O'Donnell's Market

What O'Donnell's Market does

O'Donnell's Market is a family-owned specialty food market and dine-in restaurant operating a single physical location at 1073 Seven Locks Road in the Potomac Woods Plaza, Potomac, Maryland. The business traces its lineage to 1922, when it was founded as Sea Grill in Washington, DC, and is currently operated by fourth-generation owners Bill Edelblut and his daughter Ashlee under the O'Donnell's brand; the current Potomac market concept opened in December 2015. The operator runs an integrated set of in-store departments — seafood, a full-service butcher featuring Aspen Ridge beef, a bakery, a raw bar with dine-in seating, and a prepared foods section — and extends its reach through event catering, weekly Wednesday Meal Deals priced at $30 and $60, and nationwide shipping of signature items via Goldbelly.

Revenue is generated across four channels: in-store retail across the food departments, dine-in service at the raw bar and prepared foods counter, event catering for weddings, corporate, and private clients, and direct-to-consumer e-commerce through Goldbelly for out-of-region customers. Customers are primarily local Montgomery County, MD residents for in-store and dine-in purchases, with catering clients concentrated in the greater Washington, DC metro area, and a national audience reached through the Goldbelly partnership. Pricing is set at premium specialty-market levels, anchored by high-ticket seafood, butcher cuts, prepared foods, and the curated catering menu.

The operating model relies on a curated set of supplier and technology partnerships rather than owned infrastructure: JJ McDonnell for seafood, the Oyster Recovery Partnership for shellfish, Aspen Ridge for branded beef, Goldbelly for fulfillment and nationwide shipping, and ChowNow for online ordering. Marketing and customer acquisition run through Instagram, TikTok, Facebook, and a Constant Contact email newsletter. The business is privately held by the founding family, with no disclosed outside investors, funding rounds, or expansion plans beyond the channel extensions described above.

Name

O'Donnell's Market

Website

https://odonnellsmarket.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

O'Donnell's Market is a family-owned specialty food market and raw-bar restaurant in Potomac, MD, serving local Montgomery County residents across seafood, butcher, bakery, prepared foods, and dine-in departments, and extending reach through catering and nationwide Goldbelly shipping.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

Fish and Seafood Retailers (44525), Meat Retailers (445240), Other Specialty Food Retailers (44529)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Retail-Food Stores (5400), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Butcher Shops & Meat Markets (CRAHAHAB), Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

Keywords

• Specialty food market
• Fresh seafood retail
• Premium butcher shop
• Artisan bakery goods
• Catering services

Headquarters

HQ city

Potomac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Seafood, Meat & Bakery Sales: In-store retail sales of fresh seafood, premium meats from Aspen Ridge, and freshly baked goods including rum buns, pies, and pastries made from family recipes spanning four generations.
2. Dine-In Raw Bar & Grill: On-site dining experience at the raw bar and grill with table seating, outdoor seating during warm weather, and happy hour offerings including shucked oysters.
3. Prepared Foods & Meal Kits: Ready-to-eat prepared sides and meal kits including Wednesday Meal Deals ($30 for dinner for 2, $60 for dinner for 4) that contain fresh prepped ingredients.
4. Catering Services: Event and party catering with customizable menus including the Norfolk Table for fresh seafood and shucked oysters at customer events.
5. Nationwide Shipping via Goldbelly: Partnership with Goldbelly to ship signature products nationwide, extending reach beyond the physical location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

O'Donnell's Market operates a multi-department specialty food market and dine-in restaurant in Potomac, MD, selling fresh sustainable seafood, premium all-natural beef from Aspen Ridge, from-scratch bakery items made from four-generation family recipes, daily prepared sides and meal kits, and operating an on-site raw bar and grill. It also provides event catering with the signature Norfolk Table option and ships selected products nationwide through Goldbelly.

Product overview

O'Donnell's Market is a multi-department specialty market and restaurant offering fresh seafood, premium meats, bakery items, prepared foods, and a raw bar/dine-in experience. The business operates as an integrated food hall concept where departments work together to provide a complete culinary experience. Core offerings include the Seafood Department (sustainable fish and shellfish), Butcher Department (Aspen Ridge beef), Bakery (four-generation family recipes), Raw Bar/Dine In, and Prepared Foods. Additional services include Catering with the signature Norfolk Table, Wednesday Meal Deals for home cooking, and nationwide shipping via Goldbelly.

Differentiator

Problem solved

Functional benefit

Products and services

• Seafood Department Fresh and traceable seafood counter offering fish (Organic Salmon, Halibut, Icelandic Cod, Swordfish, Yellowfin Tuna, Arctic Char, Rainbow Trout) and shellfish (Shrimp, Crabmeat, Sea Scallops, Lobster, Lobster Tails, Clams, Mussels, Oysters), sourced sustainably through JJ McDonnell and the Oyster Recovery Partnership.
• Butcher Department Premium meat counter offering all-natural beef from Aspen Ridge (Verified Angus, certified humane), with custom cuts, pre-cut tenderloins, strips, sirloins, and ground beef, all vacuum sealed for freshness.
• Bakery Freshly baked pastries, pies, and desserts made from scratch daily using family recipes spanning four generations, including signature rum buns, brownies, cheesecakes, key lime pie, lemon meringue pie, and holiday cookies.
• Raw Bar and Dine-In Grill On-site raw bar and grill serving fresh seafood with shucked oysters, happy hour, and table seating, with outdoor seating available during warm weather.
• Prepared Foods Fresh prepared sides made daily with locally sourced ingredients, including asparagus, wild rice, barley beet brussel sprout salad, macaroni salad, cauliflower salad, broccolini, potato wedges, and meatballs.
• Wednesday Meal Deals Weekly meal kit program offering fresh, prepped ingredients ready to cook at home, priced at $30 for dinner for 2 or $60 for dinner for 4; customers call ahead to reserve.
• Catering Services Custom catering for events and parties with customizable menus, including the Norfolk Table option that brings the freshest seafood and shucked oysters to the event location.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• JJ McDonnellcoreStrategic or Co-development PartnerSeafood supplier partner focused on quality, freshness, and sustainability. JJ McDonnell also emphasizes the sustainability and restoration of marine and coastal ecosystems, aligning with O'Donnell's commitment to responsible sourcing.
• Oyster Recovery PartnershipcoreStrategic or Co-development PartnerPartnership to help fight against unsustainable fishing practices. Demonstrates O'Donnell's commitment to the Chesapeake Bay, local habitat, and community environmental responsibility.
• Aspen RidgecoreStrategic or Co-development PartnerSupplier of all-natural beef for the butcher section. Aspen Ridge provides Verified Angus and certified humane prime steaks raised on family-owned ranches in the U.S.
• GoldbellyminorChannel Partner/ Reseller/ DistributorGoldbelly partnership enables nationwide shipping of O'Donnell's signature products, expanding distribution beyond the Potomac physical location to customers across the country.
• ChowNowminorChannel Partner/ Reseller/ DistributorOnline ordering platform partner enabling customers to place orders for pickup through the ChowNow platform.

Scale indicators2 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Lobster Place: NYC seafood market and restaurant at Chelsea Market combining retail fish counter with dine-in. Closest structural analog to O'Donnell's integrated market + raw bar format.
• BlackSalt: DC-based seafood restaurant with an attached retail fish market and oyster bar. Mirrors O'Donnell's integrated seafood market + dine-in model in the same Washington metro, serving a similar affluent customer base.
• Captain White's Seafood City: Long-running DC seafood market specializing in fresh fish and shellfish retail. Direct competitor in the Washington-metro fresh seafood retail category.
• Hank's Oyster Bar: DC-area seafood restaurant group with raw bar focus and casual dining. Comparable in target customer (DC-area affluent diners) and seafood-centric dine-in experience.
• Pike Place Fish Market: Iconic Seattle seafood market known for fresh fish retail and heritage brand recognition. Direct comparable in specialty seafood retail and provenance-driven positioning.
• Black's Market & Kitchen: Baltimore multi-department market and restaurant combining butcher, prepared foods, bakery, and dine-in. Near-identical integrated format and Mid-Atlantic customer demographic.

Emerging players

• Balducci's: Specialty food market focused on premium meats, seafood, and prepared foods. Comparable in premium assortment positioning though with a different geographic footprint.

Broad incumbents

• Whole Foods Market: National specialty grocer with strong DC-metro presence offering fresh seafood, butcher, bakery, and prepared foods. Competes with O'Donnell's on premium assortment and quality, but at much greater scale and breadth.
• Eataly: Multi-department Italian marketplace combining retail, prepared foods, and dine-in restaurants. Architectural analog to O'Donnell's food-hall concept though operating at national/international scale.

Regional players

• Lexington Market: Historic Baltimore food market with multi-vendor seafood, meat, and prepared foods. Regional comparable for multi-department specialty food retail, though broader and more vendor-driven than O'Donnell's single-operator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ODonnellsMarket
• Instagraminstagram.com/odonnellsmarket
• TikToktiktok.com/@odonnellsmarket
• LinkedInlinkedin.com/company/o-donnell-s-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'Donnell's Market