Razzle Dazzle Entertainment

What Razzle Dazzle Entertainment does

Razzle Dazzle Entertainment is a founder-owned personal brand and event management company built around digital creator Nikkeii Chevelle. The business creates and hosts inclusive, body-positive events for the plus-size community, with flagship experiences including the recurring Razzle Dazzle Weekend series at the Sheraton Myrtle Beach Convention Center Hotel and an announced Razzle Dazzle Cruise 2027 departing from Port Canaveral. A wholly-owned nonprofit subsidiary, Breaking Free NPO, supports able-bodied working adults experiencing hardship and operates as a charitable community arm rather than a revenue center. There is no proprietary technology platform; the business runs on a Wix-hosted website and standard social media infrastructure.

The company generates revenue through three streams: brand partnerships and sponsored content campaigns targeted at fashion and lifestyle companies seeking access to plus-size audiences; event ticket packages, including a required $150-per-person Food & Liquor Package for weekend attendees; and merchandise sales through an e-commerce shop on razzledazzleevents.com. Distribution is direct-to-consumer via the website and partner hotel bookings. Go-to-market is community-led and event-driven, anchored on organic Instagram and Facebook engagement that converts into event ticket sales and brand partnership inquiries through an online booking calendar. The business operates in the Southeast US (North Carolina and South Carolina) with no evidence of international operations, despite the firmographic record listing an Indore, India address that is inconsistent with the event geography, founder origin, and operational footprint described elsewhere in the data.

Razzle Dazzle Entertainment employs 11-50 staff, is wholly owned by Nikkeii Chevelle, and has no external institutional investors, venture capital, parent company, app, or AI/ML capabilities. There are no disclosed financials, no funding rounds, no acquisitions, and no patents or trademarks.

Name

Razzle Dazzle Entertainment

Legal name

Nikkeii Chevelle

Website

https://razzledazzleevents.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Razzle Dazzle Entertainment is a founder-owned personal brand and event management company that hosts inclusive, body-positive gatherings for the plus-size community and offers brand partnership and content services to fashion and lifestyle companies.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Amusement, Gambling, and Recreation Industries (713), Independent Artists, Writers, and Performers (711510), Independent Artists, Writers, and Performers (71151)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

akta.pro secondary industries

Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN), Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

Keywords

• Event management services
• Influencer marketing services
• Brand partnership campaigns
• Lifestyle content creation
• Community event hosting

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel

Revenue model

1. Brand Partnerships & Sponsorships: Collaborates with brands for strategic partnerships, social media campaigns, and creative content. Generates revenue through sponsored posts, brand collaborations, and marketing campaigns that convert and connect with audiences.
2. Event Ticket Packages: Sells Food & Liquor Package at $150 per person for weekend events. Event packages include food and beverages for featured evening events across the weekend.
3. Merchandise & Shop: Operates an e-commerce shop selling event merchandise and packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Razzle Dazzle Entertainment is a personal brand and event management business operated by digital creator Nikkeii Chevelle. It organizes inclusive, body-positive events such as Razzle Dazzle Weekend and Razzle Dazzle Cruise for plus-size individuals, while also offering brand partnership, social media campaign, and creative content services to fashion and lifestyle brands.

Product overview

Razzle Dazzle Entertainment operates as a personal brand ecosystem centered on Nikkeii Chevelle, a digital creator and lifestyle influencer. The portfolio consists of the core Nikkeii Chevelle personal brand for influencer content, Razzle Dazzle Events as the event hosting division creating body-positive gatherings (Razzle Dazzle Weekend, Razzle Dazzle Cruise), Breaking Free NPO as the charitable arm supporting working adults in hardship, and a suite of brand partnership services including strategic collaborations, social media campaigns, and creative content production. The Food & Liquor Package ($150 per person) is a supplemental product required for event attendees. The platform serves brand partners seeking authentic influencer marketing and individuals seeking inclusive event experiences in the plus-size community.

Differentiator

Problem solved

Functional benefit

Brands

• Breaking Free NPO: A nonprofit organization dedicated to supporting individuals facing hardship who fall through the cracks of traditional assistance programs, serving Able-Bodied Working Adults (ABWA) who struggle to access help during difficult times.

Products and services

• Razzle Dazzle Weekend A multi-day inclusive, body-positive event series designed for plus-size individuals, featuring themed nights, luxury gatherings, and community celebrations. Held at partner venues in the Southeast US (e.g., Sheraton Myrtle Beach).
• Razzle Dazzle Cruise 2027 A cruise-based edition of the Razzle Dazzle event experience, offering a multi-day inclusive, body-positive group vacation departing from Port Canaveral.
• Food & Liquor Package A catered food and beverage package priced at $150 per person, required for all Razzle Dazzle Weekend attendees, covering all featured evening events including Sundress SZN Night, Birthday Celebration & Pajama Night, and Sunday Seafood Dinner.
• Strategic Brand Partnerships An influencer marketing service offering brands strategic collaboration campaigns designed to convert and connect with the plus-size community through authentic storytelling and lifestyle content.
• Social Media Campaign Services Social media marketing services producing engaging, on-brand content for companies seeking to reach audiences through curated visuals and lifestyle storytelling.
• Creative Content Production Services Professional content creation service producing ready-to-post visuals and storytelling assets that resonate with audiences and drive meaningful engagement.
• Breaking Free NPO A wholly-owned nonprofit subsidiary providing community partnerships, resource connections, outreach programs, and direct assistance to able-bodied working adults experiencing hardship that fall through traditional assistance program cracks.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sunflower SwimsminorGTM or Marketing PartnerSwimwear brand collaboration for product promotion. Nikkeii created content for Sunflower Swims' swimwear line, with testimonial indicating the collaboration exceeded expectations with genuine, beautiful and impactful content.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IZEA: Public influencer marketing platform that connects brands with creators for sponsored campaigns and content production. Comparable because it operates in the same sponsored-content/creator-economy space that Razzle Dazzle monetizes through its brand partnership stream.
• Aspire (now CreatorIQ-aspire): Influencer marketing platform enabling brands to run creator campaigns at scale. Comparable as an adjacent player in the influencer-marketing services value chain that competes for the same brand sponsorship budgets Razzle Dazzle monetizes.
• Grin: Creator management platform used by brands to run influencer campaigns end-to-end. Comparable because it operates in the same brand-partnership/creator-economy layer that drives Razzle Dazzle's sponsorship revenue.

Emerging players

• 11 Honoré: Luxury plus-size fashion platform that has produced plus-size focused editorial content, trunk shows, and experiential activations. Comparable in serving the same high-end plus-size shopper Razzle Dazzle targets, but operating primarily in luxury fashion rather than ticketed events.
• Dia & Co: Plus-size fashion styling service that has built a community of plus-size consumers and ran experiential plus-size events/pop-ups. Comparable because it targets the same underserved plus-size consumer with both digital content and physical experiences, though its core is apparel rather than events.
• Universal Standard: Direct-to-consumer plus-size apparel brand with strong body-positive community positioning and inclusive sizing. Comparable as a plus-size-focused lifestyle brand that combines product with community storytelling, though lacking Razzle Dazzle's event and influencer-services layers.

Direct peers

• Curvy Con: Consumer-facing plus-size fashion and lifestyle conference that curates body-positive brands and influencers around a multi-day ticketed experience. Closest comparable: it is a ticketed plus-size lifestyle event with brand activations, directly mirroring the Razzle Dazzle Weekend format.
• Fever: Operates a portfolio of ticketed consumer "experiences" and events across major cities, blending content, community, and brand sponsorships. Comparable in producing ticketed, themed consumer events driven by community demand and brand partnership economics — a more scaled version of the Razzle Dazzle playbook.

Others

• Eventbrite: Largest self-service event ticketing platform that powers thousands of consumer events including niche community gatherings. Comparable as an enabling infrastructure layer for ticketed community events, though Eventbrite is a software platform rather than a competing event producer.

Regional players

• Ashley Stewart: Established plus-size fashion retailer with strong community and body-positive positioning targeting a similar demographic. Comparable as a plus-size community-focused lifestyle brand, though operating primarily in mass-market retail rather than events or influencer services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100090027949820
• Instagraminstagram.com/nikkeii_chevelle
• Xx.com/razzledazzleind
• LinkedInlinkedin.com/company/razzledazzleentertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Razzle Dazzle Entertainment