PopUpsters
PopUpsters is a San Francisco-based online marketplace that connects vendors, makers, and artisans with commercial opportunities for their businesses. Founded in 2013, the small private company has received early backing from accelerator Tumml.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What PopUpsters does
PopUpsters is an online marketplace that connects vendors, makers, and artisans of all kinds with commercial opportunities for their businesses. The platform's stated function is to serve as the intermediary between independent creative producers and the demand-side venues, events, or retail opportunities that suit their offerings. The company is headquartered in San Francisco, United States, was founded in 2013, and operates privately with a small team of 1-10 employees.
The company's only documented capital event is a $20,000 seed investment from the Tumml accelerator, closed on June 11, 2014. No subsequent funding rounds, acquisitions, partnerships, product launches, or major leadership changes are recorded in the available data. The company's public footprint is minimal: it maintains a website at popupsters.com, but the input material contains no disclosed paying-customer logos, revenue figures, GMV, headcount trends beyond the small band, or product/feature detail beyond the high-level marketplace positioning. The bulk of scraped source content in this dataset (centered on "SemUTtoto," an Indonesian online lottery operation) is not related to PopUpsters and offers no usable inference about the company's actual operations.
PopUpsters' business model, as stated in its own short description, is a marketplace model: PopUpsters brings supply (vendors, makers, artisans) together with demand (business opportunities) and captures value from facilitating that match. The precise monetization mechanism (transaction fees, subscriptions, listing fees, advertising, or take rates) is not disclosed in the available data, and no pricing tiers, contract values, or transaction-volume benchmarks are available. The company's go-to-market and customer-acquisition channels are likewise not described in the input, limiting the ability to triangulate traction.
PopUpsters firmographics
Firmographics- Name
- PopUpsters
- Legal name
- SEMUTTOTO
- Website
- https://popupsters.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PopUpsters is a San Francisco-based online marketplace that connects vendors, makers, and artisans with commercial opportunities for their businesses. Founded in 2013, the small private company has received early backing from accelerator Tumml.
- Ownership category
- akta.pro rank
PopUpsters industry classification
Industry- Product category
- Online Marketplace for Pop-up Retail and Maker/Vendor Opportunities
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industries
- Pop-Up / Temporary Variety Stores (CRAGAJAJ), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
Keywords
Where PopUpsters is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
PopUpsters business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Online Lottery/Togel Wagers: Players place bets on lottery numbers with various price points (Rp. 2.399.000, Rp. 3.599.000, Rp. 4.799.000). Revenue generated from player deposits and betting activity.
- Online Slot Games: Slot online games available as part of the gaming portfolio
- Online Casino: Casino games offered through the platform
- Promo & Bonus Programs: Daily promotions, bonuses for active users, VIP programs, and cashback offerings
- Referral Program: Program where users can earn rewards by referring new players
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Togel Online - Basic Tier |
| Transaction based/ take rate | Pay-as-you-go | Togel Online - Standard Tier |
| Transaction based/ take rate | Pay-as-you-go | Togel Online - Premium Tier |
Distribution channels3 records
Marketing channels5 records
PopUpsters product offering
Product offeringCore offering
PopUpsters is an online marketplace that connects vendors, makers, and artisans of all kinds with business opportunities. The platform serves as a matchmaking layer between independent product creators/sellers and hosts or organizers of short-term retail and commercial activations. It is delivered as a web-based service accessible via the company's website.
Product overview
No product/service information for PopUpsters found in source data. The source content describes SemUTtoto, an online lottery platform (not PopUpsters), operating from yalotengoshop.com which appears to be a Samsung e-commerce page with injected SEO content.
Differentiator
Problem solved
Functional benefit
Products and services
- PopUpsters Online Marketplace
Companies that use PopUpsters
Customer profileSegments2 records
Ideal customer profiles1 record
PopUpsters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PopUpsters partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
PopUpsters competitors and assessment
Company assessmentEmerging players
- Submittable: Submittable is a platform for call-for-entries, applications, and curated opportunities. It overlaps PopUpsters' 'opportunities for makers' positioning, though focused on grants/competitions rather than physical pop-ups.
- PopUp Republic: PopUp Republic provides retail pop-up shop solutions, resources, and vendor/brand connections. It serves an overlapping customer base with PopUpsters in the pop-up retail vendor segment.
Direct peers
- Appear Here: Appear Here is a global marketplace connecting brands and creators with short-term retail spaces for pop-ups. It is the most direct comparable to PopUpsters in pop-up retail marketplace dynamics, with similar two-sided audience (brands + landlords).
- Peerspace: Peerspace operates a marketplace for hourly and short-term venue rentals including pop-up retail and event spaces. It directly overlaps PopUpsters in connecting space providers with short-term commercial users.
- Splacer: Splacer is a marketplace for unique, short-term commercial event and pop-up spaces. It overlaps PopUpsters on the supply side (venue discovery/booking) for pop-up vendors.
Broad incumbents
- Etsy: Etsy is a major online marketplace for makers and artisans — the same vendor demographic PopUpsters targets. Although focused on online craft sales rather than physical pop-up opportunities, it represents scale competition for maker mindshare.
- Indiegogo: Indiegogo is a crowdfunding platform that serves many of the same makers, artisans, and small brands that PopUpsters' vendor base comes from, representing an alternative channel for these creators to launch and grow.
- Eventbrite: Eventbrite is a large-scale event ticketing and management platform. While broader than pop-ups, it serves the same organizer/vendor ecosystem and represents a far better-capitalized alternative for event-based commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
PopUpsters social profiles
Digital presencePopUpsters financial estimates
Financial estimateRevenue estimate
Valuation estimate
PopUpsters leadership team
Management profileNumber of profiles
Profiles1 record
PopUpsters funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PopUpsters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PopUpsters
What does PopUpsters do?
PopUpsters is an online marketplace that connects vendors, makers, and artisans of all kinds with business opportunities. The platform serves as a matchmaking layer between independent product creators/sellers and hosts or organizers of short-term retail and commercial activations. It is delivered as a web-based service accessible via the company's website.
Is PopUpsters a public or private company?
PopUpsters is a private company. It is classified as venture growth investor backed and is currently operating.
When was PopUpsters founded?
PopUpsters was founded in 2013. It employs 1 to 10 people.
Where is PopUpsters based?
PopUpsters is headquartered in San Francisco, United States, in the North America region.
How does PopUpsters make money?
Five revenue lines are on record. Online Lottery/Togel Wagers are the primary driver. The others are online Slot Games, online Casino, promo & Bonus Programs and referral Program.
Who are PopUpsters's main competitors?
Emerging players on record are Submittable and PopUp Republic. Direct peers are Appear Here, Peerspace and Splacer. Broad incumbents are Etsy, Indiegogo and Eventbrite.
Does PopUpsters have an API?
No public API is recorded for PopUpsters.
What industry is PopUpsters in?
PopUpsters's product category is Online Marketplace for Pop-up Retail and Maker/Vendor Opportunities. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAGAJAJ, Pop-Up / Temporary Variety Stores.