Healthwise Pharmacy

What Healthwise Pharmacy does

Healthwise Pharmacy is a privately held, independent full-service pharmacy founded in 1998 and headquartered in Greenville, North Carolina. The company operates a single retail storefront at 615 S Memorial Dr, supplemented by a home infusion suite, a compounding lab, and a durable medical equipment (DME) wing, staffed by five full-time pharmacists and two pharmacy residents under sole owner Marcie Parker, PharmD, MBA. Beyond conventional prescription dispensing, the pharmacy delivers a broad service portfolio spanning custom compounding (allergen-free formulations, pediatric liquids, bioidentical hormone therapy), home infusion therapy (anti-infectives, pain management, TPN, IVIG, specialty biologics), durable medical equipment, immunizations, diabetes prevention and support through CONTOUR glucose monitoring, medication therapy management, medication synchronization, and bubble packing. Specialty offerings include pharmacogenomics and hormone balancing, alongside LEADER brand over-the-counter products and free prescription delivery across Pitt County.

The business generates revenue through prescription fulfillment (billable to insurance, Medicare, and Medicaid), fee-for-service professional services in compounding and home infusion, hardware sales of DME, and retail OTC/LEADER product sales. Distribution is omnichannel: walk-in retail, free home delivery, and a digital pharmacy portal plus mobile app for 24/7 refills. ACMC accreditation and Vital Care franchise network membership, joined in 2021, enable multi-state service delivery across NC, SC, VA, WV, GA, and FL. The Go-to-market motion is direct-to-consumer with a horizontal segmentation approach, targeting general patients, chronic-condition patients, Medicare beneficiaries, diabetes patients, and home infusion patients in Eastern North Carolina.

The underlying technology stack is conventional: a third-party Digital Pharmacist portal for refill workflows, a mobile application for reminders and profile management, and traditional compounding infrastructure rather than proprietary AI or clinical decision support. The pharmacy participates in standard payer billing relationships with Medicare and major insurers, and a strategic partnership with Ascensia Diabetes Care supports its diabetes care channel. No outside funding, no institutional investors, and no disclosed revenue characterize the financial profile; pricing is not publicly disclosed.

Name

Healthwise Pharmacy

Legal name

Healthwise Pharmacy

Website

https://healthwisepharmacy.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthwise Pharmacy is a privately held, independent full-service pharmacy in Greenville, NC, founded in 1998, offering retail prescriptions, custom compounding, home infusion therapy, DME, immunizations, and diabetes care to patients across Eastern North Carolina and selected Southeast states via the Vital Care franchise network.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Ambulatory Health Care Services (621)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Infusion & Home Infusion Pharmacy Services (HLAFALAG), In-Home Infusion Pharmacy Support & Coordination (HSABALAH), Medication Reconciliation & Transitions-of-Care Pharmacy Services (HLAFALAK)

Keywords

• Retail pharmacy services
• Prescription compounding
• Home infusion therapy
• Medication therapy management
• Durable medical equipment

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Prescription Services: Traditional prescription fulfillment for walk-in and returning patients, billable to insurance and Medicare
2. Compounding Services: Custom medication preparation for patients with specific needs such as allergies, pediatric formulations, and hormone therapy
3. Home Infusion Therapy: IV medications and therapies administered in patient homes or private suites, including anti-infective therapy, pain management, TPN, and biologics
4. Durable Medical Equipment (DME): Wheelchairs, walkers, diabetic supplies, medical shoes, and orthopedic supplies; billable to Medicare and insurance
5. Immunizations & Vaccinations: Administration of flu and COVID-19 vaccinations
6. Over-The-Counter Products: Retail OTC products including pain medication, cold/allergy meds, vitamins, health supplies, cosmetics, and infant care items
7. LEADER Brand Products: Generic OTC healthcare products with same active ingredients as national brands at lower cost

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Healthwise Pharmacy is a full-service retail and specialty pharmacy filling prescriptions, preparing custom-compounded medications, delivering home infusion therapy, dispensing durable medical equipment, administering immunizations, and running medication management programs (MTM, medication synchronization, pill packing). Its differentiators include in-house compounding expertise, Vital Care franchise-powered home infusion, ACHC accreditation, and free prescription delivery within Pitt County. The pharmacy also offers LEADER store-brand OTC products and Medicare Part D enrollment support.

Product overview

Healthwise Pharmacy is a full-service retail pharmacy offering a comprehensive portfolio of healthcare services. The core offering centers on prescription services with specialty capabilities including compounding (custom medications without allergens, liquid alternatives, bioidentical hormones), home infusion therapy (IV antibiotics, TPN, biologics), and medication management (MTM, med sync, pill packing). Supporting services include diabetes care (CONTOUR glucose meters, test strips, education), durable medical equipment (wheelchairs, walkers, diabetic shoes), immunizations (flu/COVID), Medicare enrollment support, and free prescription delivery within Eastern NC. The pharmacy also offers LEADER™ store brand products as a cost-effective alternative to national brands. The Vital Care franchise network enables expanded specialty services including nutrition consultations and TPN management.

Differentiator

Problem solved

Functional benefit

Brands

• Vital Care: Franchise network affiliation for expanded home infusion and specialty services

Products and services

• Compounding Custom-tailored medications for individual patient needs, including removal of allergens, liquid alternatives for children, bioidentical hormone therapy, and flavored medications. Available to patients with specialized formulation needs in Eastern North Carolina.
• Home Infusion Therapy IV therapy administered in private suites or in-home settings, including anti-infective therapy, pain management, TPN, IVIG, and specialty biologics, with pharmacist coordination, nurse education, and 24-hour on-call support across Eastern North Carolina.
• Prescription Delivery Free prescription delivery throughout Eastern North Carolina, covering all of Pitt County, as a convenience offering for prescription customers.
• Diabetes Prevention and Support Comprehensive diabetes management services including CONTOUR blood glucose monitoring systems, test strips, blood sugar testing, patient education, and lifestyle guidance, with participation in the Ascensia Medicare Part B Rebate Program.
• Durable Medical Equipment (DME) Medical equipment and supplies including wheelchairs, assistive devices, bathroom equipment, orthopedic supplies, nebulizers, and diabetic shoes, billable to Medicare and most insurance providers with qualifying prescriptions.
• Immunizations & Vaccinations Administration of flu and COVID-19 vaccinations by qualified pharmacy staff as part of the Greenville retail pharmacy walk-in service.
• LEADER™ Store-Brand Products Store-brand healthcare products including cold medicine, pain relief, and vitamins offering the same active ingredients as national brands at lower cost, backed by a 100% Money Back Guarantee.
• Medicare Enrollment Support Assistance with Medicare Part D plan selection during Open Enrollment, including coverage review and cost optimization for beneficiaries.
• Medication Therapy Management (MTM) Comprehensive medication reviews and management for patients with multiple medications or chronic conditions such as diabetes, asthma, and high blood pressure; MTM services are covered by many health plans including Medicare and Medicaid.
• Medication Synchronization Program coordinating medication refills so patients pick up all their medications on a single scheduled day, reducing trips and improving adherence.
• Pill Packing (Bubble Packing) Individual dose packaging organized by date and time (bubble packing) for patients managing multiple medications or those who travel frequently.
• Retail Pharmacy Services Full-service retail pharmacy including prescription services, over-the-counter products, pain medication, cold and allergy medication, vitamins, oral health products, and infant care items.

Quantifiable outcome

• Serving patients across Eastern North Carolina with expansion to NC, SC, VA, WV, GA, FL since 2021
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Vital Care Franchise NetworkcoreStrategic or Co-development PartnerHealthwise Pharmacy joined the Vital Care franchise network to expand services including full-service home infusion therapy, nutrition consultations, and TPN management. Through this partnership, the pharmacy expanded service into North Carolina, South Carolina, Virginia, West Virginia, Georgia, and Florida in 2021.
• Therapeutic Solutions Vital CarecoreStrategic or Co-development PartnerHealthwise Pharmacy and Therapeutic Solutions Vital Care offer a wide range of home infusion services in private suites or in-home settings throughout Eastern North Carolina.
• Medicare and Insurance ProviderscoreOthersHealthwise Pharmacy can bill Medicare and most insurance companies for DME products with qualifying prescriptions. Many health care plans including some Medicare and Medicaid plans cover MTM services. The pharmacy provides insurance verification for home infusion services.

Scale indicators4 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Option Care Health: Option Care Health is one of the largest U.S. providers of home and alternate-site infusion services, including anti-infectives, TPN, and biologics. It represents the broad incumbent that Healthwise competes against for referral volume and payer contracts in the home infusion segment.
• CVS Pharmacy: CVS is the largest U.S. retail pharmacy chain, offering prescription fulfillment, immunizations, MTM, and home delivery through CVS.com and Caremark. It competes directly with Healthwise for walk-in retail share and Medicare D patients.
• Avella Specialty Pharmacy: Avella is a national specialty and compounding pharmacy accredited by ACHC/URAC, offering fertility, hormone, and pain management compounding along with specialty dispensing. Directly comparable to Healthwise's compounding-plus-specialty service mix.
• BioPlus Specialty Pharmacy: BioPlus is a specialty pharmacy focused on complex, high-cost therapies (HIV, oncology, hepatitis, immunology) with home delivery and care management. It is comparable to Healthwise's specialty/infusion orientation, but operates at a far larger national scale.
• Walgreens (VillageMD / Community Pharmacy): Walgreens is a national retail pharmacy chain offering prescription dispensing, immunizations, and DME, plus home infusion via its AllianceRx Walgreens Prime specialty pharmacy. It is the dominant incumbent against which independents like Healthwise compete for retail prescription share.
• Diplomat Specialty Pharmacy (OptumRx): Diplomat, now part of OptumRx/UnitedHealth Group, was a leading independent specialty and home infusion pharmacy before acquisition. Relevant incumbent comparable for the specialty/home infusion trajectory Healthwise is pursuing through Vital Care.

Direct peers

• Health Mart (McKesson): Health Mart is an independent pharmacy franchise network supported by McKesson, providing independent community pharmacies with branding, procurement, and clinical service tools. Highly comparable as an independent pharmacy support organization with similar member profile.
• Vital Care Inc. Vital Care is the home infusion franchise network of which Healthwise Pharmacy is a member. As a franchisee/peer within the same network, it operates a comparable home infusion and specialty pharmacy model in different U.S. geographies.
• Medicap Pharmacy: Medicap Pharmacy is a franchise network of independent community pharmacies offering compounding, medication management, and home delivery. Direct peer as an independent community pharmacy offering specialty compounding and adherence services.
• AmerisourceBergen / Good Neighbor Pharmacy: Good Neighbor Pharmacy is an independent pharmacy network affiliated with AmerisourceBergen (Cencora), offering branding, marketing, and clinical program support to independents. Comparable to Healthwise's independent community pharmacy model with service-line breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthwise Pharmacy