Do It For The Love
Do It For The Love is a 501(c)(3) nonprofit founded in 2013 by Michael Franti and Sara Agah Franti that grants live music wish experiences — concert tickets, travel, and meet-and-greets — to individuals with life-threatening illnesses, children with severe challenges, and wounded veterans across the U.S. and Canada.
- Company typePrivate
- Founded2013
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Do It For The Love does
Do It For The Love is a 501(c)(3) nonprofit organization founded in April 2013 by musician Michael Franti and registered nurse Sara Agah Franti, headquartered in Oakland, California, and operating in the United States and Canada. Its core service is granting live music wish experiences — concert tickets (up to four), travel reimbursement of up to $150 for ground transport and up to $350 for overnight accommodation, and artist meet-and-greet or VIP access — to three target segments: adults living with life-threatening illnesses, children under 18 with severe developmental, physical, mental, or emotional challenges or family trauma, and wounded veterans. Eligibility excludes awards shows and musical theater without a major live music component. The organization has cumulatively granted 3,500+ wishes, reached 15,000+ people, and delivered 540,000 minutes of music; reported outcome metrics indicate 92% of recipients gain a stronger sense of hope, 94% feel a break from medical routines, and 98% find the experience inspiring or healing.
The business model is donation- and merchandise-driven rather than transactional. Revenue comes from one-time donations, the "Backstage for Good" monthly recurring giving program on Classy, cryptocurrency donations via Engiven, branded merchandise sales on Shopify ($4.99 stickers to $39.99 tie-dye shirts) and limited-edition drops on Bonfire, fundraising campaigns and birthday fundraisers, and online auctions (signed guitars, VIP bundles). Wish fulfillment relies on donated or artist-partnered concert access, with cash costs largely covering travel and accommodation. There is no proprietary technology: the stack consists of Shopify for ecommerce, Classy for donation processing, UserWay for accessibility, Bonfire for limited merch, Engiven for crypto, plus Google and Facebook retargeting pixels. There is no mobile app, no public API, and no AI/ML components.
Distribution and growth-to-market are event- and community-driven: wish nominations flow from family, friends, medical professionals, and healthcare organizations, with awareness generated primarily through Michael Franti's celebrity, artist partnerships (Morgan Wallen Foundation, Lee Brice, P!nk, Ed Sheeran, Imagine Dragons, JoJo Siwa, Billie Eilish, KISS, Luke Combs), social media (Instagram, Facebook), email newsletters, and emotional wish-story content. Day-to-day operations are led by Executive Director Kate Adornetto.
Do It For The Love firmographics
Firmographics- Name
- Do It For The Love
- Legal name
- Do It For The Love
- Website
- https://doitforthelove.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Do It For The Love is a 501(c)(3) nonprofit founded in 2013 by Michael Franti and Sara Agah Franti that grants live music wish experiences — concert tickets, travel, and meet-and-greets — to individuals with life-threatening illnesses, children with severe challenges, and wounded veterans across the U.S. and Canada.
- Ownership category
- akta.pro rank
Do It For The Love industry classification
Industry- Product category
- Nonprofit Wish Granting
- NAICS
- Performing Arts Companies (7111), Arts, Entertainment, and Recreation (71), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
- akta.pro secondary industries
- Backstage, Artist & Sports Access (HSACAMAE), Music Therapy (Educational/Developmental Programs) (EDAMANAK)
Keywords
Where Do It For The Love is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Do It For The Love business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The primary revenue stream comes from charitable donations from individuals, corporate sponsors, and foundation grants. The organization accepts one-time donations, cryptocurrency contributions, and monthly recurring donations through their Backstage for Good Monthly Giving program.
- Merchandise Sales: The organization sells branded merchandise including t-shirts, hats, accessories, and specialty items through their online shop and limited-edition collections via Bonfire. Prices range from $4.99 (stickers) to $39.99 (tie-dye shirts).
- Fundraising Campaigns: The organization runs fundraising campaigns including birthday fundraisers, auctions, and giveaways to generate revenue for wish grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult apparel and accessories |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Do It For The Love product offering
Product offeringCore offering
Do It For The Love is a 501(c)(3) non-profit organization that grants live music experiences — concert tickets, artist meet-and-greets, and VIP opportunities — to individuals living with life-threatening illnesses, children with severe challenges, and wounded veterans. The organization also funds clinical and community-based music therapy and music therapy research, and sustains its mission through charitable donations and branded merchandise sales.
Product overview
Do It For The Love is a 501(c)(3) non-profit organization that operates a single integrated platform offering live music wish granting as its core mission, supplemented by an e-commerce merchandise store and donation processing services. The organization's product ecosystem includes Live Music Wish Grants (the primary service providing concert experiences to individuals with life-threatening illnesses, children with severe challenges, and wounded veterans), a Shop Merchandise Store (selling branded apparel including t-shirts, hats, scarves, tote bags, and accessories), Month of Love Limited Edition Collections (via Bonfire), Online Auctions, and Donation Programs including one-time donations, cryptocurrency giving via Engiven, and the Backstage for Good monthly giving club. All financial transactions are processed through Shopify (merchandise) and Classy (donations). The organization does not have a public API.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Music Wish Grants The organization's primary service granting live music experiences (concert tickets up to 4 per recipient, travel reimbursement, accommodation, and artist meet-and-greets) to individuals living with life-threatening illnesses, children with severe challenges, and wounded veterans. Wish recipients must be nominated by family, friends, or medical professionals and approved through the organization's wish grant process.
- Shop Merchandise Store Official e-commerce store selling branded apparel and accessories including unisex, women's, and kids t-shirts ($34.99-$39.99), baseball hats ($25.00), canvas tote bags ($19.99-$25.00), scarves ($35.00), fanny packs ($14.99-$34.99), guitar sticker 4-packs ($4.99), and teddy bears ($15.00). Processed via Shopify with proceeds supporting the wish-granting mission.
- Month of Love Limited Edition Collection Limited edition merchandise collection sold via Bonfire, featuring designs with the iconic Soulshine Bali logo. Includes apparel and specialty items with proceeds directly supporting Do It For The Love's mission of providing live music experiences.
- Online Auctions Periodic online auctions featuring unique donated and designed items (such as the DIFTL Classic Original Tee), with proceeds supporting the wish-granting mission. Items are donated and created by designer Barbara (@solanakaidesigns).
- Donation Programs Multiple giving options including one-time donations, monthly recurring donations via the Backstage for Good program, cryptocurrency donations via Engiven, and birthday fundraisers. Donations are tax-deductible under the organization's 501(c)(3) status (EIN 87-0806633) and processed via Classy.
Quantifiable outcome
- 92% of wish recipients come away with stronger sense of hope for the future
- +2 more outcomes
Companies that use Do It For The Love
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Do It For The Love technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Do It For The Love partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Soulshine BaliminorCollaboration on limited edition Month of Love merchandise collection. Soulshine Bali logo is featured in the artwork, symbolizing the healing power of music and deep spirit of human connection.
- Morgan Wallen FoundationcorePartnership with the Morgan Wallen Foundation to grant concert wishes for fans. The Morgan Wallen Foundation provides generous support enabling DIFTL to fulfill Morgan Wallen concert wishes for eligible recipients.
- ELF (Entertainment Lifeline Foundation)coreListed as a Wish Grant Sponsor on the DIFTL website. ELF provides sponsorship support for wish grants.
- ShopifycoreE-commerce platform hosting the official DIFTL merchandise store. Secure servers manage billing information and order processing for merchandise purchases.
- ClassycoreNonprofit fundraising platform used for donation processing. All donation transactions occur on secure servers managed by Classy.
- BonfireminorPlatform partner for limited edition merchandise drops, hosting the Month of Love Collection and special DIFTL merchandise collaborations.
- GoogleminorUsed for retargeting advertising campaigns and Google advertising opt-out page available for users who prefer not to receive targeted ads.
- Facebook/MetaminorUsed for retargeting advertising campaigns to reach previous website visitors with DIFTL advertising across the internet.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Do It For The Love competitors and assessment
Company assessmentDirect peers
- Starlight Children's Foundation: Peer nonprofit focused on delivering programs, entertainment, and special experiences to seriously ill children and their families. Comparable beneficiary population (children with severe medical challenges) and program design (delivering joyful, distraction-based experiences through hospital and event partnerships).
- Make-A-Wish Foundation: Direct peer and the dominant wish-granting nonprofit in the U.S., granting wishes to children with critical illnesses. Comparable mission model (wish fulfillment for medically vulnerable populations) and donation/charity revenue structure; DIFTL is essentially a music-specialized sub-vertical of this category.
- Songs of Love Foundation: Peer nonprofit that creates and delivers personalized songs to children and young adults facing serious medical challenges. Comparable beneficiary base and music-as-healing mission; differs in deliverable (custom song vs. live concert experience).
- Musicians On Call: Peer nonprofit that brings live and recorded music to patients in hospital beds. Directly comparable in using music as a therapeutic/healing tool for medically vulnerable populations, although MOC focuses on bedside delivery rather than concert-attendance wishes.
- Kids Wish Network: Peer wish-granting nonprofit serving children with life-threatening illnesses. Directly comparable wish-fulfillment model and donor-funded charity structure, although broader in scope (experiences beyond music).
- Dreams Come True: Peer wish-granting charity fulfilling dreams for children with serious and terminal illnesses. Closely comparable mission, beneficiary base, and donation-funded program model.
Emerging players
- Little Kids Rock: Music-focused nonprofit providing music education, instruments, and lessons to under-served schools. Comparable music-mission charity serving vulnerable youth, but oriented toward education rather than live event experiences.
- The Melodic Caring Project: Smaller peer nonprofit that livestreams concerts to hospitalized children and their families. Comparable in pairing musicians with sick children, but uses livestream delivery rather than in-person concert attendance, making it an emerging-format competitor to DIFTL's model.
Others
- MusiCares: Music industry charity providing health, financial, and rehabilitation support to music professionals in need. Thematically related music-industry nonprofit with a similar donation-funded model, but serves artists rather than audiences as beneficiaries.
- VH1 Save The Music Foundation: Music nonprofit supporting music education in schools, founded on a celebrity/music-industry platform comparable to DIFTL's. Shares the brand-driven, music-mission nonprofit structure but focuses on education access rather than healing experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Do It For The Love social profiles
Digital presenceDo It For The Love compliance and trust
Trust signalCompliance1 record
Do It For The Love financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do It For The Love leadership team
Management profileNumber of profiles
Profiles1 record
Do It For The Love funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do It For The Love M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do It For The Love
What does Do It For The Love do?
Do It For The Love is a 501(c)(3) non-profit organization that grants live music experiences — concert tickets, artist meet-and-greets, and VIP opportunities — to individuals living with life-threatening illnesses, children with severe challenges, and wounded veterans. The organization also funds clinical and community-based music therapy and music therapy research, and sustains its mission through charitable donations and branded merchandise sales.
Is Do It For The Love a public or private company?
Do It For The Love is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Do It For The Love founded?
Do It For The Love was founded in 2013. It employs 1 to 10 people.
Where is Do It For The Love based?
Do It For The Love is headquartered in Oakland, United States, in the North America region.
How does Do It For The Love make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales and fundraising Campaigns.
Who are Do It For The Love's main competitors?
Direct peers on record are Starlight Children's Foundation, Make-A-Wish Foundation, Songs of Love Foundation, Musicians On Call, Kids Wish Network and Dreams Come True. Emerging players are Little Kids Rock and The Melodic Caring Project. Others are MusiCares and VH1 Save The Music Foundation.
Does Do It For The Love have an API?
No public API is recorded for Do It For The Love.
What industry is Do It For The Love in?
Do It For The Love's product category is Nonprofit Wish Granting. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals, with a secondary code of HSACAMAE, Backstage, Artist & Sports Access. Its NAICS code is 7111 and its SIC code is 7900.