What Merryday does

Merryday S.r.l. is a privately held, micro-scale online restaurant and prepared-meal delivery operator founded in 2017 and headquartered at Viale dell'Industria in Padua, Italy. The company produces a daily rotating menu across nine product categories — Piatti Premium (chef-prepared single-portion dishes such as pasta, lasagna, fish, and meat), Piatti Smart (value-priced meals), Piatti Vegetariani, Insalatone & Poke, Burger & Co, Pane, Frutta & Dessert, Buffet catering packages, and beverages — and delivers them directly to homes and offices across 13 municipalities in the Padua province.

The underlying production model is built on a cook & chill process in which freshly prepared meals are rapidly cooled to preserve organoleptic characteristics and food safety, then transported in LinearBi thermal containers that maintain proper temperature through last-mile delivery. Orders are taken exclusively through the company's own e-commerce storefront (merryday.it), with 60-minute delivery time slots operating Monday–Friday from 11:00 to 15:00, weekend delivery available on request for orders over €200, and payments processed via Visa, Mastercard, Maestro, Diners Club, PayPal, EdenRed Ticket Restaurant, Satispay, and Yes-ticket meal vouchers. The company operates with 1–10 employees and has no mobile application, no disclosed APIs, and no public revenue figures.

Revenue is generated through three streams: (1) per-transaction food delivery to individual consumers (€2.49 flat delivery fee, €8 minimum in core zones / €38 minimum in extended zones, 3% biodegradable packaging surcharge), (2) the Merrycard prepaid loyalty program with six tiers from Free (€50) to Platinum (€2,000), and (3) B2B corporate catering and event buffet services. The only external capital on record is a €7,800 POR FESR 2014-2020 innovation grant from the Veneto Region awarded in 2021. The company serves a hybrid mix of individual consumers (primary) and local corporate clients (secondary) with no disclosed anchor customers, and its entire operating footprint is confined to a single Italian metropolitan province.

Name

Merryday

Legal name

Merryday S.r.l.

Website

https://merryday.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Merryday S.r.l. is a micro-scale Padua-based online restaurant delivering chef-prepared meals, salads, burgers, and buffet catering to individual consumers and local corporate clients across 13 municipalities using cook & chill technology and its own delivery fleet.

Ownership category

akta.pro rank

Product category

Food Delivery and Catering Services

NAICS

Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Food delivery service
• Meal preparation
• Corporate catering
• Prepaid meal cards
• Restaurant meals delivery

Headquarters

HQ city

Padua

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Delivery Transactions: One-time transaction model where customers purchase individual meals, dishes, and food items through the website. Orders are placed for specific delivery time slots with payment collected at checkout or upon delivery.
2. Merrycard Prepaid Cards: Prepaid gift cards (Merrycard Free, Easy, Bronze, Silver, Gold, Platinum) loaded with credit that customers use for gradual purchases, offering savings on each transaction.
3. Corporate Catering & Events: Bulk orders for businesses including buffet services, office lunches, and event catering with minimum order requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Merryday is an online restaurant that prepares and delivers chef-made meals, salads, pizza, burgers, bread, fruit, yogurt, and desserts directly to homes and offices in the Padua province. It operates a website-based ordering system with scheduled delivery slots and also offers corporate catering, buffet services for events, and a tiered prepaid Merrycard loyalty program.

Product overview

Merryday is a food delivery and catering service operating in the Padova area, offering a diverse menu of freshly prepared dishes organized into product categories. The core offering includes Piatti Premium (premium single-portion dishes prepared by professional chefs), Piatti Smart (value-oriented meals), Piatti Vegetariani (vegetarian options), Insalatone & Poke (salads and poke bowls), Burger & Co (burgers and sandwiches), Pane (baked goods), Frutta & Dessert (fruits and desserts), Buffet (catering for events and corporate gatherings), and Drink (beverages). The company also operates a loyalty program called Merrycard available in multiple tiers from Free to Platinum. All products are prepared using the cook&chill technique and delivered using LinearBi thermal containers.

Differentiator

Problem solved

Functional benefit

Brands

• Merrycard: A prepaid card system where customers load credit to use for orders with savings on purchases. Available in tiers: Free (€50), Easy (€100), Bronze (€200), Silver (€500), Gold (€1,000), and Platinum (€2,000).

Products and services

• Piatti Premium Premium single-portion dishes including pasta, lasagna, meats, and fish prepared by professional chefs. Sold to individual consumers and corporate clients in the Padua province via the Merryday website with scheduled delivery.
• Piatti Smart Value-oriented single-portion dishes including pasta, rice, and light meals for budget-conscious customers. Delivered across the Padua service area.
• Piatti Vegetariani Vegetarian dishes including salads, grilled vegetables, and plant-based meal options delivered within the Padua delivery zone.
• Insalatone & Poke Fresh salads and poke bowls with various protein options including chicken, seafood, and vegetarian ingredients for home or office delivery in Padua.
• Burger & Co Burgers, sandwiches, and wraps including beef, chicken, seafood, and vegetarian options with sides, delivered across the Padua service area.
• Pane Fresh baked goods including rustic rolls, focaccia, and bread baskets available for delivery across the Padua service area.
• Frutta & Dessert Fresh fruit, Greek yogurt, pastries, muffins, cookies, cheesecakes, tiramisu, and other desserts available for delivery in the Padua area.
• Buffet Catering Catering packages for events and corporate gatherings including sandwiches, quiches, mini focaccias, cold dishes, cold pasta, and desserts sized for groups of 6-10+ servings.
• Drink Beverages including water, soft drinks, juices, and craft beer available alongside meal orders for delivery in Padua.
• Merrycard Prepaid Loyalty Program Prepaid loyalty card program with multiple tiers (Free €50, Easy €100, Bronze €200, Silver €500, Gold €1,000, Platinum €2,000) offering progressive savings on Merryday orders for individuals and corporate employee meal benefits.
• Corporate Catering and Office Lunch Program B2B catering service for local businesses in the Padua area covering office lunches, meetings, corporate events, and employee meal benefits, sold via dedicated corporate pages, WhatsApp, and email with a higher €38 minimum order in extended zones.

Quantifiable outcome

• Delivery to 13 municipalities in Padua province

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Cortilia: Italian online retailer specializing in fresh, local, and organic food delivered to homes. Comparable to Merryday in its focus on chef-quality / premium food delivery, B2C, and regional Italian sourcing, though Cortilia is more grocery-farm oriented.
• Too Good To Go (Italia): Surplus-food marketplace app operating in Italy, allowing restaurants and food businesses to sell unsold meals at discounted prices. Comparable to Merryday in its focus on the local-meal-delivery category and Italian consumer market, but with a sustainability/surplus angle.

Broad incumbents

• Cir Food: Italian cooperative catering group providing corporate catering, school meals, and food services to businesses and institutions. Comparable in B2B catering, employee meal solutions, and buffet/event services across northern Italy including Veneto.
• Sodexo Italia: Global corporate services and food services company with operations in Italy. Comparable to Merryday's B2B catering and employee meal benefit offering, but at much larger scale and as part of a broader facilities-management portfolio.
• Elior Italia: Italian subsidiary of the Elior Group, one of the leading contract catering and food services companies in Europe. Comparable in corporate catering, employee meal programs, and event buffet services, though operating at much larger scale across multiple segments.

Direct peers

• Foodinho: Italian food delivery service with a focus on quality restaurants and corporate accounts. Comparable to Merryday in the B2B/corporate catering and B2C premium meal delivery model, serving overlapping customer segments in northern Italy.
• Glovo (Italy): Multi-category delivery platform with a strong presence in Italian cities, offering food, grocery, and other on-demand delivery. Competes with Merryday for the same home/office meal occasions in Padova and is a structural competitor for consumer mindshare.
• Uber Eats (Italy): Global on-demand food delivery platform operating in major Italian cities including the Veneto region. Directly competes for the same consumer lunch/dinner occasions and corporate meal orders that Merryday targets.
• Just Eat Italy: Italian arm of the Just Eat Takeaway aggregator, providing restaurant meal ordering and delivery. Operates the same DTC food delivery model as Merryday but at national scale with partner restaurants and a shared delivery infrastructure.
• Deliveroo (Italy): One of the leading food delivery platforms in Italy, connecting consumers with restaurants for home/office delivery. Directly comparable to Merryday's core DTC food delivery value proposition, though at national scale and using third-party riders rather than an in-house fleet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merryday