Panalux

What Panalux does

Panalux is a specialist cinema and film lighting equipment rental business that supplies heads (Automated, Daylight, Effects, Fluorescent, LED, Tungsten), low voltage systems, lighting grip, generators and battery-based power, cable and distribution, control and dimming systems, and lighting accessories to commercial productions, feature films, and television series. The company operates as the lighting division of Panavision and holds an exclusive supply arrangement with Panavision's Island Studios stage facilities, giving it an embedded position within the parent group's broader production-services ecosystem.

Its proprietary product line comprises the Panalux Allegra precision LED fixture, the Panalux Sonara soft-light LED fixture, and the Panalux Power H40 mobile generator, supported by in-house engineering, R&D, and made-to-order textile manufacturing for custom solutions. The inventory is operated from multiple locations across the United Kingdom, Central Europe, and South Africa, with dedicated transport fleet providing direct-to-set delivery.

Revenue is generated through project-based rental fees priced via a quote request process, with billing determined by equipment selection, rental duration, and production requirements. The go-to-market is enterprise field sales targeting production companies and brand clients, with credit-list marketing and industry-event presence supporting demand generation. Customer segments are split horizontally across commercials (e.g., Burberry, Calvin Klein, Capital One, Vodafone), feature films (e.g., Gladiator II), and television series (e.g., Adolescence, Black Doves, Outlander).

Name

Panalux

Legal name

Panalux

Website

https://panalux.biz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Panalux is a Panavision division that rents cinema lighting equipment, proprietary LED fixtures, and mobile power generation to commercials, feature films, and television series across the UK, Central Europe, and South Africa.

Ownership category

akta.pro rank

Product category

Cinema Lighting Equipment Rental

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

akta.pro secondary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

Keywords

• Cinema lighting rentals
• Film production equipment
• Television lighting hire
• Power generation rentals
• LED lighting fixtures

Headquarters

HQ city

Greenford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Lighting Equipment Rentals: Rental of cinema lighting equipment including heads, grip, power, cables, and accessories to film and television productions. Revenue generated through daily or project-based rental fees with direct-to-set delivery included.
2. Power Generation Rentals: Rental of generators and power solutions for film sets and locations without direct grid access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Panalux rents cinema and film lighting equipment, lighting grip, control and dimming systems, cable and distribution, and mobile power generation solutions to commercials, feature films, and television series productions. The company complements its broad third-party rental inventory with proprietary LED fixtures (Panalux Allegra and Sonara) and proprietary power systems (Panalux Power), and delivers equipment directly to production sets across the UK, Central Europe, and South Africa.

Product overview

Panalux is a cinema and film lighting equipment rental company offering a diverse portfolio of proprietary LED lighting fixtures (Panalux Allegra, Panalux Sonara) and mobile power generation solutions (Panalux Power), alongside an extensive rental inventory of third-party lighting equipment including heads (Automated, Daylight, Effects, Fluorescent, LED, Tungsten), Low Voltage Systems, Lighting Grip, Power solutions, Cable & Distribution, Control & Dimming systems, and Lighting Accessories. The company operates as a division of Panavision, serving commercials, feature films, television series, and other production segments across the UK, Central Europe, and South Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Panalux Allegra: LED lighting product offering accuracy and control.
• Panalux Sonara
• Panalux Power

Products and services

• Panalux Allegra Proprietary LED lighting fixture designed for cinema and film production, offering accuracy and control for professional cinematographers and gaffers. Available exclusively from Panalux as part of its rental inventory.
• Panalux Sonara Proprietary LED lighting fixture optimized for soft light output with precise white color temperature control, designed for film and television production and available exclusively from Panalux.
• Panalux Power Proprietary mobile power generation and distribution solution including generators and battery systems for on-set lighting power needs, available exclusively from Panalux.
• Cinema Lighting Equipment Rental Comprehensive cinema lighting equipment rental service covering automated, daylight, effects, fluorescent, LED and tungsten heads; low voltage systems; lighting grip; power; cable and distribution; control and dimming; and lighting accessories. Available to feature film, television, and commercial production clients with direct-to-set delivery across the UK, Central Europe, and South Africa.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Island StudioscoreStrategic or Co-development PartnerPanalux is the exclusive lighting provider for the Panavision group's Island Studios division, which operates world-class stage facilities for commercials, music videos, series, stills, and more. This exclusive arrangement ensures Panalux equipment is available for all productions at Island Studios locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Panavision: Panalux's parent company and broader cinema equipment platform offering cameras, lenses, grip, and lighting. While Panalux sits within Panavision, the parent is a peer at the broader category level given it also supplies lighting-adjacent services to global productions.
• Litepanels: Established LED lighting manufacturer widely used in film and broadcast production. Compares to Panalux as a broader-incumbent LED supplier whose fixtures compete in many of the same productions that rent from Panalux.

Emerging players

• Airstar: Manufacturer of balloon and inflatable lighting solutions used on film, TV, and event productions. Comparable niche-lighting player whose specialty products overlap with portions of Panalux's effects and large-format lighting inventory.
• Hive Lighting: LED lighting manufacturer with deep penetration in film and television production. Comparable emerging player competing with Panalux Allegra/Sonara for fixture selection on premium productions.
• Cineo Lighting: Specialist LED lighting manufacturer focused on cinema, television, and photography applications. Comparable to Panalux's proprietary LED push (Allegra/Sonara) as a niche LED innovator competing for the same fixture specification slots.
• Quasar Science: LED tube and rail lighting manufacturer used heavily in film and TV production. Comparable to Panalux as an emerging LED specialist whose products compete for the same on-set lighting specifications.

Direct peers

• Keslow Camera: High-end camera, lens, and lighting rental company serving feature films, episodic television, and commercials. Comparable to Panalux in serving premium productions with bundled camera-and-lighting packages, though US-centric in footprint.
• ARRI Rental: Global cinema equipment rental company offering cameras, lenses, and lighting packages to feature film, television, and commercial productions. Closest direct competitor to Panalux with comparable proprietary lighting initiatives and an overlapping but broader global footprint.
• Cinelease: US-based lighting and grip rental house serving film, television, and commercial productions. Competes with Panalux on the lighting-rental core offering, though primarily in North America, complementing rather than overlapping Panalux's EMEA presence.
• Otto Nemenz: Long-established Hollywood camera and lighting rental house serving major feature films and commercials. Direct competitor in the premium lighting rental category, with parallel proprietary accessory offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/panaluxworldwide
• LinkedInlinkedin.com/company/panalux
• Instagraminstagram.com/panaluxworld
• Xx.com/PanaluxWorld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panalux