Emaloja International

What Emaloja International does

Emaloja International is a Swiss e-commerce and logistics solutions provider founded in 2009 and headquartered in Geneva (Les Acacias), with an additional office in Annecy, France. The company serves e-commerce businesses in Switzerland and France — and increasingly the broader European Union — by offering turnkey B2B and B2C online commerce capabilities coupled with physical fulfillment. The company is led by CEO Cedric Ricou and operates as an affiliated brand under the STAR Logistique group, with the digital platform hosted on a subdomain of starlogistique.ch. The company is small (1–10 employees) and privately held, with no disclosed investors or funding history.

Emaloja's platform is built on Odoo, an open-source ERP framework, extended with an integrated Warehouse Management System (WMS) that delivers real-time inventory tracking and order management. The product suite comprises seven core offerings: an Ecommerce Site and Online Store for digital storefronts, a Marketplace module for multi-vendor selling, a Private Online Shop for secure intranet sales, Logistics and Storage services, Ecommerce Logistics (inventory management, order preparation, shipping), and Ecommerce Delivery covering national and international transport including ADR-classified dangerous materials. The platform also surfaces a forecasting/inventory-prediction sub-page. This architecture is designed to let clients manage both digital sales channels and physical supply chain operations through a single vendor relationship.

The business model is quote-based, with custom pricing per project and multi-year contract cadence. Emaloja generates revenue through subscription-based e-commerce platform services and managed services for e-logistics, fulfillment, and cross-border Switzerland-EU logistics. Sales are executed via direct engagement through website quotation forms, supported by a monthly newsletter, blog, and social media presence. Customer segments span both B2B (wholesale, employee storefronts) and B2C (direct-to-consumer retail) use cases, with a particular focus on cross-border operations between Switzerland, France, and the EU.

Name

Emaloja International

Legal name

emaloja

Website

https://emaloja.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Emaloja International, a Geneva-based Swiss company founded in 2009, provides integrated e-commerce and logistics solutions for B2B and B2C businesses in Switzerland, France, and the EU, combining Odoo-based online storefronts with warehouse management and cross-border fulfillment.

Ownership category

akta.pro rank

Product category

E-commerce and Logistics Services

NAICS

General Warehousing and Storage (493110), Couriers and Express Delivery Services (492110)

SIC

Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep) (CRAFAMAD)

akta.pro secondary industries

International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• E-commerce platform
• Warehouse management
• Logistics fulfillment
• Cross-border shipping
• Online marketplace

Headquarters

HQ city

Les Acacias

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. E-commerce Platform Services: Providing online store solutions, marketplace integration, and private shop capabilities for B2B and B2C businesses
2. E-logistics and Fulfillment Services: Warehouse storage, inventory management, order preparation, shipping, and returns management services
3. Cross-border Logistics: Transport and logistics services covering Switzerland-EU operations including dangerous materials (ADR)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Emaloja International provides integrated e-commerce platform services and physical logistics fulfillment for businesses operating between Switzerland and the EU. The company offers B2B and B2C online store solutions, marketplace integration, and private intranet shop capabilities, combined with warehouse management, inventory tracking, order preparation, shipping, and returns management. The platform is built on Odoo and includes an integrated Warehouse Management System (WMS) for real-time stock visibility across digital and physical operations.

Product overview

Emaloja International offers a unified e-commerce and logistics platform combining B2B and B2C solutions with an integrated Warehouse Management System (WMS). The core offering consists of seven interconnected products: Ecommerce Site and Online Store for digital storefronts; Marketplace for multi-vendor selling with existing traffic; Private Online Shop for secure intranet sales; and Logistics and Storage, Ecommerce Logistics, and Ecommerce Delivery for physical supply chain operations. The platform enables real-time stock tracking, order progress monitoring, and covers the entire supply chain from import to storage, packaging, shipping, and returns management across Switzerland, France, and the EU.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecommerce Site

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Star LogistiquecoreStrategic or Co-development PartnerStar Logistique is the affiliated logistics partner handling the physical supply chain operations. They cover import, storage, packaging, shipping, and returns management. Emaloja provides the digital e-commerce platform while Star Logistique provides the physical logistics and fulfillment operations. The partnership enables a single-source solution for e-commerce businesses requiring both online storefront and logistics capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cubyn: French e-commerce fulfillment provider offering warehousing, pick-pack, and shipping services for DTC brands. Directly comparable to Emaloja's French-market fulfillment proposition and serves overlapping French e-commerce customers.
• Sendcloud: European e-commerce shipping and fulfillment platform that aggregates carriers and offers warehouse integrations. Comparable to Emaloja's e-logistics + multi-carrier enablement layer, though Sendcloud operates at much larger scale across more European countries.
• Odoo: Emaloja's e-commerce platform and WMS are built on Odoo's open-source ERP. Odoo itself sells e-commerce, inventory, and marketplace modules directly to the same SME customer base, making it a direct platform competitor even as Emaloja remains a customer/partner of the underlying technology.

Broad incumbents

• Shopify: Global e-commerce platform that competes with Emaloja's software layer and increasingly bundles fulfillment (Shopify Fulfillment Network). Massive scale and brand make it a broad incumbent that competes for the same SME merchants, though without Emaloja's Swiss-EU cross-border specialization.
• Kuehne+Nagel: Swiss-headquartered global 3PL with extensive e-commerce fulfillment capabilities across Europe. Operates as a broad incumbent in the same logistics space as Emaloja's parent STAR Logistique, serving enterprise clients that may eventually absorb Emaloja's SME accounts as they scale.
• Swiss Post: Switzerland's national postal service offering parcel delivery and logistics services nationwide. A broad incumbent competing on last-mile delivery and basic fulfillment for Swiss e-commerce clients that Emaloja also serves.

Emerging players

• Webinterpret: Cross-border e-commerce localization and marketplace integration platform targeting European merchants. Comparable to Emaloja's marketplace and cross-border services for SMEs selling internationally.
• Bigblue: French-headquartered e-commerce fulfillment startup serving DTC brands across Europe with integrated warehousing and shipping. Comparable in target customer (online brands) and service mix, though with broader European geographic coverage than Emaloja.

Regional players

• Planzer: Swiss logistics and transport company with parcel, warehousing, and fulfillment services. A regional incumbent in the same Swiss logistics market where Emaloja operates, with overlapping service capabilities.
• Galliker: Swiss family-owned transport and logistics provider with warehousing and distribution services. Regional peer comparable to STAR Logistique on the Swiss fulfillment side.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emaloja International