Promensil

What Promensil does

Promensil is a Canadian plant-based dietary supplement brand specializing in menopause symptom relief for women across all three life stages — perimenopause, menopause, and postmenopause. The company is owned by Pharmacare/PAC Health (Canada) Inc., a privately held Toronto-based corporation, and was founded in the early 2000s. Promensil's core technology is the standardized extraction of four naturally occurring isoflavones (genistein, daidzein, formononetin, and biochanin A) from whole Red Clover (Trifolium pratense) plants harvested just before blossoming, yielding consistent 40mg or 80mg doses per tablet. The clinical evidence base of 18 published studies over 15+ years forms a central pillar of the brand's positioning as a natural, hormone-free, non-prescription alternative to Hormone Replacement Therapy (HRT), with messaging emphasizing the avoidance of HRT's associated breast cancer risk.

The product portfolio comprises five SKUs spanning delivery format (tablet, gummy) and menopause stage: Regular Strength (40mg maintenance), Extra Strength (80mg for severe symptoms), Perimenopause (Red Clover + Biotin + Passionflower + Vitamin D), Women's Health Postmenopause (Red Clover + Omega-3 + CoQ10 + Vitamin D + Lutein/Zeaxanthin), and the newly launched Menopause Gummies. All products are positioned as plant-based and hormone-free, with no prescription required. Promensil operates a direct-to-consumer go-to-market motion supplemented by retail distribution through Canada's dominant pharmacy and mass channels — Amazon Canada, Walmart Canada, Shoppers Drug Mart, and Rexall — with marketing executed through social media (#TrustPromensil, #TryNaturalFirst), an email newsletter, a menopause-stage quiz, educational content, and a #1 Pharmacist and Doctor recommended positioning. The company employs 251–500 staff, serves millions of women, and derives all revenue from supplement sales; pricing is not publicly disclosed and no funding rounds, M&A activity, or management team details are available.

Name

Promensil

Legal name

Pharmacare/PAC Health (Canada) Inc.

Website

https://promensil.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Promensil is a Canadian plant-based menopause supplement brand under Pharmacare/PAC Health (Canada) Inc., selling standardized Red Clover isoflavone tablets and gummies across perimenopause, menopause, and postmenopause stages via Canadian pharmacies and online retailers.

Ownership category

akta.pro rank

Product category

Menopause and Women's Health Dietary Supplements

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Menstrual Pain Relief & Period Care Supplements (CRABAIAJ)

Keywords

• Menopause supplements
• Red clover isoflavones
• Women's health supplements
• Plant-based hormone support
• Dietary supplements

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct-to-Consumer Supplement Sales: Promensil generates revenue through the sale of over-the-counter dietary supplements directly to consumers via online retailers and pharmacy chains. Products are sold in various dosages (40mg Regular Strength, 80mg Extra Strength, Perimenopause formula, Menopause Gummies, Women's Health Postmenopause) as daily supplements.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Promensil manufactures and sells a portfolio of plant-based, hormone-free dietary supplements derived from standardized Red Clover isoflavones to relieve menopause symptoms. The product line spans five SKUs covering perimenopause, menopause (40mg Regular Strength and 80mg Extra Strength tablets), postmenopause, and a new gummy format, all sold over-the-counter without prescription through Canadian retailers and online channels.

Product overview

Promensil is a line of plant-based, hormone-free dietary supplements using Red Clover isoflavones to provide natural relief for women at all stages of menopause. The product portfolio includes: Promensil Menopause Gummies (new gummy format), Promensil Perimenopause (for early-stage symptoms), Promensil Extra Strength (80mg for severe symptoms), Promensil Regular Strength (40mg for maintenance), and Promensil Women's Health Postmenopause (specialized post-menopausal support). All products are available without prescription and are formulated with naturally occurring isoflavones (genistein, daidzein, formononetin, and biochanin A). The products are backed by over 15 years of scientific research resulting in 18 published studies worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Promensil Menopause Gummies A daily gummy supplement providing plant-based relief from hot flashes, night sweats, and mood changes using the same effective formula as other Promensil products in convenient gummy form for women in menopause.
• Promensil Perimenopause A daily tablet supplement for women in early-stage menopause (perimenopause) that combines Red Clover, Biotin, Passionflower, and Vitamin D to ease onset symptoms and support the body's changing needs, including hair, skin, nails, sleep, and overall well-being.
• Promensil Extra Strength An 80mg daily Red Clover isoflavone tablet recommended for severe menopause symptoms, providing multi-symptom relief including hot flashes and night sweats while supporting bone and cardiovascular health. Available in standard and 100-count packaging.
• Promensil Regular Strength A 40mg daily Red Clover isoflavone low-dose tablet offering multi-symptom relief for women with milder menopause symptoms or as maintenance therapy for those transitioning from Extra Strength, with support for cardiovascular health.
• Promensil Women's Health Postmenopause A once-daily postmenopause supplement combining Red Clover, EPA-DHA Omega 3, CoQ10, Vitamin D, and Lutein/Zeaxanthin to reduce risk of osteoporosis and cataracts and support heart, bone, teeth, eye, cognitive health, and brain function.

Quantifiable outcome

• 1 in 50 women taking combination HRT will develop invasive breast cancer, whereas Promensil has no adverse effects on breast tissue density or cancer risk
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Nature's Way: Nature's Way is a large, established botanical supplements brand owned by Schwabe. While not menopause-specialized, it sells a range of women's health and isoflavone products through the same pharmacy and mass channels as Promensil, making it an adjacent competitor on shelf.
• NOW Foods: NOW Foods is one of the largest natural supplement manufacturers in North America, with women's health and isoflavone SKUs sold across Amazon, Walmart, and health food stores. It is a broad incumbent whose private-label and value-tier offerings put pricing pressure on specialized brands like Promensil.
• New Chapter: New Chapter is a probiotics and herbal supplements brand under Procter & Gamble that sells women's hormonal and menopause-support products. It competes with Promensil in the same mass and natural retail channels with broader portfolio reach.
• Gaia Herbs: Gaia Herbs is a botanical extracts brand specializing in standardized herbal supplements including women's hormonal health SKUs. It competes with Promensil on premium botanical sourcing, standardization quality, and natural channel distribution.
• Metagenics: Metagenics is a practitioner-channel nutritional supplement brand offering women's health and hormonal balance SKUs. It is a broad incumbent that overlaps with Promensil in physician-recommended botanical positioning, though it primarily serves healthcare practitioners rather than mass retail.

Direct peers

• Equelle: Equelle is a menopause supplement using S-equol, a soy isoflavone derivative, positioned as a non-hormonal alternative for hot flash relief. It is a direct competitor to Promensil in the botanical isoflavone menopause category and frequently cross-shops with Red Clover products.
• Remifemin: Remifemin is a botanical menopause supplement based on Black Cohosh extract, sold OTC in North America for hot flash relief. It is directly comparable to Promensil as a non-hormonal, plant-based menopause remedy with pharmacist recommendation positioning.
• Estroven: Estroven is one of the most established OTC menopause supplement brands in North America, offering multi-symptom formulations for hot flashes, night sweats, and mood. It competes directly with Promensil on shelf at mass retailers like Walmart and Target, addressing the same demographic with similar positioning.
• Amberen: Amberen is a menopause supplement brand sold through Amazon, Walmart, and pharmacy channels, marketed as a multi-symptom solution for perimenopause and menopause. It overlaps Promensil on customer base, channels, and OTC supplement format.

Emerging players

• Bonafide Health: Bonafide Health is a D2C women's health supplement company offering menopause and perimenopause products (e.g., Ristela, Clairvee). It is an emerging player that overlaps with Promensil on customer segments and OTC botanical positioning, but differentiates via D2C-first marketing and prescription-adjacent branding.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PromensilCA
• Instagraminstagram.com/promensilcanada
• Xx.com/ukpromensil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promensil