educom
- Company typePrivate
- Founded2022
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2C
- OfferingServices
educom firmographics
Firmographics- Name
- educom
- Legal name
- educom (operated by Hutchison Drei Austria GmbH)
- Website
- https://educom.at
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where educom is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
educom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Mobile Telephony Subscriptions: Monthly prepaid mobile tariff subscriptions providing voice, SMS, and data services. Tariffs include vamos series (olé, mini, 5G variants) with varying data volumes and EU roaming included.
- Internet Tariff Subscriptions: Home internet tariffs offering fixed broadband data packages including datos series with speeds up to 500 Mbit/s for 5G extremisimo plan.
- Hardware Sales via edustore: Sale of mobile devices, laptops, routers, and accessories with student discounts. Includes Apple products, refurbished devices, and accessory bundles.
- edudeals Partner Commissions: Affiliate partnerships providing discounted deals to students from external partners (restaurants, fashion, electronics, travel). Revenue derived from partner referral arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | vamos mini - 5.5GB data, 550 minutes/SMS |
| Subscription | Monthly | vamos olé - 100GB data, 2200 min/SMS in Austria and EU |
| Subscription | Monthly | vamos olé 5G - 130GB data, 3300 min/SMS, up to 250 Mbit/s |
| Subscription | Monthly | muchos 5G - 200GB unlimited data, up to 300 Mbit/s |
| Usage-based | Pay-as-you-go | basico - Pay-as-you-go, 0.39ct/MB, 2.9ct min/SMS |
| Subscription | Monthly | datos minisimo - 4GB data, up to 300 Mbit/s |
| Subscription | Monthly | datos - 70 Mbit/s unlimited data |
| Subscription | Monthly | datos 5G extremo - up to 250 Mbit/s |
| Subscription | Monthly | datos 5G extremisimo - up to 500 Mbit/s |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
educom product offering
Product offeringCore offering
educom is an education-focused mobile virtual network operator (MVNO) in Austria, operated by Hutchison Drei Austria GmbH. It sells mobile telephony tariffs under the "vamos" line and internet/home-connectivity tariffs under the "datos" line, targeted at students, teachers, and the Austrian education community, leveraging the Drei mobile network with Magenta roaming fallback.
Product overview
educom is Austria's education-focused mobile operator offering mobile and internet tariff plans with education discounts for students, parents, teachers, and education sector employees. The core product portfolio includes mobile tariffs (vamos olé, vamos olé 5G, vamos mini, muchos 5G, basico) and internet tariffs (datos, datos 5G, datos mini, datos minisimo, datos 5G extremo, datos 5G extremisimo) operating on the Drei network with national roaming to Magenta. The company extends its offering through complementary services including edustore for hardware purchases with student discounts, edudeals for third-party partner discounts, educoins loyalty rewards, educlub invite-only membership, edubag seasonal goodie bags, and Schulsponsoring school sponsorship. The educom mobile app serves as the primary customer interface for account management and tariff administration.
Differentiator
Problem solved
Functional benefit
Brands
- edustore: Hardware store providing laptops, devices with student discounts
- edudeals
- edubags
- educlub
Products and services
- Vamos Mobile Tariffs A range of mobile telephony plans under the "vamos" brand, designed for students, teachers, and the education sector in Austria, providing voice, SMS, and data allowances on the Drei network with Magenta roaming.
- Datos Internet Tariffs A range of fixed/mobile internet and home-connectivity plans under the "datos" brand for students, teachers, and educational users in Austria.
- edustore An educom-branded store offering for customers of the MVNO, associated with the education community.
- edudeals Discount and deals program available to educom subscribers within the Austrian education community.
- educlub A loyalty/community program tied to the educom brand for student and teacher subscribers.
- educoins A points/rewards currency associated with educom's customer loyalty and benefits programs.
- edubags An educom-branded offering associated with the education community, typically referenced as promotional/merchandise items.
Quantifiable outcome
- Pricing from €7.88/month for 100GB plan with 2200 EU minutes vs market average of ~€20-30/month for comparable plans
- +1 more outcomes
Companies that use educom
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles1 record
educom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
educom partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Hutchison Drei Austria GmbHcoreParent company and network infrastructure provider. educom operates as a subsidiary using Drei's mobile network. All new customers since January 1, 2022 are on the Drei network. Hutchison Drei Austria Holdings GmbH holds 100% ownership stake. edustore GmbH is also part of the group.
- Klarna Bank ABcorePayment service provider handling checkout payment processing. Klarna provides various payment methods including credit card and direct debit, and conducts creditworthiness assessment for payment plan eligibility.
- paybox Service GmbHcoreIdentity verification service for customer legitimation via Bankident, Photo-ident, or ID Austria methods during registration and contract processes.
- MailChimp (Rocket Science Group, LLC)minorNewsletter and email marketing platform used for sending promotional emails, transactional communications, and campaign analytics.
- Gebrüder Weiss GmbHminorShipping and logistics partner handling order packaging and delivery through DPD carrier service.
- EF Education GmbHminorLanguage travel provider offering 300 euro discount on language courses abroad through edudeals platform for educom customers.
- facultas.clubminorUniversity textbook retailer offering monthly free premiums and deals for educom customers through edudeals partnership.
- DicotaminorLaptop bag and accessories brand offering 10% discount through edudeals for educom customers purchasing at edustore.
- NortonLifeLockminorSecurity software provider offering Norton 360 for Gamers free with hardware purchases at edustore through edudeals partnership.
- StudominorStudent app provider offering 1 month of Studo PRO features free to educom customers through edudeals partnership (valid until June 30, 2026).
- TU Wien / Book and Paper StoreminorUniversity merchandise store offering 15% discount on TU Wien merchandise for educom customers through edudeals.
- U4 ViennaminorEntertainment venue offering free entry to U4 CAMPUS student nights through edudeals voucher program.
- AppleminorAppleCare extended warranty offering 12% discount on MacBook AppleCare protection plans for educom customers purchasing through edustore.
- Universität WienminorUniversity offering free guided tours of main building and botanical garden for educom customers through edudeals partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
educom competitors and assessment
Company assessmentDirect peers
- HoT (Hofer Telekom): Austrian MVNO owned by Hofer (ALDI South group) selling discount prepaid mobile and internet tariffs to price-sensitive Austrian consumers — directly competes on the same low-ARPU axes educom targets.
- Yesss!: A1 Telekom Austria's discount MVNO brand offering low-cost prepaid mobile tariffs across Austria — overlapping value proposition and channel mix with educom's prepaid, digital-first model.
- BOB Mobile: A1 Telekom Austria's MVNO brand offering no-frills prepaid tariffs in Austria — comparable prepaid/MVNO business model competing for the same budget-conscious Austrian customers.
- Krone Mobile: Austrian MVNO leveraging the Krone media brand for distribution, offering low-cost prepaid mobile tariffs — comparable prepaid MVNO playbook competing for Austrian price-sensitive consumers.
- Spusu: Austrian MVNO offering low-cost prepaid mobile tariffs directly to consumers — the most direct price-driven competitor to educom in the same geography and category.
Broad incumbents
- Magenta Telekom: Austria's second-largest MNO, which has a national roaming partnership with educom — a broad incumbent with overlapping consumer mobile and broadband offerings that competes head-to-head for the same Austrian subscriber base.
- Drei (Hutchison Drei Austria): The parent MNO whose network educom resells — a broad incumbent with full retail mobile/internet/TV portfolio across Austria that could launch a direct education tariff at any time, structurally constraining educom.
- A1 Telekom Austria: Austria's largest MNO and historic operator of educom before 2022 — directly comparable as a full-service incumbent that competes with educom on price, network quality, and student retention through XOXO (the brand that absorbed legacy educom customers).
Regional players
- 1&1 (United Internet): German-headquartered MVNO/telco with Austrian operations offering low-cost mobile tariffs — comparable discount-MVNO playbook in a neighbouring market and a potential benchmark for educom's positioning and unit economics.
Emerging players
- SIMfonie (Mtel Austria): Smaller Austrian MVNO specializing in low-cost prepaid mobile services for niche consumer segments — comparable prepaid MVNO model targeting a similarly narrow Austrian customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
educom social profiles
Digital presenceeducom financial estimates
Financial estimateRevenue estimate
Valuation estimate
educom leadership team
Management profileNumber of profiles
Profiles1 record
educom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
educom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about educom
What does educom do?
educom is an education-focused mobile virtual network operator (MVNO) in Austria, operated by Hutchison Drei Austria GmbH. It sells mobile telephony tariffs under the "vamos" line and internet/home-connectivity tariffs under the "datos" line, targeted at students, teachers, and the Austrian education community, leveraging the Drei mobile network with Magenta roaming fallback.
Is educom a public or private company?
educom is a private company. It is classified as corporate owned and is currently operating.
When was educom founded?
educom was founded in 2022. It employs 1 to 10 people.
Where is educom based?
educom is headquartered in Vienna, Austria, in the Europe region.
How does educom make money?
Four revenue lines are on record. Mobile Telephony Subscriptions are the primary driver. The others are internet Tariff Subscriptions, hardware Sales via edustore and edudeals Partner Commissions.
Who are educom's main competitors?
Direct peers on record are HoT (Hofer Telekom), Yesss!, BOB Mobile, Krone Mobile and Spusu. Broad incumbents are Magenta Telekom, Drei (Hutchison Drei Austria) and A1 Telekom Austria. 1&1 (United Internet) is listed as a regional player. SIMfonie (Mtel Austria) is listed as an emerging player.
Does educom have an API?
No public API is recorded for educom.