Food & Hospitality Malaysia

What Food & Hospitality Malaysia does

Food & Hospitality Malaysia (FHM) is a biennial B2B trade-only exhibition for the food and hospitality industry, organized by Malaysian Exhibition Services Sdn Bhd, a subsidiary of Informa Markets (the events division of Informa PLC, LSE: INF). Now in its 19th edition (scheduled September 21-24, 2027 at the Kuala Lumpur Convention Centre), FHM brings together 1,500+ exhibiting brands from 15 countries and 25,000+ trade visitors from 71+ countries across 11 exhibition halls. The event is anchored by Culinaire Malaysia, a culinary competition established in 1993, and expanded through co-located programs including the Pastry Innovation Lab, FutureFWD Conference, Coffee Mixology Challenge – Zero Proof, Housekeeping Malaysia, Trend Talk seminars, and the World Pastry Cup Team Malaysia National Selection.

The underlying technology is a digital registration and event management platform that handles visitor pre-registration, exhibitor space booking, and on-site access control; there are no proprietary AI/ML features or developer APIs. FHM generates revenue through three primary streams: exhibition space rental (space-only from 18 sqm, or shell/walk-on stands from 9 sqm), event sponsorships (title sponsorships for competitions and category sponsorships for water, coffee, syrup, equipment, and strategic partners), and ancillary fees including a RM100 late-visitor registration fee (introduced post-September 21, 2027) and Culinaire Malaysia admission fees (RM15 general / RM10 student).

FHM's customer base spans hotels, resorts, restaurants, cafes, catering operators, supermarkets, food manufacturers, and institutional buyers across Malaysia, Southeast Asia, and global markets. The event holds official endorsement from MATRADE and MITI and is supported by Malaysia Convention & Exhibition Bureau (MyCEB), giving it institutional backing that reinforces its positioning as Malaysia's premier food and hospitality trade platform. Distribution is executed through direct sales teams across Malaysia, Singapore, Asia, and global regions, complemented by a self-serve visitor registration portal and channel promotion via industry associations including Hotels Association Malaysia, MAHIR, and MFBEA.

Name

Food & Hospitality Malaysia

Legal name

Informa Markets, a trading division of Informa PLC

Website

https://foodandhotel.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Food & Hospitality Malaysia (FHM) is a biennial B2B trade exhibition organized by Informa Markets, hosting 1,500+ exhibitors and 25,000+ trade visitors from 71+ countries at KLCC. It serves food, beverage, and hospitality professionals across Southeast Asia through exhibition space, competitions, and industry conferences.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Trade exhibitions
• Hospitality events
• Food service
• Culinary competitions
• Exhibition services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition Space Rental: Exhibitors pay to reserve booth space at the event, with options for space-only (minimum 18 sqm), space with walk-on stand (minimum 9 sqm), or space with shell stand (minimum 9 sqm).
2. Event Sponsorship: Various sponsorship tiers and packages offered to brands seeking visibility at the event, including title sponsorships for specific competitions (e.g., Coffee Mixology Challenge Zero Proof), and official category sponsors (water filter, coffee machine, coffee, syrup, cream, juice, education partner, strategic partner).
3. Visitor Registration Fees: Trade visitors receive free admission when pre-registered online by 21 September 2027; a fee of RM100 applies for registrations made after that date or on-site.
4. Culinaire Malaysia Admission: Culinaire Malaysia, a co-located culinary competition, charges RM15 for general admission and RM10 for students, with no entry for children under 12.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Food & Hospitality Malaysia (FHM) is a biennial B2B trade exhibition held at the Kuala Lumpur Convention Centre that showcases food, beverage, and hospitality products, equipment, and services to industry buyers. The event combines an exhibition hall with live culinary competitions (Culinaire Malaysia), conferences (FutureFWD, Trend Talk), and skills showcases (Pastry Innovation Lab, Coffee Mixology Challenge Zero Proof, Housekeeping Malaysia). It is organized by Informa Markets Malaysia under Malaysian Exhibition Services Sdn Bhd.

Product overview

Food & Hospitality Malaysia (FHM) is a trade-only exhibition platform organized by Informa Markets Malaysia, not a unified software product but a portfolio of event services and programs. The core offering is the FHM Exhibition (19th edition, 2027) at Kuala Lumpur Convention Centre. Supporting the exhibition are sub-products including Culinaire Malaysia (17th edition, 2025) - a premier culinary competition, FutureFWD Conference - an international hospitality conference, Pastry Innovation Lab - pastry chef demonstrations, World Pastry Cup National Selection - pastry competition for team Malaysia, Coffee Mixology Challenge Zero Proof - coffee competition, Housekeeping Malaysia - hotel housekeeping competition, and Trend Talk - industry seminar series. Additional services include visitor registration, exhibitor space booking, venue services, and official hotel partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Hospitality Malaysia (FHM) Trade Exhibition A biennial B2B trade exhibition held at the Kuala Lumpur Convention Centre where food, beverage, and hospitality suppliers showcase products and equipment to trade buyers from Malaysia and Southeast Asia. Organized by Informa Markets Malaysia.
• Culinaire Malaysia A live culinary competition program run as part of FHM for chefs and culinary teams to compete and demonstrate skills in front of the trade audience.
• FutureFWD Conference A forward-looking industry conference program held as part of FHM for hospitality and F&B professionals to explore emerging trends and innovation.
• Trend Talk A speaker and trend discussion program held as part of FHM where industry experts share insights on hospitality and F&B trends.
• Pastry Innovation Lab A dedicated pastry skills and innovation showcase run as part of FHM featuring pastry chefs and product innovations in the pastry category.
• World Pastry Cup Team Malaysia National Selection A national selection competition held at FHM to select the Malaysian team that will represent the country at the international World Pastry Cup.
• Coffee Mixology Challenge Zero Proof A coffee and zero-proof mixology competition program held at FHM for baristas and mixologists to compete in non-alcoholic beverage preparation.
• Housekeeping Malaysia A housekeeping skills competition and showcase program held at FHM for hospitality housekeeping professionals to demonstrate standards and compete.

Quantifiable outcome

• Over 25,000 trade visitors from more than 71 countries attended the 2025 edition.
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Informa Markets (Malaysian Exhibition Services Sdn Bhd)coreStrategic or Co-development PartnerInforma Markets, through its Malaysian subsidiary Malaysian Exhibition Services Sdn Bhd, is the organizer of Food and Hospitality Malaysia. Informa Markets is the world's leading exhibition organizer with over 550 international B2B events and brands across multiple industries.
• Malaysian External Trade Development Corporation (MATRADE)coreStrategic or Co-development PartnerMATRADE is an official endorser of Food and Hospitality Malaysia, providing government-level recognition and support to the event as Malaysia's premier trade exhibition for the food and hospitality industry.
• Ministry of Investment, Trade and Industry (MITI), MalaysiacoreStrategic or Co-development PartnerMITI officially supports Food and Hospitality Malaysia, lending government endorsement to the event as a significant industry platform for Malaysia's trade and investment ecosystem.
• Malaysia Convention & Exhibition Bureau (MyCEB)coreStrategic or Co-development PartnerMyCEB supports FHM as part of Malaysia's business events strategy, promoting the event as a key exhibition within Malaysia's MICE (Meetings, Incentives, Conferences & Exhibitions) ecosystem.
• Hotels Association MalaysiaminorGTM or Marketing PartnerSupporting association for FHM, helping promote the event to its member hotels and hospitality businesses across Malaysia.
• Malaysian Association of Housekeepers (MAHIR)minorStrategic or Co-development PartnerCo-organizer of Housekeeping Malaysia 2025, a competition program held within FHM that showcases housekeeping talents and sets benchmarks in national housekeeping services.
• Club Coupe du Monde Team MalaysiaminorStrategic or Co-development PartnerCo-organizer of the World Pastry Cup – Team Malaysia National Selection 2025 within FHM. The club identifies top pastry chefs to compete at the biennial Coupe du Monde de la Pâtisserie, with FHM as the official co-organiser.
• Malaysian Food & Beverage Executives Association (MFBEA)minorStrategic or Co-development PartnerMFBEA supports and co-organizes the Coffee Mixology Challenge – Zero Proof competition at FHM, aligning with their mission to elevate standards and support talent development in the F&B sector.
• Culinaire Malaysia (Hotels Association Malaysia)coreStrategic or Co-development PartnerCulinaire Malaysia is a premier biennial culinary competition organized by Hotels Association Malaysia. Co-located with FHM, it is one of Southeast Asia's most prestigious culinary competitions, now in its 17th edition (2025) with over 1,000 participants.
• Boulangerie and Patisserie MalaysiaminorStrategic or Co-development PartnerPartner in presenting the Pastry Innovation Lab at FHM 2025, which featured seasonal themes (Spring, Summer, Autumn, Winter) and demonstrations by award-winning professional bakers and pastry chefs.
• Professional Coffee Connoisseur (PCC) DivisionminorStrategic or Co-development PartnerThe PCC Division of MFBEA is the co-organizer of the Coffee Mixology Challenge – Zero Proof competition at FHM 2025, providing expertise in specialty coffee and industry standards.
• FutureFWD – Hospitality, Food & Beverage (SaladPlate)coreStrategic or Co-development PartnerFutureFWD is an exclusive international conference co-located with FHM that brings together industry leaders, innovators, and trendsetters to explore trends, technology, and transformation in food, beverage, and hospitality. FHM serves as the venue host for the conference.
• Supporting Media PartnersminorGTM or Marketing PartnerSupporting media partners include Artisense Online, AllFood Online, Horeca Editrice Zeus, Asia Food Journal, Food Entreé Manufacturing, and New Pages. These partners help amplify event visibility to their readership and industry audiences.
• BACFREE (Bacteria Free Water Engineering)minorGTM or Marketing PartnerKey Title Sponsor of the Coffee Mixology Challenge – Zero Proof 2025. BACFREE provides water filtration solutions and serves as the Water Filter Sponsor for the competition, aligning their brand with innovation in the zero-proof beverage sector.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HKTDC Hong Kong Food Fairs: Hong Kong Trade Development Council's portfolio of F&B trade exhibitions, including HOFEX. Closely comparable B2B trade show format serving Asian F&B buyers and exhibitors, competing for the same international brand marketing dollars as FHM.
• FHA Singapore (Food & Hotel Asia): Also organized by Informa Markets, FHA Singapore is Southeast Asia's leading international F&B and hospitality trade exhibition. It is the most direct competitor and sister event to FHM, targeting overlapping exhibitor and visitor bases across the ASEAN region.
• FHA-FnB Vietnam (Food & Hotel Vietnam): Another Informa Markets event focused on Vietnam's F&B and hospitality industry. Directly comparable in format (B2B trade exhibition with co-located competitions) and competes with FHM for international exhibitors allocating ASEAN marketing budget.
• Speciality Food Festival (Dubai): Co-located with Gulfood, this is a focused B2B trade platform for artisanal and specialty F&B — a format parallel to FHM's emphasis on F&B exhibitors in Malaysia, attracting similar specialty food and beverage brands.

Broad incumbents

• HostMilano: Biennial B2B trade exhibition for the hospitality industry (HoReCa), held in Milan. Comparable biennial cadence, F&B and hospitality focus, and international exhibitor mix — a global peer in scale and structure, even if not a direct Asia-region competitor.
• THAIFEX - Anuga Asia: One of Southeast Asia's largest F&B trade shows, held annually in Bangkok. Directly comparable in serving regional F&B exhibitors and buyers, and a key alternative destination for international brands weighing ASEAN F&B marketing spend vs. FHM.
• ProPak Asia: Informa Markets-organized processing and packaging trade exhibition held in Bangkok. While focused on processing/packaging rather than finished F&B, it overlaps with FHM's food manufacturing exhibitor segment and competes for regional B2B marketing budgets.
• Gulfood (Dubai): The world's largest annual F&B trade show, held at Dubai World Trade Centre. Broader in geographic and category scope than FHM, but directly comparable as a B2B F&B trade exhibition attracting the same multinational exhibitors (e.g., FrieslandCampina, dairy, beverage majors) on a global stage.

Regional players

• Food & Hotel Indonesia (FHI): Also organized by Informa Markets, FHI is Indonesia's leading F&B and hospitality trade exhibition. Operates in the same trade-show category as FHM but serves the Indonesian market specifically — a regional peer rather than a direct competitor in Malaysia.

Emerging players

• Sirha (Lyon, France): Owner of the Bocuse d'Or and World Pastry Cup competitions, which feed into FHM's Culinaire Malaysia and World Pastry Cup national selection. Comparable in emphasis on culinary competitions and B2B hospitality, but a global benchmark rather than a regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@foodandhotelmalaysia
• Facebookfacebook.com/FoodHotelMalaysia
• LinkedInlinkedin.com/company/foodhotelmalaysia
• Instagraminstagram.com/foodandhotelmalaysia
• Xx.com/foodhotelmsia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food & Hospitality Malaysia