Mann Media

What Mann Media does

Mann Media is an independent, boutique marketing and public relations agency founded in 2002 and headquartered in the West Village of New York City. The firm operates under the brand 'PR Divas' (prdivas.com) and is led by two principals — Linda Mann (25+ years of marketing communications experience) and Antoinette Fitapelli (19+ years of media and influencer relations experience) — alongside a small support team of 11-50 employees. Its practice is organized around bespoke, multi-platform PR campaigns tailored to each client, with explicit positioning against 'cookie-cutter' agency approaches and an emphasis on listening-driven strategy. The firm does not maintain a proprietary technology platform; its differentiated assets are the principals' category expertise (fashion, beauty, retail, health/wellness, consumer products, home decor, publishing, and lifestyle) and the media relationships they hold across television (NY1, Fox 5 News, CNBC, CBS-TV, PIX 11, Fortune Live Media), print (Women's Wear Daily, New York Post, Time Out New York), and digital outlets (Bella NYC, Racked.com, Fashion Whirled).

The service portfolio comprises strategic brand-building campaigns, media placement across TV/radio/print/digital, crisis communications, and creative programming linked to client business objectives. Mann Media does not have published pricing and structures engagements on a customized basis — consistent with retainer or project-fee arrangements typical of boutique PR firms — drawing revenue from professional services fees across a mix of enterprise (Loehmann's, Dr. Cameron Rokhsar), mid-market (Peter Manning NYC, Lola & Sophie, Emilio Cavallini), SMB (Biggs & Featherbelle), and nonprofit (The Daniel Jordan Fiddle Foundation) clients.

The go-to-market is sales-led and relationship-driven, with the firm relying on demonstrated results in earned media coverage, an active portfolio and clients section on its website, and industry reputation for new client acquisition. Geographic scope is regional (New York), with no disclosed second offices or international client mandate. There is no evidence of institutional investment, external funding, M&A activity, ownership transition, or expansion of scale beyond the original boutique model. Direct contacts are maintained individually through the two principals at [email protected] and [email protected], with a single published phone line (212.675.0100).

Name

Mann Media

Legal name

Mann Media

Website

https://prdivas.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mann Media is an independent, boutique marketing and public relations agency based in New York City, founded in 2002, serving fashion, beauty, retail, health, consumer products, home decor, publishing, and lifestyle clients with tailored multi-platform PR campaigns led by two senior principals.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Media Representatives (54184), Media Representatives (541840)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Executive & Leadership Reputation Management (MPAAAOAE)

Keywords

• Fashion public relations
• Beauty brand marketing
• Lifestyle brand communications
• Consumer products PR
• Media relations agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Relations Services: Mann Media generates revenue through professional PR and marketing communications services. As a boutique agency, revenue likely comes from retainer-based engagements, project fees, or a combination tailored to each client's specific objectives. The firm's emphasis on 'meticulously-tailored multi-platform programs' suggests customized service packages rather than standardized pricing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mann Media is an independent creative marketing and public relations agency that provides strategic communications, media relations, brand-building, special events, product placement, and partnership development for fashion, beauty, retail, health, consumer products, home decor, publishing, and lifestyle brands. Each account is personally led by one of the two founding principals to ensure senior-level attention.

Product overview

Mann Media is an independent creative marketing and public relations agency, not a software product company. They offer bespoke multi-platform PR and communications programs designed to enhance brand profiles, reach new audiences, and increase awareness and sales for clients across fashion, beauty, retail, health, consumer products, home decor, publishing, and lifestyle sectors. Their service offering is delivered through a team of communications professionals and does not involve a software platform, product modules, or technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Marketing and Public Relations Services Comprehensive creative marketing and PR services including media relations, brand-building, strategic partnerships, special events, and product placement for fashion, beauty, retail, health, consumer products, home decor, publishing, and lifestyle brands. Each account is personally led by one of the two founding principals.

Quantifiable outcome

• Extensive media coverage across major outlets including NY1, Fox 5 News, CNBC, Fortune Live Media, Women's Wear Daily, CBS-TV, PIX 11, New York Post, and Time Out New York

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Weber Shandwick: Global PR network with major consumer marketing and health practices. Network-scale incumbent competing for the same Fortune 500 fashion, beauty, retail and consumer health clients that anchor Mann Media's vertical.
• Ketchum: Global communications agency with strong consumer/lifestyle and food practices. Large network incumbent in the same fashion/beauty/consumer categories that form Mann Media's core verticals.
• Edelman: Global communications firm with deep consumer/beauty/lifestyle practice. The dominant incumbent against which boutique competitors are benchmarked; represents the path Mann Media's mid-market clients typically take when scaling up.
• Ruder Finn: Long-established NYC-headquartered communications firm spanning PR, digital and healthcare. Significantly larger but operating in the same NYC consumer/lifestyle/healthcare PR market, often competing for the same enterprise retainers Mann Media's clients eventually outgrow into.

Direct peers

• Praytell Agency: Mid-sized creative communications agency with strong consumer, lifestyle and brand storytelling focus. Operates at a slightly larger scale than Mann Media but competes for the same fashion/beauty/lifestyle and digital-first brand budgets.
• 5W Public Relations: NYC-based, founder-led boutique PR agency serving consumer, lifestyle, beauty and tech brands. 5W is the closest head-to-head boutique competitor in the same consumer-lifestyle category, competing for the same mid-market retainers Mann Media targets.
• LaunchSquad: Boutique PR firm with consumer, tech and lifestyle practices. Operates a similar principal-led boutique model and overlaps with Mann Media on lifestyle, beauty and consumer product launches.
• Walker Drawas Communications: Boutique NYC PR firm specializing in beauty, fashion, and lifestyle brands. Direct boutique competitor with comparable size, founder-led model, and overlapping client profiles in fashion and beauty.
• SHIFT Communications: Data-driven boutique PR agency with consumer and lifestyle accounts. Comparable in size and boutique positioning, competing for similar PR retainers and analytic-driven earned media work.

Emerging players

• Becca PR: NYC-based boutique lifestyle, beauty and wellness PR agency. Smaller-scale and earlier-stage, but operating in the same fashion/beauty/wellness vertical Mann Media serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mann Media