This is

What This is does

Esto es (legal name: ESTO ES SRL) is a regional digital agency founded in 2011 in Argentina, providing comprehensive digital transformation services to enterprise clients across Latin America and the United States. The company operates from dual headquarters in Buenos Aires (Av. Dorrego 3550, CABA) and Mexico City (Sócrates 141, Piso 3, CDMX), supported by a 40+ person interdisciplinary team led by CEO Ignacio Nicolás Francolino and CTO Germán Cugliandolo. Its service portfolio is organized under the "Ecosistema Digital" umbrella, comprising three core lines: UX/UI Design, Custom Software Development & Staff Augmentation, and AI Diagnostics & Automation (Diagnóstico y Automatización con IA). The company also operates a subsidiary unit, Vurkina (formerly Media & Experience), focused on Ambient Marketing and Urban Art.

The technology stack centers on mainstream web and cloud tooling (Next.js, NestJS, React, Angular, AWS, HTML/CSS) paired with third-party generative AI services (OpenAI, Gemini, and V0 by Vercel) that are used to accelerate prototyping, copy generation, and ideation in client delivery. A proprietary internal management platform (app.estoes.me) supports ticket-based project delivery. Notable proprietary methodologies include a digital maturity diagnostic (covering culture, people, processes, and technology) with a 6–12 week implementation roadmap, and a full-service User Research and Testing Lab. The company holds IRAM-ISO 9001:2015 certification (registration RI-9000-14452) covering design and development of software.

Esto es generates revenue through professional services delivered on a project-based, quote-driven pricing model with multi-year contract cadences. It sells to enterprise clients across diverse verticals — including banking (BBVA), pharmaceuticals (Bayer), food and agriculture (Marfrig, Savencia), travel (Despegar), telecommunications (Telecom, Personal), retail (RPM Consumer Group, Rust Oleum), automotive (ZF Aftermarket), and media (Flow) — primarily through direct enterprise engagement and strategic consulting relationships. Distribution is sales-led and regional, with no disclosed external institutional funding.

Name

This is

Legal name

ESTO ES SRL

Website

https://estoes.me

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Esto es is a regional digital agency founded in 2011, providing UX/UI design, custom software development, and AI diagnostics to enterprise clients across Latin America and the US from offices in Argentina and Mexico.

Ownership category

akta.pro rank

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Employment Agencies (7361)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Custom software development
• UX/UI design services
• Digital transformation consulting
• AI process automation
• Staff augmentation services

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Custom Software Development: Bespoke software products, web applications, e-commerce, B2B/B2C portals, integrations, and enterprise platforms developed to client specifications. Includes assessment, development, support, and evolutionary maintenance.
2. UX/UI Design Services: User experience and interface design including assessment/diagnosis, research and strategy, UX/UI design, testing and optimization, and recruitment for user testing labs.
3. Strategic Diagnostic and AI Automation: Digital maturity assessment, strategic roadmap development, AI workshop facilitation, and business case creation for process automation and AI adoption.
4. Staff Augmentation: Temporary placement of highly qualified IT professionals to cover project-specific needs or temporary increases in workload.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Esto es is a regional digital agency that designs and develops custom digital products for enterprises across Latin America and the United States. Its core offerings include UX/UI design (research, interface design, usability testing), custom software development and staff augmentation (web/mobile applications, e-commerce, B2B/B2C portals, integrations), and AI diagnostics and automation (digital maturity assessment, AI roadmap, and process automation). All services are delivered under the integrated "Ecosistema Digital" framework.

Product overview

Esto es is a regional digital agency providing a suite of digital transformation services under its 'Digital Ecosystem' (Ecosistema Digital) umbrella. The core offerings are: (1) UX/UI Design — covering UX research, interface design, usability testing, and design systems; (2) Development & Staff Augmentation — delivering custom-built web/mobile applications, e-commerce, B2B/B2C portals, and system integrations; and (3) AI Diagnostics & Automation (Diagnóstico y Automatización con IA) — offering strategic assessments of digital maturity, AI roadmap creation, and AI-based process automation. Supporting these, Esto es operates an internal app platform for project and service management. The company does not offer a standalone software product for external sale; all named offerings are service lines.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Lollapalooza x Flow: +60% visualization vs 2024, +8,000 participants in contest, stable platform during 3-day event
• +2 more outcomes

Named customers11 records

Segments7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vurkina (formerly Media & Experience)coreStrategic or Co-development PartnerVurkina was formerly known as Media & Experience within Esto es ecosystem. Specializes in Ambient Marketing, Street Art, and innovative media solutions. Led by Matías Casal, Vurkina operates as a specialized unit for outdoor advertising and urban art campaigns including guerrilla projections, muralism, and urban beautification for major brands.
• VolmediaminorStrategic or Co-development PartnerPublic media company that partnered with Esto es (through its Flowers unit) for Trenes Argentinos street art project, combining outdoor advertising with urban beautification initiatives.
• Cámara de Comercio Mexicano-ArgentinaminorOthersBilateral chamber of commerce membership supporting cross-border business relationships between Mexico and Argentina.
• CESSI (Cámara de Empresas de Software y Servicios Informáticos)minorOthersArgentine software and IT services industry association membership.
• Cámara Argentina de Anunciantes (CAA)minorOthersArgentine advertisers chamber membership.
• Polo ITminorOthersTechnology cluster organization membership.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Slalom: US-based consulting firm with strong nearshore presence in LATAM (including Mexico). Comparable in technology consulting and digital transformation offerings.
• Accenture: Global professional services giant with significant LATAM operations. Comparable in digital transformation and custom software services, but operates at much larger scale and broader scope.

Direct peers

• intive: European digital product engineering firm with nearshore/offshore delivery. Comparable as a custom software + UX services firm serving enterprise clients across multiple geographies.
• Baufest: Argentina-based software development and digital transformation company. Closely comparable in geography (LATAM), service mix (custom software, UX, consulting), and enterprise client base.
• Xertica: LATAM cloud and digital transformation consultancy with strong presence in Mexico and Argentina. Comparable in cloud/modern development services and enterprise transformation mandate.
• Globant: Argentine-founded digital transformation and IT services firm with global reach. Highly comparable: similar digital product / UX / custom software offering, LATAM origin, enterprise clients, though materially larger in scale.
• Taller Technologies: Argentine digital product and software development agency. Comparable in offering (UX, custom development, agile teams), regional focus, and size tier to Esto es.
• Endava: Global technology services firm with strong nearshore delivery in LATAM. Comparable in custom software development, UX, and digital transformation for enterprise clients.
• Neoris: LATAM-headquartered IT consulting and digital transformation firm. Comparable in custom software development, enterprise focus, and multi-country LATAM presence.

Others

• MercadoLibre Technology (MeLi Tech): While primarily an e-commerce platform, MeLi's technology arm is a large buyer of digital product and UX services in the region. Comparable as an ecosystem participant and potential client for similar LATAM digital firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Estoesagencia
• LinkedInlinkedin.com/company/estoes
• Instagraminstagram.com/estoes.me

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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