Dirty Girl Produce

What Dirty Girl Produce does

Dirty Girl Produce is a 40-acre certified organic family farm operating in Santa Cruz County, California, growing more than 20 varieties of seasonal and year-round fruits, vegetables, and beans. The company is owned by Joe Schirmer, who has worked the farm since 1997 and purchased it in 1999; his signature contribution is the perfection of dry-farming techniques for Early Girl tomatoes and an ongoing breeding program to develop an open-pollinated version of that variety. Other specialty crops include heirloom radicchios, strawberries, and shelling beans, and the operation maintains USDA organic certification across the full production footprint.

Revenue is generated through three channels. Direct-to-consumer sales occur at five weekly farmers markets — South Berkeley (Tuesday), Downtown Santa Cruz (Wednesday), Ferry Building San Francisco (Saturday), Live Oak Santa Cruz (Sunday), and Stonestown San Francisco (Sunday). Wholesale B2B distribution supplies over 60 Bay Area restaurants and grocers (including Manresa, Chez Panisse, Slanted Door, Quince, Tartine, Atelier Crenn, Acquerello, and BiRite Market) through a private online wholesale portal requiring account verification. A Barn2Door-powered e-commerce storefront adds consumer farm-box subscriptions, pantry items (roasted tomato sauce and dried beans), and the X-Lefties discounted surplus channel for wholesale buyers.

The company is privately held, family-operated, and bootstrapped, with no disclosed institutional investors, parent company, funding rounds, or subsidiaries. Joe Schirmer holds board positions at CUESA and previously at the Santa Cruz Community Farmers Markets, signaling deep regional embedding in the Bay Area sustainable-agriculture ecosystem. Press coverage in the New York Times Magazine (2004), Sunset Magazine, Men's Journal (2011), and SF Magazine and Santa Cruz Weekly awards (2010) underwrite the farm's premium brand positioning, with Alice Waters' public endorsement serving as the marquee reputational signal.

Name

Dirty Girl Produce

Legal name

Dirty Girl Produce

Website

https://dirtygirlproduce.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Dirty Girl Produce is a 40-acre certified organic family farm in Santa Cruz County, CA, selling heirloom produce via five weekly Bay Area farmers markets, a Barn2Door e-commerce storefront, and wholesale to 60+ restaurants and grocers.

Ownership category

akta.pro rank

Product category

Organic Produce

NAICS

Vegetable and Melon Farming (1112), Vegetable and Melon Farming (11121), Fruit and Tree Nut Farming (1113), Fruit and Vegetable Retailers (44523)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA), Fresh Vegetable Wholesale (AFAIACAB), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Organic produce farming
• Certified organic vegetables
• Farmers market produce
• Wholesale produce supply
• Farm box subscriptions

Headquarters

HQ city

Freedom

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Farmers Market Retail Sales: Direct-to-consumer produce sales at five weekly farmers markets in Santa Cruz, Berkeley, and San Francisco. Cash and card transactions at market stands.
2. Online Store (E-commerce): Consumer and wholesale ordering through Barn2Door platform with farm box subscriptions and specialty produce available for delivery or pickup.
3. Wholesale to Restaurants and Grocers: B2B wholesale accounts for restaurants, chefs, and grocers through private online store access. Volume discounts available for bulk purchases. Also offers 'X-Leftie' surplus produce at discounted rates.
4. Pantry Items: Shelf-stable products including roasted tomato sauce and dried beans made from farm-grown produce.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dirty Girl Produce is a 40-acre certified organic family farm in Santa Cruz County, California that grows over 20 varieties of fruits, vegetables, and beans. The farm sells certified organic produce direct to consumers through five weekly farmers markets in Santa Cruz, Berkeley, and San Francisco, and through an online store powered by Barn2Door. It also supplies wholesale produce to Bay Area restaurants, chefs, and grocers via a private wholesale portal, with signature offerings including dry-farmed Early Girl tomatoes, heirloom radicchios, strawberries, and shelf-stable pantry items such as roasted tomato sauce and dried beans.

Product overview

Dirty Girl Produce operates as a single-farm produce company centered on its 40-acre certified organic family farm in Santa Cruz County, CA. The company offers three primary product lines: Farm Boxes (weekly boxes of seasonal produce and dry goods), Specialty Produce (over 20 heirloom varieties available at farmers markets and for wholesale), and Pantry Items (shelf-stable goods such as roasted tomato sauce and dried beans grown on the farm). An add-on offering called X-Lefties provides discounted surplus produce to wholesale buyers. All products are distributed through farmers markets, an online store powered by Barn2Door, and a private wholesale ordering platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Boxes (Consumer and Wholesale) Weekly farm boxes filled with fresh seasonal produce and shelf-stable dry goods, available for direct consumer ordering and as wholesale farm boxes (with pickup or delivery) for verified wholesale buyers.
• Specialty Produce A wide range of heirloom variety certified organic produce sold at farmers markets and available for wholesale ordering, including over 20 varieties of fruits and vegetables such as dry-farmed Early Girl tomatoes, heirloom radicchios, strawberries, and shelling beans.
• Pantry Items Shelf-stable pantry items produced on the farm, including roasted tomato sauce and dried beans made from farm-grown produce.
• X-Lefties (Surplus Produce) Surplus produce leftover from farmers markets and over-harvesting, offered at discounted bulk pricing (greens at $1 per bunch) exclusively to wholesale buyers through the private online store.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Riverdog Farm: Certified organic farm in the Capay Valley running a CSA box program and selling at Bay Area farmers markets including the Ferry Building. Comparable scale, channel mix, and crop diversity.
• Suzie's Farm: Certified organic farm in San Diego growing 100+ varieties and selling through CSA subscriptions, farmers markets, and farm dinners. Comparable diversified organic operation with strong chef relationships and direct-to-consumer focus.
• Frog Hollow Farm: Certified organic farm in Brentwood, CA growing heirloom fruits and vegetables with direct-to-consumer CSA, farmers markets, and wholesale to Bay Area restaurants. Comparable small-scale organic operation with premium chef relationships and value-added preserves line.
• Eatwell Farm: Certified organic farm in Dixon, CA running a large CSA/subscription box program and selling at Bay Area farmers markets. Comparable multi-channel organic operation with strong DTC subscription economics.
• Full Belly Farm: Certified organic farm in the Capay Valley (Yolo County, CA) growing 80+ crops and selling through CSA boxes, farmers markets, and wholesale to Bay Area restaurants and grocers. Highly comparable diversified organic operation with multi-channel distribution.
• Tanaka Farms: Family-owned organic farm in Orange County, CA selling through farmers markets, CSA boxes, and U-pick experiences. Comparable family-farm model with multi-channel direct-to-consumer distribution in a regional market.
• Tomatero Farm: Watsonville-based organic farm known for dry-farmed tomatoes — a near-direct analog to Dirty Girl's signature dry-farmed Early Girl. Sells at Bay Area farmers markets and to restaurants, with similar crop mix and geography.
• Mariquita Farm: Small organic farm in Watsonville, CA (Santa Cruz County neighbor) selling specialty heirloom vegetables and strawberries through farmers markets and CSA. Directly comparable in crop mix, geography, and high-end Bay Area restaurant/wholesale positioning.
• Capay Organic / Capay Valley Farm Shop: Organic farm in the Capay Valley with CSA/farm box program and restaurant/wholesale distribution. Comparable scale and multi-channel organic produce operation serving Northern California.

Emerging players

• Imperfect Foods (Misfits Market): Online D2C subscription service specializing in 'cosmetically imperfect' and surplus organic produce with a national logistics footprint. Adjacent/competing on the X-Lefties-style surplus value proposition at much larger scale; relevant as a structural parallel and potential competitive encroachment on surplus monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DGProduce
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/dirty-girl-produce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dirty Girl Produce