LEISURE-TEC Australia

What LEISURE-TEC Australia does

Leisure-Tec Australia is a specialized distributor of premium heating, cooling, air conditioning, water, refrigeration, and safety products for the caravan, motorhome, camper trailer, and 4WD markets in Australia and New Zealand. The company operates as the exclusive local channel for four internationally established brands: Truma (German-engineered heating, air conditioning, hot water, and gas level systems), myCOOLMAN (portable refrigeration, lithium power packs, solar blankets, and DC-DC charging), Milenco (caravan/RV accessories including mirrors, steps, and safety equipment with 25 years of marketplace presence), and Vitrifrigo (Italian refrigeration, including the Chromelock series launched in March 2024). Products include microprocessor-controlled and patent-pending technologies such as the Truma AquaGo instant water heater with hybrid temperature stabilisation, Truma Aventa/Saphir heat-pump air conditioning, and the myCOOLMAN DC-DC charger with magnetic mounting.

The business operates a hybrid B2B and B2C go-to-market. On the B2B side, a direct sales team supplies caravan, motorhome, and camper trailer manufacturers for OEM installation. On the B2C side, products flow through a nationwide network of outdoor, camping, and 4WD retail stores, e-commerce (notably mycoolman.com.au), and a service agent network covering nine verticals (12V, air, battery/solar, diagnostic, diesel, electrical, fridge, gas). Distribution into New Zealand is handled via RV Supplies. Pricing is quote-based rather than publicly disclosed, with multi-year B2B contracts and credit applications available for commercial accounts. Marketing combines organic social, content/SEO, event sponsorships (e.g., State of Origin with Bloke In A Bar), and partnership marketing.

Leisure-Tec Australia was established in 2018 as a joint venture between Germany's Truma Group and Australian partners to develop the APAC market. As of 30 April 2026, Truma Group acquired the remaining shares, making Leisure-Tec a wholly owned subsidiary and the explicit APAC growth platform of the Truma Group, with Marcel Janssen serving as Co-CEO Truma Group and President APAC, and Paul Widdis continuing as CEO Leisure-Tec Australia and Executive Vice President Sales APAC. The company is headquartered in Campbellfield, Victoria with a Queensland operations/warehousing facility and a New Zealand office, and falls within the 11-50 employee range.

Name

LEISURE-TEC Australia

Legal name

Leisure-Tec Australia Pty Ltd

Website

https://leisure-tec.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Leisure-Tec Australia is the exclusive Australian and New Zealand distributor of premium Truma, myCOOLMAN, Milenco, and Vitrifrigo heating, cooling, refrigeration, and accessory products for the caravan, motorhome, camper trailer, and 4WD markets.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Parts and Accessories Distribution

NAICS

Travel Trailer and Camper Manufacturing (336214)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

akta.pro secondary industries

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF)

Keywords

• Caravan RV appliances
• Recreational vehicle distribution
• Outdoor lifestyle products
• 4WD camping accessories
• Mobile refrigeration systems

Headquarters

HQ city

Campbellfield

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution: Revenue generated from distributing internationally renowned brands (Truma, myCOOLMAN, Milenco, Vitrifrigo) to caravan/RV manufacturers, dealers, and consumers across Australia and New Zealand. Products include heating, cooling, air conditioning, water systems, refrigeration, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Leisure-Tec Australia is the exclusive Australian distributor for four international brands serving the caravan, motorhome, camper trailer, 4WD, and outdoor lifestyle market: Truma (German-engineered heating, air conditioning, water systems, and gas supplies), myCOOLMAN (portable fridge/freezers, lithium power packs, DC-DC chargers and outdoor cooling accessories), Milenco (caravan mirrors, steps, antennas, levels and safety rails), and Vitrifrigo (Italian-engineered Chromelock slimline refrigeration). Products are delivered to OEM manufacturers for factory installation and to end consumers through a national retail and e-commerce channel, supported by an Australia-wide service agent network and the company's Victorian, Queensland, and New Zealand offices.

Product overview

Leisure-Tec Australia is a distributor of internationally renowned brands for the caravan, camping, 4WD, and outdoor lifestyle industry. The product portfolio is organized as a multi-brand distribution model rather than a unified platform. The core offerings include Truma (German-designed heating, air conditioning, water systems, and gas supplies), myCOOLMAN (high-performance cooling, energy solutions, and accessories), Milenco (mirrors, steps, antennas, and safety equipment), and Vitrifrigo (Italian premium refrigeration). Products are specifically designed for the Australian market and are available through caravan/RV manufacturers, service agents, and retail outlets. The company operates as part of the Truma Group following full acquisition in April 2026.

Differentiator

Problem solved

Functional benefit

Brands

• myCOOLMAN: High-performance cooling, energy, and accessory solutions designed for Aussie conditions. Products include rugged fridges, portable power stations, solar blankets and essential accessories for off-roading, caravan and camping, fishing, and outdoor adventures.
• Milenco
• Vitrifrigo

Products and services

• Truma Heating and Air Conditioning Systems German-engineered heating and air conditioning systems (Combi, VarioHeat, Aventa, Saphir, UltraRapid, AquaGo) for OEM installation in motorhomes, caravans and camper trailers, plus consumer retrofit for Australian 4WD and outdoor lifestyle use.
• myCOOLMAN Cooling, Power and Accessories High-performance portable fridge/freezers, lithium power packs, DC-DC chargers, ice packs, drinkware, cooler bags, and the Bloke 20 Recreational Series (with limited-edition Bloke In A Bar collaboration) sold through outdoor/camping/4WD retail stores and e-commerce for off-roading, caravan, camping, fishing, and outdoor adventures.
• Milenco Accessories Caravan and RV accessories including mirrors, steps, antennas, levels, and safety rails, with 25 years of marketplace heritage.
• Vitrifrigo Refrigeration Italian-engineered premium refrigerators (Chromelock series upright and drawer fridge/freezers, 30L-250L) supplied to caravan, motorhome, vanlife and 4WD OEM manufacturers and self-installers.
• Truma Aventa Comfort Roof Air Conditioner Roof-mounted RV air conditioner with 2400W cooling and 1700W heating via integrated heat pump, remote control and dimmable mood lighting, combinable with Truma Combi heaters for automatic climate control.
• Truma Saphir Comfort RC Storage Compartment Air Conditioner Under-bench storage compartment air conditioning unit with 2400W cooling and 1700W heating, four operating modes and three fan speeds, designed for vans of 5.5-6.5 metres.
• Truma Combi 2 E and Combi 4 E Combination Heaters Gas/electric combination space and water heaters with integrated electric heating elements, supporting gas, electrical, and mixed modes (Combi 2 E approx. 2000W; Combi 4 E approx. 4000W).
• Truma Combi D 6 Diesel Combination Heater Diesel-powered combination space and water heater for larger motorhomes, vans, and caravans, using Eberspächer burner technology for compact lightweight installation.
• Truma VarioHeat eco Compact Gas Heater Two-level automatic gas heater for motorhomes, vans and caravans with boost function for quick heating, night mode, and CP plus/air conditioning panel integration.
• Truma E-Kit Electric Heater Accessory Two-coil 900W/1800W electric heater add-on for VarioHeat enabling gas, electric, or mixed-mode operation of the heater.
• Truma AquaGo Instant Water Heater Instant water heater with hybrid technology and patent-pending temperature stabiliser that prevents scalding, providing constant hot water temperature via microprocessor-controlled stepless burner management.
• Truma UltraRapid Hot Water System Gas 14L or Gas/Electric hot water system with optional 1415W (240V) heating element, supporting continuous reheating for consecutive showers, AGA certified with 24-month warranty.
• Truma LevelCheck Gas Cylinder Level Indicator Ultrasound-based LPG cylinder level indicator for steel and aluminium cylinders (200-350mm diameter) with LED display and integrated torch, operating -15 to +40 °C.
• myCOOLMAN DC-DC Charger (CDC3A) Vehicle-mounted DC charger for myCOOLMAN Lithium power packs that charges via 12V or 24V vehicle sockets with magnetic mount and safety protections, enabling off-grid refrigeration.
• myCOOLMAN Expandable Lunch Box With 2 Ice Walls Insulated expandable lunch box with Microban antimicrobial protection, SuperFoam insulation, ThermaFlect radiant barrier, and two ice walls, providing up to 6 hours of cold performance.
• myCOOLMAN Bloke 20 Recreational Series Fridge/Freezer Limited-edition portable recreational series fridge/freezer co-branded with Bloke In A Bar, sold to outdoor lifestyle consumers for picnics, beach trips and camping.
• myCOOLMAN High Performance Ice Packs Set of two 250g puncture-resistant ice packs with non-toxic gel filling for coolers and lunch bags, designed for long-lasting cold.
• myCOOLMAN Drinkware Range Bottles, tumblers, and mugs with triple-layer vacuum sealed construction, Microban antimicrobial technology, splash-proof pressure-fit silicone gasket, and durability testing for both hot and cold use.
• Vitrifrigo Chromelock Series Fridges Lightweight slimline upright and drawer fridge/freezers in 30L-250L capacities using Chromelock technology, assembled and tested in Montecchio, Italy, designed for caravans, camper trailers, motorhomes, vanlife, and 4WDs.

Quantifiable outcome

• Truma won 'Top 100' innovation prize multiple times as one of the most innovative medium-sized companies in Germany
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Truma GroupcoreStrategic or Co-development Partner · 30 April 2026As of 30 April 2026, Truma Group acquired the remaining shares in the Leisure-Tec Group (LT Group), making it a wholly owned subsidiary. LT Group serves as the APAC growth platform within the Truma Group. Marcel Janssen serves as Co-CEO Truma Group and President APAC. Paul Widdis continues as CEO Leisure-Tec Australia and Executive Vice President Sales APAC.
• VitrifrigoflagshipChannel Partner/ Reseller/ DistributorLeisure-Tec Australia is the Australian distributor of Vitrifrigo fridges - world-leading Italian refrigeration manufacturer. The Chromelock series of lightweight, slimline refrigeration products are distributed to caravan, motorhome, camper trailer manufacturers, DIY installers, and 4WD enthusiasts.
• Bloke In A Bar / The Locker RoomminorGTM or Marketing PartnerMarketing partnership for State of Origin promotion. myCOOLMAN partnered with Bloke In A Bar for game one of State of Origin 2024, offering fans a chance to win limited edition myCOOLMAN Bloke 20 Recreational Series fridge/freezers.
• Everything Caravan & CampingminorGTM or Marketing PartnerPartnership with Everything Caravan & Camping for back-to-school prize pack promotions and competitions featuring myCOOLMAN products.

Scale indicators3 records

Recent moves6 records

Direct peers

• Dometic: Global leader in RV climate, refrigeration and sanitation appliances with its own OEM and aftermarket channels. Direct competitor to Truma/myCOOLMAN products LTA distributes, especially in caravan HVAC and cooling.
• Camec: Long-established Australian distributor of caravan and RV parts, accessories and appliances. Overlaps with Milenco accessories and Truma aftermarket distribution through shared retail channels.
• Coast to Coast RV: Australian wholesale distributor of RV parts, accessories and appliances to dealers and OEMs. Competes directly for OEM accounts and retail shelf space with Truma/Vitrifrigo/myCOOLMAN.
• Carefree of Colorado: US-based manufacturer and supplier of RV awnings and exterior accessories. Adjacent peer to Milenco's accessories range within the OEM and aftermarket RV channels LTA serves.
• Engel Australia: Distributor of Engel portable fridge/freezers widely used by Australian 4WD and camping consumers. Directly competes with myCOOLMAN portable refrigeration in the same retail channels.
• RV Supplies (New Zealand): New Zealand-based RV parts and accessories distributor that is itself LTA's NZ channel partner. Comparable as a regional RV distributor operating in adjacent geography.
• Thetford Australia: Supplier of RV refrigerators, sanitation and cooking appliances. Competes head-to-head with Vitrifrigo and myCOOLMAN via OEM fitment to AU caravan manufacturers.

Broad incumbents

• ARB (4x4 Accessories): Australia's largest 4WD accessories retailer and manufacturer. Competes for the same end-customer wallet on 4WD/camping comfort and refrigeration, with broader portfolio including bull bars, canopies and recovery gear.

Others

• Truma Group (Parent): German family-owned manufacturer of RV appliances and LTA's parent company since April 2026. Comparable as the upstream product owner whose global brand equity underwrites LTA's distribution advantage in APAC.

Regional players

• NCE Group (RV Specialists): Australian supplier of RV electrical, solar and 12V systems. Competes with myCOOLMAN power packs and DC-DC chargers in the off-grid power category for 4WDs and camper trailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leisure-tec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEISURE-TEC Australia