Sportstop

What Sportstop does

Sportstop (legal name SportStop Inc.) is a family-owned sporting goods and team sports apparel distributor headquartered in Little Rock, Arkansas, founded in 1978 by Jay Rogers and now operated into its third generation with James Rogers. The company supplies custom uniforms, athletic equipment, shoes, spirit wear, and player packs to K-12 schools, colleges and universities, and recreation leagues, operating entirely within the state of Arkansas.

Its core product set comprises custom jerseys and uniforms (designed through partner portals such as Nike Team, Adidas and Alleson Athletic), athletic equipment for school and league play, Coach's Corner (a guided five-step team outfitting service), and an online Player Packs ordering system that lets coaches distribute team-specific order links to players. Sportstop does not operate a software platform; its technology footprint is limited to a marketing website, an online ordering workflow, and links to roughly 25 external brand catalogs.

Revenue is generated primarily through one-time team-based custom orders placed via four field sales representatives covering Arkansas, supplemented by self-serve online Player Pack orders. Sportstop's positioning rests on its Top Nike Team Dealer status, membership in the national Sports, Inc. buying organization (claimed to deliver industry-low pricing), and multi-decade family relationships with Arkansas coaches and school administrators. The company has 11 full-time employees and has not raised external capital or pursued M&A.

Name

Sportstop

Legal name

SportStop Inc.

Website

https://sportstopinc.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportstop is a family-owned Little Rock, Arkansas distributor of custom team uniforms, athletic equipment, and player packs for K-12 schools, colleges, and recreation leagues across the state.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Team uniforms
• Athletic equipment
• Sporting goods retail
• Custom jerseys
• Recreational sports apparel

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Team sales - custom uniforms and athletic equipment: Orders for custom uniforms, athletic equipment, and spirit wear sold directly to schools, leagues, and recreational programs through team sales representatives. Products include name-brand items sourced through the Sports, Inc. national buying organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sportstop is a family-owned sporting goods retailer based in Little Rock, Arkansas, that supplies custom team uniforms, athletic equipment, footwear, and spirit wear to colleges, high schools, K-12 schools, and recreation leagues. The company operates a dedicated field sales force of four road representatives covering the state of Arkansas and supports team outfitting through a Coach's Corner service and an online Player Packs ordering system that connects brand partner portals (Nike Team, Adidas, Alleson Athletic) with coaches and players.

Product overview

SportStop is a traditional sporting goods and team sports apparel company serving colleges, high schools, and recreation leagues in Arkansas. The company operates as a single unified offering combining custom uniform design (via Nike Team, Adidas, and Alleson Athletic brand portals), athletic equipment supply, and the Player Packs online ordering system. Their core products include custom uniforms/jerseys, athletic equipment and shoes, and team deals, supported by Coach's Corner service for outfitting teams and a catalogs section linking to partner brand catalogs. The company does not operate a SaaS platform but rather provides sales and ordering services for physical sporting goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Uniforms and Jerseys Custom school and team uniforms and jerseys designed through Nike Team, Adidas, and Alleson Athletic brand partner portals for coaches and administrators outfitting athletic teams.
• Player Packs Custom school player pack ordering system that lets coaches set up team-specific online storefronts so players can shop and receive assembled packs delivered to the coach for distribution.
• Athletic Equipment and Gear Athletic equipment including shoes for all sports, official balls for all sports, coach and official gear, and gear for school and league play.
• Team Sales Service Dedicated field sales representatives covering the entire state of Arkansas to provide athletic uniforms, equipment, and personalized service to schools, leagues, and recreational programs.
• Brand Catalog Access Curated access to external brand catalogs including Nike Team, Adidas Team, Alleson Athletic, ASI Sports, Baden Sports, Badger Sport, Champion Sports, Wilson, Rawlings, and other major athletic equipment brands for uniform design and product browsing.
• Coach's Corner Outfitting Service A guided five-step outfitting service that walks coaches through custom jersey design, spirit clothes, and player pack setup from initial contact through on-time delivery.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Sports, Inc. (National Buying Organization)coreStrategic or Co-development PartnerSportstop's unique association with the national Sports, Inc. buying organization enables them to obtain the best products at the industry's lowest prices. These cost savings are passed along to customers.
• NikecoreChannel Partner/ Reseller/ DistributorSportstop is one of the top Nike team dealers in the U.S., offering Nike footwear, apparel and uniforms including those seen on major college programs through the Nike Team program.
• AdidasminorChannel Partner/ Reseller/ DistributorPartnership allows Sportstop to offer Adidas custom uniforms through the Adidas customization platform.
• Alleson AthleticminorChannel Partner/ Reseller/ DistributorPartnership provides access to Alleson Athletic catalogs and custom uniform builder for team orders.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• CustomInk: Digital-first custom apparel and team-uniform platform. Overlaps with Sportstop's custom-uniforms and player-pack offering but competes through self-serve online design and ordering rather than field-sales relationships.

Broad incumbents

• Eastbay: National athletic footwear, apparel and team-gear retailer with strong school and team-program ties. Overlaps with Sportstop's team athletic footwear and uniform categories but operates at much larger scale with a catalog/e-commerce model.
• Modell's Sporting Goods: Multi-category sporting goods retailer carrying team uniforms, athletic equipment and footwear. Comparable assortment to Sportstop but with a multi-state store footprint and broader consumer rather than team-dealer focus.
• Riddell: Major team-sports equipment brand (helmets, pads, football gear) supplied through dealer networks like Sportstop's. Comparable as a brand partner and category competitor in the team-equipment segment Sportstop sells.
• Dick's Sporting Goods Team Sales HQ: Team sports fulfillment arm of the largest U.S. sporting goods retailer, providing custom uniforms and equipment to schools and leagues nationwide. Direct overlap in team-sales offerings, though at vastly greater scale and with a different brand mix.

Regional players

• Hibbett Sports: Regional sporting goods retailer with deep presence in small-town and Southeastern U.S. markets. Comparable in retail sporting goods assortment and community/school focus, though Hibbett's footprint is broader and store-based rather than team-sales-led.
• Olympia Sports: Regional sporting goods retailer focused on team and athletic gear for schools and community leagues. Comparable customer base and product categories but with a multi-state retail-store model rather than a single-state field-sales approach.

Direct peers

• BSN Sports: Largest direct competitor in U.S. team sports uniforms and athletic equipment distribution, serving schools, leagues and colleges. Closest comparable in product mix (custom uniforms, equipment, player packs) and target customer base, but at national rather than single-state scale.
• Varsity Brands: Major team uniform, spirit wear and scholastic athletics brand operator. Comparable because it sells branded team apparel and equipment to schools and youth leagues through dealer/distributor channels similar to Sportstop's model.
• Game One: Team sports apparel and equipment dealer serving schools, colleges and athletic programs. Comparable in custom-uniform and equipment distribution model and similar school/league customer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sportstopinc
• Facebookfacebook.com/sportstopAR
• Pinterestsportstopinc.com/blog/2018/8/31/go-team-go
• LinkedInlinkedin.com/company/sportstopinc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportstop