What Zift Solutions (formerly Relayware) does

Unifyr, previously operating as Zift Solutions and originally as Relayware, is a software vendor specializing in Partner Relationship Management (PRM) and through-channel marketing automation. The company has operated for more than 20 years in the channel/partner management space and now positions itself as an AI-native PRM platform, with headquarters in Cary, North Carolina and a European subsidiary (Unifyr Europe GmbH) based in Munich. Its platform supports the full partner lifecycle — recruitment, onboarding, deal registration, co-selling, marketing, and performance analytics — and is delivered in two product tiers: Unifyr Enterprise (for large enterprises and global ecosystems) and Unifyr Engage (for mid-market and emerging channel programs).

The underlying platform combines workflow automation, a deal-registration engine, a learning management system branded as Partner University, and an AI layer called Unifyr IQ. Unifyr IQ includes three agentic AI capabilities — Onboarding IQ (automated partner onboarding), Campaign IQ (AI-assisted co-marketing campaign execution), and Ask IQ (a natural-language assistant) — built on generative AI and a recommendation engine trained on cumulative channel data. Lifetime platform metrics cited by the company include more than $25 billion in deal value processed, 3 million+ deals registered, 30 million+ leads managed, 800,000+ partners onboarded, and 1 million+ users, indicating a substantial historical data footprint.

Unifyr monetizes through SaaS subscription contracts sold on a quote-based basis. Go-to-market is segmented: direct enterprise field sales for large global accounts (with named customers including HERE Technologies, SAS, and Cvent) and inside sales for the mid-market. The platform supports multilingual deployments (English, Japanese, Chinese, Korean, and German), suggesting cross-border deployments. Pricing, contract terms, and revenue figures are not publicly disclosed; the company is private.

Name

Zift Solutions (formerly Relayware)

Legal name

Unifyr

Website

https://ziftsolutions.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Unifyr is an AI-native Partner Relationship Management (PRM) platform serving enterprise and mid-market vendors, providing partner lifecycle automation, deal registration, through-channel marketing, and agentic AI capabilities. It is the rebranded entity of Zift Solutions and Relayware.

Ownership category

akta.pro rank

Product category

Partner Relationship Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Partner relationship management
• Channel partner software
• Partner enablement platform
• Co-marketing automation
• Channel ecosystem management

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based partner relationship management platform sold as subscription software. The platform includes partner portal, deal registration, campaign automation, analytics, and built-in LMS. Revenue is recurring subscription-based with tiers for Emerging, Mid-market, and Enterprise segments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Unifyr sells an AI-native Partner Relationship Management (PRM) SaaS platform that enables businesses to co-sell, co-market, and enable indirect channel partners. The platform unifies a partner portal, deal registration, co-marketing campaign automation, a built-in LMS, MDF/co-op fund management, and an agentic AI layer (Unifyr IQ with Onboarding IQ, Campaign IQ, and Ask IQ) for automated partner onboarding, campaign recommendations, and partner Q&A.

Product overview

Unifyr is an AI-native Partner Relationship Management (PRM) platform that unifies partner management, marketing automation, deal registration, and learning management into a single platform. The product portfolio consists of two primary offerings: Unifyr Enterprise for large organizations requiring scalable global partner programs with compliance and advanced analytics, and Unifyr Engage for mid-market companies seeking partner portals, deal registration, and co-marketing capabilities. The platform includes built-in AI agents (Onboarding IQ, Campaign IQ, Ask IQ) that automate partner onboarding, campaign recommendations, and question answering across the channel ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Unifyr IQ: Agentic AI system for partner programs including Onboarding IQ, Campaign IQ, and Ask IQ features.
• Unifyr Enterprise
• Unifyr Engage
• Partner University

Products and services

• Unifyr Enterprise Scalable partner relationship management platform for large enterprises managing complex global partner programs with compliance requirements, advanced analytics, and multi-tier channel structures.
• Unifyr Engage Partner engagement platform providing partner portals, deal registration, and co-marketing automation for mid-market channel programs to drive partner-sourced pipeline and engagement.
• Unifyr IQ (Agentic AI Suite) Agentic AI capability within the Unifyr platform comprising purpose-built AI agents — Onboarding IQ for automated partner onboarding, Campaign IQ for AI-recommended marketing campaigns, and Ask IQ for partner Q&A — that work across the partner program to reduce manual work for channel teams.
• Partner University (Built-in LMS) Built-in learning management system with self-paced courseware and certification completion tracking for partner training and enablement, used by customers such as HERE Technologies to onboard and govern partner education globally.

Quantifiable outcome

• SAS case study: In peak months, Unifyr-distributed leads reached almost 40% of total channel leads. Half of active partners generated leads through the platform in year one.
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crossbeam: Partner ecosystem intelligence platform overlapping with Unifyr's co-selling and partner-data capabilities. Strong in mid-market and increasingly moving into broader PRM workflows.
• Magentrix: Partner portal and PRM platform built natively on Salesforce, offering comparable portal, deal registration, and channel learning capabilities to Unifyr.
• Impact: Public partnership management and affiliate platform with strong automation and tracking capabilities. Competes head-to-head with Unifyr on partner-sourced revenue, deal registration, and co-marketing automation.
• PartnerStack: Leading SaaS PRM platform serving B2B brands to recruit, onboard, and pay partners. Direct competitor to Unifyr Enterprise and Unifyr Engage across mid-market and enterprise channel programs.
• ZINFI: Unified channel management platform with PRM, partner marketing automation, and global program management. Direct competitor most comparable to Unifyr Enterprise's compliance and global-program focus.
• Kiflo: Modern PRM platform with branded portals, deal registration, and partner engagement tools. Targets overlapping SMB and mid-market buyers.
• Channeltivity: PRM platform focused on partner portals, deal registration, and pipeline management. Competes with Unifyr Engage in the mid-market segment.
• Impartner: Long-standing enterprise PRM platform with partner portal, MDF, and channel analytics. Closest legacy-but-still-active competitor to Unifyr in the established PRM segment.
• Allbound: PRM platform offering partner portals, deal registration, and content management. Targets a similar mid-market and enterprise channel-tech buyer as Unifyr.

Broad incumbents

• Salesforce: Dominant CRM suite with Experience Cloud / Partner Communities and AppExchange partner solutions. Competes broadly with Unifyr as an incumbent that can absorb PRM functionality into its core platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zift Solutions (formerly Relayware)