Burts Potato Chips
Burts Snacks Limited is a UK manufacturer of premium hand-cooked potato crisps, ridges, and popcorn, operating two production facilities in Plymouth and Leicester and selling branded and private label snacks to major UK retailers and export markets in over 22 countries, as a subsidiary of Europe Snacks.
- Company typePrivate
- Founded1999
- HeadquartersRoborough, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Burts Potato Chips does
Burts Snacks Limited is a UK-based manufacturer of hand-cooked potato crisps founded in 1999 in Kingsbridge, Devon by Richard and Linda Burt, now operating as a subsidiary of Europe Snacks following the 2023 acquisition. The company produces three core product lines — Handcooked Crisps, Handcooked Ridges, and Handcooked Popcorn — using a small-batch kettle-frying process where master fryers manually inspect potatoes, adjust batch sizes and oil temperature, and hand-stir crisps during cooking, with the master fryer's name and the potato grower's name printed on every pack. Operations span two manufacturing facilities in Plymouth and Leicester with combined capacity exceeding 750,000 packs per day, supplying major UK retailers (Tesco, Asda, Morrisons, Co-op, The Range), convenience stores, pubs, wholesalers, Amazon, and export customers in over 22 countries including Europe, China, Australia, Canada, and the US.
The business operates a multi-channel revenue model combining branded consumer sales through retail and direct-to-consumer channels, plus a growing contract manufacturing segment producing private label and licensed snacks for other brands at the Plymouth and Leicester sites. Pricing is not publicly disclosed and the company does not offer subscription or tiered pricing. The brand is anchored in a Devon provenance story supported by named potato growers in Devon and Cornwall, named ingredient partners (Quicke's, Eversfield Organic, Creedy Carver, Spoilt Pig, South Devon Chilli Farm), Red Tractor potato assurance, Gluten Free Certification, and multiple Great Taste and Taste of the West awards. Sustainability is a stated pillar: in 2025 Burts became the first UK snack brand to use 55% post-consumer recycled plastic in its most popular packaging, having already reduced plastic in chip bags by 20% in 2024, and its crisping sites achieve zero waste to landfill. Distribution is supported by trade marketing including POS materials, sampling programmes, and direct account management, while consumer marketing is concentrated on Facebook, Instagram, and LinkedIn storytelling around provenance and craft.
Burts Potato Chips firmographics
Firmographics- Name
- Burts Potato Chips
- Legal name
- Burts Snacks Limited
- Website
- https://burtschips.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Burts Snacks Limited is a UK manufacturer of premium hand-cooked potato crisps, ridges, and popcorn, operating two production facilities in Plymouth and Leicester and selling branded and private label snacks to major UK retailers and export markets in over 22 countries, as a subsidiary of Europe Snacks.
- Ownership category
- akta.pro rank
Burts Potato Chips industry classification
Industry- Product category
- Savoury Snack Manufacturing (Hand-Cooked Potato Crisps)
- akta.pro primary industry
- Potato & Vegetable Chips Manufacturing (AFAKAIAA)
Keywords
Where Burts Potato Chips is headquartered
LocationHeadquarters
- HQ city
- Roborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Burts Potato Chips business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- B2B Snack Sales to Retailers and Wholesalers: Burts Snacks generates revenue primarily by selling hand-cooked crisps, ridges, and popcorn to retailers, convenience stores, wholesalers, and pubs/bars across the UK and internationally. Products are sold in various pack sizes (40g, 150g, 450g) and formats (handcooked crisps, ridges, popcorn) to trade customers.
- Direct-to-Consumer Online Sales: Burts sells products directly to consumers through Amazon and online platforms, generating direct revenue from individual consumers who purchase via e-commerce channels.
- Private Label and Licensed Snack Manufacturing: Burts produces a growing range of brand, licensed and private label snacks at its two manufacturing facilities in Plymouth and Leicester, serving as a contract manufacturer for other brands.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Burts Potato Chips product offering
Product offeringCore offering
Burts Potato Chips (Burts Snacks Limited) manufactures and sells premium hand-cooked thick-cut potato crisps, hand-cooked ridges, and hand-cooked popcorn. The company produces over 750,000 packs per day from two manufacturing facilities in Plymouth and Leicester, using locally sourced Red Tractor-assured potatoes and a proprietary master fryer small-batch process. Products are sold under the Burts brand and via private label/licensed manufacturing for other brands.
Product overview
Burts Snacks is a premium hand-cooked snack manufacturer producing three main product lines: Handcooked Crisps (thick-cut potato crisps in various flavors), Handcooked Ridges (ridge-cut crisps with extra crunch), and Handcooked Popcorn. The company uses locally sourced Red Tractor Assured potatoes from Devon and Cornwall, with products manufactured at their Plymouth facility. Their Handcooked Crisps come in 40g, 150g, and 450g pack sizes; Ridges in 40g and 150g; and Popcorn in 20g and 28g formats. In 2025, Burts became the first UK snack brand to use 55% post-consumer recycled plastic in their packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Burts Handcooked Crisps: Premium hand-cooked thick-cut potato crisps made with locally sourced Red Tractor Assured potatoes, available in various flavours including Sea Salt & Malt Vinegar, Lightly Sea Salted, Mature Cheddar & Onion, Devon Roast Beef, Spicy Sweet Chilli, Sea Salt & Cracked Pepper, Smoked Crispy Bacon, and Herb Roasted Chicken.
- Burts Handcooked Ridges
- Burts Handcooked Popcorn
Products and services
- Burts Handcooked Crisps Thick-cut, hand-cooked potato crisps made from Red Tractor Assured British potatoes in multiple flavours including Sea Salt & Malt Vinegar, Lightly Sea Salted, Mature Cheddar & Onion, Devon Roast Beef, Spicy Sweet Chilli, Sea Salt & Cracked Pepper, Smoked Crispy Bacon, and Herb Roasted Chicken. Sold in 40g, 150g sharing, and 450g pack sizes for retail consumers via UK grocery and convenience retailers.
- Burts Handcooked Ridges Ridge-cut hand-cooked crisps designed for extra crunch and intense flavour, available in Mature Cheddar & Caramelised Onion Chutney and Beef & Mustard varieties. Sold in 40g and 150g sharing bag formats.
- Burts Handcooked Popcorn Hand-popped popcorn in Lightly Salted and Sweet & Salty varieties, marketed as a source of fibre. Available in 20g and 28g formats for the UK retail trade.
- Private Label and Licensed Snack Manufacturing Contract manufacturing service offering production of branded, licensed, and private label snacks at Burts' Plymouth and Leicester facilities, leveraging the company's hand-cooking expertise and quality standards for other brands and retailers.
Quantifiable outcome
- 750,000+ packs produced per day across two manufacturing facilities
- +3 more outcomes
Companies that use Burts Potato Chips
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Burts Potato Chips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Burts Potato Chips partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Creedy CarvercoreCreedy Carver is a long-standing family business founded in Crediton, Devon in 1985, specialising in producing the finest Free Range Chicken for over 30 years. They supply chicken used in Burts' Herb Roasted Chicken hand-cooked crisps. Founded by Peter and Sue Coleman, now managed by their son James Coleman.
- Eversfield OrganiccoreEversfield Organic is a Soil Association certified organic farm located on the edge of Dartmoor near Burts' Plymouth home. They supply top-quality grass-fed organic beef used in Burts' Devon Roast Beef crisps and Beef & Mustard Ridges. An award-winning business providing provenance beef with strong brand alignment.
- Spoilt PigcoreSpoilt Pig supplies award-winning traditionally dry-cured British bacon for Burts' Smoked Crispy Bacon crisps. They work exclusively with British farmers they know and trust, are RSPCA assured, breed pigs outdoors without antibiotics. Quality partner providing premium bacon flavour.
- South Devon Chilli FarmcoreOwned by Jenny and Amrit, this 10-acre farm near Kingsbridge, Devon grows a vast variety of chillies from seed to sauce. They supply chillies for Burts' Spicy Sweet Chilli crisps and Carolina Reaper chillies for Reaper Chilli & Lime Ridges. A local South Devon partner providing heat and flavour provenance.
- Quicke's CheesecoreDevon-based Quicke's has been crafting cheese since 1973, owned by Mary Quicke. They handcraft produce using milk from grass-fed cows. Their award-winning Mature Clothbound Cheddar is used in Burts' Mature Cheddar & Onion crisps and Mature Cheddar & Caramelised Onion Chutney Ridges. A core ingredient partner since 2016.
- Splattenridden FarmcoreFamily-run farm located in Hayle, Cornwall, supplying Burts with Lady Rosetta potatoes from July to August. Grower name Charles Richards appears on the back of pack. One of several named potato growers providing traceability.
- Colwith Farm PotatoescoreFamily-run business going back generations, located in Par, Cornwall. Grower Chris Dustow supplies Taurus, Endeavour, and Opal potatoes from September through February, and Verdi and Opal from March through June. Named on pack for traceability.
- Trenowth FarmminorLocated in Truro, Cornwall, Trenowth Farm is Burts' newest potato specialist. Grower Richard Sluggett supplies Taurus potatoes from November through February. Name printed on pack for full traceability.
- New Rydon FarmcoreMulti-generational family farm in Ilminster, Somerset. Grower Phil Vaux supplies Taurus, Endeavour, and Opal potatoes from September through February, and Verdi and Opal from March through June. Provides year-round potato supply for Burts.
- Trevilder FarmminorLocated in Wadebridge, Cornwall, Trevilder Farm is DDTR Potatoes supplying Burts with tasty Cornish spuds. One of the newest potato partner relationships.
- Treleathick FarmminorLocated in Liskeard, Cornwall, one of the newest potato partners. Grower Richard Tamblin supplies Taurus, Opal and Endeavour potatoes from September through June. Name printed on pack for traceability.
- Red TractorcoreRed Tractor is the UK's largest farm and food standards scheme, assuring food is produced responsibly. All Burts' farms are Red Tractor-approved, and Burts was the first hand-cooked crisp company to achieve Red Tractor potato assured status in 2016. This certification provides assurance of farming standards and traceability.
- Coeliac UKcoreCoeliac UK is the charity for people with coeliac disease. Burts holds gluten-free certification through the Gluten Free Certification Programme, with the majority of products being gluten-free. Burts' website and packaging align with Coeliac UK guidance to support consumers with gluten intolerance.
- SugaRichminorSugaRich converts Burts' sub-standard crisps that don't meet quality standards into high-quality animal feed. This partnership supports Burts' zero-to-landfill commitment and circular economy approach to food waste reduction.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Burts Potato Chips competitors and assessment
Company assessmentEmerging players
- Popchips: Popchips is a premium popped-snack brand that occupies a different production process but targets the same better-for-you / clean-ingredient premium consumer with comparable pack sizes and grocery placement. Useful comparison for premium snack positioning and growth trajectory.
- Proper Snacks (Propercorn): Proper Snacks is a UK premium snack brand (popcorn, corn chips, puffs) competing in similar grocery impulse and sharing-bag occasions. Comparable as a UK-born, founder-led premium snack brand pursuing scale via major supermarket listings and export markets.
Broad incumbents
- Walkers Crisps (Pladis / PepsiCo-aligned): Walkers is the UK's market-leading mass-market crisp brand (owned by Pladis/PepsiCo lineage). It is the dominant share-taker in UK grocery and competes with Burts for shelf space, although at the value tier rather than the premium hand-cooked segment.
- Intersnack Group: Intersnack is a major European savory snacks manufacturer (parent of Tyrrells, funny-frisch, KP Snacks M&A lineage), with pan-European production and a portfolio spanning premium and mass crisps. Highly comparable as a category incumbent with overlapping distribution, manufacturing scale, and category strategy.
- KP Snacks: KP Snacks is one of the UK's largest savory snack manufacturers (McCoy's, Tyrrells, Popchips UK, Hula Hoops), operating across the mass and premium crisps category. While broader than Burts, KP competes across the same shelf space and customer base, making it a key incumbent reference point for category dynamics.
Direct peers
- Pipers Crisps: Pipers is a direct UK premium hand-cooked crisp competitor sharing the same craft, provenance, and award-winning positioning. It produces flavored thick-cut crisps at smaller scale and competes for similar grocery and foodservice accounts, making it highly comparable on product, customer base, and business model.
- Tyrrells Crisps: Tyrrells is the most direct UK peer to Burts — both produce premium hand-cooked, thick-cut potato crisps with strong provenance and award narratives, sold across UK grocery and convenience channels. Tyrrells is owned by Intersnack and competes head-to-head on shelf in the same premium craft-crisp segment.
- Kettle Foods: Kettle Foods (Kettle Brand) is one of the original hand-cooked, kettle-fried premium chip brands and operates in UK and US markets with similar thick-cut, gluten-conscious positioning. Both companies compete on craft, ingredient-led flavor stories, and natural ingredient claims in the premium savory snacks aisle.
- Mackie's Crisps: Mackie's of Scotland produces premium hand-cooked potato crisps in the UK with a similar provenance-led positioning, regional identity, and natural-ingredient ethos. Comparable to Burts on product format, target customer (UK premium snack shopper), and brand storytelling approach.
Regional players
- Europe Snacks: Europe Snacks is the parent group that acquired Burts in 2023; it operates premium and private-label savory snacks manufacturing across Iberia and continental Europe. Comparable as a regional player in European salty snacks manufacturing with private-label and branded capabilities like Burts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Burts Potato Chips social profiles
Digital presenceBurts Potato Chips compliance and trust
Trust signalCompliance3 records
Burts Potato Chips financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burts Potato Chips leadership team
Management profileNumber of profiles
Profiles2 records
Burts Potato Chips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burts Potato Chips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burts Potato Chips
What does Burts Potato Chips do?
Burts Potato Chips (Burts Snacks Limited) manufactures and sells premium hand-cooked thick-cut potato crisps, hand-cooked ridges, and hand-cooked popcorn. The company produces over 750,000 packs per day from two manufacturing facilities in Plymouth and Leicester, using locally sourced Red Tractor-assured potatoes and a proprietary master fryer small-batch process. Products are sold under the Burts brand and via private label/licensed manufacturing for other brands.
Is Burts Potato Chips a public or private company?
Burts Potato Chips is a private company. It is classified as corporate owned and is currently operating.
When was Burts Potato Chips founded?
Burts Potato Chips was founded in 1999.
Where is Burts Potato Chips based?
Burts Potato Chips is headquartered in Roborough, United Kingdom, in the Europe region.
How does Burts Potato Chips make money?
Three revenue lines are on record. B2B Snack Sales to Retailers and Wholesalers are the primary driver. The others are direct-to-Consumer Online Sales and private Label and Licensed Snack Manufacturing.
Who are Burts Potato Chips's main competitors?
Emerging players on record are Popchips and Proper Snacks (Propercorn). Broad incumbents are Walkers Crisps (Pladis / PepsiCo-aligned), Intersnack Group and KP Snacks. Direct peers are Pipers Crisps, Tyrrells Crisps, Kettle Foods and Mackie's Crisps. Europe Snacks is listed as a regional player.
Does Burts Potato Chips have an API?
No public API is recorded for Burts Potato Chips.
What industry is Burts Potato Chips in?
Burts Potato Chips's product category is Savoury Snack Manufacturing (Hand-Cooked Potato Crisps). Its primary akta.pro industry code is AFAKAIAA, Potato & Vegetable Chips Manufacturing.