Otto Insurance Group
- Company typePrivate
- Founded1966
- HeadquartersWesterville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Otto Insurance Group firmographics
Firmographics- Name
- Otto Insurance Group
- Legal name
- Otto Insurance Group
- Website
- https://otto-ins.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Otto Insurance Group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Group AD&D (Standalone or Bundled with Life) (FSAIADAG)
Keywords
Where Otto Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Westerville
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Otto Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Insurance Commission Revenue: Otto Insurance Group generates revenue by earning commissions from insurance carriers when they sell policies. As an independent agency, they work with multiple top national and regional carriers, offering customers a variety of coverage options at competitive rates while earning commission income from each policy sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing tailored to individual customer needs and circumstances |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Otto Insurance Group product offering
Product offeringCore offering
Otto Insurance Group is an independent insurance agency that brokers personal and commercial insurance products on behalf of customers by matching them with approximately 18 national and regional insurance carriers. The agency does not underwrite policies; it acts as an intermediary, providing access to home, auto, vehicle, health, life, and a broad suite of commercial coverages through its own agents and seven Ohio branch offices. Revenue is generated through commissions paid by the underlying carriers on each policy sold.
Product overview
Otto Insurance Group is an independent insurance agency operating as a broker that connects customers with top national and regional insurance carriers. The company does not underwrite its own policies; instead, it offers a broad portfolio of personal and commercial insurance products sourced from approximately 17 carrier partners (including Allstate, Progressive, Nationwide, Grange, Ohio Mutual, and others). Personal insurance products include Home Insurance, Renters Insurance, Condo Insurance, Umbrella Insurance, Health Insurance, and Life Insurance. Vehicle insurance covers Car, Motorcycle, Boat/Watercraft, and RV. Commercial insurance encompasses Workers' Compensation, Commercial Flood Insurance, Surety Bonds, Products Liability, Electronic Data & Equipment Coverage, Loss Control & Risk Management Services, Business Owners Insurance, Property and General Liability, Commercial Auto, Management & Professional Liability (E&O/D&O), Cyber Liability, Commercial Umbrella, Inland Marine, Builder's Risk, and Employment Practices Liability. All products are distributed through the agency's own agents and seven Ohio branch locations, with the agency acting as the intermediary between the customer and the underlying carrier.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance Homeowners insurance covering damage to the home, personal belongings, liability, and temporary living expenses while the home is repaired or rebuilt, sourced through the agency's carrier network for Ohio residents.
- Renters Insurance Renters insurance covering personal belongings, liability, and relocation costs for renters in the event of fire, theft, hail, windstorm, or other covered incidents.
- Condo Insurance Condo (HO-6) insurance covering damage, losses, and repairs to the condo unit, personal belongings, liability claims, and additional living expenses for relocation.
- Personal Umbrella Insurance Personal umbrella insurance providing excess liability coverage ranging from $1 million to $5 million, kicking in after existing underlying policies are exhausted.
- Car Insurance Auto insurance in Ohio meeting minimum 25/50/25 coverage requirements, including liability, uninsured/underinsured motorist, collision, and comprehensive coverage.
- Motorcycle Insurance Motorcycle insurance offering liability, collision, and comprehensive coverage, including trip interruption coverage and custom parts coverage.
- Boat/Watercraft Insurance Boat and watercraft insurance covering sailboats, yachts, fishing boats, pontoon boats, and jet skis with agreed-upon value or actual value plans.
- RV Insurance RV insurance for campers, travel trailers, motorhomes, and fifth wheels, covering physical damage, liability, medical payments, and emergency expenses.
- Health Insurance Health insurance policies covering hospital care, doctor's visits, preventive care, prescription drugs, and supplemental plans through multiple providers including HMO, POS, and PPO options.
- Life Insurance Life insurance including term and whole life policies, offering financial security for beneficiaries to cover debts, funeral expenses, mortgages, and college tuition.
- Workers' Compensation Insurance Commercial workers' compensation covering medical bills, rehabilitation, and lost wages for employees with job-related injuries or illnesses.
- Commercial Flood Insurance Commercial flood insurance protecting businesses against flood damages, covering infrastructure, equipment, and business continuity.
- Surety Bonds Commercial surety bonds guaranteeing businesses will fulfill contractual and legal obligations, enhancing credibility and competitive advantage.
- Products Liability Insurance Commercial products liability insurance protecting businesses from claims arising from product defects, damages, or injuries.
- Electronic Data & Equipment Coverage Commercial coverage for electronic data and equipment, protecting against data breaches, ransomware attacks, and damage to servers and specialized machinery.
- Loss Control & Risk Management Services Commercial loss control and risk management services helping Ohio businesses preemptively address potential threats and safeguard their bottom line.
- Business Owners Insurance (BOP) Business Owners Policy (BOP) insurance providing comprehensive protection for business assets, employees, and operations.
- Commercial Property and General Liability Insurance Commercial liability insurance covering bodily injury or property damage caused by negligence or faulty products, including legal defense costs.
- Commercial Auto Insurance Commercial auto and fleet insurance providing maximum protection for single vehicles or entire fleets.
- Management & Professional Liability / E&O / D&O Insurance Management and professional liability insurance safeguarding business leadership and professionals from legal claims and errors.
- Cyber Liability Insurance Commercial cyber insurance guarding against financial risks from data breaches and digital attacks, including breach response and security risk assessments.
- Commercial Umbrella Insurance Commercial umbrella insurance providing additional coverage beyond primary policies for unexpected liabilities.
- Inland Marine Insurance
- Builder's Risk Insurance
- Employment Practices Liability Insurance
Companies that use Otto Insurance Group
Customer profileSegments5 records
Ideal customer profiles2 records
Otto Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Otto Insurance Group partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- AllstatecoreAllstate is one of the largest insurance carriers in the United States. Otto Insurance Group offers Allstate products as part of their carrier network, providing customers with access to Allstate's auto, home, and other insurance products.
- ASI ProgressivecoreASI Progressive is part of the Progressive group, offering various insurance products. Otto Insurance Group provides access to Progressive insurance products through this partnership.
- Auto Owners InsurancecoreAuto Owners Insurance is a regional carrier offering personal and commercial insurance products. Otto Insurance Group offers Auto Owners products as part of their carrier network.
- Celina Insurance GroupcoreCelina Insurance Group provides various insurance products. Otto Insurance Group offers Celina products as part of their carrier network.
- Encompass InsurancecoreEncompass Insurance offers personal insurance products. Otto Insurance Group provides access to Encompass products through their carrier network.
- ForemostcoreForemost Insurance specializes in various insurance products. Otto Insurance Group offers Foremost products as part of their carrier network.
- Frankenmuth InsurancecoreFrankenmuth Insurance is a regional carrier offering personal and commercial insurance. Otto Insurance Group provides access to Frankenmuth products through their carrier network.
- Grange InsurancecoreGrange Insurance is a regional carrier providing personal and commercial insurance products. Otto Insurance Group offers Grange products as part of their carrier network.
- Nationwide InsurancecoreNationwide is a major national insurance carrier offering various products. Otto Insurance Group provides Nationwide insurance products through their carrier network.
- Ohio Mutual Insurance GroupcoreOhio Mutual Insurance Group is a regional carrier based in Ohio. Otto Insurance Group offers Ohio Mutual products as part of their carrier network serving Ohio customers.
- ProgressivecoreProgressive is one of the largest insurance companies in the US. Otto Insurance Group provides Progressive insurance products through their carrier network.
- Safeco InsurancecoreSafeco Insurance offers personal insurance products. Otto Insurance Group provides Safeco products as part of their carrier network.
- The Hanover Insurance GroupcoreThe Hanover Insurance Group offers commercial and personal insurance products. Otto Insurance Group offers Hanover products through their carrier network.
- TravellerscoreTravellers is a major insurance carrier offering various commercial and personal insurance products. Otto Insurance Group provides Travellers insurance products through their carrier network.
- Utica National Insurance GroupcoreUtica National Insurance Group provides various insurance products. Otto Insurance Group offers Utica National products as part of their carrier network.
- Wayne Insurance GroupcoreWayne Insurance Group is a regional carrier offering personal and commercial insurance. Otto Insurance Group provides access to Wayne Insurance products through their Ohio carrier network.
- West BendcoreWest Bend Insurance offers various insurance products. Otto Insurance Group provides West Bend products as part of their carrier network.
- Western Reserve GroupcoreWestern Reserve Group provides various insurance products. Otto Insurance Group offers Western Reserve Group products through their carrier network.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Otto Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Acrisure: Large PE-backed insurance brokerage roll-up aggregating independent agencies globally. Same independent-agency production model and product categories as Otto; relevant as a representative broker aggregator acquirer-type peer.
- Erie Insurance: Major Pennsylvania-based property/casualty insurer with a captive-agent distribution model. Comparable product lines (personal auto, home, life, commercial) and overlapping Midwest geography; not a direct competitor in the same way as Goosehead but a key benchmark for Ohio-region P&C distribution.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm with deep personal and commercial insurance capabilities. Same brokerage economic model and product set, though operating at very different scale and a likely roll-up consolidator peer rather than direct competitor.
Direct peers
- Goosehead Insurance: Public independent insurance agency operating on a multi-carrier model, offering personal and commercial lines through a network of agents — directly comparable to Otto's structure. Goosehead is a larger, scaled version of Otto's model and is the closest publicly traded benchmark.
- Hilb Group: Acquisitive mid-market independent insurance agency; offers the same multi-line personal/commercial brokerage services as Otto but operates through a roll-up/PE-backed aggregation model — relevant as both an acquirer-type peer and a competitor on the same line of business.
- InsuranceHub: Independent insurance brokerage aggregating personal and commercial coverage from multiple carriers, including auto, home, and business policies. Same independent-agent economic model as Otto.
- Brightway Insurance: Franchise-model independent insurance agency placing personal and commercial coverage with multiple carriers. Operates with the same commission-revenue model as Otto and overlaps on home, auto, and small-commercial lines.
- SmartFinancial Insurance: Public independent insurance agency platform offering personal and commercial lines through multi-carrier partnerships. Direct structural comp — multi-carrier agent model with similar product breadth as Otto.
Regional players
- Westfield Insurance: Ohio-headquartered regional P&C carrier offering personal and commercial lines through independent agents — including Otto as one of its distribution partners. Operates in the same Ohio geography with overlapping product mix.
- The Cincinnati Insurance Companies: Ohio-based multi-line property/casualty insurer distributing through independent agents. Same Ohio regional footprint and shared independent-agency distribution channel as Otto.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Otto Insurance Group social profiles
Digital presenceOtto Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otto Insurance Group leadership team
Management profileNumber of profiles
Otto Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otto Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otto Insurance Group
What does Otto Insurance Group do?
Otto Insurance Group is an independent insurance agency that brokers personal and commercial insurance products on behalf of customers by matching them with approximately 18 national and regional insurance carriers. The agency does not underwrite policies; it acts as an intermediary, providing access to home, auto, vehicle, health, life, and a broad suite of commercial coverages through its own agents and seven Ohio branch offices. Revenue is generated through commissions paid by the underlying carriers on each policy sold.
Is Otto Insurance Group a public or private company?
Otto Insurance Group is a private company. It is classified as unknown and is currently operating.
When was Otto Insurance Group founded?
Otto Insurance Group was founded in 1966. It employs 11 to 50 people.
Where is Otto Insurance Group based?
Otto Insurance Group is headquartered in Westerville, United States, in the North America region.
How does Otto Insurance Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are Otto Insurance Group's main competitors?
Broad incumbents on record are Acrisure, Erie Insurance and Arthur J. Gallagher & Co.. Direct peers are Goosehead Insurance, Hilb Group, InsuranceHub, Brightway Insurance and SmartFinancial Insurance. Regional players are Westfield Insurance and The Cincinnati Insurance Companies.
Does Otto Insurance Group have an API?
No public API is recorded for Otto Insurance Group.
What industry is Otto Insurance Group in?
Otto Insurance Group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIADAG, Group AD&D (Standalone or Bundled with Life). Its NAICS code is 5242 and its SIC code is 6411.