Bäckerei Therese Mölk

What Bäckerei Therese Mölk does

Bäckerei Therese Mölk is a traditional Tyrolean artisan bakery founded in 1925 by Therese Mölk through the purchase of the military bakery in Innsbruck-Dreiheiligen. The company operates as a wholly-owned internal production facility of the Austrian supermarket chain MPREIS, headquartered in Völs, with a single bakery production site producing all bread and pastry specialties for MPREIS supermarket branches and Baguette bread specialty shops across Tyrol. It runs on slow baking methods with natural sourdough fermentation and extended dough resting periods, deliberately using no artificial additives, and holds first BIO AUSTRIA certified bakery status in Tyrol with organic grain sourced from the BIO vom BERG regional brand.

The product portfolio spans organic and ancient-grain breads (Bio Urkornbrot with Emmer & Einkorn, Bio Sonnenblumenbrot), fine confectionery (Sachertorte, Marillenspitz, Knödel, Krapfen in multiple seasonal flavors), and a sustainability-focused spirits sub-brand — 'Herr Friedrich' gin, rum, and Eierlikör plus Brotbrand Zirbe — produced in an in-house distillery that converts surplus bread into spirits (400 bottles per 1,000 kg of old bread). Technical infrastructure includes hydrogen-powered ovens fueled by green hydrogen derived from renewable electricity and an on-site photovoltaic system producing 800,000 kWh of electricity annually.

The business model is captive wholesale supply: Therese Mölk produces and supplies exclusively to MPREIS retail and Baguette channel partners under the parent's brand architecture. End-consumer pricing is set through MPREIS retail channels, with observed unit prices of €3.99–€4.19 for 500g bio loaves, €17.49 for 1kg Sachertorte, €3.29 for 3-pack Krapfen, and €19.99 for 500ml spirits. Marketing is handled through MPREIS corporate channels (website, app, flyers, newsletter). The bakery is private, with no outside investors and no disclosed financial statements, and operates with approximately 10 employees across Völs (production) and Innsbruck (original site).

Name

Bäckerei Therese Mölk

Legal name

Bäckerei Therese Mölk

Website

https://therese-moelk.at

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

Bäckerei Therese Mölk is a 1925-founded Tyrolean artisan bakery, wholly owned by MPREIS, producing traditional additive-free bread, pastries, and spirits for MPREIS supermarkets and Baguette specialty shops across Tyrol, Austria.

Ownership category

akta.pro rank

Product category

Artisan Bakery Products

NAICS

Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Premium/Artisanal Bakery Wholesale (AFAIAFAG)

Keywords

• Artisan bread baking
• Organic bakery products
• Traditional sourdough bread
• Confectionery and pastries
• Sustainable spirits production

Headquarters

HQ city

Völs

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale bakery supply: Operates as an internal bakery supplying bread and pastry products exclusively to MPREIS retail branches and Baguette bread shops for resale to end consumers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bäckerei Therese Mölk is a traditional Tyrolean bakery established in 1925 that produces artisan bread, pastries, and confectionery using slow baking methods, natural sourdough fermentation, and no artificial additives. Operating as the in-house production facility of supermarket chain MPREIS, the bakery supplies organic and conventional bread products, fine pastries, seasonal specialties, and a sustainability-focused spirits line made from rescued bread to all Baguette bread specialty shops and MPREIS supermarket branches throughout Tyrol, Austria.

Product overview

Bäckerei Therese Mölk is a traditional Tyrolean bakery producing bread and pastry specialties for all Baguette bakery shops and MPREIS branches. Founded in 1925, the company practices 'slow baking' using traditional methods without artificial additives. The product portfolio includes organic breads (Bio Urkornbrot, Bio Sonnenblumenbrot), fine pastries (Sachertorte, Marillenspitz), seasonal Krapfen (carnival pastries) in various flavors, sweet dumplings (Knödel), and a sustainability-focused spirits line under the 'Herr Friedrich' sub-brand featuring Gin, Eierlikör, and Rum produced from rescued bread. The company also produces Tirolese Brotbrand spirits. All products are available at Baguette stores and MPREIS branches throughout Tyrol.

Differentiator

Problem solved

Functional benefit

Brands

• Herr Friedrich: A sub-brand producing sustainable spirits including gin, egg liqueur, and rum from leftover bread from yesterday, under the motto 'Flasche. Statt. Tonne.' (Bottle. Instead of. Bin.)
• Brotbrand

Products and services

• Brot und Gebäck (Bread and Pastries) Traditional bread and pastry products baked using slow baking methods with natural sourdough and without artificial additives, including bio and whole grain breads, spelt baguettes, and fine pastries. Sold through Baguette shops and MPREIS stores.
• Therese Mölk Bio Urkornbrot mit Emmer & Einkorn Organic ancient grain bread made with emmer and einkorn, weighing 500g, priced at €4.19.
• Therese Mölk Bio Sonnenblumenbrot Organic sunflower seed bread weighing 500g, priced at €3.99.
• Therese Mölk Sachertorte Traditional Viennese chocolate cake with apricot jam filling and chocolate glaze, weighing 1000g, priced at €17.49.
• Therese Mölk Krapfen (Faschingskrapfen) Traditional carnival pastries in flavors including Marille, Vanille, Nougat, Eierlikör, Pistazie, Powidl, Erdbeer, and Bratapfel, made with 100% Austrian flour, butter, and free-range eggs, palm oil-free. 3-pack priced at €3.29.
• Therese Mölk Knödel (Sweet Dumplings) Sweet dumplings in Marillen (apricot), Nougat, and Himbeer (raspberry) varieties, sold in 4-pack units of 270g.
• Therese Mölk Marillenspitz Apricot-filled pastry delicacy weighing 120g.
• Herr Friedrich Gin Premium gin produced from rescued bread in the company's own distillery under the sustainability motto 'Flasche. Statt. Tonne.', 40% alcohol, 0.5 liter bottle, priced at €19.99.
• Herr Friedrich Eierlikör Egg liqueur produced from rescued bread, 15% alcohol, 0.5 liter bottle, also used as filling for Eierlikörkrapfen, priced at €19.99.
• Herr Friedrich Rum Premium rum produced from rescued bread, 43% alcohol, 0.5 liter bottle, priced at €19.99.
• Brotbrand Tirol Hausmarke Zirbe Tirolese bread brandy featuring Zirbe pine, 32% alcohol, 0.35 liter bottle, priced at €11.99.
• Konditorei (Patisserie) Specialties Confectionery specialties produced by master pastry chefs (Conditoremeister) using high-quality raw materials and selected seasonal ingredients, available at Baguette branches and MPREIS stores.

Quantifiable outcome

• 800,000 kWh renewable electricity produced annually from photovoltaic system
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BIO vom BERGcoreStrategic or Co-development PartnerPartnership for organic grain supply from Tyrol. The bakery uses Bio-Getreide (organic grain) from BIO vom BERG brand. Also collaborated on tree planting project for climate protection, planting 150 trees in Tyrol. Joint project to grow organic grain in a bee and pollinator-friendly environment directly in front of the bakery.
• MPREIScoreChannel Partner/ Reseller/ DistributorParent company that owns and operates the bakery. MPREIS distributes Therese Mölk products through its supermarket branches and Baguette bread specialty shops throughout Tyrol.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Harry Brot: German industrial bakery producing bread and bakery products for retail and foodservice. Comparable as a bakery manufacturer serving supermarket channels, but operates at industrial scale versus Therese Mölk's artisan model.
• Kamps: Large German bakery chain with retail storefronts and in-store bakery operations. Comparable in combining industrial production with branded retail, though at significantly greater scale and a different geography.
• Aryzta: Swiss-headquartered global bakery group producing a wide range of breads and pastries for retail and foodservice. Comparable product category but a vastly larger, publicly-listed industrial operator.
• Resch&Frisch: Austrian bakery specializing in par-baked and frozen bakery products supplied to food retail and foodservice. Comparable product category (bread, rolls, pastries) but a different go-to-market model (B2B frozen supply rather than fresh retail).
• Backstube Wünsche: German retail bakery chain operating bakery outlets in supermarkets and transport hubs. Comparable retail bakery concept, but primarily a German footprint rather than Austrian.

Direct peers

• Baguette: Sister brand under MPREIS running the specialty bread-shop storefront in which Therese Mölk products are sold. Same parent, same distribution channel, and a directly comparable retail bakery format in Tyrol.
• Ströck: Austrian artisan bakery chain operating retail bakeries across Austria with a similar emphasis on traditional baking methods, premium positioning, and a regional specialty brand identity.
• Josef Linortner: Tyrolean family bakery with a comparable regional heritage positioning, traditional methods, and reliance on local Tyrolean grain sourcing — the closest sub-regional peer to Therese Mölk.
• Ankerbrot: Long-established Viennese bakery brand producing traditional breads and pastries at scale, comparable to Therese Mölk in heritage positioning and broad SKU range of breads plus confectionery.

Others

• BIO vom BERG: Tyrolean organic grain cooperative that is both a supplier and partner to Therese Mölk. Not a direct competitor but an enabling ecosystem player tied to Therese Mölk's organic-certification and provenance story.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baeckerei-therese-moelk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bäckerei Therese Mölk