This is
Esto es is a regional digital agency founded in 2011, providing UX/UI design, custom software development, and AI diagnostics to enterprise clients across Latin America and the US from offices in Argentina and Mexico.
- Company typePrivate
- Founded2011
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingServices
What This is does
Esto es (legal name: ESTO ES SRL) is a regional digital agency founded in 2011 in Argentina, providing comprehensive digital transformation services to enterprise clients across Latin America and the United States. The company operates from dual headquarters in Buenos Aires (Av. Dorrego 3550, CABA) and Mexico City (Sócrates 141, Piso 3, CDMX), supported by a 40+ person interdisciplinary team led by CEO Ignacio Nicolás Francolino and CTO Germán Cugliandolo. Its service portfolio is organized under the "Ecosistema Digital" umbrella, comprising three core lines: UX/UI Design, Custom Software Development & Staff Augmentation, and AI Diagnostics & Automation (Diagnóstico y Automatización con IA). The company also operates a subsidiary unit, Vurkina (formerly Media & Experience), focused on Ambient Marketing and Urban Art.
The technology stack centers on mainstream web and cloud tooling (Next.js, NestJS, React, Angular, AWS, HTML/CSS) paired with third-party generative AI services (OpenAI, Gemini, and V0 by Vercel) that are used to accelerate prototyping, copy generation, and ideation in client delivery. A proprietary internal management platform (app.estoes.me) supports ticket-based project delivery. Notable proprietary methodologies include a digital maturity diagnostic (covering culture, people, processes, and technology) with a 6–12 week implementation roadmap, and a full-service User Research and Testing Lab. The company holds IRAM-ISO 9001:2015 certification (registration RI-9000-14452) covering design and development of software.
Esto es generates revenue through professional services delivered on a project-based, quote-driven pricing model with multi-year contract cadences. It sells to enterprise clients across diverse verticals — including banking (BBVA), pharmaceuticals (Bayer), food and agriculture (Marfrig, Savencia), travel (Despegar), telecommunications (Telecom, Personal), retail (RPM Consumer Group, Rust Oleum), automotive (ZF Aftermarket), and media (Flow) — primarily through direct enterprise engagement and strategic consulting relationships. Distribution is sales-led and regional, with no disclosed external institutional funding.
This is firmographics
Firmographics- Name
- This is
- Legal name
- ESTO ES SRL
- Website
- https://estoes.me
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Esto es is a regional digital agency founded in 2011, providing UX/UI design, custom software development, and AI diagnostics to enterprise clients across Latin America and the US from offices in Argentina and Mexico.
- Ownership category
- akta.pro rank
This is industry classification
Industry- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Employment Agencies (7361)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where This is is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
This is business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Custom Software Development: Bespoke software products, web applications, e-commerce, B2B/B2C portals, integrations, and enterprise platforms developed to client specifications. Includes assessment, development, support, and evolutionary maintenance.
- UX/UI Design Services: User experience and interface design including assessment/diagnosis, research and strategy, UX/UI design, testing and optimization, and recruitment for user testing labs.
- Strategic Diagnostic and AI Automation: Digital maturity assessment, strategic roadmap development, AI workshop facilitation, and business case creation for process automation and AI adoption.
- Staff Augmentation: Temporary placement of highly qualified IT professionals to cover project-specific needs or temporary increases in workload.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
This is product offering
Product offeringCore offering
Esto es is a regional digital agency that designs and develops custom digital products for enterprises across Latin America and the United States. Its core offerings include UX/UI design (research, interface design, usability testing), custom software development and staff augmentation (web/mobile applications, e-commerce, B2B/B2C portals, integrations), and AI diagnostics and automation (digital maturity assessment, AI roadmap, and process automation). All services are delivered under the integrated "Ecosistema Digital" framework.
Product overview
Esto es is a regional digital agency providing a suite of digital transformation services under its 'Digital Ecosystem' (Ecosistema Digital) umbrella. The core offerings are: (1) UX/UI Design — covering UX research, interface design, usability testing, and design systems; (2) Development & Staff Augmentation — delivering custom-built web/mobile applications, e-commerce, B2B/B2C portals, and system integrations; and (3) AI Diagnostics & Automation (Diagnóstico y Automatización con IA) — offering strategic assessments of digital maturity, AI roadmap creation, and AI-based process automation. Supporting these, Esto es operates an internal app platform for project and service management. The company does not offer a standalone software product for external sale; all named offerings are service lines.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Lollapalooza x Flow: +60% visualization vs 2024, +8,000 participants in contest, stable platform during 3-day event
- +2 more outcomes
Companies that use This is
Customer profileNamed customers11 records
Segments7 records
This is technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
This is partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Vurkina (formerly Media & Experience)coreVurkina was formerly known as Media & Experience within Esto es ecosystem. Specializes in Ambient Marketing, Street Art, and innovative media solutions. Led by Matías Casal, Vurkina operates as a specialized unit for outdoor advertising and urban art campaigns including guerrilla projections, muralism, and urban beautification for major brands.
- VolmediaminorPublic media company that partnered with Esto es (through its Flowers unit) for Trenes Argentinos street art project, combining outdoor advertising with urban beautification initiatives.
- Cámara de Comercio Mexicano-ArgentinaminorBilateral chamber of commerce membership supporting cross-border business relationships between Mexico and Argentina.
- CESSI (Cámara de Empresas de Software y Servicios Informáticos)minorArgentine software and IT services industry association membership.
- Cámara Argentina de Anunciantes (CAA)minorArgentine advertisers chamber membership.
- Polo ITminorTechnology cluster organization membership.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
This is competitors and assessment
Company assessmentBroad incumbents
- Slalom: US-based consulting firm with strong nearshore presence in LATAM (including Mexico). Comparable in technology consulting and digital transformation offerings.
- Accenture: Global professional services giant with significant LATAM operations. Comparable in digital transformation and custom software services, but operates at much larger scale and broader scope.
Direct peers
- intive: European digital product engineering firm with nearshore/offshore delivery. Comparable as a custom software + UX services firm serving enterprise clients across multiple geographies.
- Baufest: Argentina-based software development and digital transformation company. Closely comparable in geography (LATAM), service mix (custom software, UX, consulting), and enterprise client base.
- Xertica: LATAM cloud and digital transformation consultancy with strong presence in Mexico and Argentina. Comparable in cloud/modern development services and enterprise transformation mandate.
- Globant: Argentine-founded digital transformation and IT services firm with global reach. Highly comparable: similar digital product / UX / custom software offering, LATAM origin, enterprise clients, though materially larger in scale.
- Taller Technologies: Argentine digital product and software development agency. Comparable in offering (UX, custom development, agile teams), regional focus, and size tier to Esto es.
- Endava: Global technology services firm with strong nearshore delivery in LATAM. Comparable in custom software development, UX, and digital transformation for enterprise clients.
- Neoris: LATAM-headquartered IT consulting and digital transformation firm. Comparable in custom software development, enterprise focus, and multi-country LATAM presence.
Others
- MercadoLibre Technology (MeLi Tech): While primarily an e-commerce platform, MeLi's technology arm is a large buyer of digital product and UX services in the region. Comparable as an ecosystem participant and potential client for similar LATAM digital firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
This is social profiles
Digital presenceThis is compliance and trust
Trust signalCompliance2 records
This is financial estimates
Financial estimateRevenue estimate
Valuation estimate
This is leadership team
Management profileNumber of profiles
This is subsidiaries and ownership
Company hierarchySubsidiaries1 record
This is funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
This is M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about This is
What does This is do?
Esto es is a regional digital agency that designs and develops custom digital products for enterprises across Latin America and the United States. Its core offerings include UX/UI design (research, interface design, usability testing), custom software development and staff augmentation (web/mobile applications, e-commerce, B2B/B2C portals, integrations), and AI diagnostics and automation (digital maturity assessment, AI roadmap, and process automation). All services are delivered under the integrated "Ecosistema Digital" framework.
Is This is a public or private company?
This is is a private company. It is currently operating.
When was This is founded?
This is was founded in 2011. It employs 11 to 50 people.
Where is This is based?
This is is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does This is make money?
Four revenue lines are on record. Custom Software Development is the primary driver. The others are UX/UI Design Services, strategic Diagnostic and AI Automation and staff Augmentation.
Who are This is's main competitors?
Broad incumbents on record are Slalom and Accenture. Direct peers are intive, Baufest, Xertica, Globant, Taller Technologies, Endava and Neoris. MercadoLibre Technology (MeLi Tech) is listed as an others.
Does This is have an API?
No public API is recorded for This is.
What industry is This is in?
Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 541511 and its SIC code is 7371.