Humphrey Orthodontics

Name

Humphrey Orthodontics

Legal name

Humphrey Orthodontics

Website

https://humphreyorthodontics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Orthodontic Emergency & Repair Services (HLABABAL)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Teeth straightening
• Invisalign provider
• Orthodontic care

Headquarters

HQ city

Wentzville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Orthodontic Treatment Services: Humphrey Orthodontics generates revenue primarily through orthodontic treatment fees charged to patients. Treatment includes traditional metal braces, ceramic/clear braces, gold braces, and Invisalign. The practice offers flexible payment options including monthly payment plans, accepts insurance plans with orthodontic benefits, and provides discounts for full upfront payment. Treatment fees vary based on complexity and type of appliances used.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Humphrey Orthodontics is an orthodontic specialty practice that diagnoses and treats malocclusion and tooth misalignment through fixed appliances (metal, gold, and ceramic braces) and removable clear aligner therapy (Invisalign and Invisalign Teen) for children, teenagers, and adults. The practice also provides supportive services including iTero digital scanning, interceptive/Phase I pediatric orthodontics, rapid palatal expansion, custom TMD and sleep apnea oral appliances, and orthodontic emergency care, delivered at two physical clinic locations in St. Charles County, Missouri.

Product overview

Humphrey Orthodontics is an orthodontic practice offering a comprehensive range of teeth-straightening treatments centered around four main products: Metal Braces (including Gold Braces variant), Clear Ceramic Braces, and Invisalign (including Invisalign for Teens). The practice serves all age groups through Orthodontics for Children, Teens, and Adults. Supporting services include Digital Scanning technology, Virtual Consultation options, Rapid Palate Expanders, custom oral appliances for TMJ/sleep issues, and emergency orthodontic care. The practice uses modern NiTi shape-memory wires and iTero digital scanning to enhance treatment comfort and precision.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces Traditional fixed orthodontic appliance using stainless steel brackets, wires, elastics, and orthodontic bands to apply continuous gentle pressure that gradually moves teeth into desired positions. Indicated for children, teens, and adults with crowding, spacing, or bite issues.

Quantifiable outcome

• Invisalign treatment typically takes 9-15 months with 18-30 aligner sets
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Western St. Charles County Chamber of CommerceminorGTM or Marketing PartnerDr. Humphrey serves as an ambassador for the Western St. Charles County Chamber of Commerce, supporting local businesses and community economic development through membership and participation.
• Local Youth Sports TeamsminorGTM or Marketing PartnerThe practice sponsors local youth sports teams as part of community engagement, including St. Peters Rec Plex Summer Camps, baseball leagues, and various school athletic programs.
• Local Schools and Educational OrganizationsminorGTM or Marketing PartnerSupports educational institutions including Hollenbeck Middle School PTA, Castlio Elementary Book Drive, Peine Ridge Elementary PTA, North Point Middle School teacher support, and Book Drive for St. Charles County Library.
• Local Charitable OrganizationsminorOthersOngoing support for local nonprofits including Gwendolyns Gifts, Five Acres Animal Shelter, Crisis Nursery, Joy Umbrella, Boys Scouts of America, Disabled American Veterans, and Crisis Nursery. Annual year-end drives and contests benefiting local and national organizations.
• Smiles Change LivesminorStrategic or Co-development PartnerParticipates in the Smiles Change Lives program, a charitable initiative providing orthodontic treatment to children from families who cannot afford traditional orthodontic care.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aspen Dental: Aspen Dental is one of the largest DSOs in the U.S., with a network of branded practices that include orthodontic offerings (e.g., Motto clear aligners) alongside general dentistry. A broad incumbent with overlapping orthodontic capabilities and similar multi-site operating model.
• Western Dental & Orthodontics: Western Dental is a large multi-specialty DSO offering general dentistry along with in-house orthodontics across hundreds of California and surrounding-state locations. Comparable as a broad incumbent offering orthodontic services within a wider dental portfolio.
• Great Expressions Dental Centers: Great Expressions is a multi-state DSO providing general dentistry along with orthodontic services in affiliated offices across the Midwest, Southeast, and Northeast. Comparable as an incumbent DSO with co-located orthodontic offerings.
• Heartland Dental: Heartland Dental is the largest U.S. dental support organization, supporting thousands of doctor-owned practices with non-clinical services and increasingly expanding into specialty services including orthodontics. Relevant as a broad DSO incumbent scaling orthodontics access.

Direct peers

• Smile Doctors: Smile Doctors is the largest orthodontics-focused dental support organization (DSO) in the U.S., operating hundreds of orthodontic clinics across multiple states. It is the closest direct peer to Humphrey Orthodontics given its specialty focus on braces and Invisalign, multi-location model, and similar patient demographic.
• Diamond Braces: Diamond Braces is an orthodontic specialty practice chain operating multiple clinics across the Northeast U.S., offering metal braces, ceramic braces, and Invisalign. Directly comparable to Humphrey Orthodontics in service mix, multi-location model, and direct-to-patient orthodontic focus.

Emerging players

• Candid: Candid is a direct-to-consumer clear-aligner brand that partners with orthodontists for in-person consultations alongside remote treatment, providing partial overlap with Humphrey Orthodontics' adult clear-aligner offering. An emerging player reshaping the orthodontic delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HumphreyOrtho
• Instagraminstagram.com/humphreyortho
• Xx.com/humphreyortho
• LinkedInlinkedin.com/company/humphrey-orthodontics-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humphrey Orthodontics