Autocines

What Autocines does

Autocines (legally AUTOCINES 2015, S.L.) is a Madrid-based operator of a multi-format outdoor and indoor entertainment venue located in the Fuencarral district. The company is built around three pillars: Cine de Verano, a drive-in outdoor cinema projected on a 250 m² digital screen with FM-transmitted in-car audio; The Lenovo GARAGE, a covered, climate-controlled 27,000+ m² multi-purpose venue with 4,800–5,000 person capacity used for concerts, festivals, corporate events, and private celebrations; and Eventos Open Air, a set of adaptable outdoor zones (Zona Premier, Zona Restauración, Zona Jaima, Zona Making Of) used for weddings, corporate events, film shoots, and festivals. The technology stack is physical-AV rather than software-driven, relying on digital projection, FM radio transmission, professional sound and lighting, and standard web/e-commerce infrastructure (Vivaticket ticketing, Google Analytics, Adobe, Cloudflare). The company has no disclosed software products, APIs, or AI/ML components.

Autocines generates revenue through five streams: cinema ticket sales (sold through Vivaticket with tiered, tranche-based pricing), event-space rental for corporate and private events, on-site F&B sales through the Diner restaurant and food trucks, festival and concert ticket revenue, and premium VIP experiences with full table service. Distribution is omnichannel: direct-to-consumer via Vivaticket, direct enterprise sales for corporate and private bookings, on-site sales for walk-ups and F&B, and WhatsApp/email customer service. Marketing is concentrated in organic social (Instagram, Facebook, YouTube, LinkedIn, X), email newsletters, and content marketing, supplemented by Google Ads. The customer base spans individual consumers and families, corporate event buyers, music and entertainment promoters, private celebration planners, and audiovisual production companies. Key commercial partners include Lenovo (flagship naming-rights sponsor for The Lenovo GARAGE), Vivaticket (ticketing platform), and Rita's (F&B and indie music sub-brand).

Name

Autocines

Legal name

AUTOCINES 2015, S.L.

Website

https://autocines.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Autocines is a Madrid-based outdoor cinema and multi-format event venue operating a 27,000+ m² facility with a 250 m² drive-in screen and a 5,000-capacity indoor venue, The Lenovo GARAGE, serving individual consumers, corporate clients, music promoters, and private event buyers.

Ownership category

akta.pro rank

Product category

Outdoor Cinema and Event Venue Services

NAICS

Drive-In Motion Picture Theaters (512132), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industry

Festival Grounds & Fairgrounds Operations (MPAGALAH)

Keywords

• Outdoor cinema
• Drive-in movies
• Event venue rental
• Live music festivals
• Corporate event spaces

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cinema Ticket Sales: Revenue from selling tickets to outdoor cinema screenings, with various seating options including standard outdoor areas, VIP zones, and premium experiences with table service.
2. Event Space Rental: Rental of indoor (The Lenovo GARAGE) and outdoor spaces for private events including weddings, corporate events, concerts, festivals, film shootings, and celebrations. Spaces available include Zona Premier, Zona Restauración, Zona Jaima, Zona Making Of, and parking areas.
3. Food and Beverage Sales: On-site gastronomic offerings including the Diner restaurant, food trucks, chill-out zones, children's areas, VIP terrace, and catering services for events. Multiple dining locations throughout the venue.
4. Festival and Concert Tickets: Revenue from ticketed music events such as Trap Festival, Oro Viejo by DJ Nano, Army of Hard, and Uforia por el Rock, with tiered pricing based on availability.
5. VIP and Premium Experiences: Premium seating experiences including the VIP zone with chill tables, puffs, or jute cushions, preferred location near the screen, and full table service throughout the evening.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Autocines operates a multi-format entertainment venue in Madrid combining outdoor summer cinema (Cine de Verano) projected on a 250 m² digital screen, the climate-controlled indoor multi-purpose venue The Lenovo GARAGE (27,000+ m², up to 5,000 people), and adaptable open-air event zones for concerts, festivals, corporate events, weddings, and private celebrations. The offering bundles film screenings with live music, themed dining, VIP experiences, and on-site gastronomy (Diner, food trucks, catering). Online ticket sales are processed through the Vivaticket platform, while corporate and private event bookings are handled via direct sales.

Product overview

Autocines operates as a multi-format entertainment venue in Madrid, Spain, built around three core pillars: outdoor summer cinema (Cine de Verano), a covered multi-purpose venue branded The Lenovo GARAGE, and open-air event spaces (Eventos Open Air). Cine de Verano offers outdoor movie screenings on a 250 m² digital screen with bundled food, music, and themed activities. The Lenovo GARAGE is a 27,000+ m² covered, climate-controlled space with 4,800–5,000 person capacity used year-round for concerts, festivals, corporate events, and private celebrations. Eventos Open Air provides adaptable outdoor zones (Zona Premier, Zona Restauración, Zona Jaima, Zona Making Of, Parking) for weddings, fairs, film shoots, and festivals. The venue also hosts branded sub-experiences including the Premium/VIP experience, Food Music & Cinema themed screenings, RITA's indie music festivals (Lunares, Trap Festival), Elvis-style weddings, and birthday celebrations. Online ticket sales are offered through VivaTicket. All operations are managed under AUTOCINES 2015, S.L., located at Calle Isla de Java 2, Madrid.

Differentiator

Problem solved

Functional benefit

Brands

• The Lenovo GARAGE: A fully covered and climate-controlled indoor multi-purpose events space spanning over 27,000 square meters with capacity for up to 5,000 people, designed for concerts, presentations, and private events year-round.
• Open Air
• Rita's

Products and services

• Cine de Verano (Outdoor Summer Cinema) Outdoor summer cinema experience in Madrid featuring movies projected on a 250 m² digital screen, with food, live music, themed activities, and dining options served before showings. The format is baby- and pet-friendly and is accessible on foot.
• The Lenovo GARAGE Covered, climate-controlled multi-purpose venue spanning 27,000+ m² with a capacity of 4,800–5,000 people, hosting concerts, festivals, corporate events, private celebrations, and film premieres year-round independent of weather conditions. The venue features professional sound systems, adaptive stage lighting, LED screens, and acoustic panels.
• Eventos Open Air (Outdoor Event Spaces) Outdoor event spaces available for weddings, fairs, film shoots, corporate celebrations, and festivals, with adaptable setups including furniture, lighting, sound, and catering services across zones such as Zona Premier, Zona Restauración, Zona Jaima, and Zona Making Of.
• Weddings (Bodas Elvis)

Quantifiable outcome

• 250 m² giant screen provides high-quality viewing from all seating positions including cars, hammocks, and pick-up trucks
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• LenovoflagshipGTM or Marketing PartnerLenovo serves as the naming sponsor for The Lenovo GARAGE, a flagship 27,000+ m² indoor venue at Autocine Madrid. This partnership represents the company's most prominent naming rights arrangement, with Lenovo branding associated with this major multi-purpose event space. The venue hosts concerts, festivals, corporate events, and presentations with up to 5,000 person capacity.
• VivaticketcoreChannel Partner/ Reseller/ DistributorVivaticket provides the ticketing platform for online ticket sales to Autocines events and cinema screenings. Customers purchase tickets through Vivaticket's landing pages, with the platform handling transaction processing and ticket delivery.
• Rita'sminorOthersRita's is mentioned as a linked partner establishment at the venue (ritas.es), providing additional dining/entertainment options integrated with the Autocines experience. Rita's also hosts Sunset Tardeo events at the venue.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yelmo Cines: Spanish cinema exhibition chain with nationwide multiplex presence. Comparable on the cinema ticketing side but operates indoor theaters, making Autocines differentiated within the same exhibition category.
• Kinépolis España: Multinational cinema chain with significant Spanish operations. Overlaps with Autocines on film exhibition but competes more on indoor premium-format multiplexes (IMAX, 4DX) than outdoor/venue experiences.
• Cinesa: One of Spain's largest cinema chains, operating multiplex theaters across major Spanish cities. Comparable as a Spanish cinema exhibitor, though focused on indoor multiplexes rather than Autocines' drive-in and multi-format venue model.
• Live Nation Spain: Global concert and event promoter with major Spanish festival operations. Both competes with and partners alongside Autocines for festival hosting slots at The Lenovo GARAGE and outdoor zones.
• IFEMA Madrid: Madrid's principal convention and trade fair complex hosting large-scale congresses, exhibitions, and corporate events. Comparable on the corporate-events revenue stream where Autocines competes for similar event budgets and client base.
• WiZink Center: Madrid's primary indoor arena (~17,000 capacity) hosting major concerts, sporting events, and corporate shows. Competes with Autocines' GARAGE venue for music festivals and large-scale concert bookings.

Direct peers

• Rooftop Cinema Club: Outdoor/rooftop cinema operator running seasonal film screenings with food and beverage service in UK and US cities. Closest direct concept peer to Autocines' drive-in cinema offering with premium F&B integration.
• La Riviera: Long-running Madrid concert and event venue hosting live music and corporate events. Directly comparable to Autocines' GARAGE as a mid-large capacity Madrid event venue, with similar mid-sized concerts and corporate activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/autocinesmadrid
• YouTubeyoutube.com/@Autocine
• Facebookfacebook.com/autocinesmadrid
• LinkedInlinkedin.com/company/autocines
• Instagraminstagram.com/autocinemadrid_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autocines