EasyRecycle
EasyRecycle ApS is a Danish B2B IT asset disposition provider offering certified data deletion, in-house physical media destruction, GPS-monitored chain-of-custody pickup, refurbishment and resale, and ESG reporting for enterprises and the public sector.
- Company typePrivate
- Founded2011
- HeadquartersFrederikshavn, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EasyRecycle does
EasyRecycle ApS is a Danish B2B service company headquartered in Frederikshavn that delivers secure IT asset disposition across the full end-of-life lifecycle: NIST-compliant certified data deletion, physical destruction of storage media via an in-house granulator at DIN 66399 security classes 3-6, GPS-monitored chain-of-custody pickup with a mandatory two-driver protocol, refurbishment and resale of functional equipment, and environmental recycling of residual materials. The company is certified to ISO 9001, 14001, 27001, 27701 and 45001, and holds ISAE 3000 Type II assurance on its data-erasure processes, positioning it for regulated enterprise and public-sector buyers. Operational footprint covers Denmark with pan-European pickup launched from May 2025.
The technology stack is physical-asset-centric rather than software-centric: an in-house industrial granulator, a GPS-tracked vehicle fleet with documented chain-of-custody, certified data-erasure tooling aligned with NIST standards, and a CO2 accounting engine that produces ESG reports for clients. To date EasyRecycle has processed more than 250,000 units, with 292 tons reused in 2023 and 125 tons in 2024. A 48% reduction in CO2 emissions per unit of revenue has been achieved since 2022.
The business model combines fee-based professional services (secure data deletion, environmental recycling, ESG and CO2 reporting) with hardware resale of refurbished IT equipment. Pricing is quote-based with no public list, and customers may receive economic compensation where refurbished equipment has residual resale value. Distribution is direct B2B, supported by employee collection programs for multinational customers and a flagship healthcare reference in Gødstrup Supersygehus alongside two additional hospitals.
EasyRecycle firmographics
Firmographics- Name
- EasyRecycle
- Legal name
- EasyRecycle ApS
- Website
- https://easyrecycle.dk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyRecycle ApS is a Danish B2B IT asset disposition provider offering certified data deletion, in-house physical media destruction, GPS-monitored chain-of-custody pickup, refurbishment and resale, and ESG reporting for enterprises and the public sector.
- Ownership category
- akta.pro rank
EasyRecycle industry classification
Industry- Product category
- IT Asset Disposition & E-Waste Recycling
- NAICS
- Materials Recovery Facilities (56292), Materials Recovery Facilities (562920), Other Waste Collection (562119), Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Refuse Systems (4953), Hazardous Waste Management (4955), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA)
- akta.pro secondary industries
- Data Destruction Services (On-site/Off-site, Media Sanitization) (BPALAIAC), IT Asset Disposition (ITAD) & Secure Data Erasure (BPAEAOAK), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL), Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)
Keywords
Where EasyRecycle is headquartered
LocationHeadquarters
- HQ city
- Frederikshavn
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
EasyRecycle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- IT Equipment Pickup and Resale: Pickup of retired IT equipment from businesses. Functional equipment is upgraded and resold on the market. Customers receive a report with economic return and environmental impact.
- Secure Data Deletion Services: ISO 27001 certified data deletion with certificate documentation. GDPR-compliant documentation for all data-bearing equipment.
- Environmental Recycling: Equipment that cannot be reused is dismantled and recycled in an environmentally responsible manner, minimizing waste and resource consumption.
- Refurbishment and Upgrade Services: Functional equipment is upgraded and prepared for resale, maximizing value recovery for customers.
- Sustainability Reporting: Companies can receive sustainability reports showing the climate impact of reuse and recycling of their IT equipment, which can be used in their CSR documentation.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
EasyRecycle product offering
Product offeringCore offering
EasyRecycle provides B2B IT asset disposition services: secure pickup of retired IT equipment from customer sites via a GPS-monitored own fleet, certified ISO 27001/27701-compliant data erasure, in-house physical destruction of hard drives through a DIN 66399 class 3-6 granulator, refurbishment and resale of functional devices, and certified environmental recycling of non-reusable equipment. Each engagement is documented with destruction certificates, CO2/sustainability reports and full chain-of-custody traceability to support GDPR compliance and CSR reporting.
Product overview
EasyRecycle offers a full-stack circular IT management service encompassing secure pickup, certified data erasure (ISO 27001 / ISO 27701), in-house physical destruction via granulator (DIN 66399), equipment refurbishment and resale, and certified recycling. The core service is supported by complementary tools including a CO₂ calculator, ESG reporting, employee collection programs, and pan-European pickup expansion. All services are delivered through GPS-monitored own-vehicle logistics and documented with certificates for GDPR compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Secure Data Erasure Service Certified data erasure of IT equipment following ISO 27001 and ISO 27701 standards, using approved erasure software with NIST-compliant methods, with a destruction certificate issued upon completion. Targeted at B2B customers needing GDPR-compliant decommissioning.
- Hard Drive Physical Destruction (Granulator) In-house granulation of hard drives and data-bearing media to DIN 66399 security class 3-6, turning them into fine granulate that is sent to certified partners for material recovery. Offered as a standalone or complementary option to certified software erasure for B2B customers requiring the highest level of physical data destruction.
- Secure Pickup & Transport GPS-monitored vehicle fleet with two drivers per trip collecting IT equipment directly from customer premises, using sealable security containers, ensuring full chain of custody and traceability from pickup to final processing. Targeted at B2B customers that need to outsource logistics of equipment removal.
- IT Equipment Refurbishment & Resale Refurbishment and upgrade of functional IT equipment for resale, maximizing economic return for customers and extending device lifecycle. Targeted at B2B customers looking to recover residual value from retired hardware.
- Environmental Recycling Certified recycling of non-functional IT equipment and electronic waste through certified partners, handling materials responsibly and supporting circular-economy goals. Targeted at B2B customers that require environmentally responsible disposal of end-of-life equipment.
- CO2 Calculator Web-based calculator enabling businesses to estimate CO2 savings and electronic waste reduction by recycling IT equipment (laptops, desktops, smartphones, tablets). Used by B2B prospects and customers to quantify sustainability impact.
- ESG & Sustainability Reporting Annual ESG report providing sustainability metrics including CO2 reductions, equipment recycled, energy consumption, biodiversity initiatives and biodiversity efforts, available for customer CSR documentation. Targeted at B2B customers needing audit-ready sustainability data.
- Pan-European Pickup Service Pickup and handling of electronics across all of Europe from May 2025, covering both standard electronics and complex medical equipment, with compliant sorting, data erasure and recycling under EU legislation. Targeted at multinational companies with operations across European countries.
Quantifiable outcome
- 48% lower CO₂ emissions per revenue since 2022
- +5 more outcomes
Companies that use EasyRecycle
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
EasyRecycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EasyRecycle partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Certified Recycling PartnerscoreCertified partners who handle the best recycling of valuable materials from granulate. All granulat from hard drive destruction is sent to these partners for proper material recovery - circular economy in practice.
- SamsungcoreSamsung Authorized Service Center since 2015, enabling authorized service of both Apple and Samsung - the two largest smartphone brands at the time.
- ApplecoreApple Authorized Service Center since 2012. Service agreement with Dansk Supermarked to perform service on all their Apple products.
- Transport PartnersminorPartners for collection of sealable security suitcases from customers who prefer to pack their own equipment.
- Bannerslund OutletminorSponsored prizes for Workplace Fitness Week competition, demonstrating community partnerships.
Scale indicators11 records
Recent moves17 records
Expansion highlights5 records
EasyRecycle competitors and assessment
Company assessmentDirect peers
- 3stepIT: Nordic IT lifecycle services provider offering device leasing, refurbishment, and end-of-life IT asset disposition for enterprise and public-sector customers. Closely comparable service mix (ITAD + refurbishment) and geographic overlap in the Nordics.
- DataSpan: US ITAD provider offering data centre decommissioning, secure data destruction, and asset recovery services. Comparable in core ITAD capabilities, particularly relevant as EasyRecycle adds complex equipment handling (e.g., medical/IT gear) to its portfolio.
- Apto Solutions: US-headquartered IT asset disposition provider offering secure data destruction, refurbishment, resale, and value-recovery services to enterprise clients. Directly comparable in the core ITAD-and-refurbishment value chain.
- Foxway: Swedish-headquartered circular IT lifecycle services company providing device buyback, refurbishment, resale, and responsible recycling across Europe. Directly comparable to EasyRecycle in ITAD, refurbishment-and-resale, and data-secure destruction, and a key Nordic/European competitor as EasyRecycle expands pan-Europe.
Emerging players
- Tier1 Asset Management: IT asset disposition and remarketing specialist focused on enterprise refresh projects, decommissioning, and data destruction. Comparable in ITAD service mix but smaller and more US-centric than EasyRecycle's European focus.
- Reciplas: WEEE recycling and secure IT asset disposition operator in Southern Europe. Comparable on certified e-waste recycling and data-bearing asset handling; regional player that EasyRecycle may compete with or partner alongside in its pan-European rollout.
Broad incumbents
- Sims Lifecycle Services: Global IT asset disposition arm of Sims Limited, operating large multi-country processing facilities for enterprise ITAD, data destruction, and electronics recycling. A direct competitor for pan-European enterprise ITAD contracts.
- Iron Mountain Asset Lifecycle Management: Division of Iron Mountain providing secure IT asset disposition, data destruction, and chain-of-custody services globally, including a major European footprint. A broad incumbent EasyRecycle will increasingly compete against for multinational accounts.
- Ingram Micro ITAD: Global IT distributor offering IT asset disposition and reverse-logistics services at scale, including European coverage. Competes with EasyRecycle for enterprise ITAD contracts and is a relevant benchmark for service breadth and scale.
Regional players
- ProCircular: Danish IT asset disposition and data destruction provider focused on certified, secure IT lifecycle services. Comparable service offering and immediate head-to-head competitor for Danish enterprise and public-sector ITAD contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyRecycle social profiles
Digital presenceEasyRecycle compliance and trust
Trust signalCompliance6 records
EasyRecycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyRecycle leadership team
Management profileNumber of profiles
Profiles9 records
EasyRecycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyRecycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyRecycle
What does EasyRecycle do?
EasyRecycle provides B2B IT asset disposition services: secure pickup of retired IT equipment from customer sites via a GPS-monitored own fleet, certified ISO 27001/27701-compliant data erasure, in-house physical destruction of hard drives through a DIN 66399 class 3-6 granulator, refurbishment and resale of functional devices, and certified environmental recycling of non-reusable equipment. Each engagement is documented with destruction certificates, CO2/sustainability reports and full chain-of-custody traceability to support GDPR compliance and CSR reporting.
Is EasyRecycle a public or private company?
EasyRecycle is a private company. It is classified as family owned and is currently operating.
When was EasyRecycle founded?
EasyRecycle was founded in 2011. It employs 11 to 50 people.
Where is EasyRecycle based?
EasyRecycle is headquartered in Frederikshavn, Denmark, in the Europe region.
How does EasyRecycle make money?
Five revenue lines are on record. IT Equipment Pickup and Resale is the primary driver. The others are secure Data Deletion Services, environmental Recycling, refurbishment and Upgrade Services and sustainability Reporting.
Who are EasyRecycle's main competitors?
Direct peers on record are 3stepIT, DataSpan, Apto Solutions and Foxway. Emerging players are Tier1 Asset Management and Reciplas. Broad incumbents are Sims Lifecycle Services, Iron Mountain Asset Lifecycle Management and Ingram Micro ITAD. ProCircular is listed as a regional player.
Does EasyRecycle have an API?
No public API is recorded for EasyRecycle.
What industry is EasyRecycle in?
EasyRecycle's product category is IT Asset Disposition & E-Waste Recycling. Its primary akta.pro industry code is BPALAIAA, IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling), with a secondary code of BPALAIAC, Data Destruction Services (On-site/Off-site, Media Sanitization). Its NAICS code is 56292 and its SIC code is 4953.