What efuma.com does

Efuma ApS operates efuma.com, a Denmark-based B2B wholesale e-commerce platform distributing electronic cigarettes, e-liquids, and vaping accessories to retailers across the European Union. Founded in 2013 and headquartered at Kirstinehøj 23A in Kastrup, the company serves four primary customer segments: dedicated vape shops, kiosks, supermarkets, and (via a dropshipping program) online e-commerce retailers. The core product catalog spans vaping hardware (kits, MODS, tanks, coils, pods from brands including SMOK, Aspire, Eleaf, Joyetech, Geekvape, Vaporesso, and UWELL), e-liquids and shortfills (from Just Juice, Nasty Juice, Riot Labs, Big Mouth, and the proprietary Danish brand Vapeson), DIY ingredients (aromas, nicotine bases, concentrates), disposables, and accessories.

The company's central technological and operational asset is its TPD (Tobacco Products Directive) compliance infrastructure: over 25,000 active regulatory notifications across 24 EU countries with custom country-specific labeling and a portal-side filter that shows only legally compliant products for the buyer's jurisdiction. This compliance backbone is paired with a single-warehouse distribution model enabling day-to-day express shipping to most European destinations. The B2B portal requires account registration for pricing visibility, operates on a transaction-based wholesale model denominated in DKK, USD, EUR, and GBP, and integrates with Webshipper middleware to power a dropshipping service that handles packing, TPD labeling, and direct-to-consumer shipping for e-commerce retailer clients. No public API, mobile app, or AI-driven features are offered.

Name

efuma.com

Legal name

EFUMA ApS

Website

https://efuma.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Efuma ApS is a Denmark-based B2B wholesale distributor of vaping hardware, e-liquids, and accessories serving vape shops, kiosks, supermarkets, and e-commerce retailers across 24 EU countries, with TPD compliance labeling as its central service.

Ownership category

akta.pro rank

Headquarters

HQ city

Kastrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wholesale Product Sales: B2B wholesale of electronic cigarettes, e-liquids, and accessories to vape shops, kiosks, and supermarkets across the EU. Products include kits, MODS, tanks, coils, aroma, e-juices, and accessories from established brands.
2. Dropshipping Services: Dropshipping fulfillment for e-commerce businesses. Provides packing, TPD labeling, and branding services with orders shipped directly to customers in the retailer's name.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Efuma is a B2B wholesale distributor of electronic cigarettes, e-liquids, and vaping accessories sold to vape shops, kiosks, supermarkets, and online resellers across the European Union. The catalog spans hardware (kits, MODS, tanks), e-liquids/shortfills, aromas and concentrates, nicotine bases, coils/pods, accessories, and disposables from brands such as SMOK, Aspire, Eleaf, Joyetech, Geekvape, Vaporesso, UWELL, and Vapeson. Ordering is conducted through a B2B portal with country-specific TPD-compliant filtering, supported by a Webshipper-integrated dropshipping service that handles packing, TPD labeling, and direct-to-consumer shipping for retailer clients.

Product overview

Efuma is a Denmark-based B2B wholesale supplier and distributor of electronic cigarettes, e-liquids, and vaping accessories serving EU retailers. The portfolio centers on physical vaping products organized into hardware (kits, MODS, tanks from SMOK, Aspire, Eleaf, Geekvape, Joyetech), e-liquids (pre-mixed and shortfills from brands including Just Juice, Nasty Juice, Vapeson), aromas/concentrates (from Inawera, Capella, Perfumers Apprentice), nicotine base, coils/pods, accessories, and disposable devices. These are complemented by a B2B online ordering portal with product data CSV export, a dropshipping fulfillment service integrated via Webshipper middleware, and regulatory compliance services for TPD labeling and chemical compliance across EU markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Vaping Hardware (Kits, MODS, Tanks) Wholesale catalog of complete vaping device sets including pod kits, box MODS, and tanks from brands such as SMOK, Aspire, Eleaf, Joyetech, and Geekvape, offered with TPD-compliant labeling for EU markets. Sold to vape shops, kiosks, supermarkets, and resellers.
• E-Liquids and Shortfills Wholesale pre-mixed e-juice liquids and shortfill products in various nicotine strengths and PG/VG ratios from brands including Just Juice, Nasty Juice, Riot Labs, Big Mouth, and Vapeson. Intended for EU vape retail resale.
• Aromas and Concentrates Flavor concentrates for DIY e-liquid mixing from brands such as Inawera, Capella, Perfumers Apprentye, and Coffee Mill, available in formats from 10ml up to 5 liters. Intended for DIY mixers and resold through retail channels.
• Nicotine Base Unflavored nicotine base solutions in various PG/VG ratios (PG0/VG100, PG30/VG70, PG50/VG50) and sizes from 10ml up to 5 liters, sold wholesale for DIY e-liquid production.
• Coils and Pods Replacement coils and pod cartridges compatible with major vaping brands including GTX coils, Nautilus series, Caliburn G series, and Wenax products. Sold wholesale as consumables to vape retailers and online resellers.
• Vaping Accessories Vaping accessories sold wholesale, including replacement glass, battery cells, ego batteries, chargers, driptips, tools, cases, lanyards, and bottles.
• Disposables Pre-filled disposable vaping devices and replacement pods supplied wholesale to vape retailers and online resellers.
• Dropshipping Service B2B dropshipping service for e-commerce retailers: Efuma handles picking, packing, TPD labeling, branding, and direct-to-consumer shipping on behalf of the retailer. Integrated via Webshipper middleware.
• TPD Compliance Services Tobacco Products Directive compliance handling for resellers and e-liquid brands: custom country/language labeling for 24 EU markets and management of more than 25,000 active TPD notifications.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• SMOKcoreChannel Partner/ Reseller/ DistributorMajor brand partner offering vaping hardware including kits, MODS, tanks, and accessories through Efuma's wholesale platform
• AspirecoreChannel Partner/ Reseller/ DistributorBrand partner for vaping devices. Exclusivity agreements in place limiting distribution to certain countries (Germany, France, UK, Israel, Greece, Italy excluded). Ships to Denmark, Poland, Croatia, Finland, Iceland, Sweden, Norway, Switzerland, Faroe Islands, Czech Republic, Slovakia, Romania, Greenland.
• GeekvapecoreChannel Partner/ Reseller/ DistributorBrand partner offering vaping hardware products including Aegis series MODS, kits, and accessories
• EleafcoreChannel Partner/ Reseller/ DistributorBrand partner for vaping devices including iStick series products
• JoyetechcoreChannel Partner/ Reseller/ DistributorBrand partner for e-cigarette kits and accessories including eGo series
• VaporessocoreChannel Partner/ Reseller/ DistributorBrand partner for Luxe XR series and other vaping products
• UWELLcoreChannel Partner/ Reseller/ DistributorBrand partner for Caliburn series pod systems and coils
• VapesoncoreChannel Partner/ Reseller/ DistributorDanish e-liquid brand offering tobacco and menthol flavors in 10ml PG50/VG50 formulations
• WebshippercoreTechnology or IntegrationDropshipping middleware integration handling order data transfer and shipment management between e-commerce platforms and Efuma
• Link LogisticsminorImplementation/ SI/ Consulting PartnerShipping supplier used for order delivery. Personal data (name, address, phone, email) shared to facilitate delivery

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about efuma.com