Cubyn
Cubyn was a Paris-based e-commerce logistics platform (founded 2015, closed 2024) offering automated fulfillment, multi-channel parcel delivery, B2B shipment, freight and reverse logistics to online brands, marketplace sellers and platforms across France and Spain, powered by proprietary WMS, robotics and Smart Carrier Allocation.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Cubyn does
Cubyn was a Paris-headquartered e-commerce fulfillment and delivery platform founded in 2015, serving online brands (DNVBs), marketplace sellers, B2B merchants, and marketplaces themselves across France and Spain. The company combined automated fulfillment centers (with robotic storage and a shipping sorter rated at 10,000 orders/hour), a proprietary Warehouse Management System, and a Smart Carrier Allocation algorithm, supported by native integrations with Shopify, Prestashop, Amazon, Back Market, Fnac Darty and Rakuten (via Mirakl). Its product suite spanned four core modules — Delivery, Fulfillment, B2B Shipment, and Freight — plus add-ons for branded tracking pages, custom packaging, returns with 360° photo screening, and an FBX marketplace-operator platform.
Cubyn monetized primarily on a pay-as-you-go, per-order all-inclusive basis starting at €7.62 per D+2 shipment, with supplementary fees for fast inbound (€0.15/item), item screening (€0.80/item), quality checks (€1.45/return), customs clearance (€25/shipment), and B2B warranties up to €50K. Distribution was sales-led for enterprise merchants, API- and integration-led for marketplace sellers and platforms, with a self-serve shipper portal for SMBs and individuals. By Series C the company had raised roughly €54.1M from Partech, 360 Capital Partners, DN Capital, BNP Paribas Développement, Bpifrance, Eurazeo, First Bridge Venture and Fuse Venture Partners, operated 101-250 employees, and was recognized in French Tech 120 and VivaTech Top 100 European Scale-ups.
In 2024, Cubyn announced it had permanently closed its doors, with the website redirecting inquiries to [email protected] and the operating status recorded as closed. Historical operating metrics included a 97% D+1 SLA target (98.63% reported), 30% better-than-market delivery performance, 90% reduction in direct energy consumption via robotics, and growth of 300% in 2016 and 7x in 2020.
Cubyn firmographics
Firmographics- Name
- Cubyn
- Legal name
- Cubyn
- Website
- https://cubyn.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- Cubyn was a Paris-based e-commerce logistics platform (founded 2015, closed 2024) offering automated fulfillment, multi-channel parcel delivery, B2B shipment, freight and reverse logistics to online brands, marketplace sellers and platforms across France and Spain, powered by proprietary WMS, robotics and Smart Carrier Allocation.
- Ownership category
- akta.pro rank
Cubyn industry classification
Industry- Product category
- E-commerce fulfillment and logistics services
- NAICS
- General Warehousing and Storage (493110), Warehousing and Storage (493), Freight Transportation Arrangement (488510)
- SIC
- Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)
- akta.pro primary industry
- Subscription Box & Direct-to-Consumer (DTC) Parcel Delivery (TLAAAFAK)
- akta.pro secondary industries
- Cross-Border E-commerce & De Minimis Clearance (DDP/DDU, Marketplace Compliance) (TLACAFAG), Cross-Border Parcel Consolidation & Linehaul (B2C/B2B2C) (TLACAKAA), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)
Keywords
Where Cubyn is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Cubyn business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations
Revenue model
- Fulfillment and Delivery Services: All-inclusive fulfillment pricing covering storage, order preparation, shipping, and customer support. Billed on a per-order basis with no long-term contracts required.
- B2B Shipment Services: B2B parcel and pallet delivery services with warranties up to 50K€ per shipment. Additional insurance (Ad Valorem) available for lost and damaged items.
- First Mile/Freight Services: Supplier delivery management including customs clearance and delivery to Cubyn warehouses.
- Custom Packaging Services: Custom packaging solutions including personalized packing and custom labeling for brand promotion.
- Tracking Experience: Customized tracking pages and proactive notifications for customer retention.
- Reverse Logistics: Returns management with quality checks and stock restoration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Day+2 Standard Delivery from €7.62 per order |
| Unit Pricing | Pay-as-you-go | Day+1 Express Delivery |
| Unit Pricing | Pay-as-you-go | Relay/Pick-up Point Delivery |
| Unit Pricing | Pay-as-you-go | Fast Track Inbound |
| Unit Pricing | Pay-as-you-go | Item Screening Service |
| Unit Pricing | Pay-as-you-go | Advanced Quality Check |
| Unit Pricing | Pay-as-you-go | Buyer Protection |
| Unit Pricing | Pay-as-you-go | Customs Clearance Administration |
| Unit Pricing | Pay-as-you-go | Official Inventory Statement |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cubyn product offering
Product offeringCore offering
Cubyn provides end-to-end e-commerce fulfillment, delivery, and logistics services for online brands and marketplace sellers across Europe. The platform integrates automated warehousing, multi-channel parcel delivery, B2B shipments, first-mile freight, returns management, branded packaging, and a customizable tracking experience. Revenue is generated on a per-order, all-inclusive basis covering storage, picking, packing, shipping, and customer support.
Product overview
Cubyn is a global e-commerce logistics platform offering an integrated suite of fulfillment and delivery solutions. The core platform consists of Delivery (multi-channel parcel delivery), Fulfillment (automated storage), B2B Shipment (B2B parcel/pallet delivery), and Freight (first-mile supplier delivery) services. These are complemented by add-on modules including Custom Packaging & Promotion (branded unboxing), Tracking Experience (customized post-purchase notifications), Reverse (returns management), and FBX (a marketplace operator platform). The architecture follows a platform-plus-modules model where the foundational logistics network handles inventory, fulfillment, and delivery, while specialized modules extend functionality for specific use cases like B2B commerce, marketplace operations, and customer experience customization.
Differentiator
Problem solved
Functional benefit
Products and services
- Delivery
Quantifiable outcome
- 30% better delivery performance than market average
- +6 more outcomes
Companies that use Cubyn
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Cubyn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature10 records
Cubyn partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- RajaminorPackaging company partner providing planet-friendly innovations including paper tape and new recycled packaging for sustainable operations.
- MagelanminorConsulting firm specializing in measuring and reducing carbon emissions for environmental commitment tracking.
- PhenixminorCompany that redistributes unsold goods (dead stocks) to charities as part of waste reduction initiatives.
- moka.careminorStart-up specializing in providing well-being and mental health resources for employees as part of social commitments.
- VendrediminorPlatform empowering employees to contribute to causes they care about as part of corporate social responsibility.
- ShopifycoreNative integration partner enabling Shopify merchants to connect their stores for seamless order fulfillment and inventory management.
- PrestashopcoreNative integration partner enabling Prestashop merchants to connect their stores for seamless order fulfillment.
- AmazoncoreMarketplace partner for fulfillment services, serving sellers on Amazon platform.
- Back MarketcoreMarketplace partner specialized in refurbished electronics, with dedicated modules and official partnership for fulfillment.
- Fnac DartycoreMajor French retail group and marketplace partner with long-term relationship for high-value 3C product fulfillment.
- Rakuten (Mirakl)coreMarketplace partner through Mirakl platform integration enabling sellers to access Rakuten marketplace.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Cubyn competitors and assessment
Company assessmentDirect peers
- ShipHero: North American 3PL with proprietary warehouse management software and direct merchant integrations targeting SMB e-commerce brands — overlaps strongly with Cubyn's fulfillment-plus-WMS platform model.
- Byrd: DACH-region e-commerce fulfillment network for SMB and marketplace sellers, now operating under Maersk — direct functional peer to Cubyn in continental Europe with similar DNVB/marketplace positioning.
- Shipbob: US-based fulfillment-as-a-service platform targeting SMB and mid-market e-commerce merchants with multi-channel inventory, proprietary WMS, and API integrations — a near-exact analog of Cubyn's value proposition in the North American market.
- Huboo: UK-headquartered e-commerce fulfillment provider for DNVBs and SMB merchants, offering multi-channel inventory, warehousing, and shipping with native integrations to Shopify and marketplaces — Cubyn's closest European direct competitor.
Broad incumbents
- Fulfillment by Amazon (FBA): Amazon's first-party fulfillment service offering warehousing, packing, shipping, and customer service to marketplace sellers — the dominant incumbent that Cubyn explicitly positioned itself against for DNVBs and non-Amazon-marketplace sellers.
- Geodis: Major French-headquartered global 3PL with extensive European warehousing, fulfillment, and parcel capabilities; competes with Cubyn for mid-market and enterprise e-commerce contracts from its home market.
Others
- Mirakl: Paris-headquartered marketplace platform operator that Cubyn integrates with (Rakuten via Mirakl) — operates the upstream marketplace SaaS that Cubyn's FBX fulfillment platform plugs into as a downstream service.
Emerging players
- Sendcloud: European multi-carrier shipping management and outbound parcel platform with Shopify and marketplace integrations — complementary rather than direct overlap, but a frequent alternative for the same SMB merchant evaluating logistics tools.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cubyn social profiles
Digital presenceCubyn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cubyn leadership team
Management profileNumber of profiles
Profiles9 records
Cubyn funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cubyn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cubyn
What does Cubyn do?
Cubyn provides end-to-end e-commerce fulfillment, delivery, and logistics services for online brands and marketplace sellers across Europe. The platform integrates automated warehousing, multi-channel parcel delivery, B2B shipments, first-mile freight, returns management, branded packaging, and a customizable tracking experience. Revenue is generated on a per-order, all-inclusive basis covering storage, picking, packing, shipping, and customer support.
Is Cubyn a public or private company?
Cubyn is a private company. It is classified as venture growth investor backed and is currently closed.
When was Cubyn founded?
Cubyn was founded in 2015. It employs 101 to 250 people.
Where is Cubyn based?
Cubyn is headquartered in Paris, France, in the Europe region.
How does Cubyn make money?
Six revenue lines are on record. Fulfillment and Delivery Services are the primary driver. The others are B2B Shipment Services, first Mile/Freight Services, custom Packaging Services, tracking Experience and reverse Logistics.
Who are Cubyn's main competitors?
Direct peers on record are ShipHero, Byrd, Shipbob and Huboo. Broad incumbents are Fulfillment by Amazon (FBA) and Geodis. Mirakl is listed as an others. Sendcloud is listed as an emerging player.
Does Cubyn have an API?
Yes. Cubyn offers a public API that allows developers to access all features of the platform. The API enables integration with e-commerce stores and marketplaces, order synchronization, real-time inventory tracking, shipment tracking, and fulfillment management. Native integrations (connectors) are available for Shopify and Prestashop. Documentation is available at developers.cubyn.com. Developer documentation is at developers.cubyn.com/#introduction.
What industry is Cubyn in?
Cubyn's product category is E-commerce fulfillment and logistics services. Its primary akta.pro industry code is TLAAAFAK, Subscription Box & Direct-to-Consumer (DTC) Parcel Delivery, with a secondary code of TLACAFAG, Cross-Border E-commerce & De Minimis Clearance (DDP/DDU, Marketplace Compliance). Its NAICS code is 493110 and its SIC code is 4210.