What Marina Holdings does

Marina Holdings LLC is a privately held, founder-era marine services platform headquartered at 72 Lafayette Street, Yarmouth, Maine, founded in 2004 and operating a portfolio of eight complementary marine businesses across Maine and New Hampshire. The group's subsidiaries include full-service marinas Yarmouth Boat Yard, Moose Landing Marina, Long Lake Marina, and Irwin Marine; membership and training assets Freedom Boat Club of Maine and Maine Boating Academy; and on-water service providers Sea Tow Portland/Midcoast and Portland Sea Taxi. Karen White serves as Chief Financial Officer. The group has accumulated 100+ industry accolades, including eight consecutive years (2018-2026) on the Boating Industry Top 100 Dealers list with six Top 10 finishes, the 2024 Marina Dock Age Marina of the Year (Small Marina) for Moose Landing Marina, three consecutive Best Places to Work in Maine honors (2023-2025), and Inc. 5000 recognition.

The company has no proprietary technology stack and operates as a traditional service business. Its core asset base includes 400+ deep-water slips across the Royal River, Sebago Lakes Region, and Lake Winnipesaukee area, alongside 300k+ sq ft of indoor, stacked, and outdoor boat storage. Service scope spans both freshwater (Sebago/Long Lake/Lake Winnipesaukee) and saltwater (Casco Bay, Portland Harbor) boating, with a Five-Star Certified facility at Yarmouth Boat Yard and full engine repower, electronics, and fiberglass service capabilities in-house.

Marina Holdings generates revenue through seven distinct streams: one-time boat sales (new, used, and brokerage through marine retailers), recurring boat-storage subscriptions, recurring Freedom Boat Club of Maine membership subscriptions (with reciprocal access to 440+ boat clubs globally), professional service fees for repair and refit work, transactional boat rentals at Moose Landing Marina and Long Lake Marina, transactional Sea Tow and Portland Sea Taxi fees, and professional fees for training and Captain for Hire engagements. Pricing is uniformly quote-based rather than publicly disclosed. Go-to-market is direct-to-consumer via owned marina locations, on-site sales, phone inquiry, and a network of subsidiary websites supported by LinkedIn and Facebook brand presence. Customer mix is split between two primary segments — recreational boat owners seeking comprehensive service and boat-club members seeking ownership-free access — plus a tertiary segment of skills-development customers.

Name

Marina Holdings

Legal name

Marina Holdings LLC

Website

https://marinaholdingsllc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Marina Holdings LLC is a Maine-based marine services platform founded in 2004 that operates eight complementary marine businesses across Maine and New Hampshire, delivering boat sales, service, storage, dockage, club membership, towing, water taxi, and on-water training to recreational boaters.

Ownership category

akta.pro rank

Product category

Marina and Recreational Boating Services

NAICS

Marinas (713930), Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730), Services-Membership Sports & Recreation Clubs (7997), Water Transportation (4400)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

akta.pro secondary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

Keywords

• Marina services
• Boat sales
• Boat storage
• Boat club membership
• Marine towing

Headquarters

HQ city

Yarmouth

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Boat Sales: Sale of new and used boats through Yarmouth Boat Yard, Moose Landing Marina, Long Lake Marina, and Irwin Marine. Includes boat brokerage services.
2. Boat Club Memberships: Freedom Boat Club of Maine membership offering access to a diverse fleet across multiple Maine waterfronts without ownership costs. Includes boat safety and navigation training.
3. Boat Storage: Indoor heated and cold storage, outdoor storage, and stacked storage facilities for seasonal and winter boat protection.
4. Boat Service and Repair: Marine technicians providing routine repairs, custom electronics installations, fiberglass and gelcoat cosmetic services, and full engine overhauls/repowers.
5. Boat Rentals: Boat rental services available at Moose Landing Marina and Long Lake Marina locations.
6. Towing and Transportation Services: Sea Tow provides 24/7 boat towing and on-water assistance. Portland Sea Taxi provides water taxi services for ship launches, island transport, and wedding transportation.
7. Training Services: Maine Boating Academy provides on-water boat training courses with USCG-licensed Captains. Also offers Captain for Hire services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Marina Holdings LLC operates a portfolio of eight marine businesses in Maine and New Hampshire, providing recreational boaters with a comprehensive one-stop solution that includes new and used boat sales, boat brokerage, boat storage, dockage, marine service and repair, boat rentals, boat club membership, on-water training, 24/7 on-water towing, and water taxi services. The company's sub-brands span both freshwater (Sebago Lakes Region, Long Lake, Lake Winnipesaukee) and saltwater (Casco Bay, Portland Harbor) markets.

Product overview

Marina Holdings LLC is a Maine-based marine services company operating as a unified platform of complementary marine businesses. The portfolio includes eight distinct sub-brands: Yarmouth Boat Yard and Moose Landing Marina (full-service marinas with boat sales, service, storage, and dockage), Freedom Boat Club of Maine (boat club membership), Maine Boating Academy (on-water training), Sea Tow Portland/Midcoast (boat towing), Portland Sea Taxi (water transportation), Long Lake Marina and Irwin Marine (additional marina services). Together these businesses provide comprehensive coverage of the boating lifestyle—from boat acquisition and maintenance to storage, club membership, training, towing, and water taxi services—serving both freshwater and saltwater boaters across Maine and extending into New Hampshire.

Differentiator

Problem solved

Functional benefit

Products and services

• Yarmouth Boat Yard Five Star Certified full-service marina located on the Royal River in Yarmouth, Maine, with 100+ deep-water slips, gas service, outdoor and indoor heated boat storage, and marine technicians offering routine repairs, custom electronics installations, fiberglass and gelcoat cosmetic services, and full engine overhauls and repowers.
• Moose Landing Marina Full-service marina on 15 acres with 1,000 feet of frontage on Brandy Pond in Naples, Maine, providing access to 44 miles of waterways and the Long and Sebago Lakes. Offers new and used boat sales, brokerage services, indoor and outdoor boat storage, parts and service, boat transport, seasonal slips, and boat rentals.
• Freedom Boat Club of Maine Boat club membership providing maintenance-free boating with access to a diverse fleet at five Maine waterfront locations, boat safety and navigation training, and reciprocal access to 440+ Freedom Boat Club locations worldwide.
• Maine Boating Academy On-water boat training courses for new and experienced boaters, customizable to specific skills, delivered by U.S. Coast Guard-licensed Training Captains. Also offers Captain for Hire services for owners who want a professional captain aboard their vessel.
• Sea Tow Portland/Midcoast 24/7 boat towing and on-water service provider with U.S. Coast Guard Certified Captains, serving coastal waters of Saco Bay, Portland Harbor, Casco Bay, Freeport, Brunswick, Harpswell, Boothbay, Sebago Lake, Long Lake, Brandy Pond, and the Saco, New Meadows, Kennebec, Sheepscot, and Damariscotta Rivers.
• Portland Sea Taxi Year-round water taxi service in Portland Harbor and the Casco Bay area, offering heated-cabin vessels for ship launches, island construction transport, wedding party transportation, and on-schedule passenger services.
• Long Lake Marina Full-service marina in Maine's Sebago Lakes Region on Long Lake, offering boat sales, service, dockage, storage, and rentals with access to popular boating destinations.
• Irwin Marine Premium boat sales, expert service, dockage, storage, and marina amenities, with operations in Maine and a strong presence in the New Hampshire boating community, including the Lake Winnipesaukee area.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Suntex Marina Investors: Private equity-backed owner and operator of marinas across the U.S. with a roll-up strategy. Highly comparable to Marina Holdings in marina operations, storage, and amenity-based customer experience.
• Freedom Boat Club (Brunswick Corporation): Parent franchise network for the world's largest boat club, of which Marina Holdings operates the Maine territory. Direct overlap in membership-based recreational boating access model and recurring revenue structure.
• OneWater Marine: Publicly traded marine retailer operating a network of dealership and marina locations across the U.S. Comparable business model spanning new/used boat sales, service, storage, and parts.
• Sea Tow (Brunswick Corporation): National on-water towing and assistance franchise network, of which Marina Holdings operates the Portland/Midcoast franchise. Direct overlap in marine assistance services and franchise-based geographic expansion model.
• BoatUS: Largest U.S. boat owner association offering towing, insurance, and member services. Directly comparable to Sea Tow and adjacent to the broader Marina Holdings service portfolio serving recreational boaters.
• MarineMax: Largest recreational boat retailer in North America with integrated marina and storage operations. Directly comparable to Marina Holdings in boat sales, brokerage, service, and storage across multiple coastal and inland markets.
• IGY Marinas: Global operator of luxury and superyacht marinas. Comparable in marina operations, premium service delivery, and waterfront real estate management though oriented to higher-end clientele.
• Safe Harbor Marinas: Largest U.S. operator of recreational marinas with hundreds of locations and deep-water slips, offering storage, service, and fuel. Most direct operating comparable to Marina Holdings' marina footprint and recurring slip/storage revenue model.

Broad incumbents

• West Marine: Largest U.S. specialty retailer of marine parts, accessories, and supplies with broad customer reach. Adjacent rather than directly competitive; addresses some of the same boating customer base as Marina Holdings but via products rather than marina services.
• Brunswick Corporation: Marine conglomerate owning Mercury Marine, Sea Ray, Boston Whaler, Freedom Boat Club, and Sea Tow. Competes across multiple layers of the recreational marine value chain that intersect with Marina Holdings' sales, club, and towing lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarinaHoldingsLLC
• LinkedInlinkedin.com/company/marina-holdings-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marina Holdings