What Capella Flavors does

Capella Flavors is a US-based manufacturer of premium multi-purpose flavor concentrates, founded in 2008 by Tom DeBiasi in San Diego, California, and now headquartered in Carlsbad, CA. The company produces a catalog of 150+ water-soluble and oil-soluble flavor SKUs plus concentrated sweet and sour enhancers, formulated with carriers such as propylene glycol, ethyl alcohol, water, and MCT oil. All flavors are GRAS-certified by the FDA, allergen-free, vegan, and contain zero calories, fats, carbs, sugars, preservatives, or stabilizers. Production runs daily at a Kenilworth, NJ manufacturing facility with 10 mixing vats including 5000-gallon capacity, and the company has reformulated popular flavors into V2 and V3 A/P-free variants validated by Certified Laboratories, Inc. The company also offers custom flavor development through an in-house R&D team of expert flavorists, with minimum order quantities starting at 15-gallon drums.

The business operates a hybrid go-to-market combining a direct-to-consumer Shopify storefront with a structured wholesale program and an international authorized reseller network. Smaller SKUs (13ml and 4oz) have been progressively shifted to resellers, while the company focuses direct fulfillment on larger volume tiers priced down to roughly $202 per gallon at the top tier. A dedicated European distribution hub, Capella Europe, is operated in partnership with Efuma in Denmark (capellaflavours.com) to serve EU customers. The company ships to 60+ countries globally. Its customer base spans health-and-wellness consumers, home bakers, professional brewers and bartenders, wax product makers, and wholesale/B2B resellers — predominantly SMB and individual buyers with no large disclosed enterprise anchors. A SilverLine sub-brand extends the portfolio into specialty flavor lines such as 27 Bears.

Name

Capella Flavors

Legal name

Capella Flavors, Inc.

Website

https://capellaflavors.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Capella Flavors manufactures and sells 150+ premium multi-purpose flavor concentrates — water-soluble, oil-soluble, and enhancers — to health-conscious consumers, bakers, brewers, bartenders, and wholesale resellers in 60+ countries via direct e-commerce, wholesale, and a European distribution hub.

Ownership category

akta.pro rank

Product category

Flavor Concentrates

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Flavor Houses & Compound Flavor Manufacturing (AFAJADAA)

akta.pro secondary industries

Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

Keywords

• Flavor concentrates
• Food flavor ingredients
• Beverage flavoring solutions
• Wholesale flavor supplier
• Custom flavor development

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer and B2B sales through their Shopify-powered e-commerce storefront at capellaflavors.com. Volume discount pricing tiers are automatically applied in-cart as order quantity increases. Standard product sizes range from 13ml to 50-gallon drums. Custom flavor orders start at 15-gallon drum minimums.
2. Wholesale Distribution: Wholesale program targeting retail stores, online shops, distribution companies, beverage brands, and bakery supply businesses. Wholesale pricing tiers are volume-based, with quarterly performance discounts available for established accounts. Includes both domestic US and international distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Capella Flavors manufactures and sells more than 150 premium, multi-purpose flavor concentrates for food, beverage, and adjacent applications, organized into water-soluble (Propylene Glycol/Ethyl Alcohol carriers), oil-soluble (MCT Oil carriers), and concentrated flavor enhancer lines. The company operates a Shopify-based direct e-commerce storefront and a wholesale program, ships globally to 60+ countries, and offers custom flavor development services with a 15-gallon drum minimum order quantity.

Product overview

Capella Flavors is a premium multi-purpose flavor concentrate company offering over 150 water-soluble and oil-soluble flavor concentrates. The core product portfolio includes three main categories: Water-Soluble Flavors (using Propylene Glycol and/or Ethyl Alcohol as carriers for beverages and food applications), Oil-Soluble Flavors (suspended in MCT Oil for tinctures, frostings, and oil-based products), and Flavor Enhancers (for adding sweet or sour twists). The company also provides Custom Flavors development services with a minimum order of 15 Gallon Drums. Best-selling products include Sweet Strawberry, Super Sweet Sucralose Sweetener, Vanilla Custard, Sweet Mango, Golden Pineapple, Double Apple, New York Cheesecake, Sweet Watermelon, Raspberry, and Sweet Guava. The company has also introduced V2 (Version 2) reformulations of popular flavors since 2016 to eliminate Acetoin and Acetyl Propionyl. Additionally, the SilverLine sub-brand offers specialty flavors like 27 Bears and 27 Fish.

Differentiator

Problem solved

Functional benefit

Brands

• SilverLine Flavors: Sub-brand featuring flavor concentrates like 27 Bears and SLP (Sugar Life Products) flavors.

Products and services

• Water-Soluble Flavor Concentrates Multi-purpose flavor concentrates predominantly using Propylene Glycol and/or Ethyl Alcohol as carriers, designed to homogenize with water-based food, beverage, beer, cocktail, coffee, tea, carbonated drink, baking, and confectionery applications.
• Oil-Soluble Flavor Concentrates Specialized flavors suspended in Medium Chain Triglycerides (MCT Oil), formulated for tinctures, frostings, beauty products, and oil-based creations for consumption.
• Flavor Enhancers Highly concentrated sweet and sour enhancers that allow customers to add targeted flavor adjustments to their creations with just a few drops.
• Super Sweet Concentrated Liquid Sucralose Sweetener Concentrated liquid sucralose sweetener for adding sweetness to food and beverage creations, marketed to the same food and beverage customer base as the flavor concentrates.
• Custom Flavor Development Service Bespoke flavor development service for commercial customers, with minimum order quantity starting at 15 Gallon Drums; inquiries routed through [email protected].
• SilverLine Flavors Specialty flavor concentrate sub-brand under Capella Flavors, including products like 27 Bears and 27 Fish designed for specific applications.
• A/P-Free Flavor Reformulations (V2/V3) Reformulated versions of popular water-soluble concentrates that have been verified by Certified Laboratories, Inc. to be free of Acetoin and Acetyl Propionyl (diketones).

Quantifiable outcome

• 150+ flavors available across 208 product SKUs, serving 60+ countries
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Joey Allen (Allen Flavors)coreStrategic or Co-development Partner · 1 January 2013In 2013, Tom DeBiasi (founder of Capella Flavors) strategically partnered with Joey Allen, owner of Allen Flavors, in a pivotal growth moment for the company. Joey Allen brought additional expertise and scale to the Capella operation.
• Efuma (Denmark)coreChannel Partner/ Reseller/ DistributorCapella Flavors partnered with Efuma in Denmark to create Capella Europe, the company's official distributor for all European regions. Efuma handles order fulfillment, shipping, and regulatory compliance requirements within Europe through capellaflavours.com. The partnership enables faster shipping times and lower transit fees for European customers.
• Certified Laboratories, Inc.coreOthersCapella Flavors sends all flavors that are A/P-Free or have had Acetoin/Acetyl Propionyl removed to third-party laboratory Certified Laboratories, Inc. for independent testing. The lab certifies each batch's A/P status and provides Certificates of Analysis published on Capella's A/P Status page.
• Bull City FlavorsminorChannel Partner/ Reseller/ DistributorAuthorized US reseller of Capella Flavors products, listed on the official Find a Reseller page.
• DIY FlavoursminorChannel Partner/ Reseller/ DistributorAuthorized Canadian distributor/reseller of Capella Flavors, listed on the official Find a Reseller page.
• Universal Flavours (Australia)minorChannel Partner/ Reseller/ DistributorAuthorized Australian distributor of Capella Flavors, listed on the official Find a Reseller page.
• NetritionminorChannel Partner/ Reseller/ DistributorAuthorized US reseller of Capella Flavors products, listed on the official Find a Reseller page.
• Gremberry FarmsminorChannel Partner/ Reseller/ DistributorAuthorized US reseller of Capella Flavors products, listed on the official Find a Reseller page.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• International Flavors & Fragrances (IFF): One of the world's largest flavor houses, serving consumer goods and beverage customers with compounded flavor systems. Represents the upper-end scale competitor against which Capella would compete in any move toward larger B2B beverage or bakery accounts.
• Sensient Technologies: Sensient is a global manufacturer of flavors, colors, and fragrance ingredients sold to food and beverage producers. Comparable to Capella's B2B/custom motion where beverage and food manufacturers source flavor systems at scale.
• McCormick & Company: Global flavor and spice manufacturer serving retail and B2B food manufacturers. While not a DIY concentrate specialist, it competes for the same underlying flavor-ingredient wallet of beverage brands and bakery suppliers that Capella's wholesale channel targets.

Direct peers

• LorAnn Oils: LorAnn manufactures super-strength flavor oils and baking emulsions sold via DTC and wholesale to bakers, candymakers, and beverage creators. Direct overlap with Capella on product type, multi-purpose applicability, and small-format bottles to bulk distribution.
• Flavorah: Flavorah is a DTC and wholesale flavor concentrate brand targeting home brewers, bakers, and DIY crafters. It overlaps directly with Capella's catalog (water-soluble concentrates, ~150+ flavor SKUs) and target customers, competing on price and breadth.
• Flavor West: Flavor West produces flavor concentrates for baking, beverage, and DIY crafters with a large SKU portfolio and direct e-commerce plus wholesale. Direct competitor in catalog breadth, format range, and customer segments.
• The Perfumer's Apprentice / The Flavor Apprentice: A long-standing DIY flavor concentrate maker serving the same home-brewing, vaping-adjacent, and baking communities. Comparable catalog depth, DTC e-commerce model, and wholesale tiering make it the most directly comparable competitor to Capella.
• Mama J's Flavors: Mama J's is a smaller DTC flavor concentrate brand targeting the DIY brewing and vaping-adjacent community. Direct niche-category competitor to Capella with overlapping customer cohorts.
• Real Flavors / Dessert Flavors: Real Flavors markets highly concentrated water-soluble flavor drops positioned for beverage, baking, and brewing. Overlaps with Capella on product format, customer base, and focus on concentrated/clean-label formulations.
• Inawera Flavors: Inawera is a Polish flavor manufacturer with deep penetration in the DIY concentrate community, selling internationally through its own site and resellers. Comparable to Capella's water-soluble concentrates and multi-country distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capella Flavors