Kooba
Kooba is a Dublin-based full-service digital agency designing, developing, and supporting accessible websites and digital platforms for enterprise and public-sector clients across Ireland, the UK, and continental Europe.
- Company typePrivate
- Founded2005
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kooba does
Kooba is a Dublin-headquartered full-service digital agency specialising in research-based web design, UX/UI design, custom development, and accessible digital platforms for enterprise and public sector clients across Ireland, the UK, and continental Europe. Founded in 2005 and operating offices in Dublin (HQ), London (launched early 2026), and Berlin, the firm employs between 11 and 50 people and serves a client roster that includes WaterWipes, Screen Ireland, Bord Bia, DOLE, TitanHQ, Bon Secours, and the National Disability Authority. The agency's positioning centres on accessible design (WCAG compliance and European Accessibility Act readiness), measurable commercial outcomes, and AI-era digital strategy including Generative Engine Optimisation.
The agency's underlying technology stack centres on content management systems — Craft CMS (where Kooba holds verified partner status), ExpressionEngine, WordPress, and headless CMS architectures — combined with custom module development, API integration, semantic markup, schema/ARIA implementation, and performance optimisation against Core Web Vitals. Kooba operates two wholly-owned sub-brands: kō (a specialist branding agency targeting fast-growing businesses) and AccessPoint (an accessibility consultancy for WCAG and European Accessibility Act compliance). The firm applies AI tools across synthetic persona creation for UX research, AI-driven user segmentation, multi-lingual translation pipelines, and generative engine optimisation for AI search visibility, but does not develop proprietary AI models.
Commercially, Kooba operates a project-based professional services model with three published budget tiers (€20,000–€50,000 entry-level; €50,000–€100,000 mid-market; €100,000+ enterprise) and timelines ranging from 2 to 6+ months. Distribution is sales-led through a structured project planner intake, with tailored proposals delivered within 7 days. Revenue derives from discovery, design, development, and long-term digital partnership engagements. The agency is privately held with no disclosed institutional investors or funding rounds, consistent with a founder-led independent firm, and was recognised as Large Agency of the Year at the 2025 Irish Spider Awards.
Kooba firmographics
Firmographics- Name
- Kooba
- Legal name
- Kooba
- Website
- https://kooba.ie
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kooba is a Dublin-based full-service digital agency designing, developing, and supporting accessible websites and digital platforms for enterprise and public-sector clients across Ireland, the UK, and continental Europe.
- Ownership category
- akta.pro rank
Kooba industry classification
Industry- Product category
- Digital Agency Services (Web Design and Development)
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
- akta.pro secondary industry
- Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where Kooba is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Kooba business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Agency Services: Kooba generates revenue through project-based professional services including web design, UX/UI design, custom development, accessibility consulting, and ongoing digital partnership support. Projects range from €20,000 to €100,000+ with timeline options from 2 months to 6+ months. Services include discovery, design, development, and long-term optimisation for enterprise and public sector clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entry-level projects (€20,000 - €50,000) |
| One time/ perpetual license | Multi-year contract | Mid-market projects (€50,000 - €100,000) |
| One time/ perpetual license | Multi-year contract | Enterprise projects (€100,000+) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Kooba product offering
Product offeringCore offering
Kooba is a full-service digital agency that designs and builds websites and digital platforms for enterprise and public sector clients, covering UX research, UI and web design, frontend and backend development on Craft CMS, ExpressionEngine, WordPress and Headless CMS, accessible (WCAG) design and audits, and ongoing digital optimisation. It complements delivery with sub-brands kō (branding for fast-growing businesses) and AccessPoint (accessibility consultancy), and offers AI-driven services such as Generative Engine Optimisation and synthetic personas.
Product overview
Kooba is a full-service digital agency offering research-based web design, UX design, UI design, custom development, accessible digital platforms, and long-term digital partnership support. The agency operates three specialist sub-brands: AccessPoint (accessibility consultancy for WCAG and European Accessibility Act compliance), kō (specialised branding agency for fast-growing businesses), and Kooba (core web design and development services). Their core services include frontend and backend development with specialties in Craft CMS, ExpressionEngine, WordPress and Headless CMS; AI Integration services covering Generative Engine Optimisation (GEO), synthetic personas, and AI segmentation; and Digital Partnerships providing ongoing optimisation, technical support, and strategic guidance. The agency serves enterprise-scale and public sector clients across Ireland, Europe, and the UK from offices in Dublin, London, and Berlin.
Differentiator
Problem solved
Functional benefit
Brands
- kō: Specialized branding agency providing effective brand identities on short timelines for fast-growing businesses, leveraging Kooba's expertise in brand design, motion design, and graphic design
- AccessPoint
Products and services
- Web Design Research-based web design combining UX clarity, visual consistency and performance-focused structure for successful user journeys, including responsive design, design system creation, accessibility-centred design and conversion-focused design. Sold to enterprise organisations and public sector bodies across Ireland, the UK and Europe.
- UX Design User experience design covering UX research to identify user needs, user testing, persona creation and journey mapping, information architecture planning, and accessibility-centred UX strategy for enterprise and public sector clients.
- UI Design Interface design translating UX principles into clear, consistent, brand-aligned visual systems: component design, pattern libraries, scalable design systems and accessibility-focused UI decisions.
- Development Custom development including frontend development with modern frameworks, backend development for custom CMS and APIs, Craft CMS, ExpressionEngine, WordPress and Headless CMS implementations, and performance optimisation (Lighthouse, Core Web Vitals, caching, code review, asset optimisation).
- AI Integration AI-powered services including Generative Engine Optimisation (GEO) for AI/LLM search, synthetic persona creation for accelerated user research, and rules-based AI segmentation to deliver personalised digital experiences.
- Branding and Digital Design Brand identity development defining clear messaging, tone of voice and visual alignment for digital environments, including brand workshops, positioning and digital asset creation for enterprise and fast-growing clients.
- Digital Partnerships and Long-Term Support Continuous optimisation using performance data, technical support for platform stability, content support for structured publishing, and strategic digital guidance delivered as long-term retainers.
- kō (Branding Agency) Specialised branding sub-brand providing effective brand identities on short timelines for fast-growing businesses, leveraging Kooba's expertise in brand design, motion design and graphic design.
- AccessPoint Accessibility consultancy sub-brand helping clients reach compliance with WCAG guidelines and the European Accessibility Act, leveraging Kooba's expertise in accessible design and remediation tools.
- Craft CMS Implementation Custom CMS implementation using Craft CMS, providing intuitive publishing tools with training, documentation, editorial workflow setup and long-term technical support.
- Accessibility Audits Accessibility audit services assessing websites against WCAG guidelines, identifying compliance gaps and providing remediation recommendations for European Accessibility Act readiness.
- AI Visibility Audits AI visibility audit services analysing how a brand is mentioned across AI tools, providing competitive intelligence and recommendations for improving content, technical setup and CMS for better AI search performance.
Quantifiable outcome
- 1008% increase in organic traffic for WaterWipes
- +5 more outcomes
Companies that use Kooba
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Kooba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Kooba partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Core OptimisationcoreSEO partnership for WaterWipes project. Core Optimisation worked alongside Kooba to deliver transformative increases in organic traffic, developing methodology for tracking mentions, brand sentiment, and inbound traffic from AI tools such as ChatGPT.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Kooba competitors and assessment
Company assessmentBroad incumbents
- Huge: Global digital experience agency designing and building customer-facing digital products and websites. Comparable to Kooba in its UX-led, research-driven approach to enterprise web design and platform work.
- Dept: Large European digital agency offering web design, development, and digital marketing with strong accessibility and brand capabilities. Comparable to Kooba as a full-service agency targeting enterprise clients, but operating at much greater scale across multiple continents.
- Deloitte Digital: Consulting-led digital agency practice delivering large-scale web, CMS, and accessibility programmes for global enterprises. Competes with Kooba for premium enterprise engagements where scale and procurement confidence are decisive.
- MediaMonks (S4 Capital): Global production-focused digital agency within S4 Capital offering content, design, and platform engineering. Comparable to Kooba in building enterprise websites and digital experiences, but with far greater scale and a content-production emphasis.
- Valtech: Global digital experience agency providing web design, CMS implementation, and platform engineering. Directly comparable in its CMS/Craft specialisation and enterprise delivery model, though operating across many more geographies.
- R/GA: International digital agency known for design-led brand and product experiences. Comparable to Kooba in targeting enterprise clients with research-based UX, design, and development, though with a much larger global footprint.
Regional players
- Wolfgang Digital: Ireland-based digital marketing agency offering web design, SEO, and content strategy. Direct regional peer to Kooba with overlapping enterprise client base and SEO/AI search capabilities; serves the same Irish market but with less accessibility specialisation.
- Verve: Dublin/UK-headquartered digital and SEO agency with strong enterprise content and AI search capabilities. Closely comparable to Kooba in AI visibility/GEO positioning and Irish-UK enterprise client focus, though more content/SEO-led than design-led.
- Eleven (Dublin): Dublin-based design and digital agency serving enterprise and consumer clients. Closest local peer to Kooba in terms of geography, size band, and enterprise-focus, though with a stronger brand/design emphasis rather than CMS engineering.
Direct peers
- Work & Co: Digital product agency focused on UX, design, and engineering for enterprise clients. Closely aligned with Kooba in delivery model — senior-led, project-based, research-driven — and similarly specialises in CMS-driven web experiences for premium brands.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kooba social profiles
Digital presenceKooba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kooba leadership team
Management profileNumber of profiles
Profiles3 records
Kooba subsidiaries and ownership
Company hierarchySubsidiaries2 records
Kooba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kooba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kooba
What does Kooba do?
Kooba is a full-service digital agency that designs and builds websites and digital platforms for enterprise and public sector clients, covering UX research, UI and web design, frontend and backend development on Craft CMS, ExpressionEngine, WordPress and Headless CMS, accessible (WCAG) design and audits, and ongoing digital optimisation. It complements delivery with sub-brands kō (branding for fast-growing businesses) and AccessPoint (accessibility consultancy), and offers AI-driven services such as Generative Engine Optimisation and synthetic personas.
Is Kooba a public or private company?
Kooba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kooba founded?
Kooba was founded in 2005. It employs 11 to 50 people.
Where is Kooba based?
Kooba is headquartered in Dublin, Ireland, in the Europe region.
How does Kooba make money?
One revenue line is on record: digital Agency Services.
Who are Kooba's main competitors?
Broad incumbents on record are Huge, Dept, Deloitte Digital, MediaMonks (S4 Capital), Valtech and R/GA. Regional players are Wolfgang Digital, Verve and Eleven (Dublin). Work & Co is listed as a direct peer.
Does Kooba have an API?
No public API is recorded for Kooba.
What industry is Kooba in?
Kooba's product category is Digital Agency Services (Web Design and Development). Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services), with a secondary code of BPAHAIAM, Instrumentation, Controls & Automation Engineering Consulting. Its NAICS code is 541512 and its SIC code is 8742.