Cia da Beleza
Companhia da Beleza is a founder-owned aesthetic clinic in Curitiba, Brazil, established in 1991, providing non-invasive facial and body treatments such as diamond peeling and massage therapy to individual consumers via a single storefront and digital booking channels.
- Company typePrivate
- Founded1991
- HeadquartersBom Retiro, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cia da Beleza does
Companhia da Beleza, doing business as Cia da Beleza, is a single-location aesthetic clinic founded in 1991 by Elenita Back Didyk and headquartered in the Bom Retiro neighborhood of Curitiba, Paraná, Brazil. The company provides non-invasive facial and body aesthetic treatments to individual consumers, operating as a founder-owned, bootstrapped private business with 11 to 50 employees. There is no disclosed proprietary technology platform, clinical IP, patents, or technology partnerships in the source data.
Its service catalog includes procedures such as diamond peeling facial cleansing (Limpeza de Pele com Peeling de Diamante) priced at R$150 per session and a combined three-in-one massage (Massagem 3 em 1) priced at R$120 per session, with a bundled 10-session package offered at R$980. Treatments are delivered in-person at the single Bom Retiro storefront; no mobile, at-home, or franchised service delivery is disclosed.
The business model is direct-to-consumer and service-based, generating revenue through individual treatment sessions and bundled multi-session packages. Customer acquisition and bookings flow through three digital channels — Instagram, WhatsApp, and a company website — in addition to walk-in traffic at the physical storefront. Pricing is per-treatment with volume discounts via multi-session packages. There are no disclosed B2B clients, corporate accounts, insurance partnerships, third-party distribution agreements, franchise operations, or investor relationships; the company is entirely self-funded.
Cia da Beleza firmographics
Firmographics- Name
- Cia da Beleza
- Legal name
- Companhia da Beleza
- Website
- https://companhiadabeleza.com.br
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Companhia da Beleza is a founder-owned aesthetic clinic in Curitiba, Brazil, established in 1991, providing non-invasive facial and body treatments such as diamond peeling and massage therapy to individual consumers via a single storefront and digital booking channels.
- Ownership category
- akta.pro rank
Cia da Beleza industry classification
Industry- Product category
- Personal Care & Aesthetic Services
- NAICS
- Beauty Salons (812112)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Hydrating & Barrier Repair Facials (HSALADAD)
- akta.pro secondary industries
- Dermaplaning Treatments (HSALADAK), Body Scrubs & Exfoliation Treatments (HSALAFAE)
Keywords
Where Cia da Beleza is headquartered
LocationHeadquarters
- HQ city
- Bom Retiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Cia da Beleza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Aesthetic Treatment Services: One-time service fees for individual beauty and aesthetic treatments. Customers pay per session or purchase multi-session packages (e.g., 10-session massage packages). Revenue is generated through direct consumer payments for skin cleaning, diamond peeling, and massage treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Massagem 3 em 1 - Single session or 10-session package |
| Unit Pricing | Pay-as-you-go | Limpeza de pele com Peeling de diamante - Skin cleaning with diamond peeling |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Cia da Beleza product offering
Product offeringCore offering
Companhia da Beleza is a single-location aesthetic clinic in Curitiba that performs non-invasive facial and body treatments, primarily diamond peel skin cleansing (with ozone vapor, manual extraction, high frequency, and mask applications) and a 3-in-1 massage therapy combining drainage, modeling, and relaxation. Services are delivered in person to individual consumers at the Bom Retiro storefront and are scheduled via WhatsApp messaging.
Product overview
Cia da Beleza is a single-location aesthetic clinic offering non-invasive facial and body care treatments. The company provides two primary services: Massagem 3 em 1 (a combined drainage, shaping, and relaxation massage) and Limpeza de Pele com Peeling de Diamante (diamond peel skin cleansing with additional therapeutic steps). Founded by Elenita Back Didyk in 1991, the clinic specializes in protocols that prioritize client well-being and self-esteem without invasive procedures.
Differentiator
Problem solved
Functional benefit
Products and services
- Massagem 3 em 1 A 3-in-1 massage treatment that drains, shapes/models, and relaxes the body, sold per session (R$120) or as a 10-session package (R$980) and delivered in person to individual consumers at the clinic.
- Limpeza de Pele com Peeling de Diamante Non-invasive diamond peel facial cleansing treatment including ozone vapor, manual extraction of blackheads and milia, high frequency therapy, calming mask, porcelain mask, and sunscreen, priced at R$150 per person (R$120 per person when 2 or more clients book together) and delivered in person to individual consumers.
Companies that use Cia da Beleza
Customer profileSegments1 record
Ideal customer profiles1 record
Cia da Beleza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cia da Beleza partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Cia da Beleza competitors and assessment
Company assessmentBroad incumbents
- O Boticário: One of Brazil's largest beauty and personal care conglomerates with extensive retail, product, and service operations. Comparable as a broad Brazilian beauty industry player that overlaps with aesthetic and personal care services, though it operates at vastly larger scale and is primarily a product manufacturer/retailer.
- L'Oréal Brasil: Brazilian operations of global beauty giant L'Oréal, covering professional products, consumer beauty, and dermatological beauty divisions used by Brazilian salons and clinics. Comparable as a supplier and broad industry player in the Brazilian beauty ecosystem, though not a direct service competitor.
- Natura &Co: Major Brazilian beauty and personal care conglomerate encompassing Natura, Avon, and The Body Shop among others. Comparable as a broad incumbent in the Brazilian beauty market with overlapping consumer base, though primarily a product company rather than a service provider.
Direct peers
- Espaçolaser: Brazilian chain of aesthetic clinics offering depilation and aesthetic services across multiple locations. Directly comparable to Companhia da Beleza as a Brazilian consumer-facing aesthetic service provider, though operating at significantly larger scale as a franchise.
- Royal Face: Brazilian franchise specializing in facial aesthetics treatments and skin care protocols. Highly comparable in service category (facial aesthetics) and Brazilian consumer market focus, though operating a franchise model with multiple units rather than a single owner-operated clinic.
- Sobrancelhas: Brazilian beauty franchise offering facial aesthetics, eyebrow design, and skin care services to individual consumers. Comparable in service mix (non-invasive facial aesthetics targeting Brazilian consumers) and local-market positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Cia da Beleza social profiles
Digital presenceCia da Beleza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cia da Beleza leadership team
Management profileNumber of profiles
Profiles1 record
Cia da Beleza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cia da Beleza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cia da Beleza
What does Cia da Beleza do?
Companhia da Beleza is a single-location aesthetic clinic in Curitiba that performs non-invasive facial and body treatments, primarily diamond peel skin cleansing (with ozone vapor, manual extraction, high frequency, and mask applications) and a 3-in-1 massage therapy combining drainage, modeling, and relaxation. Services are delivered in person to individual consumers at the Bom Retiro storefront and are scheduled via WhatsApp messaging.
Is Cia da Beleza a public or private company?
Cia da Beleza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cia da Beleza founded?
Cia da Beleza was founded in 1991. It employs 11 to 50 people.
Where is Cia da Beleza based?
Cia da Beleza is headquartered in Bom Retiro, Brazil, in the Latin America region.
How does Cia da Beleza make money?
One revenue line is on record: aesthetic Treatment Services.
Who are Cia da Beleza's main competitors?
Broad incumbents on record are O Boticário, L'Oréal Brasil and Natura &Co. Direct peers are Espaçolaser, Royal Face and Sobrancelhas.
Does Cia da Beleza have an API?
No public API is recorded for Cia da Beleza.
What industry is Cia da Beleza in?
Cia da Beleza's product category is Personal Care & Aesthetic Services. Its primary akta.pro industry code is HSALADAD, Hydrating & Barrier Repair Facials, with a secondary code of HSALADAK, Dermaplaning Treatments. Its NAICS code is 812112 and its SIC code is 8090.