messaging, though primarily Scotland-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Keogh's Farm social profiles
Digital presenceKeogh's Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keogh's Farm leadership team
Management profileNumber of profiles
Profiles1 record
Keogh's Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keogh's Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keogh's Farm
What does Keogh's Farm do?
Keogh's Farm is an Irish vertically integrated family farm that grows potatoes on 19 fields across North County Dublin, Meath, Wexford, Louth, and Kildare, and hand-cooks them in small batches on site into artisan potato crisps, popcorn, and fresh potatoes. The company markets both fresh potatoes and finished crisps under the Keogh's brand (the only company in the world to do so), selling through its own e-commerce farm shop, B2B wholesale portal, Irish retail distribution, and international shipping to the UK and EU.
Is Keogh's Farm a public or private company?
Keogh's Farm is a private company. It is classified as family owned and is currently operating.
When was Keogh's Farm founded?
Keogh's Farm was founded in 2011. It employs 101 to 250 people.
Where is Keogh's Farm based?
Keogh's Farm is headquartered in Oldtown, Ireland, in the Europe region.
How does Keogh's Farm make money?
Four revenue lines are on record. Artisan Crisp Sales are the primary driver. The others are popcorn Sales, fresh Potato Sales and B2B Gifting.
Who are Keogh's Farm's main competitors?
Direct peers on record are Pipers Crisps, Burts Chips, Tyrrells, Kettle Foods and Tayto. Walkers (PepsiCo) is listed as a broad incumbent. O'Donnell's Mozzarella Sticks is listed as an emerging player. Mackie's of Scotland is listed as a regional player.
Does Keogh's Farm have an API?
No public API is recorded for Keogh's Farm.
What industry is Keogh's Farm in?
Keogh's Farm's product category is Artisan Snack Foods. Its primary akta.pro industry code is AFAGAEAC, Starch Potato Farming (Industrial Potatoes). Its NAICS code is 111211 and its SIC code is 100.