Fischer Brot

What Fischer Brot does

Fischer Brot GmbH is an Austrian family-owned bakery company headquartered in Linz-Pichling, founded in 1963 (with firmographic references to 1958) and now in its third generation of family ownership. The company operates two production facilities — the main bakery and administration site in Linz-Pichling (Upper Austria) and a second facility in Markgrafneusiedl (Lower Austria, equipped with a VERBUND-installed photovoltaic system) — and employs approximately 350 people as of 2023. Its product portfolio spans five main lines: frozen stone oven specialties, fresh and pre-sliced breads made with natural sourdough, part-baked goods, ready-to-bake doughs for home preparation, and Kaiser roll cubes/breadcrumbs, supplemented by a steady cadence of seasonal and functional SKUs such as the Stone Oven Protein Bun, Olive Ciabatta, Pepper Flute, Craft-Weckerl, and Gingerbread Dough.

The underlying technology is traditional rather than novel: stone oven baking with natural sourdough fermentation is positioned as the core differentiator, validated by repeated industry awards including 9 gold medals at the 21st International Bread Competition 2024 and 6 gold / 2 silver at the Austrian Bread Competition 2026. The company sells through an own-operated bread shop in Linz, international retail listings with ALDI Switzerland and ALDI Italy for specialty products, and additional wholesale/foodservice channels implied by its frozen and part-baked ranges. Marketing relies on regional sports sponsorships (Linz Donau Marathon, UNIQA Trendsportfestival, Anton Bruckner Run), content marketing via its corporate blog, and a long-running on-site art gallery (Galerie Hoffelner) that has operated at the Pichling facility for over 20 years.

Governance and ESG posture are notable for a mid-market bakery: the company has held the BGF-Gütesiegel workplace health certification since 2018 (renewed 2025-2027), has been a Kununu Top Company (top 5% of Austrian employers) consecutively since 2023, joined Klimabündnis Oberösterreich in August 2023, and expanded its management board in January 2026 with third-generation family member Thomas Fischer taking Finance and IT responsibilities alongside Hubert Fischer (Sales and Marketing) and DI Stefan Huemer (Sales and Technology). Revenue and financial details are not publicly disclosed.

Name

Fischer Brot

Legal name

Fischer Brot GmbH

Website

https://fischer-brot.at

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Fischer Brot is an Austrian family-owned bakery (founded 1963, ~350 employees) producing stone oven specialties, sourdough breads, part-baked goods, and dough products for retail chains including ALDI Switzerland and Italy, plus its own Linz bread shop.

Ownership category

akta.pro rank

Product category

Artisanal Bakery Products

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Frozen & Par-Baked Bakery Production (THAFAFAK), Premium/Artisanal Bakery Wholesale (AFAIAFAG), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Frozen stone oven bread
• Sourdough bread manufacturing
• Part-baked bakery goods
• Home baking dough products
• Artisanal Austrian bakery

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bakery Product Sales: Production and sale of bakery products including frozen stone oven specialties, fresh breads, part-baked goods, and dough products for home baking

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fischer Brot is an Austrian artisanal bakery manufacturer that produces and distributes five core product lines: frozen stone oven specialties, Kaiser roll cubes and breadcrumbs, fresh and sliced breads made with natural sourdough, part-baked goods, and ready-to-bake dough products for home preparation. The company supplements this range with seasonal specialty items (e.g., stone oven olive ciabatta, protein buns, craft rolls, gingerbread dough) and serves end consumers through its own bread shop in Linz plus retail chains such as ALDI Switzerland and ALDI Italy.

Product overview

Fischer Brot is an Austrian bakery company offering a diverse portfolio of baked goods across five main product lines: frozen stone oven specialties, Kaiser roll cubes and breadcrumbs, fresh and sliced sourdough breads, part-baked goods, and ready-to-bake dough products. The company also produces seasonal specialty items including the Stone Oven Pepper Flute (autumn), Gingerbread Dough (Christmas), Protein Bun, Olive Ciabatta (summer), and Craft-Weckerl (spring), as well as partnership products like Marathon Weckerl and RETTENSWERT Karottenweckerl. The product portfolio is distributed through retail partners including ALDI Switzerland and ALDI Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiefgekühlte Steinofenspezialitäten (Frozen Stone Oven Specialties) Frozen baked goods produced in a stone oven, preserving the authentic characteristics and flavors of stone oven baking. Targeted at consumers and foodservice customers seeking premium bakery products with home or professional oven finishing.
• Kaisersemmelwürfel & Kaisersemmelbrösel (Kaisersemmel Cubes & Breadcrumbs) Cubed and crumbled Kaiser rolls sold as breadcrumbs or cooking ingredients for households and foodservice.
• Frische Brote und Schnittbrote mit Natursauerteig (Fresh and Sliced Bread with Sourdough) Fresh and pre-sliced breads produced with natural sourdough fermentation for retail consumers.
• Teilgebackene Backwaren (Part-Baked Goods) Pre-baked bakery products intended for consumers or foodservice operators to complete the final bake at home or in-store.
• Teige zum Fertigbacken (Dough for Home Baking) Ready-to-bake dough products sold to consumers for final preparation and baking at home.
• Steinofen Pfeffer-Spitzbaguette (Stone Oven Pepper Flute) Autumn seasonal stone oven baguette with a fiery black pepper flavor profile, sold through the Fischer Brot bread shop in Linz.
• Lebkuchenteig (Gingerbread Dough) Christmas seasonal ready-to-bake gingerbread dough refined with real bee honey, marketed to consumers for traditional holiday home baking.
• Steinofen Eiweiß-Weckerl (Stone Oven Protein Bun) Protein-rich stone oven bun containing 15g of plant protein (from wheat, whole grain spelt, soy, and flax seeds) plus 10g of fiber, targeted at health-conscious consumers following a balanced protein-based diet.
• Steinofen Oliven Ciabatta (Stone Oven Olive Ciabatta) Mediterranean-style stone oven ciabatta with 11% olive content and olives sourced from Greece, distributed through ALDI Switzerland and ALDI Italy for the barbecue season.
• Craft-Weckerl Spring seasonal aromatic roll made from wheat, rye, spelt, and oats with a slightly nutty taste and a pinch of baking malt.

Quantifiable outcome

• 9 gold medals at 21st International Bread Competition 2024
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• VERBUNDminorStrategic or Co-development Partner · 1 October 2023Cooperation for installation of photovoltaic system at Markgrafneusiedl facility, saving approximately 57 tonnes of CO2 per year
• Galerie HoffelnerminorOthersArt gallery hosted at Fischer Brot Pichling facility for over 20 years, featuring rotating exhibitions of paintings and sculptures by local artists
• Klimabündnis Oberösterreich (Climate Alliance Upper Austria)coreStrategic or Co-development PartnerMember since August 2023; joins over 950 Klimabündnis businesses in Upper Austria; develops measures to improve carbon footprint
• RettenswertminorStrategic or Co-development PartnerFood rescue initiative producing RETTENSWERT Karottenweckerl (carrot rolls) from rescued carrots
• Land schafft LebencoreStrategic or Co-development PartnerActive supporter for many years; association promoting conscious food consumption and appreciation of regional products
• Sportunion OberösterreichminorGTM or Marketing PartnerSupporting regional sporting events including UNIQA Trendsportfestival with Fischer Brot pastries
• LIVA (Linz)minorGTM or Marketing PartnerPartner for running and skating events including Linz Donau Marathon and Anton Bruckner Run; Fischer Brot provides sponsorship and Marathon Weckerl

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Barilla: Italian global food manufacturer with adjacent bakery and dough product lines — thematically related as a European branded food company with retail distribution partnerships, though operating in a broader category than Fischer Brot's core bakery focus.

Broad incumbents

• La Lorraine Bakery Group: Belgian multinational bakery group producing fresh and frozen bakery products for European retail and foodservice — comparable as a broad incumbent supplying many of the same retailer categories Fischer Brot targets.
• Grupo Bimbo: Global baked goods manufacturer with extensive European footprint including freshly baked and packaged breads — represents the upper-scale industrial competitor that Fischer Brot differentiates against through stone-oven and sourdough positioning.
• Aryzta: Swiss-headquartered global frozen bakery group supplying retail, foodservice, and QSR customers across Europe — a broad incumbent competitor in the same frozen bakery category where Fischer Brot's stone-oven specialties compete.

Direct peers

• Harry Brot: German frozen and par-baked bakery manufacturer with extensive retail private-label and branded offerings across Europe — a close competitor for retail shelf space and B2B frozen bakery contracts that Fischer Brot pursues through ALDI.
• Bäckerei Therese Mölk: Austrian bakery chain and manufacturer combining retail outlets with branded baked goods distribution — competes with Fischer Brot in the Austrian fresh and specialty bakery segment.
• Ströck: Austrian regional bakery chain and producer with retail outlets and broad product range in eastern Austria; directly comparable as a domestic Austrian bakery competitor sharing similar retail and D2C channels.
• Resch&Frisch: Austrian frozen bakery specialist headquartered in Upper Austria producing frozen stone-oven breads, rolls, and bakery specialties for retail and foodservice — directly comparable to Fischer Brot's frozen product line and Austrian B2B go-to-market.
• Ankerbrot: Austrian family-owned bakery manufacturer operating a Viennese production facility with broad fresh bread, sourdough, and specialty baked goods ranges — comparable in heritage, scale, and Austrian DACH-market focus to Fischer Brot.

Regional players

• Kamps: German bakery chain and producer with retail storefronts and wholesale supply — comparable in multi-channel bakery model but operating primarily in Germany rather than Austria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fischer-brot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fischer Brot