DBLG
DBLG is a London-based independent creative studio founded in 2007, specializing in motion design, brand identity, animation, and film production for global luxury, fashion, beauty, broadcasting, and cultural clients including Harrods, Prada, Moschino, Channel 4, and BFI.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DBLG does
DBLG is a London-based independent creative studio founded in 2007 by Creative Director Grant Gilbert, specializing in motion design, brand identity, animation, and film production for global clients. The studio's portfolio spans luxury and fashion (Harrods, Prada, Moschino, Hugo Boss, Tom Ford, Swatch), beauty (Charlotte Tilbury), broadcasting and media (Channel 4, BFI, StudioCanal, Freeview, giffgaff, Outernet), cultural institutions (Tate, British Fashion Council), and technology (Adobe), delivering brand identity systems, campaign films, broadcast graphics, and physical installations.
DBLG operates as a full-service creative agency rather than a software product company, combining physical craft (3D scanning, photogrammetry, motion control cinematography, in-camera builds) with digital production tools (Unreal Engine, Houdini, Cinema 4D, CG animation, real-time rendering). Documented proprietary approaches include 3D scans paired with real-time rendering for luxury retail environments, FOOH-style short films for product campaigns, triptych video installations with 5.1 surround sound, and deconstructed logo brand systems engineered for multi-platform scalability. The studio's work has been recognized through Nick Knight's SHOWStudio Fashion Film Award (2019) for the "Hidden" project.
DBLG generates revenue through commissioned, project-based engagements priced individually per scope, with no publicly disclosed rates or recurring contracts beyond its long-term relationship with giffgaff. Client acquisition runs through two channels: direct brand commissions and agency-mediated engagements with 4Creative (Channel 4's in-house agency), Anomaly London (Freeview), Holman + Hunt (StudioCanal), and Euroitalia (Moschino). The studio operates from London with no external funding, appears bootstrapped and founder-led, and has executed work geographically extending to Beijing, Shanghai, Tokyo, Seoul, and Las Vegas.
DBLG firmographics
Firmographics- Name
- DBLG
- Legal name
- DBLG
- Website
- https://dblg.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DBLG is a London-based independent creative studio founded in 2007, specializing in motion design, brand identity, animation, and film production for global luxury, fashion, beauty, broadcasting, and cultural clients including Harrods, Prada, Moschino, Channel 4, and BFI.
- Ownership category
- akta.pro rank
DBLG industry classification
Industry- Product category
- Creative Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where DBLG is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DBLG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Services & Production: DBLG generates revenue through commissioned creative projects including brand identity design, motion graphics, animation, film production, and experimental campaigns for global brands. Projects are typically bespoke, one-off commissions rather than recurring contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DBLG product offering
Product offeringCore offering
DBLG is an independent creative studio that designs and produces brand identity systems, motion graphics, animation, commercial and experimental film, and physical/digital installations for global luxury, fashion, beauty, broadcasting, and cultural clients. The studio blends real-world experimentation (3D scanning, motion control cinematography, in-camera effects, handcrafted installations) with digital precision (real-time rendering, CG animation, photogrammetry) to deliver bespoke creative campaigns and identity systems.
Product overview
DBLG is a creative studio led by Creative Director Grant Gilbert, offering a comprehensive suite of creative services including Design, Motion, Branding, Design Strategy, Toolkits, Film Production, and Installation Design. The studio specializes in visual identity systems, motion graphics, and experimental film work for global luxury, fashion, entertainment, and broadcast brands. The studio's portfolio includes brand redesigns (BFI, Channel 4, StudioCanal), campaign creation (Moschino, Tom Ford, Charlotte Tilbury, Harrods), physical installations (Adobe Summit, Outernet), and experimental projects (Hidden, Hey Pressto, Bears on Stairs). The offering functions as a full-service creative agency model rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services Creative design services including visual identity, brand design, and graphic design for global clients across fashion, entertainment, and luxury sectors.
- Motion Design Motion graphics, animation, and moving identity design services for broadcast, digital, and physical installations.
- Branding Brand identity systems, logo design, and brand strategy services including typographic review and brand language development.
- Design Strategy Strategic creative direction and brand consulting to develop comprehensive visual and conceptual brand frameworks.
- Toolkits Custom design system development and content-driven design systems for multi-platform brand implementations.
- Film Production Commercial and experimental film production including direction, cinematography, and post-production for fashion, luxury, and entertainment brands.
- Installation Design Physical and digital installation design including LED walls, interactive displays, and immersive environment creation.
Quantifiable outcome
- Won Nick Knight's prestigious SHOWStudio Fashion Film Award for 'Hidden' project
- +1 more outcomes
Companies that use DBLG
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
DBLG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DBLG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Blue ZoominorDBLG partnered with Blue Zoo for the 'Bears on Stairs' in-house project, combining DBLG's concept and direction with Blue Zoo's animation expertise to bring the character to life in stop frame.
- AnimademinorCollaboration with Animade for 'Hey Pressto' project - combining 3D printing, stop motion and digital animation skills in a passion project celebrating DBLG's 10th anniversary.
- EuroitaliaminorEuroitalia, as Moschino's fragrance and beauty partner, worked with DBLG on the 'Toy' perfume campaign videos and print assets.
- Envy PostminorEnvy Post provided sound design services for Moschino campaign, creating vibrant soundscapes capturing atmospheres of different environments.
- Brody AssociatescoreRenowned design agency Brody Associates created the bespoke font for Channel 4's innovative brand direction, developed by DBLG.
- Holman + HuntminorHolman + Hunt served as agency and production partner for StudioCanal rebrand project.
- Anomaly LondonminorAnomaly London briefed DBLG for Freeview campaign to create a warm, human, colourful campaign for UK's biggest TV platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
DBLG competitors and assessment
Company assessmentDirect peers
- Nexus Studios: Nexus Studios is a London-based creative production company specialising in animation, film, and immersive content for global brands. Comparable to DBLG in motion/animation production for premium brands and broadcasters.
- Manual: Manual is a creative studio focused on motion design, brand identity, and design-driven content for cultural, fashion, and commercial clients. Highly comparable to DBLG in boutique motion/identity positioning and arts/fashion clientele.
- Buck: Buck is a New York and LA-based creative studio specialising in motion design, animation, and brand experience for premium brands. Closely comparable to DBLG in motion/animation craft, brand identity, and luxury/premium clientele.
- B-Reel: B-Reel is a creative studio producing digital, motion, and brand experience work for global brands. Comparable to DBLG in motion design, brand identity, and international premium client work, though operating at greater scale.
- Studio Output: Studio Output is a London creative studio producing brand identity, motion graphics, and design systems for ambitious organisations. Direct UK-based comparable to DBLG in scale, motion, and brand identity specialism.
- Giant Ant: Giant Ant is a Toronto-based animation and motion design studio producing animated content, brand storytelling, and design-led films for global brands. Directly comparable to DBLG in motion design, animation craft, and premium client work.
- ManvsMachine: ManvsMachine is a London and LA creative studio known for motion design, brand identity, and design-led moving image work for premium and luxury brands. Closely aligned to DBLG in motion, identity, and high-end client roster.
- United Visual Artists: United Visual Artists is a London-based creative practice working at the intersection of art, design, and technology to produce installations, motion work, and immersive experiences. Comparable to DBLG in installation design, immersive identity, and technology-meets-craft positioning.
- Art Partner: Art Partner is a London-based creative agency representing directors, photographers, and stylists, producing film and motion campaigns for fashion and luxury brands. Comparable to DBLG in fashion/luxury creative production and motion campaign delivery.
Broad incumbents
- Pentagram: Pentagram is the world's largest independently owned design studio, with partner-led brand identity, motion, and design strategy practices. It is a natural comparable to DBLG's brand identity and motion design work but at vastly greater scale and partner-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DBLG social profiles
Digital presenceDBLG financial estimates
Financial estimateRevenue estimate
Valuation estimate
DBLG leadership team
Management profileNumber of profiles
Profiles1 record
DBLG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DBLG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DBLG
What does DBLG do?
DBLG is an independent creative studio that designs and produces brand identity systems, motion graphics, animation, commercial and experimental film, and physical/digital installations for global luxury, fashion, beauty, broadcasting, and cultural clients. The studio blends real-world experimentation (3D scanning, motion control cinematography, in-camera effects, handcrafted installations) with digital precision (real-time rendering, CG animation, photogrammetry) to deliver bespoke creative campaigns and identity systems.
Is DBLG a public or private company?
DBLG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DBLG founded?
DBLG was founded in 2007. It employs 1 to 10 people.
Where is DBLG based?
DBLG is headquartered in London, United Kingdom, in the Europe region.
How does DBLG make money?
One revenue line is on record: creative Services & Production.
Who are DBLG's main competitors?
Direct peers on record are Nexus Studios, Manual, Buck, B-Reel, Studio Output, Giant Ant, ManvsMachine, United Visual Artists and Art Partner. Pentagram is listed as a broad incumbent.
Does DBLG have an API?
No public API is recorded for DBLG.
What industry is DBLG in?
DBLG's product category is Creative Services. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO), with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7812.