The Alternative Board (TAB) Israel

What The Alternative Board (TAB) Israel does

The Alternative Board (TAB) Israel is the Israeli franchise of The Alternative Board (TAB) International, a global peer advisory and executive coaching organization founded in 1990 and active in over 30 countries. Established in 2018 and headquartered in Petah Tiqwa, Israel, TAB Israel operates as a privately-held franchise led by founder Eric Hertz, with a team of 11-50 employees including certified facilitators Vered Robinson, Itzik Marshand, and Nir Makovsky. The company serves non-competing private-sector business owners and senior executives in Israel, organizing monthly Peer Advisory Boards (typically 8-10 senior executives per board) supplemented by personal executive coaching sessions between meetings, structured 90-day goal systems, DISC behavioral assessments, and access to proprietary TAB tools including the StratPro strategic planning platform, TABConnect member portal, and MY TAB resource library, all licensed from the global TAB parent.

TAB Israel generates revenue through three primary streams: recurring annual subscription fees for peer advisory board membership, tuition from the TAB Israel Coaching Academy (an 18-session, 72-hour certified business coach training program), and corporate business consulting/leadership development engagements. Go-to-market is consultative and community-driven: prospective members enter via the website and are routed through free "mapping sessions" (פגישת מיפוי עסקי), trial board attendance as guest advisors, and referral from existing members. The company has expanded its segmentation beyond core SMB owners to include startups, lawyers/legal professionals, and medium-to-large organizations seeking team coaching and organizational consulting. A strategic partnership with BizMakeBiz — one of Israel's largest business communities with 50,000+ registered business owners — extends TAB Israel's distribution and lead-generation reach.

The operating model is fundamentally people-intensive rather than technology-intensive. No proprietary AI/ML capabilities, app products, or public API are disclosed; the competitive differentiation rests on the codified TAB methodology, certified facilitator quality, the global TAB network, and the locked-in community ecosystem combining peer boards, coaching, proprietary planning tools, and the BizMakeBiz partnership. No external institutional investment, funding rounds, or M&A activity is documented; ownership remains with the founder and TAB International franchise structure.

Name

The Alternative Board (TAB) Israel

Legal name

TAB Israel

Website

https://tabisrael.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

TAB Israel, established in 2018, is the Israeli franchise of global peer advisory and executive coaching organization TAB International. It operates monthly Peer Advisory Boards and personal coaching for non-competing SMB owners and senior executives across Israel, with revenue from membership subscriptions, a Coaching Academy, and corporate consulting.

Ownership category

akta.pro rank

Product category

Executive Coaching and Peer Advisory Services

NAICS

Professional Organizations (81392), Other Management Consulting Services (541618)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAFAC

Governance & Board Effectiveness Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Risk, Compliance & Governance Advisory

Keywords

• Peer advisory boards
• Executive coaching services
• Business consulting services
• Leadership development programs
• Strategic business planning

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. TAB Peer Advisory Board Membership: TAB Israel generates revenue primarily through membership fees for participation in peer advisory boards. Members pay for ongoing access to monthly board sessions, personal executive coaching between sessions, and proprietary tools (StratPro, TABConnect, DISC assessments). The membership creates a recurring revenue stream with monthly meetings and ongoing coaching sessions.
2. Executive Coaching Academy: TAB Israel runs a certified business coach training program (Coaching Academy) spanning 18 sessions and 72 academic hours. Revenue is generated through course tuition fees. Students receive DISC assessment, coaching manuals, ongoing mentor access, and certification upon completion.
3. Business Consulting and Corporate Training: TAB Israel provides organizational consulting, leadership development programs, and team cohesion workshops to businesses and organizations seeking to improve management culture, operational efficiency, and employee engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

TAB Israel delivers structured peer advisory boards — confidential monthly forums of 8-10 non-competing senior executives and business owners facilitated by certified TAB coaches — supplemented by personal executive coaching sessions between meetings. Members gain access to the proprietary StratPro strategic planning platform, the TABConnect global member networking portal, and DISC behavioral assessments, all within the methodology licensed from the international TAB network active in 30+ countries.

Product overview

TAB Israel operates as a peer advisory and executive coaching organization, bringing The Alternative Board methodology to the Israeli market. The core service model centers on Peer Advisory Boards — groups of 6–10 non-competing senior executives and business owners meeting monthly in a confidential, facilitated setting — supplemented by personal executive coaching sessions between meetings. Members also receive access to the proprietary StratPro strategic planning platform, TABConnect (a global member networking platform), and the My TAB online resource portal. Supporting the core advisory model, TAB Israel runs the TAB Israel Coaching Academy, a formal 18-session/72-hour certification course for aspiring business coaches, with curriculum licensed from TAB International. The organization also facilitates networking events and community gatherings to connect members with peers across industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Advisory Board Membership Core TAB Israel membership providing access to monthly peer advisory board sessions with 8-10 non-competing senior executives, facilitated by certified TAB coaches, plus personal executive coaching between sessions, StratPro strategic planning tool, TABConnect global networking portal, DISC behavioral assessment, and community events. Targeted at Israeli private-sector business owners and senior executives.
• TAB Israel Coaching Academy An 18-session (72 academic hours) certified business coaching course covering DISC assessment, proprietary TAB tools, and peer coaching methodology. Graduates receive a TAB-certified business coach certificate and gain access to the TAB member community, international networking, and the option to join the TAB coaches community. Targeted at aspiring and current business coaches.
• Business Consulting and Corporate Training Organizational consulting, leadership development programs, and team cohesion workshops delivered to Israeli businesses and organizations seeking to improve management culture, operational efficiency, employee engagement, strategic planning, financial advisory, marketing advisory, and HR consulting. Targeted at medium and large organizations.

Quantifiable outcome

• TAB members report significantly more strategic thinking time and clarity on business priorities as a result of monthly board participation
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• TAB International (The Alternative Board)coreStrategic or Co-development Partner · 1 January 2018TAB Israel operates as the Israeli franchise of TAB International, the global peer advisory board and executive coaching organization founded in 1990. TAB International licenses proprietary tools (StratPro, TABConnect), methodologies, and training programs to TAB Israel. TAB International is active in over 30 countries and serves as the umbrella organization providing international content, certification, and global networking for TAB Israel members.
• BizMakeBiz (עסקים עושים עסקים)coreStrategic or Co-development PartnerTAB Israel partners with BizMakeBiz, the largest and one of the oldest business communities in Israel, to provide members with access to a networking platform with over 50,000 registered business owners and thousands of daily active members. This partnership allows TAB members to participate in both the closed TAB community and the broader BizMakeBiz ecosystem, including webinars, business communities, and networking events. The partnership is offered at no additional cost to existing TAB members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YPO (Young Presidents' Organization): YPO is one of the premier global peer organizations for chief executives, offering moderated peer forums, executive education, and a private member network. It is a direct competitor to TAB Israel in the executive peer advisory category, particularly for the senior-executive and CEO segment.
• ActionCOACH: ActionCOACH is one of the world's largest business coaching franchises, offering one-on-one and group coaching for SMB owners and executives. It directly competes with TAB Israel's executive coaching and group advisory services and operates a similar franchise/licensed model with coaching academy training.
• Entrepreneurs' Organization (EO): EO is a global peer network for entrepreneurs offering moderated peer learning groups, forums, events, and educational programming. It is highly comparable to TAB Israel's peer advisory model and directly competes for the same entrepreneur and SMB-owner member base globally and within Israel.
• Strategic Coach: Strategic Coach provides structured group coaching programs (workshops, quarterly sessions, tools) for entrepreneurs and executives. Its membership-based, multi-touch coaching model and tools-based approach closely mirror TAB Israel's StratPro, TABConnect, and recurring board membership design.
• Renaissance Executive Forums: Renaissance Executive Forums operates facilitated peer advisory groups for CEOs and business owners across North America, with a model very similar to TAB's peer boards. It is a directly comparable peer in the CEO peer advisory category, especially relevant as a US-based benchmark for the TAB Israel model.
• Vistage Worldwide: Vistage is the global market leader in CEO and executive peer advisory boards, with monthly facilitated peer group meetings, one-on-one coaching, and strategic workshops. It is the most direct comparable to TAB Israel's peer advisory board and executive coaching model, operating in many of the same customer segments (SMB owners, CEOs, executives).
• Tiger 21: Tiger 21 is a peer advisory organization for high-net-worth individuals focused on wealth preservation, investing, and peer learning through monthly group meetings. While targeting a different persona (wealth rather than SMB owners), it is a comparable peer-group model with facilitated confidential boards and recurring membership economics.

Broad incumbents

• The Alternative Board (TAB International): TAB International is the parent franchisor of TAB Israel and the global originator of the peer advisory board methodology. While not a direct competitor to TAB Israel (it is the parent), it is the closest structural peer in terms of service model, methodology, and member experience, and serves as the benchmark for TAB Israel's operating model and tools.

Others

• BizMakeBiz: BizMakeBiz is the Israeli business community partner of TAB Israel with 50,000+ registered business owners. While not a peer in service model, it is a key ecosystem adjacency — both share the Israeli SMB audience and BizMakeBiz functions as TAB Israel's primary referral channel and networking overlay.

Emerging players

• Gazelles / Scaling Up (Wellingstone): Gazelles / Scaling Up is a global coaching and tools franchise based on Verne Harnish's Scaling Up methodology, providing strategic planning tools, coaching, and peer learning for growing companies. It overlaps with TAB Israel's strategic planning and coaching offerings and competes for the same mid-market executive audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hertzarik
• YouTubeyoutube.com/channel/UCiL5ZaNtoZOuLowNkkKeRxA/videos
• Facebookfacebook.com/tabisrael
• LinkedInlinkedin.com/company/the-altrnative-board-tab-israel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alternative Board (TAB) Israel