Mr.Pet

What Mr.Pet does

Mr.Pet is a Slovenian omnichannel pet supplies retailer operating under the legal entity Pet Network SI d.o.o., with a .Pet trademark owned by Mimaja d.o.o. Founded in 2004, the company serves pet owners across Slovenia through 33 physical retail stores distributed across major shopping centers in Ljubljana, Maribor, Kranj, Murska Sobota, Nova Gorica, Novo mesto, and 17 other towns, alongside a Shopify-based e-commerce platform (mrpet.si). The product portfolio spans eight categories including dogs, cats, rodents, birds, aquarium, terrarium, and veterinary diets, with a comprehensive assortment from premium to budget-friendly options across food, treats, supplements, grooming, toys, accessories, and equipment. The company also operates Veteka, its own private-label brand offering veterinary diet food, antiparasitic products, nutritional supplements, and post-operative care items.

The business model is fundamentally a B2C retail operation with three revenue streams: in-store retail sales, direct-to-consumer e-commerce, and a recurring loyalty program (Mr.Pet Club) that delivers 2-5% tiered cashback based on annual spend brackets (€0-249, €250-499, €500-749, €750+). Pricing follows standard unit pricing on pet food and supplies, ranging from approximately €0.79 to over €50 depending on category, with promotional discounts of up to 20% available to club members on select items. E-commerce operations include free shipping on orders over €39, 24-hour order fulfillment, and 1-2 day standard delivery, with same-day delivery in select areas. Marketing is conducted through the e-commerce site, email, loyalty communications, content marketing via a content center (Center uporabnih vsebin), printed catalogs, and local store events such as "Dan veselih repkov" (Happy Tails Day).

The company operates exclusively in Slovenia with no international expansion disclosed. No external venture capital, private equity, or parent company ownership is documented; the company appears to be privately held and independently operated. Distribution channels are limited to owned retail storefronts and the own e-commerce platform, with no wholesale or third-party marketplace presence indicated. The technology stack is described as a Shopify-based e-commerce platform with no proprietary AI capabilities, APIs, or SDKs. Headcount is reported as 1,001-5,000 employees, consistent with retail operations across 33 stores. Overall, Mr.Pet represents a mid-sized, mature, single-market omnichannel pet retailer with a vertically integrated private-label extension (Veteka).

Name

Mr.Pet

Legal name

Pet Network SI d.o.o.

Website

https://mrpet.si

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mr.Pet is a Slovenian omnichannel pet supplies retailer operating 33 physical stores and a Shopify-based e-commerce platform, serving pet owners across all major Slovenian cities with food, accessories, and veterinary diet products under its own Veteka brand.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Supplies Retail (CRALAIAI), Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)

Keywords

• Pet supplies retail
• Pet food products
• Veterinary diet foods
• Pet accessories
• Animal care products

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce sales: Online retail sales of pet food and supplies through mrpet.si with delivery to consumer addresses across Slovenia
2. Physical retail store sales: In-store retail sales across 33 physical store locations throughout Slovenia
3. Mr.Pet Club loyalty program: Loyalty program generating repeat purchases through bonus point accumulation and tiered rewards (2-5% based on annual spending)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mr.Pet is a Slovenian omnichannel pet supplies retailer that sells food, accessories, grooming products, veterinary diets, and care items for dogs, cats, rodents, birds, aquarium fish, and terrarium animals. The retailer operates through 33 physical stores nationwide and an e-commerce platform at mrpet.si, complemented by the Veteka own-brand veterinary product line and the Mr.Pet Klub loyalty program.

Product overview

Mr.Pet is a Slovenian pet supplies e-commerce platform and retail chain operating both online (www.mrpet.si) and through 33 physical stores across Slovenia. The product portfolio centers on a comprehensive pet supplies offering organized into six main animal categories: Dogs (Psi), Cats (Mačke), Rodents (Glodalci), Birds (Ptice), Aquarium (Akvaristika), and Terrarium (Teraristika). Each category encompasses food (dry, wet, raw BARF, veterinary diets), treats, equipment, grooming, toys, and accessories. Mr.Pet also operates Veteka, an own-brand line of veterinary diet foods and health products for dogs and cats. The company maintains a loyalty program (Mr.Pet Klub) offering tiered cashback bonuses. The platform functions as a traditional e-commerce retailer without specialized AI capabilities, offering same-day delivery and free shipping over €39.

Differentiator

Problem solved

Functional benefit

Brands

• Veteka: Veterinary product line offering dietary foods, antiparasitic products, and veterinary care items for dogs and cats

Products and services

• Dog Supplies (Psi) Comprehensive category for dogs including dry food, wet food, BARF raw food, veterinary diets, treats, travel boxes and carriers, beds and cushions, grooming products, toys, leashes and collars, clothing and footwear, and supplies for puppies. Sold to dog owners in Slovenia through physical stores and online.
• Cat Supplies (Mačke) Comprehensive category for cats including cat food (dry and wet), litter boxes and cat litter, scratching posts and trees, cat grooming products, treats and nutritional supplements, toys, equipment and transport, beds and carriers, and products for kittens. Sold to cat owners in Slovenia through physical stores and online.
• Small Animal / Rodent Supplies (Glodalci) Small animals category including food for various rodents (mice, hamsters, gerbils, chinchillas, guinea pigs, rabbits), cages, toys and cage accessories, bedding and litter, grooming and cleaning products, and travel equipment. Sold to small animal owners in Slovenia through physical stores and online.
• Bird Supplies (Ptice) Bird supplies category including bird food for various species (canaries, exotic birds, budgerigars and cockatiels, large parrots), treats and nutritional supplements, bird cages, cage equipment, and outdoor bird houses. Sold to bird owners in Slovenia through physical stores and online.
• Aquarium Supplies (Akvaristika) Aquarium supplies category including aquariums and cabinets, aquarium equipment (lighting, air pumps, plant care, cleaning, measuring), filters and pumps, fish food, decor, substrates and fertilizers, water treatment preparations, and garden pond supplies. Sold to aquarium hobbyists in Slovenia through physical stores and online.
• Terrarium Supplies (Teraristika) Terrarium supplies category including glass and plastic terrariums, terrarium equipment (lighting, heating, climate control, measuring devices, preparations), decoration, substrates, reptile food, turtle food, and amphibian food. Sold to reptile and amphibian owners in Slovenia through physical stores and online.
• Veteka Veterinary Diets and Pet Health Products Mr.Pet's own veterinary diet brand featuring prescription diet food for dogs and cats (dry and wet), parasite protection products, nutritional supplements for immune system, joints, and digestive support, veterinary care products for teeth and skin, and post-operative protection. Sold to pet owners in Slovenia seeking veterinary-grade pet health products.
• Mr.Pet Klub Loyalty Program Customer loyalty program offering bonus system with 2-5% cashback on purchases based on total spending tiers (€0-249: 2%, €250-499: 3%, €500-749: 4%, €750+: 5%), family card option for household sharing, and bonus redemption for any item in the store. Available to Slovenian pet owners.
• Mr.Pet Physical Retail Store Network Mr.Pet's network of 33 physical store locations across Slovenia, offering in-store shopping experience alongside the online store. Located in shopping centers including BTC, Supernova, StopShop, Arkadia, and Park Center. Includes combined stores with Veteka veterinary products.

Quantifiable outcome

• Free shipping threshold of €39 for customer orders
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Veteka (own brand)coreOthersMr.Pet operates Veteka as their own private label brand for veterinary diets, antiparasitics, nutritional supplements, and pet care products. The Veteka brand includes prescription diets for dogs and cats, parasite protection, immune support supplements, joint support, digestive health products, dental care, and post-operative protection.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pets at Home: UK-based omnichannel pet supplies retailer combining ~450 physical stores, an e-commerce site, and veterinary services. Highly comparable omnichannel and loyalty (Paws Club) model to Mr.Pet's 33-store + e-commerce + Klub structure.
• Fressnapf / Maxi Zoo: Pan-European omnichannel pet supplies retailer (Fressnapf in DACH, Maxi Zoo elsewhere) with hundreds of physical stores plus e-commerce. Closely comparable omnichannel model, category breadth, and loyalty program against which Mr.Pet's domestic density is benchmarked.
• Bitiba: Online-only pet supplies retailer owned by Zooplus, focused on price-competitive pet food and supplies across Europe including Slovenia. Direct online competitor on assortment and price for the mrpet.si storefront.
• Arcaplanet: Italy's leading omnichannel pet retailer with 1,500+ stores across Italy. Most directly comparable in terms of Southern European footprint, multi-species assortment, and physical-store density.
• Jollyes: UK mid-market pet supplies retailer with 100+ physical stores and e-commerce. Comparable specialty omnichannel footprint, product breadth, and value-tier positioning vs premium brands.
• Zooplus (Helveterra): Europe's largest pure-play online pet supplies retailer serving 30+ countries including Slovenia. Direct overlap in product assortment, target customer (pet owners), and online category dominance that Mr.Pet competes against through its mrpet.si storefront.

Others

• Pet Food Experts: US wholesale distributor to independent pet retailers. Relevant as a supplier and category benchmark for the assortment and private-label economics that underpin Mr.Pet's retail margin structure.

Broad incumbents

• PetSmart: Largest North American specialty pet retailer (1,600+ stores) operated as part of a broader retail platform. Provides a useful benchmark for omnichannel pet retail at scale, with broader pet services and category scope than Mr.Pet.
• Petco: US omnichannel pet retailer with 1,400+ stores combining retail, services (grooming, training), and veterinary care. Comparable omnichannel and pet-care ecosystem model, though with a much larger store fleet and integrated vet offering Mr.Pet lacks at scale.

Regional players

• Kika Pet (Slovenia / Balkans): Slovenian/Balkan pet retailer with physical stores and online presence — a likely regional share competitor in the same Slovenian catchments where Mr.Pet operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pet-network-si-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr.Pet