Maredo Restaurants Holding

What Maredo Restaurants Holding does

Maredo Restaurants Holding operates a German chain of 8 casual-dining steakhouses serving general consumers and group event organizers (parties of 20+) in Berlin (Gendarmenmarkt, Potsdamer Platz), Dorsten, Dortmund, Hagen, Mülheim an der Ruhr, Stuttgart, and Willingen. Founded in 1973 on Berlin's Ku'damm by Manfred Holl, Karl-Heinz Reinheimer, and Udo Schlote, MAREDO grew to a historical peak of 40 restaurants across Germany and Austria before entering insolvency in 2021 and being restructured under the leadership of Managing Director Georg Voss. Post-restructuring, the company has re-emerged with a refreshed brand identity (winner of the 2023 German Brand Award) and a 'Beef & Beer' sub-concept being rolled out at select locations.

The core product is a full-service steakhouse experience built around premium Black Angus and Hereford beef sourced from Argentina and Uruguay. MAREDO uses a proprietary Wet-Aging maturation process in temperature-controlled Cryovac bags during the 25-day Atlantic transport, combined with an on-the-ground quality-management function, BRC- and IFS-certified slaughterhouses, and barcode-level traceability from farm to plate. The company's digital and brand ecosystem extends beyond restaurants: a Beef Club loyalty program and iOS/Android app with 'Flammen' reward mechanics, the quarterly 'Let's Meat' print magazine (approximately 80 pages), a Steakopedia educational content portal, online ordering and delivery via Lieferando, Wolt, and Doordash, and licensed retail dips and deli salads produced by Popp Feinkost for German food retail.

The business model combines transaction-based dine-in restaurant sales (primary), group events and catering for 20+ persons (transaction-based), delivery commissions via third-party platforms, franchise/license fees for partners opening new units, and royalty income from Popp Feinkost's retail product line. Go-to-market is direct-to-consumer through owned storefronts supplemented by digital delivery partners and a franchise pipeline. Pricing follows standard menu unit pricing with periodic promotions (e.g., a summer 180g filet and garden salad bundle at €3.90) and a freemium loyalty tier structure. The chain signals quality leadership through independent accreditations (YouGov/Handelsblatt #1 in Gastronomy 2024, OpenTable Diners' Choice 2024 and 2025, DIN ISO 9001:2000 historical certification, and the German Brand Award 2023).

Name

Maredo Restaurants Holding

Legal name

MAREDO GmbH

Website

https://maredo.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Maredo Restaurants Holding operates a German chain of 8 premium steakhouses serving South American-sourced Black Angus and Hereford beef, alongside a Beef Club loyalty app, the Let's Meat print magazine, retail-licensed products via Popp Feinkost, and a franchise model.

Ownership category

akta.pro rank

Product category

Casual Dining Steakhouse Restaurants

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Steakhouse restaurant chain
• Premium grilled steaks
• Casual dining Germany
• Restaurant franchise operations
• Beef wholesale retail

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Primary revenue from walk-in customers dining at one of 8 German restaurant locations. Customers order from menu featuring steaks, sides, salads, and beverages. Average ticket varies by location and time.
2. Group Events & Catering: Revenue from private events, corporate parties, and group reservations (minimum 20 persons). MAREDO has decades of experience hosting groups and offers special event packages.
3. Delivery & Takeaway: Online ordering via third-party delivery platforms (Lieferando, Wolt, Doordash) and direct restaurant pickup for customers wanting to enjoy MAREDO food at home.
4. Franchise Fees: MAREDO offers franchise opportunities for entrepreneurs to open MAREDO restaurants. Franchise partners pay fees for the brand, concept, and operational support.
5. Licensed Consumer Products: MAREDO brand products licensed to third parties. In 2023, Popp Feinkost became license partner for dips and salads sold in retail stores. Also includes MAREDO gin and other branded merchandise.
6. Let's Meat Magazine: Print magazine sold to consumers featuring grilling tips, recipes, and MAREDO brand content. Published quarterly with approximately 80 pages per edition.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Maredo Restaurants Holding operates a chain of full-service steakhouses across Germany serving premium grilled steaks sourced from Black Angus and Hereford cattle raised in the South American Pampa. The company runs 8 restaurants under the MAREDO and MAREDO Beef & Beer concepts, complemented by group event catering (20+ guests), third-party delivery, franchise licensing, and branded retail products such as licensed dips and deli salads.

Product overview

MAREDO is a German steakhouse restaurant chain operating as a unified restaurant brand with several sub-concepts and extensions. The core offering is the MAREDO Steakhaus restaurant — premium steakhouses serving beef sourced from Black Angus and Hereford cattle raised in the South American Pampa (Argentina and Uruguay), prepared using Wet-Aging and served across various doneness levels. The company operates under the sub-brand MAREDO Beef & Beer at select locations, combining steaks with a curated beer selection. Adjacent to the restaurant business, MAREDO maintains the Beef Club loyalty program accessible via the MAREDO App, an online shop for fresh meat and merchandise, and a retail line of dips and deli salads produced under license by Popp Feinkost. Further extensions include the quarterly Let's Meat print magazine, the Steakopedia educational portal, group event catering services, a crowdinvesting platform, and a franchise program. MAREDO's 8 active restaurant locations are located in Berlin (Gendarmenmarkt and Potsdamer Platz), Dorsten, Dortmund, Hagen, Mülheim an der Ruhr, Stuttgart, and Willingen.

Differentiator

Problem solved

Functional benefit

Brands

• Beef & Beer: A product experience concept combining premium steaks with a curated selection of beers, offered at newer MAREDO locations including Berlin Gendarmenmarkt, Dorsten, Hagen, and Willingen.

Products and services

• MAREDO Steakhaus Restaurant

Quantifiable outcome

• Ranked #1 in YouGov 'Beste Kundenempfehlung' gastronomy category (2024) based on 1M+ customer reviews
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• VELTINSminorGTM or Marketing PartnerVELTINS is a German brewery offering partner products in the MAREDO Beef Club loyalty program. Beef Club members can earn bonus rewards from VELTINS.
• SEVERINminorGTM or Marketing PartnerSEVERIN (appliance brand) provides partner rewards in the MAREDO Beef Club loyalty program for member engagement.
• LieferandocoreChannel Partner/ Reseller/ DistributorLieferando is a food delivery platform operating in Germany. MAREDO partners with Lieferando to offer delivery orders to customers who prefer eating at home.
• WoltcoreChannel Partner/ Reseller/ DistributorWolt is a food delivery platform. MAREDO offers delivery via Wolt for convenient ordering through the platform.
• DoordashcoreChannel Partner/ Reseller/ DistributorDoordash is a global food delivery platform. MAREDO partners with Doordash to reach customers seeking delivery orders.
• OpenTablecoreChannel Partner/ Reseller/ DistributorOpenTable is a restaurant reservation platform. MAREDO partners with OpenTable for online table reservations. Several MAREDO locations (Dortmund, Hagen) feature OpenTable Diners' Choice Award badges.
• sonnenklar.TVminorGTM or Marketing Partnersonnenklar.TV is a German travel channel that partnered with MAREDO for the grand opening of the Berlin Unter den Linden restaurant in August 2022. The event featured celebrity guests and TV coverage.
• Maisel & FriendsminorGTM or Marketing PartnerMaisel & Friends is a German craft brewery. MAREDO partners with Maisel & Friends for the 'Europa Limited Craft Bier' sold as part of summer promotions (€3.90 with meal deal).

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• dean&david: dean&david is a German fresh-food casual dining chain with a broad menu including bowls, salads, and grill items; it competes for health- and quality-conscious urban diners alongside MAREDO.
• The ASH: The ASH is a German upscale casual dining and steak-focused restaurant chain with locations in major German cities; it directly competes with MAREDO in the premium steak and grill segment.
• Peter Pane: Peter Pane is a growing German casual dining chain specializing in burgers; it competes with MAREDO for casual dine-in occasions in German city centers with a comparable full-service, design-forward format.
• SAUSALITOS: SAUSALITOS is a German-Californian casual dining chain with strong presence in mid-sized German cities; it competes with MAREDO for group dining, after-work occasions, and franchise-driven expansion.

Regional players

• Vapiano: Vapiano is a casual Italian-themed full-service restaurant chain with a long German footprint; it competes for similar mid-priced group/family dining occasions and has itself undergone restructuring cycles relevant to MAREDO's experience.

Broad incumbents

• Marché International: Marché operates full-service restaurants and food market concepts across German-speaking markets; it overlaps with MAREDO in casual full-service dining with a focus on fresh, premium-positioned menus.
• Mövenpick Restaurants: Mövenpick operates full-service restaurants in Germany and across Europe with broad menus including grill/steak items — an established incumbent overlapping MAREDO's casual full-service dining space.
• Hard Rock Cafe: Hard Rock Cafe operates themed full-service restaurants globally including Germany; it overlaps with MAREDO in experiential full-service dining targeting tourists and groups in major city locations.

Direct peers

• Block House: Block House is Germany's largest steakhouse chain, operating dozens of full-service restaurants nationwide with a comparable premium-beef menu and group dining focus — the most direct head-to-head competitor to MAREDO.
• L'Entrecôte: L'Entrecôte is a French-origin steak frites concept with locations in Germany; it competes directly in the premium casual steakhouse segment and targets a similar urban, higher-income diner as MAREDO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaredoSteakhaus
• LinkedInlinkedin.com/company/maredo-restaurants-holding-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maredo Restaurants Holding