Billet Car Rental

Name

Billet Car Rental

Legal name

BİLLET OTOMOBİLCİLİK A.Ş.

Website

https://billet.com.tr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Corporate & Government Contract Car Rental (THADAAAJ)

Keywords

• Car rental services
• Vehicle leasing
• Corporate car rental
• Short-term rentals
• Long-term rentals

Headquarters

HQ city

Istanbul

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental (Daily/Weekly/Monthly): Core revenue from renting vehicles across Economic (Ekonomik), Comfort (Konfor), and Luxury (Lüks) segments. Minimum rental duration is 1 day (24 hours). Pricing varies by vehicle category, with deposits ranging from 750 TL (economic) to 1500 TL (luxury/import brands). Late fees apply for returns exceeding agreed time.
2. Optional Insurance Products: Additional revenue from optional coverage products including Collision Damage Waiver (CDW/Hasar Sorumluluk Güvencesi), Super CDW (SCDW), Theft Protection (TP/Araç Hırsızlık Güvencesi), Optional Liability Insurance (IMM/İhtiyari Mali Mesuliyet), and Personal Accident Insurance (PAI/Ferdi Kaza Sigortası). These are offered as add-ons at contract signing.
3. Ancillary Services: Revenue from optional add-ons such as GPS/navigation devices, child seats, snow chains, additional driver fees (10 TL/day after the first 2 included drivers), and toll charges (OGS/HGS). Fuel charges apply if vehicle returned with less fuel than received, plus 30% service fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Billet Car Rental provides short-term and long-term vehicle rental services in Turkey to both individual consumers and corporate clients. The fleet is segmented into Economic, Comfort, and Luxury categories, with reservations managed through an online booking platform and physical branch offices in Istanbul, Izmir, and Rize.

Product overview

Billet Car Rental is a Turkish car rental company operating as a single unified platform — the Billet Rent a Car web application — with multiple integrated modules. The core offering is the Online Rezervasyon (online reservation) system, supported by the Araç Filomuz (fleet management) portal, a Kurumsal Üyelik (corporate membership) program for business clients, and a Kampanyalar (campaigns) module for promotional pricing. Additional services include optional Ek Hizmetler (GPS, child seats, snow tires), OGS/HGS toll collection, and a suite of Hasar Sorumluluk Güvenceleri (damage and liability insurance products including CDW, SCDW, TP, IMM, and PAI). The company maintains a three-segment vehicle fleet (Economic, Comfort, Luxury) across offices in Istanbul, Izmir, and Rize. The fleet includes models such as the CITROEN C4 MAX, Duster Prestige, Fiat Egea variants, Ford Focus, Ford Tourneo Courier Kombi, Hyundai i20, Opel Corsa, Renault Clio and Megane, Skoda Scala, Toyota Proace City, and Volkswagen Passat. A free second driver is included; excess insurance coverage is optional.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term and Long-Term Vehicle Rental Service Core rental service offering passenger vehicles organized into Economic, Comfort, and Luxury categories for both individual consumers and corporate clients across Istanbul, Izmir, and Rize.
• Corporate Membership Program (Kurumsal Üyelik) Dedicated corporate account program for businesses requiring recurring or fleet vehicle rentals, with customized pricing and account-based management distinct from the individual consumer offering.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Budget Turkey: Value-oriented international rental brand with Turkish locations, often co-located with Avis. Directly competes with Billet's Economic segment in particular.
• Garenta: One of the largest Turkish car rental brands, operating a multi-city branch network with both consumer and corporate offerings. Directly competes with Billet across economic-to-luxury segments in the same Turkish geography.
• Sixt Turkey: European premium-leaning rental brand with Turkish operations serving both retail and corporate customers. Comparable offering with greater premium fleet emphasis than Billet.
• Enterprise Turkey: Enterprise Rent-A-Car's Turkish operation offering daily, weekly, and monthly rentals with strong corporate account focus. Closely comparable business model to Billet, especially on the corporate membership side.
• Rent Go (Europcar partner): Turkish local car rental operator with broad city coverage and competitive daily/monthly pricing. Directly comparable to Billet on geographic positioning and segment mix.
• Avis Turkey: Turkish arm of the global Avis Budget Group, offering short- and long-term rentals at airports and city locations across Turkey. Directly competes with Billet for both tourist and corporate clients.
• Hertz Turkey: Global car rental brand operating in Turkey with airport-centric locations and a broad fleet. Directly competes with Billet for tourist and corporate demand, with a stronger international brand pull.

Regional players

• Payless Car Rental Turkey: Value-focused rental brand operating in Turkey. Comparable low-cost economic-segment offering to Billet's Economy tier.

Broad incumbents

• Europcar Turkey: Global rental incumbent with Turkish operations spanning consumer, corporate, and truck rental. Overlaps with Billet's offerings but operates a much wider portfolio beyond passenger car rental.

Emerging players

• Getmancar: Turkish car subscription and rental startup offering flexible mid-term vehicle access. Comparable technology-led booking experience and target overlap with Billet's urban individual and corporate customers in Istanbul.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/billetcarrental
• Facebookfacebook.com/billetcar
• LinkedInlinkedin.com/company/billet-car-rental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billet Car Rental