R V SUPPLIERS LTD

What R V SUPPLIERS LTD does

R V SUPPLIERS LTD (trading as RV Supplies) is a privately held New Zealand company headquartered in Hamilton that imports, distributes, and retails components, parts, appliances, and accessories for recreational vehicles (caravans, motorhomes, campervans) and marine applications. The company self-describes as "New Zealand's largest, locally owned" player in this category and operates exclusively through its BigCommerce-based e-commerce storefront at rvsupplies.co.nz, with no physical retail locations. Its product range spans appliances (air conditioning, heating, cooking, refrigeration, water heating, sanitation), awnings (Thule Omnistor series and accessories), electrical systems (12V power solutions, batteries, inverters, solar, chargers), exterior equipment (caravan movers, bike racks, security, towing), interior fittings, plumbing, and a comprehensive spare parts catalogue.

The business model is direct-to-consumer hardware sales priced in NZD through the online storefront, with prices ranging from sub-$10 accessories to $5,000+ major appliances (e.g., Truma Aventa Comfort aircon ~$4,409, KickAss canopy power system ~$4,478, Powrtouch twin-axle movers $2,830-$6,929). Revenue is generated via unit-based product sales; the company also maintains separate Trade Sales Terms & Conditions, indicating a parallel B2B/installer channel. The technology layer is a standard BigCommerce SaaS storefront with no disclosed proprietary technology, AI/ML capabilities, or mobile app. Distribution relationships with major international RV brands — Thule, Truma, Thetford, Autoterm, KickAss, Powrtouch, Maxview, Robot Trolley, CAN, Power Train, Alphatronics, and Freucamp — are the core strategic asset, with KickAss products stocked exclusively through RV Supplies in NZ.

Name

R V SUPPLIERS LTD

Legal name

RV Supplies Ltd

Website

https://rvsupplies.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

R V SUPPLIERS LTD is a privately held Hamilton-based e-commerce retailer that imports, distributes, and sells RV, caravan, motorhome, and marine parts, accessories, and appliances directly to New Zealand consumers and trade customers through its BigCommerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from selling RV appliances, accessories, spare parts, and camping equipment directly to consumers through their e-commerce platform. Products are sold at retail prices in New Zealand Dollars.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

R V SUPPLIERS LTD is New Zealand's largest locally owned importer, distributor, and retailer of RV, caravan, and motorhome supplies. The company curates and retails appliances, accessories, spare parts, and camping equipment from leading international brands such as Thule, KickAss, Autoterm, Thetford, Truma, Powrtouch, Maxview, CAN, Power Train, Alphatronics, and Freucamp. It operates a dedicated e-commerce storefront serving both retail consumers and trade customers throughout New Zealand.

Product overview

RV Supplies Ltd operates New Zealand's largest locally owned e-commerce platform for recreational vehicle supplies, serving caravans, motorhomes, campervans, and boats. The product portfolio is organized as a single unified retail platform with extensive product categories spanning Appliances (Truma air conditioners and water heaters, Autoterm diesel air heaters, Thetford fridges and cooking equipment, Alphatronics TVs), Awnings (Thule Omnistor series, inflatable and rail awnings), Camping Gear (bedding, furniture, portable refrigeration), Electrical (KickAss 12V power systems including wireless canopy power systems, lithium batteries, inverters, solar solutions), Exterior (Powrtouch and Robot Trolley caravan movers, bike racks, security), Interior (blinds, cabinetry, storage), Plumbing (Thetford and Freucamp toilets, water pumps, tanks), and comprehensive Spare Parts. Featured proprietary and partner brands include KickAss (power systems), Powrtouch (caravan movers), Autoterm (heating), Truma (climate control), Thetford (appliances and sanitation), Thule (awnings and carriers), Maxview (satellite), CAN (marine cooking), and Power Train (chargers and cameras). The store functions as both an online retailer and distributor, offering products for DIY installation and professional fitting.

Differentiator

Problem solved

Functional benefit

Products and services

• R V Suppliers E-commerce Storefront

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• ThulecoreChannel Partner/ Reseller/ DistributorThule is a major brand partner whose products (awnings, bike carriers, roof racks) are featured prominently on the RV Supplies platform. RV Supplies serves as an authorized retailer and distributor for Thule products in New Zealand.
• KickAss ProductscoreChannel Partner/ Reseller/ DistributorKickAss is a featured brand partner with extensive product range including batteries, inverters, lighting, and power systems. Products are branded under KickAss name and sold exclusively through RV Supplies.
• AutotermcoreChannel Partner/ Reseller/ DistributorAutoterm is a major brand partner specializing in diesel air heaters and heating systems for RVs. RV Supplies distributes Autoterm products including Air 2D, Air 4D, and Flow 5D heating systems.
• ThetfordcoreChannel Partner/ Reseller/ DistributorThetford is a key brand partner providing cooking equipment, toilets, and refrigerator products for the RV market. RV Supplies stocks Thetford's complete range of RV appliances.
• TrumacoreChannel Partner/ Reseller/ DistributorTruma is a featured brand partner supplying air conditioners, water heaters, and heating systems. RV Supplies distributes Truma products including Aventa Comfort and Saphir air conditioning units.
• PowrtouchmajorChannel Partner/ Reseller/ DistributorPowrtouch is a brand partner specializing in caravan movers. RV Supplies stocks Powrtouch products including single and twin axle movers, parts and accessories.
• MaxviewmajorChannel Partner/ Reseller/ DistributorMaxview is a brand partner providing satellite dishes and Wi-Fi systems for RVs. RV Supplies distributes Maxview's Roam, Connect, and Target satellite products.
• Robot TrolleymajorChannel Partner/ Reseller/ DistributorRobot Trolley is a brand partner offering removable caravan movers. RV Supplies stocks Robot Trolley products as part of their mover range.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Anaconda: Australia's largest specialty outdoor and adventure retailer with broad camping, RV, and outdoor-leisure inventory. Adjacent incumbent with significant category overlap (camping gear, RV accessories) and a much larger physical-retail footprint.
• BCF (Boating, Camping, Fishing): Australian outdoor retailer with extensive RV, camping, and marine accessories. Overlaps with RV Supplies on camping gear, portable refrigeration, electrical accessories, and outdoor products, but serves a broader generalist outdoor customer.
• Repco: NZ/AU automotive aftermarket retailer stocking vehicle parts, accessories, batteries, and electrical components. Comparable in the electrical, battery, and accessory categories but much broader (automotive) rather than RV-specialized.
• Camping World: Largest US-based RV parts, accessories, and service retailer. Operates in the same product categories (appliances, electrical, plumbing, awnings, movers) but as a broad incumbent with physical supercenters plus e-commerce; useful as a public-market proxy for category economics.

Direct peers

• Coast RV: New Zealand-based retailer of RV parts, accessories, and service. Direct competitor in the NZ RV aftermarket with overlapping categories such as awnings, movers, electrical, and plumbing, serving both retail and trade customers.
• RV Super Centre: New Zealand RV retailer selling caravans, motorhomes, and parts/accessories. Direct competitor in the NZ RV market with overlapping appliance, accessory, and parts categories, although it combines new RV sales with parts retail rather than being parts-only.
• Caravans Plus: New Zealand-based online retailer specializing in caravan and RV parts, accessories, and appliances. Most directly comparable peer: same geography, same product categories (electrical, plumbing, awnings, movers), same e-commerce-led GTM serving both retail and trade customers in NZ.
• RecPro: US-based online retailer of RV parts, appliances, and furniture. Direct e-commerce-only peer with comparable product breadth (fridges, toilets, awnings, electrical) and similar target customer (DIY RV owners and installers), differing only in geography.

Regional players

• Whitworths Marine & RV: Australia-based specialist retailer of marine and RV parts, plumbing, and accessories. Highly comparable business model (specialty retail, multi-brand, parts-focused) but operating primarily across the Tasman rather than in NZ.

Emerging players

• Strands NZ / RV specialist (NZ): NZ-based specialist in 12V electrical, lighting, and accessories used across automotive, marine, and RV. Partial overlap on the electrical category with RV Supplies' KickAss and 12V power offering, but focused on lighting and accessories rather than full-scope RV supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RVandMarineSuppliesNZ
• Instagraminstagram.com/rvsuppliesnz
• LinkedInlinkedin.com/company/rv-marine-supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R V SUPPLIERS LTD