What Elastic Digital does

Elastic Digital is a Sydney-headquartered, privately-held creative agency that specializes in channel marketing for enterprise technology vendors. Founded in 2002 and operating with 11–50 employees, the firm delivers partner portal design, multi-channel campaign creation, website development, video and animation production, and collateral design, primarily through custom, project-based engagements with large technology companies that maintain global partner, reseller, and MSP networks. Its named client base includes Atlassian, AWS, Cloudflare, Dropbox, Extreme Networks, Intuit, NEXTGEN Group, Oracle, Resideo, Spirent, Vonage, and Snyk.

The firm's core technology layer is built on third-party platforms rather than proprietary IP. Elastic Digital maintains deep expertise in the ZiftONE channel marketing platform — a CMS engine used to build and manage partner portals and configurable campaign assets — and has deployed ZiftONE-based portals for multiple enterprise clients including Oracle, Atlassian, Spirent, Intuit, and Vonage. There is no disclosed AI/ML capability, SDK, or API offering, and the firm's primary defensibility rests on 22+ years of accumulated channel-marketing domain knowledge and a multidisciplinary in-house creative team spanning project management, graphic design, copywriting, animation, and campaign strategy.

Elastic Digital operates a professional services revenue model with custom, quote-based pricing and no public pricing disclosure. Go-to-market is direct and relationship-driven, with the firm engaging channel marketing leaders at enterprise technology companies globally. The firm acquired Bang Australia in July 2022 to broaden its APAC creative footprint. The company is independently operated with no disclosed parent, institutional investors, or funding rounds.

Name

Elastic Digital

Legal name

Elastic Digital

Website

https://elasticdigital.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Elastic Digital is a Sydney-based creative agency specializing in channel marketing services — partner portals, multi-channel campaigns, websites, and video — for global enterprise technology vendors and their partner ecosystems.

Ownership category

akta.pro rank

Product category

Channel Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Channel marketing services
• Partner enablement
• Creative agency
• Partner portal design
• B2B marketing campaigns

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Elastic Digital generates revenue through professional creative services including partner portal design, multi-channel campaign creation (email, social, landing pages), website development, video/animation production, and collateral design. Services are project-based and customized to each client's partner ecosystem needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Elastic Digital is a global channel-marketing creative agency that designs and delivers partner enablement assets for enterprise technology companies, including partner portals, multi-channel marketing campaigns (email, social, landing pages, banners), website design, video and animation production, and marketing collateral. The firm transforms vendors' direct-to-consumer marketing materials into localized digital assets that channel partners (agents, resellers, MSPs) can deploy to drive engagement and sales. Services are delivered by an in-house team covering project management, graphic design, copywriting, animation, and campaign strategy.

Product overview

Elastic Digital is a global channel-marketing creative agency that provides a comprehensive suite of services for technology companies to empower their partners. The company offers Partner Portals & Programs (portal design and program development), Campaigns To and Through Partners (multi-channel campaign strategy and creation), Partner Campaign Execution (custom branded campaign execution for mid-tier partners), Websites (design and development), Video & Animations (engaging visual content creation), and Collateral (marketing materials design). These services work together to help vendors transform direct-to-consumer marketing materials into localized digital assets that partners can use to drive engagement and sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Partner Portals & Programs Design and creation of partner portals with intuitive user experience for technology vendors, featuring onboarding guides, knowledge bases, self-service resources, and personalized dashboards, plus partner program development to help partners succeed in selling and promoting solutions.
• Campaigns To and Through Partners Multi-channel marketing campaigns for channel partners, including emails, social posts, banners, and landing pages with differentiated messaging for each stage of the sales cycle, plus campaign strategy, creation, and best practices consultation.
• Partner Campaign Execution Custom branded campaigns executed for larger mid-tier partners, including a campaign concierge service that creates custom campaigns and sets them up for execution within the partner portal.
• Websites Website design and development for technology companies, focusing on customer-centric design, clear messaging, and storytelling to connect with target audiences.
• Video & Animations Creation of engaging video and animation content including whiteboard animations, promotional videos, animated stories, and training videos to explain complex concepts and bring technology brands to life.
• Collateral Design of product and solution collateral including case studies, e-books, infographics, interactive playbooks, and flip books that help partners communicate key benefits to prospects.

Quantifiable outcome

• 4.5/5 client satisfaction rate across all clients

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ZiftONEcoreTechnology or IntegrationElastic Digital works extensively with the ZiftONE platform for partner portal design and development. They demonstrate deep expertise in the ZiftONE CMS engine, having built and managed portals for multiple enterprise clients including Oracle, Spirent, and Atlassian. Their knowledge of the platform allows them to create highly functional, easily manageable partner portals.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Walker Sands: Walker Sands is a B2B marketing agency serving enterprise technology and SaaS clients with integrated PR, creative, demand generation, and channel/partner programs, comparable in scope and target customer to Elastic Digital.
• PAN Communications: PAN Communications is a B2B tech-focused integrated marketing and PR agency serving enterprise technology clients with creative, content, and channel/partner programs that overlap Elastic Digital's enterprise tech roster.
• Crenshaw Communications: Crenshaw Communications is a New York-based B2B tech PR and creative agency serving enterprise technology brands across content, campaigns, and partner programs, serving a similar customer base to Elastic Digital.
• Channel Mechanics: Channel Mechanics is a specialist channel marketing consultancy that helps technology vendors design and execute through-channel marketing programs, directly competing with Elastic Digital's channel-focused service offering.
• The Marketing Practice: The Marketing Practice is a UK-based B2B technology marketing agency that helps tech vendors build, execute, and scale demand generation and channel marketing programs, mirroring Elastic Digital's enterprise-tech channel specialization.

Broad incumbents

• R/GA: R/GA is a global creative and experience design agency serving enterprise technology clients with digital product, brand, and campaign work, offering broader scale than Elastic Digital as a potential alternative for large accounts.

Emerging players

• The Channel Company: The Channel Company operates channel-focused media and events brands (CRN, Channel Futures) and serves the same enterprise tech vendor audience that Elastic Digital targets with channel marketing services.

Others

• Zift Solutions: Zift Solutions is the through-channel marketing automation platform (ZiftONE) that Elastic Digital specializes in; they are ecosystem partners rather than competitors but enable Elastic Digital's enterprise deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elasticdigital
• Xx.com/elastic_digital
• Facebookfacebook.com/Elastic-Digital-109081303849410

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elastic Digital