Markson

What Markson does

Markson, legally SAS RHOBS, is a French digital marketing agency founded in 2017 and headquartered in Annecy (Chavanod), Haute-Savoie, operating under director Olivier Sire. The firm delivers a full-stack B2B-oriented digital marketing service portfolio organized around five pillars: social media management (LinkedIn, Facebook, Instagram, TikTok), SEO and Google Maps referencing, website creation and optimization, paid media campaign management (Google Ads, LinkedIn Ads, Facebook/Instagram Ads, Spotify Ads), and B2B digital prospecting via LinkedIn and email with social selling. The underlying technology stack is composed of established third-party marketing platforms (Google Ads, Meta, LinkedIn, Spotify, Google Analytics, Google My Business, Creator Studio) augmented by selective integration of generative AI (LLM) in content creation, SEO, and marketing automation workflows.

Markson's go-to-market is sales-led and primarily regional, targeting TPE/PME clients in the Haute-Savoie department and Geneva canton, with selected enterprise accounts (Garmin, Grosfillex, Bosch Marignier/Alpsolu, HACER) and government clients (Brides-les-Bains tourism office) supplementing the SMB base. Customer acquisition is anchored on a free 5-phase digital audit, followed by direct and inside sales outreach via phone, email, and online contact forms. The revenue model is professional services with mixed pricing: performance-based for B2B lead generation at €150-250 HT per qualified lead with no commitment, and quote-based retainers for the broader marketing service suite; international B2B prospection campaigns span the UK, Italy, Spain, Germany, Portugal, Saudi Arabia, Scandinavia, USA, and Canada.

The firm operates with a lean team of 1-10 employees and is privately held with no disclosed external funding, parent company, or M&A activity. It holds Qualiopi certification for training services, maintains a 4.9/5 Google rating across 24 reviews, and has been continuously operating since 2017 (website copyright 2017-2026). The business is a typical example of a French regional full-service digital agency monetizing local SMB relationships and recurring performance-based lead generation.

Name

Markson

Legal name

SAS RHOBS

Website

https://markson.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Markson is a French digital marketing agency based in Annecy, founded in 2017, that delivers SEO, social media management, paid advertising, and LinkedIn-based B2B prospecting services primarily to TPE/PME clients in Haute-Savoie and Geneva canton.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing services
• B2B lead generation
• Search engine optimization
• Social media management
• Paid advertising campaigns

Headquarters

HQ city

Chavanod

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Markson generates revenue through providing comprehensive digital marketing services including social media management, SEO optimization, Google Ads campaigns, website creation/optimization, B2B digital prospection, and social selling coaching. Services are delivered as professional services engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Markson is a digital marketing agency that delivers B2B digital marketing services including social media management (LinkedIn, Facebook, Instagram), SEO and Google Maps referencing, website creation and optimization, paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook/Instagram Ads, Spotify Ads), and B2B digital prospecting via LinkedIn and email with performance-based pricing of €150–€250 per qualified lead. The agency integrates generative AI (LLM) into its content creation and SEO processes and primarily serves TPE/PME businesses in Haute-Savoie and the Geneva canton.

Product overview

Markson is a digital marketing agency based in Annecy, France, offering a comprehensive portfolio of services rather than a unified software product. The agency provides B2B-focused digital marketing services organized around five core pillars: (1) Social Media Management covering LinkedIn, Facebook, Instagram, and TikTok with content creation and community engagement; (2) SEO & Google Maps Referencing for organic search visibility; (3) Website Creation & Optimization for both showcase and ecommerce sites; (4) Digital Advertising including Google Ads, LinkedIn Ads, Facebook/Instagram Ads, and Spotify Ads campaigns; and (5) B2B Digital Prospecting & Social Selling via LinkedIn and email with guaranteed lead generation. Supplementary services include Social Selling Coaching for client training, B2B Lead Lists for direct prospecting, Sales Content Creation (ebooks, white papers, landing pages, webinars, videos), Marketing & Digital Strategy consulting, and a Free Digital Audit. The agency integrates generative AI (LLM) into its processes to enhance performance across all service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management & Community Management Management and authentic presence development across LinkedIn, Facebook, and Instagram, including content creation and community engagement for TPE/PME and B2B clients.
• SEO & Google Maps Referencing Natural search engine optimization services targeting first-page Google rankings against competitors, including Google My Business and Maps optimization for local businesses.
• Website Creation & Optimization Design, development, and optimization of showcase and ecommerce websites, including UX improvements, content optimization, and conversion rate enhancement.
• Google Ads & SEA Campaigns Paid digital advertising campaign management across Google Ads, YouTube, and Google Shopping to drive targeted audience acquisition for SMEs.
• B2B Digital Prospecting & Social Selling Outsourced B2B lead generation and appointment-setting service delivered via LinkedIn and email, with guaranteed qualified leads priced at €150–€250 HT per lead and no duration commitment.
• Social Selling Coaching

Quantifiable outcome

• 60,000 additional visitors generated in 2019 for Brides-les-Bains tourism office through SEO and SEA campaigns

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Partnerships

Two partnerships are on record, tiered minor.

• OVHminorOthersOVH provides web hosting services for markson.fr website. Standard hosting provider relationship, not a strategic partnership.
• TrustindexminorOthersTrustindex provides verified review badge certification for Google reviews displayed on the agency website, confirming authenticity of customer testimonials.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Plezi: French B2B marketing automation platform serving SMEs with email, landing pages, and content workflows. Partial overlap with Markson's B2B content and lead-gen services but as a SaaS rather than agency.

Direct peers

• 1min30: French web marketing agency covering SEO, SEA, social media, and content marketing for SMBs. Similar full-service digital agency model with comparable SMB customer profile.
• Junto: French digital marketing agency specialized in SEO, SEA, and web analytics for SMEs. Direct overlap with Markson's SEO/Google Ads pillar and TPE/PME target segment.
• Eskimoz: Paris-based French performance marketing agency offering SEO, SEA, and content services to B2B and B2C clients. Closely matches Markson's service mix and French SMB focus, with a larger international footprint.

Broad incumbents

• HubSpot: Global CRM and marketing automation platform widely adopted by SMBs. Represents the in-house toolset that competes with Markson's agency offering for inbound marketing and lead nurturing budgets.
• Digimind: French-based marketing intelligence and social listening platform. Broader incumbent serving enterprise marketing teams with research tooling — adjacent to Markson's social media and listening services.

Regional players

• Actito: Belgian/European marketing automation and CRM platform headquartered in Brussels. Adjacent to the B2B prospecting/CRM-oriented services Markson offers to its European clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwfnsXX35nWT5msR19HmzHg
• Facebookfacebook.com/AgenceMarkson
• LinkedInlinkedin.com/company/markson-b2b
• Instagraminstagram.com/agencemarkson
• TikToktiktok.com/@agencemarkson?lang=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markson