Sirha Food
Sirha Food is a French digital media platform owned by GL events Exhibitions that publishes editorial content and podcasts covering food service and hospitality events. It supports a portfolio of nine culinary competition and trade show brands, including Bocuse d'Or and Sirha Lyon, serving chefs, restaurateurs, and hospitality professionals.
- Company typePrivate
- Founded-
- HeadquartersLyon, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sirha Food does
Sirha Food is a digital media and content platform that serves as the editorial and audience hub for a portfolio of food service and hospitality events operated by its parent, GL events Exhibitions S.A., a privately held French Société Anonyme headquartered at 59 Quai Rambaud, 69002 Lyon, France. The platform publishes editorial content categorized into six topical verticals — Cuisines, Cultures, Economies, Futurs, Natures, and Idées — along with a podcast series (Sirha Food Podcasts) featuring food industry leaders, chefs, and innovators. Sirha Food is bilingual (French/English) and maintains owned social channels on LinkedIn, Instagram, Facebook, TikTok, and Twitter.
The platform's commercial logic is event-driven rather than subscription- or SaaS-driven. Its content supports nine interlocking sub-brands that correspond to live trade shows and competitions: Sirha Lyon (the flagship, held at Eurexpo), Sirha Europain / Bake & Snack (bakery and snacks, Paris Porte de Versailles), Bocuse d'Or (international culinary competition), Coupe du Monde de la Pâtisserie / World Pastry Cup (international pastry competition), Sirha Omnivore (innovation platform), Sirha Méditerranée (Marseille Chanot), Sirha Budapest (Central and Eastern Europe), Sirha Arabia (Middle East), Egast, and Smahrt Toulouse (Toulouse). The flagship Sirha Lyon 2023 edition attracted nearly 210,000 professionals over five days. No public pricing, paywall, or subscription product is offered on the media platform itself.
Sirha Food has 101–250 employees, is wholly owned by GL events Exhibitions S.A., which is itself a subsidiary of the GL events Group (a diversified events and exhibitions conglomerate), and operates under the legal entity GL events Exhibitions S.A. (Lyon company registration number 380 552 976, registered capital €7,623,648). The Publication Director and General Manager of the owning entity is Philippe Pasquet. As a content and media subsidiary within a larger corporate group, detailed ownership percentages, investor composition, and standalone financials are not disclosed. There are no public funding rounds, M&A activity, regulatory actions, or AI/ML capabilities described in the available source material.
Sirha Food firmographics
Firmographics- Name
- Sirha Food
- Legal name
- GL events Exhibitions S.A
- Website
- https://sirhafood.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sirha Food is a French digital media platform owned by GL events Exhibitions that publishes editorial content and podcasts covering food service and hospitality events. It supports a portfolio of nine culinary competition and trade show brands, including Bocuse d'Or and Sirha Lyon, serving chefs, restaurateurs, and hospitality professionals.
- Ownership category
- akta.pro rank
Where Sirha Food is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Sirha Food business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Ecosystem: Sirha Food serves as the digital media arm of GL events Exhibitions, supporting a portfolio of food service events including Sirha Lyon, Bocuse d'Or, Pastry World Cup, Sirha Europain, Sirha Omnivore, and regional events in Budapest, Méditerranée, Arabia, Egast, and Smahrt Toulouse.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sirha Food product offering
Product offeringCore offering
Sirha Food is a digital media platform operated by GL events Exhibitions that publishes editorial content, articles, podcasts, and news covering the food service and hospitality industry. It serves as the media hub for an ecosystem of nine branded trade shows and culinary competitions, including Sirha Lyon, Sirha Europain (Bake & Snack), Bocuse d'Or, World Pastry Cup, Sirha Omnivore, Sirha Méditerranée, Sirha Budapest, Sirha Arabia, Egast, and Smahrt Toulouse, reaching food service professionals, chefs, and hospitality industry stakeholders globally.
Product overview
Sirha Food is a content portal operated by GL events Exhibitions that serves as the media hub for a portfolio of food service and hospitality events and brands. The portfolio includes Sirha Lyon (major international trade show in Lyon), Sirha Europain (baking and pastry trade show in Paris), Sirha Bocuse d'Or (prestigious culinary competition), Sirha World Pastry Cup (international pastry competition), Sirha Omnivore (innovation platform), Sirha Méditerranée (Mediterranean trade show in Marseille), Sirha Budapest (Central/Eastern Europe), Smahrt Toulouse, Sirha Arabia, and Egast. The portal also produces a podcast series. The events span from January 2026 through January 2027 across multiple European cities including Paris, Lyon, Toulouse, Marseille, and Budapest.
Differentiator
Problem solved
Functional benefit
Products and services
- Sirha Food Content Portal Digital media platform publishing editorial articles, podcasts, and news covering gastronomy, food trends, and the hospitality industry across the Sirha ecosystem of brands.
- Sirha Lyon Major international food service and hospitality trade show held at Eurexpo in Lyon, featuring competitions, exhibitions, and professional networking. Nearly 210,000 professionals attended the 2023 edition over 5 days.
- Sirha Europain (Bake & Snack) Trade show dedicated to baking, pastries, and snacks, held in Paris Porte de Versailles.
- Bocuse d'Or Prestigious Bocuse d'Or international culinary competition, one of the most renowned cooking contests globally.
- World Pastry Cup (Coupe du Monde de la Pâtisserie) International pastry competition bringing together the world's best pastry chefs to compete.
- Sirha Omnivore Platform and event series dedicated to showcasing innovation and trends in the food industry.
- Sirha Méditerranée Trade show focused on Mediterranean food and hospitality, held at Marseille Chanot.
- Sirha Budapest Food service and hospitality trade show serving Central and Eastern Europe.
- Smahrt Toulouse Professional trade show event held at MEETT in Toulouse, focused on the food industry.
- Sirha Arabia Trade show covering the Arabian Peninsula region for food and hospitality professionals.
- Egast Trade show event for the food service and hospitality industry.
- Sirha Food Podcasts Podcast series featuring interviews and discussions with food industry professionals, chefs, and innovators.
Quantifiable outcome
- Nearly 210,000 professionals engaged with Sirha Lyon 2023 event
Companies that use Sirha Food
Customer profileSegments1 record
Ideal customer profiles2 records
Sirha Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sirha Food partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GL events ExhibitionscoreSirha Food is a digital media platform owned and operated by GL events Exhibitions S.A., a leading events company based in Lyon, France. GL events Exhibitions organizes the portfolio of food service events that form the Sirha ecosystem.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sirha Food competitors and assessment
Company assessmentBroad incumbents
- Messe Frankfurt: Messe Frankfurt is a major global trade fair organizer that hosts food and hospitality events. It competes for exhibitor budgets, attendee attention, and media partnerships in the same food service ecosystem as Sirha Food.
- Informa Markets: Informa Markets organizes Anuga, Speciality Food Festival, and numerous other food-related B2B exhibitions. As a broad incumbent in food service events, it competes with Sirha for global brand exhibitors and content partnerships.
- Reed Exhibitions: Reed Exhibitions is one of the world's largest event organizers with a broad portfolio including food and hospitality events. It competes with GL events Exhibitions for venue partnerships, sponsor relationships, and content ecosystem breadth.
- Bon Appétit: Bon Appétit is a major food media brand with editorial, video, and event properties. It competes with Sirha Food for culinary content audience attention and for food brand sponsorship and event partnerships.
- Eater: Eater is a leading digital food media brand covering restaurants, chefs, and food culture. It is comparable to Sirha Food's content portal as a digital destination for food service professionals and enthusiasts.
Direct peers
- Anuga: Anuga, organized by Koelnmesse in Cologne, is the world's largest food and beverage trade fair. It is a direct competitor for global food service brand visibility and exhibitor spend, comparable in scale and prestige to Sirha Lyon.
- Speciality Food Festival by Gulfood: Gulfood's Speciality Food Festival in Dubai is a comparable food service trade show targeting the Middle East region, directly overlapping with Sirha Arabia's addressable audience and exhibitor pool.
- SIAL Paris: SIAL Paris is one of the world's largest food industry exhibitions, held biennially in Paris. It directly competes with Sirha Lyon for exhibitor mindshare, attendee traffic, and food service professional engagement across Europe.
- HOSTMilano: HOSTMilano is the leading international hospitality exhibition, focused on the Ho.Re.Ca. foodservice equipment and hospitality segments. It overlaps with Sirha's audience of hospitality professionals and competes for sponsorship and content partnership dollars.
Emerging players
- Gault&Millau: Gault&Millau is a restaurant guide and food media brand with strong European (especially French) authority. It overlaps with Sirha Food's audience of chefs, restaurateurs, and hospitality professionals, and shares the European culinary authority positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sirha Food social profiles
Digital presenceSirha Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sirha Food leadership team
Management profileNumber of profiles
Profiles1 record
Sirha Food subsidiaries and ownership
Company hierarchySubsidiaries10 records
Sirha Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sirha Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sirha Food
What does Sirha Food do?
Sirha Food is a digital media platform operated by GL events Exhibitions that publishes editorial content, articles, podcasts, and news covering the food service and hospitality industry. It serves as the media hub for an ecosystem of nine branded trade shows and culinary competitions, including Sirha Lyon, Sirha Europain (Bake & Snack), Bocuse d'Or, World Pastry Cup, Sirha Omnivore, Sirha Méditerranée, Sirha Budapest, Sirha Arabia, Egast, and Smahrt Toulouse, reaching food service professionals, chefs, and hospitality industry stakeholders globally.
Is Sirha Food a public or private company?
Sirha Food is a private company. It is classified as corporate owned and is currently operating.
When was Sirha Food founded?
Sirha Food was founded in -1. It employs 101 to 250 people.
Where is Sirha Food based?
Sirha Food is headquartered in Lyon, France, in the Europe region.
How does Sirha Food make money?
One revenue line is on record: event Ecosystem.
Who are Sirha Food's main competitors?
Broad incumbents on record are Messe Frankfurt, Informa Markets, Reed Exhibitions, Bon Appétit and Eater. Direct peers are Anuga, Speciality Food Festival by Gulfood, SIAL Paris and HOSTMilano. Gault&Millau is listed as an emerging player.
Does Sirha Food have an API?
No public API is recorded for Sirha Food.