What JAMZ Cheer and Dance does

JAMZ Cheer and Dance is a privately held, independent cheerleading and dance event operator based in Modesto, California, that has been in business for over 25 years. The company produces in-person summer camps, coaching clinics, regional championships, state championships, and national-level finals for four primary customer segments: youth cheer/dance teams, All Star gym teams, school-affiliated cheer and dance programs (high school, junior high, elementary), and travel cheer and dance teams. Its competitive positioning emphasizes independence from corporate-owned competitors, a 15+ event annual championship calendar concentrated on the West Coast and culminating in national finals at the 10,000-seat Orleans Arena in Las Vegas, and sanctioning relationships with CIF, NIAA, USASF, and YCADA that grant official qualifying status to its competitions.

The company's core technology asset is Cheer Fuel, a subscription video streaming platform launched in 2025 and built on Uscreen infrastructure. Cheer Fuel offers over 150 instructional videos across stunts, dance, tumbling, strength, flexibility, chants, jumps, motions, and coach training, with content tiered into Spark (Beginner), Ignite (Intermediate), and Blaze (Advanced) skill levels. Cheer Fuel is offered as a monthly subscription at $11.99 or annual at $119.99, with one-time bundle purchases (e.g., the 2026 Youth Cheer Camp bundle at $45) serving price-sensitive users. The company also sells the CCIAB (Cheer Camp Instruction and Basics) video compilation, a one-time-purchase product containing 375+ camp choreography videos across 23 volumes.

Revenue is generated across five primary streams: championship and event registration fees (transactional, the largest line); Cheer Fuel subscriptions (recurring, recently launched); camps and clinics ($65-$140 per athlete or $25 per coach); apparel and merchandise through store.jamz.com; and CCIAB video compilation sales. The GTM model is predominantly event-driven, with championships serving as the primary demand-generation engine and acquisition channel, supplemented by direct-to-consumer digital distribution via Cheer Fuel. Marketing is conducted through social media (Facebook, Instagram, X, YouTube), the Band App community platform (segmented by Youth, NA/Travel, School, and All Star), and partner networks including YCADA, CIF, and NIAA. The company has 51-100 employees and is privately held with no disclosed institutional investment.

Name

JAMZ Cheer and Dance

Legal name

JAMZ Cheer & Dance

Website

https://jamz.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

JAMZ Cheer and Dance is an independent, privately held operator of cheer and dance camps, clinics, regional championships, and national finals, serving youth, school, All Star, and travel teams across the western United States with national finals in Las Vegas.

Ownership category

akta.pro rank

Product category

Youth Cheerleading and Dance Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219), Dance Companies (711120), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Championship & Cup Organizers (MPAKADAB)

akta.pro secondary industries

Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• Cheerleading competitions
• Dance training camps
• Youth sports events
• Cheer video streaming
• National championships

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Championship and Event Registration Fees: JAMZ organizes and hosts regional championships, state championships, bid challenges, and national finals. Teams pay registration fees to compete, with rates varying by segment (Youth, All Star, School, Travel). Early registration discounts incentivize advance payment. This is the core revenue driver.
2. Cheer Fuel Subscription: Cheer Fuel generates recurring subscription revenue through monthly ($11.99) and annual ($119.99) plans. Subscribers receive unlimited access to a growing library of instructional videos. The platform also sells one-time bundles such as the 2026 Youth Cheer Camp bundle (30 videos for $45).
3. Camps and Clinics: JAMZ offers summer camps across California (youth camps at $65-135 per athlete, high school camps at $140 per athlete for 2-day camps) and coach clinics ($25 per coach). Camps are hosted at partner schools and venues throughout the state.
4. Apparel and Merchandise Sales: JAMZ sells branded apparel and cheerwear through its online store at store.jamz.com. The merchandise includes team sweatshirts featured at national championships and branded apparel.
5. CCIAB Video Compilation Sales: The CCIAB (Cheer Camp Instruction And Basics) compilation is sold as a product containing over 375 videos of dances, chants, stunts, sequences, pyramids, and music licenses. This is a one-time purchase product.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

JAMZ Cheer and Dance organizes and hosts regional cheerleading and dance championships, national finals in Las Vegas, in-person summer camps, and coach clinics across California. The company also operates Cheer Fuel, a subscription-based video streaming platform offering over 150 on-demand training videos for cheer and dance athletes and coaches.

Product overview

JAMZ Cheer and Dance is an independent cheerleading and dance company offering a portfolio of event and digital products. The core offerings include regional Championships and National competitions held at major venues, in-person Camps and Clinics for training, and the digital subscription platform Cheer Fuel for on-demand video training content. The product portfolio spans live events (Championships, Nationals, Camps, Clinics), digital streaming (Cheer Fuel), video libraries (CCIAB), merchandise (Apparel), and bundled content packages. Cheer Fuel operates on the Uscreen video streaming platform and offers monthly and annual subscription plans with over 150 videos covering workouts, dances, stunts, tumbling, flexibility, chants, jumps, motions, and coach training. The company has over 20 years of industry experience and serves youth, school, travel, and all star cheer and dance teams.

Differentiator

Problem solved

Functional benefit

Brands

• Cheer Fuel: Online video streaming subscription service offering cheer and dance training videos including workouts, dances, stunts, flexibility, tumbling, chants, motions, jumps, coach training, and choreography. Monthly subscription at $11.99/month or $119.99/year.

Quantifiable outcome

• Over 150 videos available at launch on Cheer Fuel, with new videos added monthly
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• YCADA (Youth Cheer and Dance Association)coreStrategic or Co-development PartnerYCADA is a key strategic partner providing rules frameworks, coach education, and certification for youth cheer programs. JAMZ events are YCADA-sanctioned and use YCADA rules for youth divisions. YCADA coaches conferences are promoted through JAMZ channels, and routine review for Youth and Travel nationals is conducted by YCADA rules directors.
• Competition TravelcoreChannel Partner/ Reseller/ DistributorCompetition Travel is JAMZ's Official Travel Partner, arranging discounted hotel pricing at select hotels for teams attending JAMZ championships and nationals. The partnership ensures accessible accommodation options for out-of-town participants and is promoted on all event pages.
• Orleans Hotel & Casino / Orleans ArenacoreStrategic or Co-development PartnerThe Orleans Hotel & Casino in Las Vegas hosts JAMZ National Championship events at its arena. The hotel serves as the official JAMZ event hotel, offering discounted room rates for attendees during national finals. This long-term venue partnership is central to JAMZ's nationals business.
• Gold Coast HotelminorChannel Partner/ Reseller/ DistributorGold Coast Hotel is an official JAMZ event hotel partner for Las Vegas nationals, offering discounted rates for attendees. Acts as an overflow/alternative accommodation option alongside the Orleans Hotel.
• USASF (United States All Star Federation)coreStrategic or Co-development PartnerUSASF is the governing body for All Star cheerleading. JAMZ championships incorporate USASF rules for All Star divisions and serve as qualifying events, with some winners receiving bids to USASF World Championships.
• Rebel AthleticminorOthersRebel Athletic is a partner whose awards and recognitions are featured at JAMZ events. Rebel Athletic Awards are presented at Travel Cheer & Dance Nationals.
• Pop WarnerminorStrategic or Co-development PartnerPop Warner Little Scholars is a youth sports organization with which JAMZ maintains a partnership, likely providing competitive pathways for youth cheer programs affiliated with Pop Warner leagues.
• CIF (California Interscholastic Federation)coreStrategic or Co-development PartnerCIF is the governing body for California high school athletics. JAMZ school championships are CIF-sanctioned events, making them official qualifying competitions for California school cheer programs. CIF regulations restrict some events (e.g., Fall Fest excludes high school teams).
• NIAA (Nevada Interscholastic Activities Association)coreStrategic or Co-development PartnerNIAA is the governing body for Nevada school athletics. JAMZ school championships are NIAA-sanctioned, making them official qualifying competitions for Nevada school cheer programs.
• UscreencoreTechnology or IntegrationUscreen is the video streaming infrastructure platform powering Cheer Fuel. The platform provides the streaming technology, mobile apps, payment processing, user authentication, and content management system for Cheer Fuel's subscription and bundle products.
• Travel Cheer and DancecoreStrategic or Co-development PartnerTravel Cheer and Dance is a partner organization that co-brands the Travel Cheer and Dance West Coast State Championship and Travel Nationals events with JAMZ. The partnership provides competition pathways specifically for travel-level youth teams.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Varsity Spirit: The dominant corporate-owned cheerleading and dance event company (owned by Varsity Brands/Bain Capital), operating NCA, UCA, and Summit championships as well as camps. JAMZ directly competes for All Star and school team registrations against Varsity's national calendar.
• National Dance Council of America: Governing body for competitive dance in the U.S., sanctioning competitions and certifying judges. Comparable to JAMZ as a dance-event authority, though operating as a sanctioning body rather than a direct event promoter.

Direct peers

• WSF (World Spirit Federation): Operates cheerleading and dance championships and sanctioned events for All Star and school programs, with international event destinations. Comparable to JAMZ as a competitive event organizer in the same sport vertical.
• The JAM Brands: A cheerleading and dance event and apparel company that operates national championships and apparel lines for All Star and school programs. Closely comparable to JAMZ in product mix (events + apparel) and customer base.
• Starbound National Talent Competition: A national dance competition tour serving studios and dance teams across the U.S. with regional events leading to a national finals. Directly comparable to JAMZ's dance competition business in format and target customer (dance studios and teams).
• CheerSport: Operates cheerleading competitions and events across multiple U.S. regions, directly competing with JAMZ for All Star and school team registrations. Similar event-driven GTM and championship structure.
• Spirit Sports: Cheerleading and dance event organizer producing regional and national competitions with bid-eligible divisions. Competes with JAMZ for All Star gym and school team registrations across multiple U.S. regions.
• Americheer: Runs cheerleading and dance competitions across multiple states, including All Star and school divisions with bid pathways to national events. Directly comparable event product to JAMZ championships.
• KAR (Kidz Artistic Revue): Operates a national dance competition circuit with regional qualifiers and a national finals, serving studios and dance teams across the U.S. Highly comparable to JAMZ dance competition business model.

Others

• Rebel Athletic: Cheer and dance apparel brand that provides awards and apparel at competitions (including JAMZ Travel Nationals). Adjacent peer in the cheer/dance ecosystem — comparable through apparel monetization at events but not a direct competition competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JAMZCheer
• YouTubeyoutube.com/JAMZCheerandDance
• Facebookfacebook.com/JAMZCheerandDance
• Instagraminstagram.com/jamzcheeranddance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAMZ Cheer and Dance