Growth for Good

What Growth for Good does

Growth for Good is a privately held, for-profit nonprofit consulting firm founded in 2004 and headquartered in Maplewood, New Jersey, with an additional co-working presence in Manhattan. The firm delivers four core service lines to nonprofit organizations: Fundraising (capital campaigns, fundraising consulting and management, interim development staffing, virtual event production); Strategy and Leadership (board development, strategic and business planning, executive coaching, interim executive leadership); Marketing (brand strategy, branding and campaign materials, communications audits); and Workshops (customized workshops, webinars, and facilitated retreats). Its underlying methodology is Appreciative Inquiry, an assets-based, strengths-focused strategic planning framework, with the founder (Katherine DeFoyd) holding Unlimited Membership in the Xchange national learning community of Appreciative Inquiry practitioners.

The firm serves a horizontally segmented nonprofit client base across arts and culture, health, education, youth development, and human services verticals in the Northeast US, with a documented track record of 100+ nonprofit engagements and 35+ named client projects including National Dance Institute, Hip Hop Public Health, Ryan Health Network, Education Through Music, Queens Defenders, and Pajama Program. Reported outcomes include multiple record-breaking fundraising events (e.g., Ryan Health Network 50th anniversary gala doubling prior results; Fiver Foundation exceeding goal by $40,000; 31% year-over-year and 76% two-year increases for Celebrate the Children).

Revenue is generated through quote-based, project or engagement-based professional services billing, with multi-year contract cadence in some cases. Distribution is primarily direct sales to nonprofit executive directors and boards in the New York/New Jersey metro area, supplemented by content marketing (blog, email, LinkedIn, podcast appearances), webinars, and strategic partnerships (Reimagining DEIB, Xchange, Mission Control, sister company Search for Good for executive search). The firm operates with 1-10 employees and has no external funding, parent company, or M&A activity disclosed.

Name

Growth for Good

Legal name

Growth for Good

Website

https://growthforgood.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Growth for Good is a private nonprofit consulting firm providing fundraising, strategy and leadership, marketing, and event production services to nonprofit organizations primarily in the Northeast US, using an Appreciative Inquiry methodology.

Ownership category

akta.pro rank

Product category

Nonprofit Consulting Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Corporate & Leadership Development (BPACANAA), Public Sector, Education & Nonprofit Leadership Search (BPACAAAI)

Keywords

• Nonprofit fundraising consulting
• Strategic planning services
• Event production management
• Board development services
• Interim executive leadership

Headquarters

HQ city

Maplewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consulting Services: Growth for Good provides strategic consulting services to nonprofit organizations, including fundraising consulting, brand strategy, and organizational development. Services are delivered through collaborative partnerships with clients.
2. Interim Leadership Staffing: The company places consultants as interim staff members for executive and development functions within nonprofit organizations.
3. Event Production: Growth for Good produces fundraising events for nonprofit clients, including virtual, in-person, and hybrid events.
4. Workshops and Webinars: The company delivers customized workshops, facilitated retreats, and webinars on topics including board development, fundraising, and leadership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Growth for Good is a nonprofit consulting firm that provides professional services spanning fundraising consulting, strategy and leadership development, marketing and branding, and event production. The firm works collaboratively with nonprofit clients on engagements ranging from capital campaigns and interim executive staffing to strategic planning using the Appreciative Inquiry methodology, and produces fundraising events including virtual, in-person, and hybrid formats.

Product overview

Growth for Good is a nonprofit consulting firm offering a portfolio of professional services centered around four core areas: Fundraising Services (including capital campaigns, consulting, management, planning, interim staffing, and virtual event production), Strategy and Leadership Services (including board development, strategic planning, executive coaching, executive search, and interim leadership), Marketing Services (including brand strategy, branding, campaign materials, communications audits, and interim staffing), and Workshops/Retreats (customized workshops, webinars, and facilitated retreats). Their approach is informed by Appreciative Inquiry methodology for strategic planning. The firm also operates a sister company, Search for Good, which provides executive director and development director searches. Growth for Good does not offer a software product or SaaS platform; all offerings are professional consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Services
• Strategy and Leadership Services Organizational development services including board development, strategic and business planning, executive coaching, executive search, and interim executive leadership to strengthen nonprofit governance and management.
• Marketing Services Marketing and communications services including brand strategy, branding and campaign materials development, communications audits and planning, and interim staffing support for nonprofit clients.
• Workshops and Retreats Customized workshops, webinars, and facilitated retreats designed to build nonprofit capacity in areas such as strategic planning, fundraising, and leadership development.
• Event Production Full-service fundraising event planning and production including mission-focused live events, virtual events, hybrid events, golf outings, and other public gatherings for nonprofit organizations.
• Appreciative Inquiry Strategic Planning An inquiry-driven, strengths-based, whole-system model for bringing about positive organizational change and outcomes through the power of questions, based on the Appreciative Inquiry approach developed by David Cooperrider.

Quantifiable outcome

• Record-breaking fundraising events - e.g., 31% increase over previous year, 76% increase over two years for Celebrate the Children
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Reimagining DEIBcoreStrategic or Co-development PartnerGrowth for Good partnered with Reimagining DEIB for conversations and content around diversity, equity, inclusion, and belonging in the nonprofit sector. Donna Banks and Rachel Mantiñán from Reimagining DEIB contributed to articles on creating inclusive workplace cultures. The partnership addresses the growing DEIB needs of nonprofit clients through culturally competent consulting services.
• Search for GoodcoreStrategic or Co-development PartnerSearch for Good is Growth for Good's sister company specializing in executive director and development director searches. Katherine DeFoyd leads both companies. The partnership allows Growth for Good to refer clients for executive search services and vice versa, providing comprehensive nonprofit consulting.
• 3:08 CollectiveminorStrategic or Co-development Partner3:08 Collective, founded by Chanda Gibson, is a consulting firm dedicated to renovating workplace culture. Growth for Good partnered with 3:08 Collective through a virtual 'Capacity to Change' Breakfast Brief hosted by Mission Control, exploring workplace culture topics for nonprofits.
• xchangecoreStrategic or Co-development Partnerxchange is a growing national learning community of coaches and facilitators who use the Appreciative Inquiry approach. Katherine DeFoyd is an Unlimited Member of Xchange and trained in Appreciative Inquiry strategic planning through this organization. This partnership provides the methodological foundation for Growth for Good's strategic planning practice.
• Mission ControlminorChannel Partner/ Reseller/ DistributorMission Control is a New York-based nonprofit support organization. Growth for Good partners with Mission Control to co-host educational webinars and breakfast briefs on topics including workplace culture, capacity building, and nonprofit management for their shared audiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BoardSource: National nonprofit organization focused on board governance, leadership development, and nonprofit effectiveness. Overlaps significantly with Growth for Good's board development and executive leadership offerings.
• Tecker International: Nonprofit and association management consulting firm focused on strategic planning, board development, and leadership transitions. Directly comparable service portfolio targeting similar nonprofit segments.
• Campbell & Company: Established fundraising and development consulting firm serving nonprofits, with similar event production, campaign planning, and development staffing offerings. Directly competes for the same fundraising consulting engagements.
• Arabella Advisors: Philanthropic advisory firm providing strategic consulting, executive search, and capacity-building support to nonprofits and foundations. Comparable integrated service model and nonprofit client base.
• La Piana Consulting: Small-to-mid nonprofit strategy consulting firm offering strategic planning, fundraising support, and organizational development to nonprofits. Closely comparable in size, target customer (nonprofit executives and boards), and service mix to Growth for Good.

Broad incumbents

• The Bridgespan Group: Large nonprofit and social sector consulting firm serving major foundations and nonprofits on strategy, fundraising, and organizational development. Significantly larger but operates in the same nonprofit consulting category.
• BDO USA (Nonprofit Practice): Top-tier accounting and advisory firm with a substantial nonprofit industry group. Offers strategic consulting, governance, and capacity-building services to nonprofit clients as part of a much larger professional services portfolio.
• Korn Ferry (Nonprofit Practice): Global executive search firm with a dedicated nonprofit practice. Comparable to Growth for Good's Search for Good sister company and adjacent on interim leadership placements.
• FSG: Global social impact consulting firm advising nonprofits, foundations, and corporations on strategy and evaluation. Much larger incumbent serving overlapping nonprofit and philanthropic clients.
• Marcum LLP (Raffa Nonprofit Practice): National accounting and advisory firm with a dedicated nonprofit consulting practice (acquired Raffa). Broader portfolio but directly competes for nonprofit strategic planning, fundraising, and governance engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/growth-for-good
• Xx.com/growthforgood

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth for Good