AVID Cider
- Company typePrivate
- Founded2013
- HeadquartersBend, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
AVID Cider firmographics
Firmographics- Name
- AVID Cider
- Legal name
- Avid Cider Co.
- Website
- https://avidcider.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
AVID Cider industry classification
Industry- Product category
- Craft Hard Cider
- NAICS
- Breweries (31212)
- akta.pro primary industry
- Cider & Perry Producers & Brands (CRADAIAE)
- akta.pro secondary industry
- Cider & Perry Production (AFAFAAAD)
Keywords
Where AVID Cider is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AVID Cider business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Hard Cider Product Sales: AVID Cider generates revenue through the sale of its hard cider product line, including year-round and seasonal varieties. Products are sold in 12oz cans (6-pack, 12-pack), 19.2oz single cans, and on draft/keg. Distribution occurs via multi-state distributor network and direct-to-consumer e-commerce delivery.
- Seven Peaks Hard Seltzer Sales: Revenue from the Seven Peaks Elevated Hard Seltzer line sold in mixed 6-packs, 12-packs, and 19.2oz singles. These are positioned as a low-calorie, gluten-free hard seltzer alternative to cider, made from Pacific Northwest apples and Cascade-sourced water.
- Merchandise Sales: Branded merchandise including apparel (hoodies, flannels, zip-ups, t-shirts, hats), accessories (lip balm), and collectibles (stickers) sold through a dedicated Shopify e-commerce store at shopavidcider.myshopify.com.
Go-to-market motion2 records
Distribution channels8 records
Marketing channels5 records
AVID Cider product offering
Product offeringCore offering
AVID Cider manufactures and sells craft hard ciders and hard seltzers under the AVID Cider and Seven Peaks sub-brands. The hard ciders include year-round core SKUs, seasonal varieties, and an Imperial Series at higher ABV, packaged in 12oz cans (6-pack, 12-pack), 19.2oz singles, and on draft/keg. All products use 100% fresh-pressed Pacific Northwest apples with no added sugar or preservatives and are gluten-free. Seven Peaks hard seltzers use Cascade Mountain watershed water with no artificial sweeteners or flavorings. A separate merchandise line of apparel and accessories is sold via a Shopify storefront.
Product overview
AVID Cider Company is a craft hard cider and hard seltzer producer based in Bend, Oregon, founded in 2013. The company offers two main product lines: AVID Hard Ciders (featuring year-round core products like Blackberry, Dragon Fruit, Jungle Juice, and Royal Apricot Imperial, plus seasonal offerings like Pineapple Mango, Apple Pie, and Passion Fruit Tangerine Imperial) and Seven Peaks Elevated Hard Seltzers (a sub-brand of mountain-sourced hard seltzers in four flavors). All ciders and seltzers are gluten-free, made with sustainably sourced Pacific Northwest ingredients from Hood River Valley and Yakima Valley. The company also operates a separate merchandise line.
Differentiator
Problem solved
Functional benefit
Brands
- Seven Peaks: Elevated hard seltzer brand featuring mountain-sourced water from the Cascade Mountain range, offering flavors including Raspberry Cosmo, Huckleberry Lemon Drop, Mango Mule, and Marionberry Peach Bellini.
Products and services
- Blackberry Hard Cider AVID's original blackberry hard cider made with Northwest sun-ripened blackberries and black currants offering fruit-forward tannins and a balanced pucker; 6.2% ABV, year-round availability, gluten-free, sold in 12oz can 6-packs/12-packs, 19.2oz singles, and on draft.
- Dragon Fruit Hard Cider Bright, magenta-colored hard cider featuring dragon fruit with tart raspberry notes; 6.0% ABV, year-round availability, gluten-free, award-winning (Gold at the 2018 US Open Cider Championship and 2017 Great Lakes International Cider Competition).
- Jungle Juice Hard Cider Tropical hard cider with aromas of fresh pineapple and passion fruit paired with coconut and lime; 6% ABV, year-round availability, gluten-free.
- Pineapple Mango Hard Cider Tropical seasonal hard cider combining pineapple and mango with a crisp apple finish; 6% ABV, seasonal availability, gluten-free.
- Royal Apricot Imperial Cider Imperial Series cider balancing velvet apple and tangerine notes with sun-ripened apricots; 8.5% ABV, year-round availability, gluten-free.
- Blueberry Pomegranate Imperial Cider Imperial Series cider combining juicy blueberry with refreshing pomegranate; 8.5% ABV, year-round availability, gluten-free.
- Passion Fruit Tangerine Imperial Cider Seasonal Imperial Series cider combining tangy tangerines with sweet passion fruit, crafted in Oregon; seasonal availability.
- Apple Pie Hard Cider Seasonal Northwest-style apple pie cider made with Mt. Hood apples and warm hints of vanilla and spice; 6.2% ABV, semi-sweet, seasonal availability, gluten-free.
- Seven Peaks Elevated Hard Seltzers Hard seltzer line made with water sourced from the Cascade Mountain watershed and apples from the Pacific Northwest; no artificial sweeteners or flavorings, gluten-free, low-calorie. Available in four flavors: Raspberry Cosmo, Huckleberry Lemon Drop, Mango Mule, and Marionberry Peach Bellini; sold in mixed 6-packs, 12-packs, and 19.2oz singles; 5% of sales donated to Big City Mountaineers.
- AVID Branded Merchandise Branded merchandise including full zip-ups, hoodies, flannels, t-shirts, hats, lip balm, and stickers, sold through a separate Shopify e-commerce store at shopavidcider.myshopify.com.
Quantifiable outcome
- Gold Medal at the 2018 US Open Cider Championship (Fruit Cider category)
- +3 more outcomes
Companies that use AVID Cider
Customer profileSegments3 records
Ideal customer profiles3 records
AVID Cider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AVID Cider partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Blake's Hard Cider (Michigan)coreAVID Cider Company partnered with Blake's Hard Cider of Michigan to expand operations in the Pacific Northwest. This partnership enabled AVID to scale production and distribution while maintaining Oregon-based product output, combining AVID's regional brand with Blake's broader hard cider platform.
- Bigfoot BeveragescoreOregon-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Oregon.
- Maletis BeveragecoreOregon-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Oregon.
- Summit BeveragecoreOregon-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Oregon.
- Clatsop DistributingminorOregon-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Oregon.
- Hodgen DistributingminorOregon-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Oregon.
- Northwest BeveragescoreWashington-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Washington.
- Odom CorporationcoreWashington-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Washington.
- Sound BeverageminorWashington-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Washington.
- Craig Stein BeveragecoreIdaho-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Idaho.
- Eagle BeveragecoreMontana-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Montana.
- Mussetter DistributingcoreNorthern California-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Northern California.
- NV DistributorscoreNevada-based beverage distributor handling AVID Cider and Seven Peaks Hard Seltzer distribution in Nevada.
- Big City MountaineersminorAVID's Seven Peaks brand donates 5% of all hard seltzer sales to Big City Mountaineers, a nonprofit outdoors program for youth. This is a charitable giving partnership tied to product sales.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
AVID Cider competitors and assessment
Company assessmentDirect peers
- Stem Ciders: Colorado-based craft cidery emphasizing artisanal, dry-style ciders with regional sourcing. Comparable as a craft cider brand with similar multi-state distribution and premium positioning.
- Bold Rock Hard Cider: Virginia/North Carolina-based craft hard cider brand with national distribution. Comparable in offering a portfolio of fruit-forward craft ciders targeting health-conscious and lifestyle-oriented adult beverage consumers.
- Portland Cider Company: Oregon-based craft cider producer with PNW distribution and a portfolio of fruit-infused ciders. Directly competes with AVID in Oregon retail accounts and shares the gluten-free, craft-positioning narrative.
- Schilling Cider: Portland, Oregon craft cidery with a Pacific Northwest fruit sourcing story and multi-state distribution. Directly comparable as a PNW craft cider competitor with similar gluten-free, natural ingredient positioning.
- Virtue Cider: Michigan-based craft cidery focused on heritage, terroir-driven ciders with farm-anchored brand storytelling. Comparable as a craft cider producer with regional identity, multi-state distribution, and award pedigree.
- Seattle Cider Company: Seattle-based craft hard cider producer distributing across the Pacific Northwest and broader US. Shares AVID's regional PNW craft positioning and fruit-forward flavor portfolio targeting similar consumers.
- Blake's Hard Cider: Michigan-based craft hard cider company that is both a strategic partner to AVID (via Pacific Northwest expansion alliance) and a direct peer. Operates a similar craft cider, farm-anchored brand model with broader national distribution ambitions.
- 2 Towns Ciderhouse: Oregon-based craft hard cider producer founded in 2010 with a similar PNW fruit-forward, craft positioning. Operates a taproom and distributes across multiple US states, making it the closest direct competitor to AVID Cider in the regional craft cider segment.
Broad incumbents
- Woodchuck Hard Cider: Established national hard cider brand with broad grocery distribution across the US. Operates in the same product category as AVID but at significantly greater scale and as part of a wider flavored cider portfolio, serving as a broad incumbent peer.
- Angry Orchard Cider: National craft-style hard cider brand owned by Boston Beer Company, the largest US craft cider producer. Competes with AVID in retail channels but at much greater scale and broader geographic reach, representing the broad incumbent benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AVID Cider social profiles
Digital presenceAVID Cider financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVID Cider leadership team
Management profileNumber of profiles
Profiles1 record
AVID Cider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVID Cider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVID Cider
What does AVID Cider do?
AVID Cider manufactures and sells craft hard ciders and hard seltzers under the AVID Cider and Seven Peaks sub-brands. The hard ciders include year-round core SKUs, seasonal varieties, and an Imperial Series at higher ABV, packaged in 12oz cans (6-pack, 12-pack), 19.2oz singles, and on draft/keg. All products use 100% fresh-pressed Pacific Northwest apples with no added sugar or preservatives and are gluten-free. Seven Peaks hard seltzers use Cascade Mountain watershed water with no artificial sweeteners or flavorings. A separate merchandise line of apparel and accessories is sold via a Shopify storefront.
Is AVID Cider a public or private company?
AVID Cider is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AVID Cider founded?
AVID Cider was founded in 2013. It employs 1 to 10 people.
Where is AVID Cider based?
AVID Cider is headquartered in Bend, United States, in the North America region.
How does AVID Cider make money?
Three revenue lines are on record. Hard Cider Product Sales are the primary driver. The others are seven Peaks Hard Seltzer Sales and merchandise Sales.
Who are AVID Cider's main competitors?
Direct peers on record are Stem Ciders, Bold Rock Hard Cider, Portland Cider Company, Schilling Cider, Virtue Cider, Seattle Cider Company, Blake's Hard Cider and 2 Towns Ciderhouse. Broad incumbents are Woodchuck Hard Cider and Angry Orchard Cider.
Does AVID Cider have an API?
No public API is recorded for AVID Cider.
What industry is AVID Cider in?
AVID Cider's product category is Craft Hard Cider. Its primary akta.pro industry code is CRADAIAE, Cider & Perry Producers & Brands, with a secondary code of AFAFAAAD, Cider & Perry Production. Its NAICS code is 31212.