Ideas Manufactory

What Ideas Manufactory does

Ideas Manufactory (ideenmanufaktur GmbH) is a Berlin-based communications and creative agency founded in 2001 by siblings Jana Jablonski and Martin Jablonski-Zimare. The firm delivers an integrated professional-services portfolio across five service lines: Strategy & Communication (brand consulting, campaigns, digital marketing, communication strategy, employer branding), Design (branding, web, print, content, infographics), Digital Solutions (websites, apps, online marketing, social media, accessibility), Video & Motion (corporate films, reels, animations, documentaries, motion design), and Consulting & Coaching (organizational development, change, transformation, leadership, people & culture). It also produces the "Liebe, Macht & Freiheit" branded podcast launched in 2021 as a thought-leadership vehicle. Customers span German Mittelstand and enterprise clients, startups with a clear vision, organizations undergoing transition, nonprofits (e.g., NaBu), and public-sector entities (e.g., parking management), with primary operating geography in the DACH region from its Berlin-Pankow office on Wisbyer Straße 33.

The underlying technology stack is that of a professional-services firm rather than a software company: project-based web/app builds, digital marketing platforms, video production toolchains, and accessibility services, with no proprietary platform, API, SDK, or patents disclosed. Revenue is generated through project work, retainers, coaching, and consulting engagements on a quote-based pricing model, with no disclosed pricing tiers, subscription products, or ARR. Sales is relationship-led and consulting-oriented, supported by a long-running blog and a multi-channel social presence (Instagram, LinkedIn, Facebook, Pinterest) that functions as a top-of-funnel acquisition layer.

The company is founder-owned and privately held (GmbH registered in Berlin, HRB 184086 B at AG Charlottenburg), bootstrapped over 20+ years with no institutional investors, parent company, or external funding rounds. Founders explicitly cap team growth to maintain leadership quality and project intimacy, reporting 11-50 employees. The firm won the Deutscher Preis für Online-Kommunikation 2023 and sustains volunteer engagements (maredo.eV, MentorMe) that extend brand presence. The model trades scale for margin quality, relationship depth, and long-tenured clients rather than pursuing headcount or geographic expansion.

Name

Ideas Manufactory

Legal name

ideenmanufaktur GmbH

Website

https://ideenmanufaktur.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Ideas Manufactory (ideenmanufaktur GmbH) is a Berlin-based communications and creative agency founded in 2001, serving German Mittelstand, startups, nonprofits, and organizations in transition with strategy, design, digital, video, and consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services: Provides strategic communications, design, digital solutions, organizational development, and coaching services on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ideenmanufaktur is a Berlin-based communications and creative agency that delivers integrated professional services across five pillars: Strategy & Communication (brand consulting, campaigns, digital marketing, employer branding), Design (branding, web, print, content, infographics), Digital Solutions (websites, apps, online marketing, social media, accessibility), Video & Motion (corporate films, animations, motion design), and Consulting & Coaching (organizational development, change management, leadership coaching). Services are delivered on a project and retainer basis to businesses, primarily German Mittelstand companies and large enterprises.

Product overview

Ideas Manufactory (ideenmanufaktur GmbH) is a Berlin-based communications and creative agency offering integrated professional services. The company operates as a unified service portfolio rather than a software platform. Core offerings include Strategy & Communication (brand consulting, campaigns, digital marketing), Design (branding, web, print, content, infographics), Digital Solutions (websites, apps, online marketing, social media, accessibility), Video & Motion (corporate films, reels, animations, documentaries, motion design), and Consulting & Coaching (organizational development, change, transformation, leadership). Additionally, the company produces the 'Liebe, Macht & Freiheit' podcast as a content offering. The company emphasizes connecting communication, organizational development, and systemic change management across all service areas.

Differentiator

Problem solved

Functional benefit

Brands

• Liebe, Macht & Freiheit (Podcast): Podcast exploring themes of love, power, and freedom in personal and professional contexts. Launched in 2021 for the agency's 20th anniversary.

Products and services

• Strategie & Kommunikation (Strategy & Communication)

Quantifiable outcome

• Won German Prize for Online Communication 2023

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• weareproducers.de (Micha and Sven)minorStrategic or Co-development Partner · 1 April 2021Production partners who provided support, consultation, and encouragement during the launch of the 'Liebe, Macht & Freiheit' podcast. They transformed the unexperienced team's conversation into a professional audio track.
• maredo.eVminorOthersMartin Jablonski-Zimare has been volunteering for years in media and digital competency for children and youth through this organization.
• MentorMeminorOthersJana Jablonski serves as a volunteer mentor supporting the advancement and networking of women.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency with a strong brand and design offering alongside digital and content. Comparable boutique positioning and German Mittelstand / enterprise client base.
• Antoni: Berlin-based creative agency known for brand strategy, campaigns, and content-driven storytelling for German and international brands. Comparable Berlin footprint, boutique scale, and integrated strategy-plus-execution model.
• denkwerk: Cologne-based digital agency combining strategy, design, technology, and content for German enterprise clients. Comparable integrated digital-and-strategy proposition, with a stronger technology/product bent.
• Peter Schmidt Group: Hamburg-based brand and design agency focused on brand strategy, corporate design, and packaging for German enterprise and Mittelstand clients. Comparable boutique brand-led positioning with a similar client-type orientation.
• Kolle Rebbe: Hamburg-based creative agency with a strong strategic and brand consulting offering, integrated with design and digital execution. Comparable boutique-to-mid-market positioning and German Mittelstand / enterprise client orientation, similar in cultural emphasis on strategic depth.
• Strichpunkt: Stuttgart- and Berlin-based design and branding agency offering brand strategy, corporate design, and digital experiences for German Mittelstand and enterprise clients. Comparable boutique scale and brand-led value proposition.
• Scholz & Friends: Berlin- and Hamburg-rooted creative agency group offering brand strategy, advertising, design, and digital services to German and international clients. Closely comparable in service mix (strategy, design, digital) and Mittelstand / enterprise target market, though materially larger in scale.
• Zum goldenen Hirschen: Berlin- and Cologne-based independent creative and communications agency with integrated brand, PR, content, and digital services. Directly comparable in German mid-market communications focus and integrated service scope.
• Jung von Matt: One of Germany's leading independent creative agency networks, providing brand strategy, advertising, design, digital, and content across multiple German locations. Directly comparable service portfolio and target client base, with substantially greater scale and award footprint.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, offering strategy, creative, digital, media, and technology across more than 20 German and international offices. Broadly comparable service scope and Mittelstand client base, but operates at materially greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ideenmanufaktur.berlin
• LinkedInlinkedin.com/company/ideenmanufaktur
• Instagraminstagram.com/ideenmanufaktur.berlin
• Pinterestpinterest.de/ideenmanufaktur

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideas Manufactory