Plezi
Plezi is a Paris-based B2B marketing automation SaaS platform that helps European marketing and sales teams generate, nurture, and convert leads via its proprietary Smart Campaign algorithm, CRM integrations, and freemium-to-enterprise pricing tiers.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Plezi does
Plezi is a Paris-headquartered B2B marketing automation SaaS company founded in 2015 by Charles Dolisy and Renaud De Lacotte, positioned as France's first fully automated SaaS marketing automation platform. The platform supports the full inbound marketing cycle: visitor attraction via SEO-optimized landing pages and forms, conversion into leads through progressive profiling, automated engagement via the proprietary Smart Campaign algorithm and visual workflows, behavioral lead scoring, and bi-directional sync with major CRMs. Its customer base comprises over 400 corporate accounts (notable logos include Bow Medical, Open Bee, Sellsy, Bertin Technologies, and Lemonway) and over 4,000 individual marketing professionals, spanning SMB, mid-market, and selected enterprise organizations across verticals such as software, healthcare, financial services, manufacturing, consulting, and insurance. The company explicitly targets marketing teams, sales teams, CEOs/executives, and digital marketing agencies seeking to automate the ~16 hours/week marketers spend on repetitive tasks and to align marketing with sales through a shared contact database.
Under the hood, Plezi is a multi-tenant SaaS application whose technical centerpiece is the Smart Campaign recommendation engine, which automatically constructs personalized multi-step content journeys per contact based on prior interactions and stated interests — claimed to reduce campaign-build time by ~4x versus manual workflows. The stack also includes a progressive-profiling form engine, drag-and-drop landing page editor, automated behavioral email and newsletter delivery, a public API (api-docs.plezi.co), and native bi-directional CRM integrations with Salesforce, HubSpot, Sellsy, Pipedrive, Microsoft Dynamics 365, Zoho, and others, with 2,000+ additional tools reachable via Zapier. PleziA introduces generative AI assistance for content creation, and the platform is fully GDPR/RGPD-compliant with data hosted in France.
Commercially, Plezi operates a hybrid sales-led and product-led motion. The core commercial surface is three paid tiers — Plezi Plus from €169/month (1,000 contacts), Plezi Star from €799/month (4,000 contacts, including Smart Campaign and multilingual), and Plezi Enterprise from €699/month (customized solution) — alongside the Plezi One freemium tier (free plan plus €39/month paid email automation). Distribution combines direct sales with personalized 15-minute demos and dedicated account managers for mid-market/enterprise, self-serve PLG for SMBs via Plezi One, an affiliate program offering 40% recurring commissions, and a network of 25+ certified partner agencies across Europe. The company has offices in Paris (HQ), London, and Marseille, ~40+ employees, and has raised at least one disclosed venture round (a 2019 round led by Odyssee Venture) with stated intent to expand into the United States.
Plezi firmographics
Firmographics- Name
- Plezi
- Legal name
- Plezi
- Website
- https://plezi.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plezi is a Paris-based B2B marketing automation SaaS platform that helps European marketing and sales teams generate, nurture, and convert leads via its proprietary Smart Campaign algorithm, CRM integrations, and freemium-to-enterprise pricing tiers.
- Ownership category
- akta.pro rank
Plezi industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Other Services Related to Advertising (54189)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Plezi is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Plezi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Revenue - Plus Plan: Monthly/annual subscription for core marketing automation features including contact centralization, forms, landing pages, automated scoring, marketing emails, and dashboards. Priced from €169/month with 1,000 included contacts.
- Subscription Revenue - Star Plan: Premium subscription tier including Smart Campaign, customizable scoring, workflows, multilingual version, and advanced dashboards. Priced from €799/month with 4,000 contacts.
- Subscription Revenue - Enterprise Plan: Fully customized solution for mid-sized companies and multi-entity organizations with tailor-made development and personalized support. Priced from €699/month with 4,000 contacts.
- Subscription Revenue - Plezi One: Freemium tier with free plan for basic features; paid version at €39/month including email automation capabilities for SMBs and freelancers.
- CRM Integration Add-on: Bi-directional CRM synchronization available as €50/month add-on for enhanced data synchronization capabilities.
- Affiliate Program: 40% recurring commission for affiliates referring paying Plezi One users; €5 per free user referral. First year pays 40% of monthly subscription, subsequent years pay 10%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Plus Plan: Core marketing automation starting at €169/month |
| Subscription | Annual | Star Plan: Advanced automation with Smart Campaigns from €799/month |
| Subscription | Annual | Enterprise Plan: Customized solution for mid-sized companies |
| Freemium | Monthly | Plezi One: Freemium entry-level with paid upgrade |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Plezi product offering
Product offeringCore offering
Plezi is a B2B SaaS marketing automation platform that helps marketing and sales teams attract, convert, and nurture leads through automated email campaigns, landing pages, forms, and lead scoring. Its proprietary Smart Campaign algorithm automatically generates personalized content workflows for each contact based on behavior and purchase readiness, and bi-directional CRM integrations pass qualified leads to sales teams with full contact history. The platform is offered across Plus, Star, and Enterprise subscription tiers, plus a freemium Plezi One tier for SMBs.
Product overview
Plezi is a B2B marketing automation platform offered as a unified SaaS solution with multiple pricing tiers and product lines. The core Plezi platform encompasses features for lead generation (landing pages, forms), lead nurturing (Smart Campaign, Workflows, Email Marketing, Lead Scoring), and sales alignment (CRM Integration). The product portfolio includes Plezi One as a free/affordable entry-level offering with basic forms and dashboards, and three paid tiers (Plus at €169/mo, Star at €799/mo, and Enterprise at €699/mo) providing progressively advanced features. The Star tier notably includes the proprietary Smart Campaign algorithm that automatically creates personalized content workflows. Supporting services include the Happy Academy training platform, guided onboarding programs, and an affiliate program. The platform also incorporates AI capabilities through PleziA for content creation assistance. All tiers include CRM integrations, with bi-directional sync available for major platforms like Salesforce, HubSpot, and Pipedrive.
Differentiator
Problem solved
Functional benefit
Brands
- Plezi One: A free B2B digital marketing solution that helps small and medium-sized businesses generate their first leads and lay foundations of their digital strategy.
- Plezi Plus
- Plezi Star
- Plezi Enterprise
Products and services
- Plezi Marketing Automation Platform B2B SaaS marketing automation platform that supports the entire inbound marketing cycle - attracting visitors, converting them into leads through forms and landing pages, engaging contacts with automated campaigns and lead nurturing, and aligning marketing with sales through bi-directional CRM integration. Designed for B2B marketing managers and sales teams seeking to automate lead generation and qualification.
- Plezi One Freemium entry-level B2B marketing automation solution for small businesses, startups, freelancers, and digital marketing agencies. Provides forms, contact management, content centralization, basic dashboards, and WordPress plugin integration. Paid tier at €39/month adds email campaign automation.
- Happy Academy 24/7 accessible training platform that trains Plezi users at their own pace with marketing automation best practices, part of Plezi's personalized customer support offering.
- Plezi Onboarding Program Guided onboarding service comprising four one-hour sessions configured with expert help, technical setup of the Plezi workspace, and turnkey Smart Campaign setup for new customers.
Quantifiable outcome
- +47% traffic increase after 12 months
- +7 more outcomes
Companies that use Plezi
Customer profileNamed customers24 records
Segments10 records
Ideal customer profiles2 records
Plezi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability6 records
Feature6 records
Plezi partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- RenderbloomcoreDigital Growth Partner providing creativity, analytics and content services. Certified Plezi user. Located in Canada/Americas region. Specializes in Digital First Website design, Inbound marketing, Content factory, Marketing/brand strategy, and Sales enablement.
- PurechannelscoreWorking with vendors, distributors and partners to drive better revenue, relationships and ROI. Certified Plezi user. Located in United Kingdom. Specializes in Channel marketing, Lead generation, Marketing campaigns, Content creation, and Partner portals.
- ApexurecoreConversion focused landing page and web design agency. Certified Plezi user. Located in United Kingdom. Specializes in Marketing strategy, Website and landing page design.
- WebConversioncoreInbound marketing expert agency and Plezi partner. Founded by Maud Epinette. Specializes in helping clients generate leads and implement marketing automation strategies.
- Agence ChurchillminorFrench digital agency partner specializing in B2B marketing automation implementation for clients across various maturity levels.
- Budget BoxminorMarketing agency using Plezi Smart Campaigns for customer acquisition and retention. Partner in lead nurturing and customer success.
- SalesforcecoreBi-directional CRM integration allowing real-time data synchronization between Plezi and Salesforce. Changes made in one system immediately reflected in the other.
- HubSpotcoreNative bi-directional CRM integration with HubSpot CRM for seamless data synchronization and lead management.
- SellsycoreNative bi-directional CRM integration with Sellsy CRM platform popular in French market.
- Microsoft Dynamics 365coreNative integration with Microsoft Dynamics 365 for enterprise customers requiring Microsoft ecosystem compatibility.
- PipedrivecoreNative bi-directional integration with Pipedrive CRM for sales-focused workflow automation.
- Zoho CRMcoreNative integration with Zoho CRM for small to mid-market customers.
- ZapiercoreIntegration platform connecting Plezi with 2,000+ business tools. Enables advanced automation workflows between Plezi and external systems. No additional costs from Plezi side.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Plezi competitors and assessment
Company assessmentBroad incumbents
- Mailchimp:
- HubSpot: Dominant B2B marketing automation and CRM platform with marketing hub, sales hub, and CMS. Plezi positions explicitly as a simpler, European alternative to HubSpot's full-stack approach.
- Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce-owned B2B marketing automation suite integrated with Salesforce CRM. Comparable in B2B lead scoring, CRM sync, and nurture workflows but at a much higher enterprise price point.
Direct peers
- Brevo (formerly Sendinblue): Paris-headquartered marketing automation, email, and CRM platform. Directly comparable French-origin competitor targeting SMBs and mid-market with similar freemium-plus-paid pricing and a comparable feature set (email, automation, CRM sync, landing pages).
- ActiveCampaign: Mid-market B2B/B2C marketing automation with CRM, email automation, and behavioral workflows. Closely comparable product scope and SMB-to-enterprise customer mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Plezi social profiles
Digital presencePlezi compliance and trust
Trust signalCompliance1 record
Plezi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plezi leadership team
Management profileNumber of profiles
Profiles2 records
Plezi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plezi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plezi
What does Plezi do?
Plezi is a B2B SaaS marketing automation platform that helps marketing and sales teams attract, convert, and nurture leads through automated email campaigns, landing pages, forms, and lead scoring. Its proprietary Smart Campaign algorithm automatically generates personalized content workflows for each contact based on behavior and purchase readiness, and bi-directional CRM integrations pass qualified leads to sales teams with full contact history. The platform is offered across Plus, Star, and Enterprise subscription tiers, plus a freemium Plezi One tier for SMBs.
Is Plezi a public or private company?
Plezi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plezi founded?
Plezi was founded in 2015. It employs 11 to 50 people.
Where is Plezi based?
Plezi is headquartered in Paris, France, in the Europe region.
How does Plezi make money?
Six revenue lines are on record. Subscription Revenue - Plus Plan is the primary driver. The others are subscription Revenue - Star Plan, subscription Revenue - Enterprise Plan, subscription Revenue - Plezi One, CRM Integration Add-on and affiliate Program.
Who are Plezi's main competitors?
Broad incumbents on record are Mailchimp, HubSpot and Salesforce Marketing Cloud Account Engagement (Pardot). Direct peers are Brevo (formerly Sendinblue) and ActiveCampaign.
Does Plezi have an API?
Yes. Plezi offers a robust API for creating custom integrations with other tools. The API documentation is available at https://api-docs.plezi.co/. Bi-directional synchronization with CRM costs €50/month. No advanced technical skills are required for integrating with leading CRMs; it involves a 2-step process: connecting Plezi to the CRM by integrating the API key, followed by synchronization of fields between the two tools. Developer documentation is at api-docs.plezi.co.
What industry is Plezi in?
Plezi's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAJ, CRM Data Quality, Enrichment & CDP-Adjacent CRM. Its NAICS code is 54189 and its SIC code is 7372.