Chrome Productions
Chrome Productions is an independent, founder-led branded entertainment studio founded in 2002 in London with a second office in Los Angeles, producing films, livestreams, virtual productions, and immersive experiences on a project-quote basis for global enterprise brands across automotive, luxury, financial services, sports, and travel.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Chrome Productions does
Chrome Productions is a global branded entertainment studio founded in 2002 by Joel Mishcon in London, operating dual legal entities (Chrome Productions Limited in the UK and Chrome Inc in California) with headquarters in Kentish Town, London and a second office at the Pacific Design Center in West Hollywood. The company delivers an end-to-end production stack covering creative development, live-action production, virtual production (LED volumes, Unreal Engine, Bolt X motion control), CGI/VFX, zero-latency global livestreaming, motion graphics, hand-drawn animation, and post-production across state-of-the-art edit suites in both cities.
Chrome serves enterprise clients on a project-based professional services model, with quotes issued per engagement and standard payment terms of 50% on project award and 50% on delivery within 30 days of invoice. Its client base spans automotive (Ford, Lincoln, Mazda, Aston Martin, Multimatic), luxury and auction (Christie's, Gucci, Cartier, Tiffany & Co., Four Seasons, Royal Salute), financial services (Standard Chartered, American Express), sports governing bodies and rights holders (The FA, RFU, Team GB, ICC, ECB, Tottenham Hotspur, ESPN, Wimbledon), travel (TUI, Hilton, Lindblad), media (BBC, Google Cloud), gaming (Xbox, EA), and nonprofit/cultural clients (Lumos, BecomingX, Diriyah, David Lynch Foundation).
The go-to-market is relationship-driven enterprise sales, with new business sourced through reputation, referrals, and direct outreach by the executive team (Head of Client Partnerships Mark Wilson, Executive Creative Director Stephen Parker). Chrome monetises through project quotes rather than recurring fees, retains ownership of its proprietary production IP, and monetises its brand portfolio through an active awards strategy across Telly, Webby, Cannes, SABRE, Stevie, AutoVision, Muse, Shark and British Arrows programmes. The company is independent and founder-led, with no disclosed external investment or parent entity.
Chrome Productions firmographics
Firmographics- Name
- Chrome Productions
- Legal name
- Chrome Productions Limited
- Website
- https://chromeproductions.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chrome Productions is an independent, founder-led branded entertainment studio founded in 2002 in London with a second office in Los Angeles, producing films, livestreams, virtual productions, and immersive experiences on a project-quote basis for global enterprise brands across automotive, luxury, financial services, sports, and travel.
- Ownership category
- akta.pro rank
Chrome Productions industry classification
Industry- Product category
- Branded Entertainment Production
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)
- akta.pro primary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Real-Time Compositing, Keying & On-Set Playback (MPAHADAG), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Chrome Productions is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Chrome Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Production and Post-Production Services: Chrome Productions generates revenue through project-based professional services contracts for branded entertainment content including films, live streams, virtual productions, and immersive experiences. Projects are scoped via Quotes on a project-by-project basis. Standard payment terms are 50% on project award and 50% on delivery of final deliverables within 30 days of invoice. The company retains ownership of Chrome Productions Intellectual Property (proprietary software, libraries, tools) while deliverables pass to the client upon full payment. Additional costs may be charged for scope changes, client material defects, or exceptional circumstances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based quotes — no standard pricing tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Chrome Productions product offering
Product offeringCore offering
Chrome Productions is a global branded entertainment studio that creates films, live-streams, and immersive experiences placing the brand as an essential character at the heart of the story. Services span creative development, live-action production, virtual production using LED volumes and Unreal Engine, CGI/VFX, post-production, motion graphics, and global livestream direction for enterprise clients. Projects are scoped via per-project quotes with 50% payment on award and 50% on delivery.
Product overview
Chrome Productions is a global branded entertainment studio offering a comprehensive suite of production and post-production services. The core offering encompasses brand films, live broadcasts, virtual production, documentary series, and immersive experiences. Supporting services include post-production (editing, motion graphics, VFX), motion design, and CGI. The studio serves major global brands including Ford, Christie's, Standard Chartered, TUI, and luxury clients across automotive, finance, sports, and lifestyle sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Films Cinematic brand films that place brands as essential characters at the heart of storytelling, created for major clients including Ford, Christie's, and Standard Chartered.
- Live Broadcasts and Livestreams Global livestream events and live broadcast production for auction houses, corporate events, and sports organizations.
- Virtual Production Cutting-edge virtual production using LED volumes and real-time rendering technology (including Unreal Engine) for immersive visual experiences.
- Documentary Series Long-form documentary content including athlete journey series, branded documentaries, and feature-length storytelling projects.
- Immersive Experiences Large-scale immersive installations using LED screens, physical set design, and multi-sensory elements for brand activations and events.
- Post-Production Services End-to-end post-production including editing, motion graphics, color grading, visual effects, and sound design.
- Motion Graphics and Animation In-house motion graphics design and animation capabilities for brand films, event openers, and promotional content.
- CGI and Visual Effects Computer-generated imagery and visual effects integration, including vehicle renders, environment creation, and hybrid live-action/CGI productions.
Quantifiable outcome
- Mustang GTD reveal film achieved over 1 million views in 24 hours on Instagram
- +3 more outcomes
Companies that use Chrome Productions
Customer profileNamed customers47 records
Segments4 records
Ideal customer profiles4 records
Chrome Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Chrome Productions partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- VCCP MediacoreVCCP Media engaged Chrome Productions as lead production partner for the Outernet Takeover: Oasis of Time immersive experience showcasing Diriyah in London. Chrome coordinated all logistics, onscreen content direction, and event production across 13 monumental 360-degree screens.
- Immersive MecorePartnered with Chrome for the Diriyah Outernet Takeover, responsible for brilliant content creation, creative skills, and visual production across all screen installations and visitor entry experiences.
- The ManualcoreEvent production partner for the Diriyah Outernet Takeover, responsible for designing and building the physical set across main activation spaces, replicating Diriyah's unmistakable design style.
- Blind PigminorCollaborated with Chrome on the animated Mustang: Le Mans film for Ford, created alongside Blind Pig's animation expertise.
- MATTAcoreRepeated creative partner for sports campaigns including Red Roses (RFU), The Ultimate Test (ICC), F1 DRIVE (Tottenham Hotspur), Our Kid (ESPN), and Fan Engagement (The FA). MATTA brings concept development while Chrome handles production.
- Studio Large EyesminorCo-produced Lewis x Ferris with Chrome and Dawn Apollo Films for Lewis Hamilton's Ferrari arrival content.
- Dawn Apollo FilmsminorCo-produced Lewis x Ferris with Chrome and Studio Large Eyes, with Scott Weintrob as Director & Exec Producer.
- Born SocialminorDigital agency partner that brought the VAX Get Messy product launch brief to Chrome for creative production.
- RAPPminorAgency partner for BBC TV Licensing social campaign, collaborating with Chrome on the creative production.
- RedwoodminorAgency partner for the Mazda MX-30 lifestyle film, working with Chrome on creative direction and production.
- Ignition CollectiveminorPartnered with Chrome to craft the Euronics ESL Pro League announcement film.
- EdelmanminorAgency partner for DP World Ingredients of Sport campaign, providing PR and communications alongside Chrome's production.
- BenchmarkminorRenowned workshop responsible for crafting the physical rostrum designed by Jony Ive for Christie's, featured in Chrome's brand film.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Chrome Productions competitors and assessment
Company assessmentDirect peers
- Radical Media: Global production company producing commercials, feature documentaries, branded content, and immersive experiences. Comparable to Chrome across long-form branded documentary work, premium brand clients, and VFX/digital craft integration.
- Partizan: International production company operating across commercials, music videos, branded content, and feature films. Comparable to Chrome in its global multi-office structure (London/LA) and premium branded entertainment output.
- Anonymous Content: Global production company spanning feature films, episodic, documentaries, and commercial/branded content. Comparable to Chrome in the integration of high-end film craft with branded entertainment work and relationships with major brands and agencies.
- Somesuch: London- and LA-based commercial and branded content production company with a strong documentary and storytelling tradition. Comparable to Chrome in format mix (commercials, branded films, short documentaries) and global brand client base.
- Great Guns: International commercial and branded content production company with offices across London, LA, and other markets. Comparable to Chrome as a cross-Atlantic commercial production competitor serving global enterprise clients.
- Object & Animal: Independent production and creative studio producing premium commercials, branded films, and immersive content. Comparable to Chrome in its boutique scale, premium positioning, and integrated production/post offering.
- RSA Films: Ridley Scott's branded entertainment and commercial production company operating globally across films, commercials, and immersive content. Directly comparable to Chrome in commercial/ad film production, prestige brand clients, and cross-format storytelling (film, content, experiential).
- Pulse Films: London-headquartered production company producing commercials, music videos, feature documentaries, and branded content. Closely comparable to Chrome in terms of London base, premium branded work, and cross-format (film/livestream/digital) capabilities.
- Superprime Films: Premium commercial production company representing high-end directors for global brand campaigns. Comparable to Chrome in the high-stakes, prestige-end commercial and brand film category.
Emerging players
- B-Reel: Independent creative studio producing brand films, interactive, and immersive content for global brands. Comparable to Chrome at the intersection of branded filmmaking and technology-driven (virtual/immersive) experiences, though with a heavier digital product heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Chrome Productions social profiles
Digital presenceChrome Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chrome Productions leadership team
Management profileNumber of profiles
Profiles17 records
Chrome Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chrome Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chrome Productions
What does Chrome Productions do?
Chrome Productions is a global branded entertainment studio that creates films, live-streams, and immersive experiences placing the brand as an essential character at the heart of the story. Services span creative development, live-action production, virtual production using LED volumes and Unreal Engine, CGI/VFX, post-production, motion graphics, and global livestream direction for enterprise clients. Projects are scoped via per-project quotes with 50% payment on award and 50% on delivery.
Is Chrome Productions a public or private company?
Chrome Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chrome Productions founded?
Chrome Productions was founded in 2002. It employs 11 to 50 people.
Where is Chrome Productions based?
Chrome Productions is headquartered in London, United Kingdom, in the Europe region.
How does Chrome Productions make money?
One revenue line is on record: production and Post-Production Services.
Who are Chrome Productions's main competitors?
Direct peers on record are Radical Media, Partizan, Anonymous Content, Somesuch, Great Guns, Object & Animal, RSA Films, Pulse Films and Superprime Films. B-Reel is listed as an emerging player.
Does Chrome Productions have an API?
No public API is recorded for Chrome Productions.
What industry is Chrome Productions in?
Chrome Productions's product category is Branded Entertainment Production. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 51211 and its SIC code is 7812.